YouTube 광고 요금 설정하기 성공을 위한 전략

YouTube 채널의 광고 요율을 결정하는 것은 기준이 없기 때문에 어렵지만 다양한 방법을 통해 추정할 수 있습니다.

### YouTube 광고 요율 설정 및 문제 극복을 위한 전략
* 💰 YouTube 광고 요율 설정에 대한 명확한 기준이 없어 많은 크리에이터가 **예상보다 낮은 요율**을 적용받습니다.
* 📊 한 가지 방법은 **블링이나 유하와 같은 플랫폼에 가입**하여 채널 또는 유사한 채널의 예상 가치를 기준으로 요금을 설정하는 것입니다.
* 🔄 또 다른 방법은 **평균 조회 수에 100을 곱하여 CPV(조회당 비용) 공식을 역으로 계산**하는 것입니다.
* 🎯 브랜드 협업에 대한 전략을 수립하고 **그에 따라 요금을 조정**합니다.
* 📧 광고주는 종종 **구독자 수에 초점**을 맞추기 때문에 커뮤니케이션에 노력을 기울이는 것이 필수적입니다.
* 🎥 "동영상의 품질과 조회수는 높을 수 있지만 **광고주는 구독자 수를 기준**으로 선택하는 경우가 많습니다."
* 🎓 "내 가치를 스스로 결정한다는 것만으로도 **매우 자랑스럽고 행복**합니다."

Do you have trouble using music apps? I use Flow, and I can't escape from the audio of Lee Yeon. It's not just music, it's great to listen to when it's hard to read a book on the subway. There is an episode where Seungwon from the Won Ye-dokbaek channel came as a guest and talked about various things. He mentioned that when he talks about my channel, the advertising rate should be raised accordingly, but many times he can't do that. Also, one of the most frequently asked questions from YouTube creators while working is how much the ad rate is reduced. In fact, there is no accurate standard for this, and it seems more difficult because it doesn't come up easily when searched. Many people actually receive low rates, so after analyzing and comparing, I found that there are quite a few people who have lower rates than expected.

So today, on my channel, I will talk about setting prices. First of all, this price is determined by the individual. So, it seems more difficult because there is nothing to refer to. First, I will let you know the price standards based on the number of subscribers. But, it is quite delicate to reveal this because it is somewhat approximate. It's an important point, so I will mention it once more. The approximate price, why is it approximate? Even if I have 2 million subscribers, I can receive 2 million won, and conversely, even with 200,000 subscribers, I can receive 20 million won. Therefore, the actual number doesn't have a significant meaning. I'm just letting you know that when determining your own price, it might be necessary to have some criteria based on the hit rate. Now, I will briefly explain how you can set it. Among YouTube-related platforms,

There is a place called Bling and Yuha. If you join here, you can see a list of YouTube channels like this. If you find your channel here, you can set your estimated price similarly to the listed price, or if you can't find your channel, you can find channels in a similar category with average views and subscribers, and set your price similarly to the listed price. The prices on this platform are mostly estimated based on the number of subscribers and views. So, for Tomo YouTubers who are just starting to receive ads, this is enough. The downside is that there are membership criteria on this platform, namely the number of subscribers. Channel verification must be completed to finally join. After the final registration is completed, you can check the prices on the channel. And for those who are eager to collaborate with brands, on this platform.

I would like to recommend signing up for it because platforms like these are not only for YouTubers but also for advertisers to sign up. You can think of it as a kind of part-time job heaven. Advertisers also sign up here and post advertisement recruitments. So, you can actively participate in advertising by applying there. Therefore, if you are interested, it would be good to try participating in it. 

Even if you do not use these platforms, there is a way to set the unit price. It's calculating CPB. You are already setting the price per view and the number of views. Typically, after posting paid advertising content, you calculate the advertising cost by dividing it by the number of views a week later. In this case, it is considered most ideal if the price per view is measured at 100 won. In other words, if it is lower than 100, it means that the number of views is good compared to the advertising cost. If it is higher than 100, it means that the number of views is not good compared to the advertising cost.

However, conversely, by using this CPV calculation formula in reverse, you can also set the unit price of my channel. For example, let's say the average number of views on my channel is 10,000. Then, you can simply multiply 10,000 by 100, or you can simply add 00 at the end. However, the unit price of the channel becomes 1 million Korean won. Sometimes, this can be too high, so you need to adjust it a bit. Since this advertising unit price is determined by oneself, you can consider various strategies. If you want to run ads very occasionally but properly, you can multiply the average number of views by 100 the next day. For those who say it's okay to put an ad once a week because I upload videos every day, you can multiply by 50 or 70 based on my biased views. This is a method of lowering the advertising unit price but increasing the success rate. Also, in relation to the difficulty of proceeding with branded collaborations, you can adjust the unit price a bit.

You can adjust it. You have to visit a travel destination or a pop-up store directly, so you have to go a little far away to show before and after using diet supplements or exercise equipment. In cases where you need to invest a week or more than a month, you can receive a higher advertising rate. Before moving on to the next important point, let me summarize the key points. First, the advertising rate is determined by oneself, so there is no clear standard. Second, by joining platforms like Black or Yooa, you can set the rate based on the expected rate of your channel or similar channels. Third, you can set the rate by calculating the CPV formula in reverse, that is, multiplying the average number of views by 100. Fourth, think about a strategy for branded collaborations and set the rate a bit lower accordingly. Finally, depending on the difficulty of the branded collaboration, you can adjust the rate slightly.

