Is it?
It's this time of year as a consumer sentiment thing, or actually it's these
particular movies that are drawing everyone in.
I think it's both, Carolina. I think it's both.
I think there's a great flux of just the

perfect storm right now.
I mean, these three films, they're getting a lot of buzz.
They're being received very well by critics, by audiences.
And that's after a few different misfires.
Right. So cinemas are certainly happy.
The studios are certainly happy.

And as you just said, some of the more
bullish estimates are putting the total haul for this five day period could be
north of $300,000, $350 million. These are not cheap movies to have made,
though, so these ones needed to be

blockbusters, right?
Correct. Correct.
Not by by by no stretch where they were, the cheap films.
And then you have to factor in the marketing campaigns as well.
We saw some incredible marketing spend for Wicked.
I'm sure you saw ads everywhere, sells

everywhere, everything, everywhere,
everywhere. So they got to see a return on that.
And really that kicks off that that content value flywheel starts with a
theater, right? And then you see that carry on.
We were just talking about streaming

services.
So really that that theatrical runway can really accelerate that that flow,
that flywheel. My family's a little bit too young for the
Wicked side of things. Husband's already done
Gladiator 2, but we are interested in Manitou.
Now.

How big a deal is that, could be for
Disney and Disney streaming? What are they?
How are they giving that to the public? Yeah, well, we're starting to get a
little bit of a numbers in one and two. Had a great preview last night, a record
for a Walt Disney animated film, which

is really nice to see and I think it
does complement the Wicked audience. As you said, you kind of are getting the
female demographic, but you're getting different ages there.
So really it's it's looking great for cinemas and Disney specifically.
You know, the has had such a wonderful

bounce back this year after a few
misfires in 2023. I mean, they're only putting out a
handful of blockbuster films but Inside Out to phenomenal Deadpool and Wolverine
really, really impressive. And then Moana and then they have a Lion
King sequel coming out in December.

So really great turnaround.
And then hopefully that momentum can continue next year.
Much of this are sequels? Yes.
Is that just the vibe? I know Wicked was was kind of different,
but certainly tried and tested on Broadway.
Right.

I mean, there's so much content out
there. You got to understand the studios are
leaning on to establish IP rights, something that's had success in the
past. So whether it's a brand or some sort of
a sequel, as you said, yes, you're going

to see a lot of that.
They're trying to balance it out with originals here and there.
I mean, Amazon just had a original film called Red One that came out.
So you are seeing a little bit of a back and forth.
But I do think Disney especially has

said that they're going to lean into some of their established franchises.

Box Office Recovery Flips in 2024

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