Maryam Ashoori: We are observing an interesting contradiction unfolding about AI, it's both
overhyped and underhyped. We are glorifying the
potential of AI for enterprise, but at the same time, we are
overlooking the complexity of

what it takes to deliver
on that potential. (upbeat music) Ashoori: AI is as good
as the data that it uses. When you're exploring generative AI, you're looking for a wow factor, you're
looking for an aha moment.

That's where very large
general purpose models shine. But as you move toward production and scale, you soon realize
the path to success is not that straightforward. And one of the challenges that we keep hearing from
our customers dealing with when it comes to differentiation,

competitive advantage, is how
to take advantage of the data that they have, the proprietary data, the data about their users
in that domain, the specific data to create something differentiated that not only differentiates
them from the rest of the market, but also
delivers the performance

that they need for the
specific target use case that they have for a fraction of the cost. While some of the firms, they feel like when the
model is deployed, that's it. Their job is done, but it's not.

Observability is extremely
important to make sure that the model doesn't drift. We are constantly checking
for the biases in the content that is generated in the output, but the enterprise data
is the proprietary data, special data about the customers,

about the domain-specific
data that has not yet found its way to
customize those models. And that's the place for
enterprises to take advantage of, to build something differentiated that is not only customized and personalized to their own needs, but also gives them a competitive
advantage to stand out

and win the game in the market. You know, progress, not perfection. The beauty of iteration
is that it gives you agility to test out something quickly. If it works, it works. If it doesn't work,
there are lessons for us

to learn and move on. And this agility is extremely
critical in this market because the technology is changing rapidly and whoever has the
agility in their processes to take advantage of
technology advancements that are rapidly evolving are the ones that can truly maximize
the ROI on the investment

Data: The Potential Diﬀerence Maker in AI Success | Business Insider

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