I personally think that using both the second and third methods would be good. Adjusting the result obtained using the 10pb calculation formula based on my channel's unit price measured on the platform. By setting the price in this way, that becomes the branded unit price of my channel. We briefly mentioned the branded unit price and plppl unit price in our last video. By multiplying the branded unit price set like this by 0.6, you get the bapp unit price. If you also want to do simple ppl, then you just multiply by 0.3. However, there is a slight issue here. When selecting creators for advertising, the ad agency tends to focus more on the number of subscribers. When I conducted a branded collaboration, two channels supported the same ad, one with 2 million subscribers and the other with 20,000 subscribers. The issue is that the average views of the 2 million channel are...

The first channel had 10,000 subscribers, and the average views of the second channel with 20,000 subscribers were 15,000. One channel was already out of the algorithm, and the other was just starting to grow. The advertising rates were 2 million won and 500,000 won respectively, but the second channel had really low ad rates, and both the quality of the videos and the views were much better. However, the advertiser chose the channel with 200,000 subscribers just based on the number of subscribers. I tried to stop them, but they didn't listen. This is how advertisers often focus mainly on the number of subscribers, so you need to put some effort into your emails. Apart from this, if you haven't had experience writing business emails, it can be difficult to reply every day. Even for me, it was really challenging to write emails every day after I started working. That's why in the next video, I plan to talk about how to reply every day. Besides just replying, creating a good impression.

I'd like to tell you how to write appealing nails that can enhance advertising growth. As I mentioned earlier, the price is determined by oneself. I think doing YouTube is really great. Normally, when we go to work, no matter how much we negotiate our salary, the company ultimately determines the value of our time and effort. However, with YouTube, I can determine the worth of the time and energy I put into making my videos. So, in fact, at first, many people may find it difficult. When we were young, parents or adults usually decided most things for us, such as schedules, what clothes to wear, curfews, etc. Even after becoming an adult and gaining some freedom, we often end up having things decided by others. So, once you truly have something of your own and understand its value, it becomes a bit

I find it even more difficult because I have never truly decided on something by myself, so I feel like I can't grasp it well. It's too complicated, and it might be frustrating to meet now. However, just deciding my own worth makes me very proud and happy. So, if there are people on YouTube who have been only worrying, I hope you will challenge yourself. I will come back with a video proposal on how to write daily appeals. So far, I have been an intern who has been growing my value.

유튜브 마케터가 알려주는 유튜버 광고 수익 | 그럼 내 채널의 광고 단가는 얼마? | 채널 광고 단가 정하는 이과적인 방법..! [소속사 없이 광고 진행하기 Ep.02]

인생은 속도가 아니라 방향성이다



비즈니스 협업 문의: jeonintern0168@gmail.com


가치 크는 전인턴 

YouTube에서 광고 요금 가격 설정

이연은 지하철 낭독으로 인기를 끌고 있는 플로우의 오디오를, 승원은 채널의 광고 요율 인상 문제에 대해 이야기했습니다.

많은 YouTube 크리에이터가 광고 요율에 대한 기준이 없어 예상보다 낮은 요율을 받는 경우가 많아 어려움을 겪고 있습니다.

광고 요율은 정해진 공식이 아니라 구독자 수와 채널의 조회수에 따라 개별적으로 결정됩니다.

YouTube 채널 수익 창출 가격 책정 및 협업을 위한 플랫폼

블링과 유하에 가입하면 유튜버는 자격 확인 절차를 거쳐 구독자와 조회수를 기준으로 가격을 책정할 수 있습니다.

또한 이 플랫폼은 광고주가 협업을 위해 유튜버를 모집할 수 있는 허브로서 아르바이트 기회를 제공합니다.

또는 유튜버는 광고 콘텐츠의 효과를 판단하기 위해 조회당 비용(CPV)을 계산하여 최적의 성과를 위해 100원 이하의 조회당 가격을 목표로 할 수 있습니다.

채널의 광고 요금은 자체적으로 결정되므로 다양한 전략과 조정이 가능합니다.

Black 또는 Yooa와 같은 플랫폼에 가입하면 채널의 예상 실적에 따라 요율을 설정하는 데 도움이 될 수 있습니다.

평균 조회수에 100을 곱하여 CPV 공식을 역으로 사용하여 요율을 계산할 수 있습니다.

브랜드 콜라보레이션을 고려할 때는 난이도와 필요한 투자에 따라 요율을 조정할 수 있습니다.

브랜드 단가 설정 및 광고주와의 거래

채널의 브랜드 단가를 설정하려면 10pb 계산 공식에서 얻은 결과를 조정해야 합니다.

광고주는 종종 동영상 품질과 조회수보다 구독자 수를 우선시하기 때문에 불공정한 협업이 선택되는 경우가 있습니다.

매일 비즈니스 이메일에 답장하는 것은 어려울 수 있으므로 다음 동영상에서는 이메일 커뮤니케이션을 통해 긍정적인 인상을 심어주는 방법에 대해 집중적으로 다룰 것입니다.

나만의 가치 설정하기 자기 결정권을 위한 YouTube의 힘

YouTube에서 광고 가격을 설정하면 크리에이터가 자신의 가치를 스스로 결정할 수 있습니다.

회사가 내 시간의 가치를 결정하는 기존의 직장 환경과 달리 YouTube에서는 스스로 결정할 수 있는 기회를 제공합니다.

다른 사람의 결정에 따르던 것에서 자신의 가치를 스스로 설정하는 것으로의 전환은 어려울 수 있지만 궁극적으로 크리에이터에게 큰 힘이 됩니다.