리무진의 쇠퇴: 명성에서 노후화까지

### 리무진의 쇠퇴: 명성에서 노후화까지
* 🚖 한때 리무진은 사치와 지위의 상징으로 **유명인이나 기업 임원들**이 주로 이용했지만, 시간이 지나면서 그 매력은 현저히 줄어들었습니다.
* 🏇 리무진의 역사는 말이 끄는 마차였던 1900년대 초로 거슬러 올라가며, 20년대에는 **길쭉한 자동차**로 발전하여 **60피트가 넘는 현대식 모델**도 있습니다.
* 📉 2008년 금융 위기는 전환점이 되었는데, **CEO가 리무진에서 내리는 모습이 사회적으로 용납되지 않게** 되면서 절제된 교통수단을 선택하는 경향이 널리 확산되었습니다.
* 📱 Uber와 Lyft와 같은 차량 공유 서비스의 등장으로 사람들은 **리무진을 예약하는 번거로움 없이 더 쉽고 저렴하게 편안한 차량**을 이용할 수 있게 되었습니다.
* 🔥 **2013년 5명이 사망한 리무진 화재**와 **2018년 20명의 목숨을 앗아간 충돌 사고** 등 비극적인 사건으로 인해 안전 문제도 리무진 산업을 괴롭혔습니다.
* 🛠 흔히 '예술과 공예'로 묘사되는 스트레치 리무진의 구조는 **안전성과 편안함에 대한 의문**을 불러일으키며 인기 하락의 원인이 되고 있습니다.
* 🚍 리무진 산업이 완전히 사라진 것은 아니지만, 변화하는 소비자 선호도를 반영하여 많은 회사가 **기존 리무진을 SUV와 파티 버스로 대체**하는 등 리무진 산업이 변화하고 있습니다.
* 👍 궁극적으로 사람들이 더 안전하고 편안한 교통수단을 찾게 되면서 **리무진에서 벗어나려는 움직임**은 시장 조정을 의미할 수 있습니다.

현대인의 선호도가 더 안전하고 섬세한 교통 수단으로 바뀌면서 리무진은 그 매력을 잃어가고 있습니다.

Narrator: It used to be that you saw a limousine and wondered who was inside, maybe a celebrity or a CEO. Limos used to be cool and chic. Now they're kind of gaudy and icky. They're dying out even if the industry itself isn't. Business Insider's Emily Stewart tells us how limos went from decades of prestige to a fast fall out of fashion. Limos for a long time kind of felt like the height of fancy, like a thing a corporate executive would take around. Narrator: The first limos were made in the early 1900s, and they weren't even cars. They were horse-drawn carriages that just had more space. Then in the Roaring Twenties, manufacturers developed the limo into an elongated automobile, and they just kept getting longer. Today, some stretch limos are over 60 feet and easily fit 15 passengers, and they have luxury touches like a full bar and sofas.

And in rare cases, a pool. As more limos were produced, more folks began renting them out, not just the uber wealthy, but then something changed. Emily: It's important to talk about the 2008 financial crisis and the recession. It was a really bad look in 2008 for a CEO to be popping out of a limo. Narrator: So they started opting for more subtle ways of transportation. After the CEOs, others followed, celebrities, brides and grooms, prom-goers, and funeral attendees. I mean, you think about the last few years, kind of quiet luxury has been a trend, right? Where people want to have some affluent stuff, they want to have nice things, they want to do nice things, but they don't want to look like it. Narrator: But it's not just a matter of social status. Booking a limo is not exactly easy or cheap.

Emily: Nowadays with Uber and Lyft, right, you can kind of ride in a nice-ish car, depending, without really having to call ahead, without having to plan ahead. I think that's something that does freak the industry out. One of the business owners I talked to referred to Uber and Lyft and rideshares as glorified hitchhiking. Narrator: And there have been safety issues, too. In 2013, a limo fire in California killed five members of a bachelorette party, and in 2018, a stretch limo crash in New York killed 20 people. Emily: If you think about how they're made, they're literally a car like a Cadillac or a Hummer, and they're cut in half and then kind of welded back together. And one guy described it to me as like arts and crafts. I don't really want to be in a car that feels like arts and crafts.

Narrator: Few stretch limos are even being made anymore. And there are many used ones just gathering dust. Emily: You can find a lot of limos online, on Craigslist, on Facebook Marketplace. Narrator: So limos aren't dead, but the industry has changed significantly in the past decade or two. A transportation company that once had several limos in its 50-vehicle fleet might now only have a couple or none at all. Many companies are even dropping the word limo from their names. Emily: The modern-day limo is hiding in plain sight. It's not the stretch limo that you think of. Most of the time, most of their fleets at this point are just other vehicles. Narrator: Like SUVs that offer more space or a party bus. So coming into this, I was kind of like, huh, weird that limos are gone. And by the end, I was kind of like, good.

Good that limos are gone. We don't want them anymore. This, to me, felt like a little bit of a case where the marketplace got rid of something that we don't really want around anymore. And again, I don't want to say every limo is a death trap or really fearmonger people, but they're not that comfortable. They're not that safe. And when you have better options, why not go with those?

Why Limos Aren’t Cool Anymore | Business Insider Explains | Business Insider

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한때 위신과 고급스러움의 상징이었던 리무진은 제작과 대여가 보편화되면서 유행에서 멀어졌습니다.

2008년 금융 위기로 인해 인식이 바뀌면서 경영진과 유명인이 리무진을 이용하는 것이 사회적으로 어색해졌기 때문이죠.

'조용한 럭셔리'를 추구하는 트렌드와 리무진 예약의 어려움과 비용도 리무진의 쇠퇴에 기여했습니다.

많은 사업주들이 차량 공유를 미화된 히치하이킹에 비유하는 등 Uber와 Lyft의 등장으로 전통적인 리무진 산업이 혼란에 빠졌습니다.

또한 대형 사고로 인한 안전 문제도 우려를 불러일으키며 스트레치 리무진 생산이 감소하고 있습니다.

리무진이 사라진 것은 아니지만, 많은 회사가 전통적인 스트레치 리무진 대신 SUV와 파티 버스를 제공하는 등 업계는 크게 변화하고 있습니다.

리무진은 점점 선호도가 떨어지고 있으며 시장에서 단계적으로 퇴출되고 있습니다.

리무진은 종종 불편하고 안전하지 않은 것으로 인식되어 수요가 감소하고 있습니다.

더 나은 교통수단이 있다면 리무진 대신 다른 교통수단을 선택하는 것이 합리적입니다.