Do you have trouble using music apps? I use Flow, and I can't escape from the audio of Lee Yeon. It's not just music, it's great to listen to when it's hard to read a book on the subway. There is an episode where Seungwon from the Won Ye-dokbaek channel came as a guest and talked about various things. He mentioned that when he talks about my channel, the advertising rate should be raised accordingly, but many times he can't do that. Also, one of the most frequently asked questions from YouTube creators while working is how much the ad rate is reduced. In fact, there is no accurate standard for this, and it seems more difficult because it doesn't come up easily when searched. Many people actually receive low rates, so after analyzing and comparing, I found that there are quite a few people who have lower rates than expected.

So today, on my channel, I will talk about setting prices. First of all, this price is determined by the individual. So, it seems more difficult because there is nothing to refer to. First, I will let you know the price standards based on the number of subscribers. But, it is quite delicate to reveal this because it is somewhat approximate. It's an important point, so I will mention it once more. The approximate price, why is it approximate? Even if I have 2 million subscribers, I can receive 2 million won, and conversely, even with 200,000 subscribers, I can receive 20 million won. Therefore, the actual number doesn't have a significant meaning. I'm just letting you know that when determining your own price, it might be necessary to have some criteria based on the hit rate. Now, I will briefly explain how you can set it. Among YouTube-related platforms,

There is a place called Bling and Yuha. If you join here, you can see a list of YouTube channels like this. If you find your channel here, you can set your estimated price similarly to the listed price, or if you can't find your channel, you can find channels in a similar category with average views and subscribers, and set your price similarly to the listed price. The prices on this platform are mostly estimated based on the number of subscribers and views. So, for Tomo YouTubers who are just starting to receive ads, this is enough. The downside is that there are membership criteria on this platform, namely the number of subscribers. Channel verification must be completed to finally join. After the final registration is completed, you can check the prices on the channel. And for those who are eager to collaborate with brands, on this platform.

I would like to recommend signing up for it because platforms like these are not only for YouTubers but also for advertisers to sign up. You can think of it as a kind of part-time job heaven. Advertisers also sign up here and post advertisement recruitments. So, you can actively participate in advertising by applying there. Therefore, if you are interested, it would be good to try participating in it. 

Even if you do not use these platforms, there is a way to set the unit price. It's calculating CPB. You are already setting the price per view and the number of views. Typically, after posting paid advertising content, you calculate the advertising cost by dividing it by the number of views a week later. In this case, it is considered most ideal if the price per view is measured at 100 won. In other words, if it is lower than 100, it means that the number of views is good compared to the advertising cost. If it is higher than 100, it means that the number of views is not good compared to the advertising cost.

However, conversely, by using this CPV calculation formula in reverse, you can also set the unit price of my channel. For example, let's say the average number of views on my channel is 10,000. Then, you can simply multiply 10,000 by 100, or you can simply add 00 at the end. However, the unit price of the channel becomes 1 million Korean won. Sometimes, this can be too high, so you need to adjust it a bit. Since this advertising unit price is determined by oneself, you can consider various strategies. If you want to run ads very occasionally but properly, you can multiply the average number of views by 100 the next day. For those who say it's okay to put an ad once a week because I upload videos every day, you can multiply by 50 or 70 based on my biased views. This is a method of lowering the advertising unit price but increasing the success rate. Also, in relation to the difficulty of proceeding with branded collaborations, you can adjust the unit price a bit.

You can adjust it. You have to visit a travel destination or a pop-up store directly, so you have to go a little far away to show before and after using diet supplements or exercise equipment. In cases where you need to invest a week or more than a month, you can receive a higher advertising rate. Before moving on to the next important point, let me summarize the key points. First, the advertising rate is determined by oneself, so there is no clear standard. Second, by joining platforms like Black or Yooa, you can set the rate based on the expected rate of your channel or similar channels. Third, you can set the rate by calculating the CPV formula in reverse, that is, multiplying the average number of views by 100. Fourth, think about a strategy for branded collaborations and set the rate a bit lower accordingly. Finally, depending on the difficulty of the branded collaboration, you can adjust the rate slightly.

I personally think that using both the second and third methods would be good. Adjusting the result obtained using the 10pb calculation formula based on my channel's unit price measured on the platform. By setting the price in this way, that becomes the branded unit price of my channel. We briefly mentioned the branded unit price and plppl unit price in our last video. By multiplying the branded unit price set like this by 0.6, you get the bapp unit price. If you also want to do simple ppl, then you just multiply by 0.3. However, there is a slight issue here. When selecting creators for advertising, the ad agency tends to focus more on the number of subscribers. When I conducted a branded collaboration, two channels supported the same ad, one with 2 million subscribers and the other with 20,000 subscribers. The issue is that the average views of the 2 million channel are...

The first channel had 10,000 subscribers, and the average views of the second channel with 20,000 subscribers were 15,000. One channel was already out of the algorithm, and the other was just starting to grow. The advertising rates were 2 million won and 500,000 won respectively, but the second channel had really low ad rates, and both the quality of the videos and the views were much better. However, the advertiser chose the channel with 200,000 subscribers just based on the number of subscribers. I tried to stop them, but they didn't listen. This is how advertisers often focus mainly on the number of subscribers, so you need to put some effort into your emails. Apart from this, if you haven't had experience writing business emails, it can be difficult to reply every day. Even for me, it was really challenging to write emails every day after I started working. That's why in the next video, I plan to talk about how to reply every day. Besides just replying, creating a good impression.

I'd like to tell you how to write appealing nails that can enhance advertising growth. As I mentioned earlier, the price is determined by oneself. I think doing YouTube is really great. Normally, when we go to work, no matter how much we negotiate our salary, the company ultimately determines the value of our time and effort. However, with YouTube, I can determine the worth of the time and energy I put into making my videos. So, in fact, at first, many people may find it difficult. When we were young, parents or adults usually decided most things for us, such as schedules, what clothes to wear, curfews, etc. Even after becoming an adult and gaining some freedom, we often end up having things decided by others. So, once you truly have something of your own and understand its value, it becomes a bit

I find it even more difficult because I have never truly decided on something by myself, so I feel like I can't grasp it well. It's too complicated, and it might be frustrating to meet now. However, just deciding my own worth makes me very proud and happy. So, if there are people on YouTube who have been only worrying, I hope you will challenge yourself. I will come back with a video proposal on how to write daily appeals. So far, I have been an intern who has been growing my value.

유튜브 마케터가 알려주는 유튜버 광고 수익 | 그럼 내 채널의 광고 단가는 얼마? | 채널 광고 단가 정하는 이과적인 방법..! [소속사 없이 광고 진행하기 Ep.02]

인생은 속도가 아니라 방향성이다



비즈니스 협업 문의: jeonintern0168@gmail.com


유튜브 마케터가 알려주는 유튜버 광고 수익 | 그럼 내 채널의 광고 단가는 얼마? | 채널 광고 단가 정하는 이과적인 방법..! [소속사 없이 광고 진행하기 Ep.02]

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