Hello, I am Min-eo from Paris TV. Today's topic is about how to quickly achieve sales of 10 million won. The most important first step in reaching sales of 10 million won is to focus on increasing the customer base. 

If your sales are stuck at around 1.5 million, 600, or even 700 to 800, and you are not growing beyond that, then designers should consider focusing on expanding their clientele. The first step in expanding your clientele is to not just focus on sales figures but also to ensure you are not getting too caught up in routine practices. 

To do this, it is beneficial to target specific groups, such as those who only get bangs trimmed, those who only get haircuts, or those who might be looking for root touch-ups. It's a great strategy to reach out to these clients, as they can help increase your customer base significantly.

If I receive customers like this, I really dislike it. Oh, I’ve ended up with another customer who isn’t worth the money. Ah, I should just cut it quickly and send them off. I need to focus on perm and dye customers; those are the types of customers that bring in money for me. I need to boost my sales quickly and hit that 10 million won target. If I think this way, I can’t let myself be satisfied with small gains. The psychology is that if you settle for small things, you will end up using the bigger ones later on. But think about it: if a customer comes in with just a small bang trim, the designer will meticulously cut it, right? This is because even though they are paying a small amount, they feel like they are getting more in return. Customers feel the highest satisfaction when they receive benefits that exceed the amount they paid.

If you make good use of that, it will be much easier to increase your repeat customers. The most important thing is to make the customer come back more than three times. At first, when they come in, they might think, What should I do? I don't really like this. By the second visit, they might say, Well, they did well last time, so that should be okay. I'll go again. By the third visit, they might think, It seems fine from the last time, but should I try somewhere else? But then again, everywhere else is probably the same. With this mindset, they will return for the third time. However, if you can only keep them coming back for that third visit, starting from the fourth visit, customers won’t think too much about it. They will just come in. Yes, it's at the City Hall in Cheonan. They start thinking about checking out other places, and it becomes a hassle, so they just come in. Hello, did you come straight here? They will begin to move like this.

So it's important to get to the third visit. But as I mentioned earlier, when someone comes for the first time, if they talk about perms or dyeing, and if they are satisfied with the service, the likelihood of them coming back increases significantly. However, if they come in for a perm during their first visit, one of the reasons it can be difficult to get them to come back is that if the perm doesn't turn out well, they are unlikely to return. Even if the hairstyle looks pretty, if they don't like it, they won't come back. When they do decide to get their hair done again, they might seek out someone else because they want a nice style. But if they forget about it, they may only come in to trim their bangs or just for a haircut.

I saw it once, and I really liked the hairstyle. So, I thought I would come back next time to get a perm. It will definitely be much easier for the second visit. If we can make it appealing for the first three visits, after that, it will be much easier for our members to come back. Therefore, the first goal should be to focus on the number of clients. We need to increase the number of clients significantly. Whether they are customers with short bangs, those who don't get their hair cut often, or those who make very inexpensive mistakes, we should try to secure as many clients as possible. I believe that securing a large number of clients is the most important thing.

If you create about 100 rooms, it becomes much easier to reach 10 million won. Designers schedule appointments like this: for example, if three people are booked for a haircut, then after that, the stylist has to prepare the products. There was a time when the stylist used to work at a different salon, but now they can't keep up with the pace, and customers are getting delayed, which creates a lot of stress. So, when only two or three customers are booked, they don't want to take on any more clients because it becomes too overwhelming. Customers keep asking when they will be attended to, and with all this pressure, the stylist can't focus. I just want to concentrate on two or three clients, so I can provide them with a high level of satisfaction. Creating these three rooms allows me to give my clients a better experience and more satisfaction.

I think there are quite a few teachers who initially think like this. Most of them believe that they absolutely need to have ten million won or that they need to fill around 100 people. If you think about it, a teacher should be able to comfortably manage a class of 100 people in the morning, and once that’s done, they can move on to the next class. After finishing, they can have lunch, digest their meal, brush their teeth, and take about five minutes to rest before the next class comes in. 

The issue is that if you can create a class of 100, then when you get busy later on, if you don’t have the ability to manage all of that, it becomes very difficult to maintain that class size. To create my clientele and maintain an average revenue of ten million won, if I don’t have the ability to handle that influx when it comes, I find it very hard to achieve that ten million won target. That’s why I think it’s important to change my mindset when I face such situations.

I have a reservation now, and I need to explain how I can make it faster so that customers don't wait too long and their satisfaction increases. I should go in between and tell the customers, I'm sorry, but you made a reservation and I've had a bit of a delay. Could you please wait a little longer, about 10 to 25 minutes? After saying that, I need to step out. I am continuously improving my ability to handle this because I want to become a designer who can manage these situations. I believe that if I cannot manage this well, I won't be able to increase sales. My goal is to maintain an average of 10 million won, and I want to exceed that amount. If I fail to achieve this, I know I won't be able to reach my targets.

To achieve sales of 10 million won, you must develop the ability to handle customers efficiently during those brief moments when they visit. It's not just about quickly cutting and rotating customers; you need to enhance their satisfaction rapidly. Only then can you reach the 10 million won target. 

Lastly, there is the method of increasing unit price. If I now have about 100 customers, I should consider raising my cutting fee a bit and charging more for services. However, if you approach it that way, it will never work. Increasing the average spending per customer is not just about raising the cutting fee or perm charges; it’s about providing more value without necessarily increasing the prices for cuts or perms. You should focus on delivering more to your members.

For example, in the past, there were members who only got haircuts. Now, we think of programs that can provide them with more benefits, such as adding a down perm or scalp care. We consider what additional benefits we can offer to these individuals and what aspects can improve their experience. We research and think about how we can recommend these additional services to our clients. Previously, when clients came in, they would ask, How will the haircut be? and I would assure them that I would do my best to satisfy them with the haircut or perm. Once a client visits us three times or more, we start informing them that, based on their previous perm experience, there may be damage to their hair. It's impossible for their hair to improve significantly while getting a perm.

If you do a treatment once and receive a clinic service one or two times, it will make the perm look much prettier when you sell it next time. I suggest that you come to me for the clinic in between, and I will make sure that the cost is manageable for you. The members will definitely notice this. So, if we offer this to our members and encourage them to maintain their perms for a long time, they can keep their hair beautiful through regular treatments. This way, we can provide good information to our clients and increase member satisfaction. Although it might add a little to the cost, the satisfaction level will rise significantly. As satisfaction increases, the members will ultimately become loyal clients, and they will be able to gain more benefits from the services provided.

Does it reach about 100, 110, or 120 people? When it comes to 10 million won, it naturally has to be maintained. Being a designer is not easy; it is a tough profession. The stress related to sales and various other factors can be really hard for designers. These days, people talk a lot about stocks and cryptocurrencies, and they invest in those areas. But clearly, in order to invest in stocks or cryptocurrencies, you need to buy at the low points and sell at the high points. I believe that when the market is down, that's the opportunity. However, in the beauty industry, I think differently. You all have a good number of clients, and there might be some quieter times. In a way, I think that can be seen as the low point, and I believe that time is a significant opportunity. For me, it feels like a once-in-a-lifetime chance. Honestly, many people do not recognize these moments as opportunities. Even if they watch this video...

Yes, that's great. That moment itself can be an opportunity for you all. I truly believe that now is the time to seize this opportunity. Please make sure to take advantage of it. This is Lee Min from Paris TV. Thank you.

#헤어디자이너 #1천만원 가장 빨리 찍는 방법 #헤어디자이너 이면 반드시 봐야함!

#헤어디자이너 #1천만원 가장 빨리 찍는 방법 #헤어디자이너 이면 반드시 봐야함!