9 Web Design Trends for 2025: From Messy to Anti-Usability

2025년 웹 디자인 트렌드 9가지에는 의도적인 불완전성, 미세한 상호작용, 대담한 색상, 텍스트가 많은 레이아웃, 사용자 지정 커서, 사운드 통합, 스크롤링, 대화형 탐색, 사용성 저하 방지 디자인이 포함됩니다.

### 2025년 웹 디자인 트렌드 9가지: 사이트 개선을 위한 가이드
* 📌 **2025년 주목해야 할 9가지 웹 디자인 트렌드**가 소개됩니다. 웹 디자인은 끊임없이 변화하며, 최신 트렌드를 반영해야 합니다.
* 💡 웹사이트 제작 전 **목표 설정**이 중요합니다.  **사용자의 특정 행동 유도** (구매, 이메일 구독, 자료 다운로드 등)를 위한 목적의식 있는 디자인이 필요합니다.
* 🤔 **의도적인 불완전함("Intentional Imperfection")** 트렌드는 AI와의 차별화를 위해 인간적인 요소를 강조합니다.  손그림 등 **불완전한 요소**가 오히려 매력으로 작용할 수 있습니다.
* ✨ **마이크로 인터랙션(Microinteractions)**은 사용자의 행동에 대한 미묘한 애니메이션 효과를 통해 **주의 집중**을 유도합니다.  마우스 호버 시의 변화나 스크롤 시의 미세한 이동 등이 포함됩니다.
* 🌈 **밝고 대담한 색상과 디자인**이 두드러집니다.  **큰 글자 크기**와 **선명한 색상**을 사용하여 시각적 강렬함을 추구합니다. 데스크탑 버전에 더욱 집중되는 경향이 있습니다.
* 📝 **대량의 텍스트 사용**이 증가하고 있습니다.  **패턴 깨기(Pattern Interrupts)** 전략으로 지루함을 방지하고 **집중도 향상**을 노립니다.  일반적인 패턴을 벗어나 큰 텍스트 블록을 사용합니다.
* 🖱️ **커서 대안(Cursor Alternatives)**이 등장합니다.  **마우스 커서를 대체하는 독특한 애니메이션**을 통해 사용자 참여를 유도하는 방법입니다.
* 🔊 **소리(Sound)**를 활용한 웹 디자인이 부상하고 있습니다.  배경 음악이나 상호작용 효과음을 통해 **브랜드 경험 강화**를 시도합니다. 브랜드 이미지와의 조화가 중요합니다.
* 📜 **스크롤텔링(Scrollytelling)**은 스크롤에 따라 이야기가 전개되는 방식입니다.  마치 팝업북처럼 **스크롤과 연동된 시각적 효과**를 통해 스토리텔링을 강화합니다.  과도한 정보는 사용자에게 피로감을 줄 수 있으므로 주의해야 합니다.
* 🔀 **상하 스크롤을 넘어선 다양한 방식의 탐색**이 시도됩니다.  **선형적 스크롤 방식을 벗어나** 사용자에게 능동적인 탐색 경험을 제공합니다.  맞춤형 코딩이 필요할 수 있습니다.  마지막으로 **반 직관적인 디자인(Anti-usability)**은 사용자에게 약간의 어려움을 주는 디자인으로 **참여도를 높이는 전략**입니다.  고급 디자인 웹사이트에서 주로 발견되며, 브랜드 이미지와의 조화가 중요합니다.

If you want your website to stand out in 2025, here are nine web design trends that you have to know about.

The world of web design is ever evolving, to the point that websites don't have a very long shelf life before you've got to start considering making some changes

to stay current with what's happening around you, with all the other websites that are out there.

And so we thought we'd take a second and just list all of the web design trends that we are seeing for the year 2025.

Now, before we dive in, and before you start and just go immediately to your website builder and try to implement some of these things, you need to ask yourself,

a really important question, and that question is: What is the purpose of my website? Your website should have a purpose.

It shouldn't just be to be up online so people can know that I have a business, right?

It should be to get a user to do something. So what are you trying to get your users to do?

Are you trying to get them to buy a product? Are you trying to get them to sign up to an email newsletter?

Are you hoping that they'll download a lead magnet? There should be some purpose that you've

built your website for. Once you know that, then you can look at the web design trends

and say, "Will these trends help me meet the goals of my website?" You shouldn't just go and pick a trend and immediately start to implement it on

on a page, or a canvas, or wherever you think it might look cool and fun.

That's not necessarily going to help you and your business grow. And that ultimately is what a website is:

It's a tool to help you grow your business, your online presence, or whatever it is that you're trying to accomplish.

So before we dive into these things and you consider them, you should first ask yourself the question, what is the goal of my website?

You got it. Cool. Now that we've got that out of the way, let's talk about what

some of the web design trends are. We're seeing are the first web design trend of 2025 that we're

seeing is messiness, or what I'm calling intentional imperfection, as AI grows in popularity.

Folks are trying to figure out how to differentiate themselves from stuff that a robot has made to stuff that a human has made.

Now, AI is brilliant. I use it all the time. I'm not discouraging you from figuring out how to put that into your own website.

But this is almost like a reaction to the flawless skin that we see in AI models or the picturesque scene that we see of a family around a dinner table.

This is a trend that is saying, "Hey, we're human; a human made this thing."

So you'll see some websites that seem to be okay with stuff that's maybe a little bit all over the place, or maybe a hand-drawn

picture that looks like a six-year-old might have put it together. And I like this trend.

I like how web designers are figuring out ways to push the envelope and differentiate themselves from AI that's out there.

And the good news is that you don't have to worry if you've got something that you don't feel is perfect and pristine, right?

That little bit of humanness can add an edge to your website. Number two: micro-interactions. For a long time,

web designers were using really big animations where images fly in from all directions—left, right, top, bottom—and then pause the screen and force you to

scroll through a section in a specific kind of way. But now web designers are choosing to scale down their animations and focus more on what's called

Microinteractions, and microinteractions are little subtle hints that happen whenever a user does a certain action.

So, for instance, if they hover over a border, maybe the border highlights or animates a little bit, or maybe as they scroll through something,

something will shift slightly. It's not big, it's not bold, but it can in many ways cause users to pay

a little bit extra attention to the thing that has that animation on it. So, in a world where we're desperately trying to get folks to keep their

attention on what we are presenting to them, this might be a great option for you and your website.

The third trend that we're seeing is that things are getting really bright and really bold, and this is probably not a surprise.

This has been going in this direction for a few years now, but it seems like folks are just turning up the volume.

Even more. This almost feels like a response to the mobile-first campaign that everyone was on back when mobile devices became the norm for web browsing experience.

It's almost like you feel a little bit limited. And so you're just going to do things as big and bold as you

possibly can on the desktop version. Now, that's not to say that similar things have been done

on the mobile side of things. It's just to say that this seems to be a more desktop-heavy trend.

That I'm seeing. So, with this, you'll see super bright colors. Lime green happens to be one that I see almost everywhere on the internet.

These days, you'll see fonts that are 100 pixels, 200 pixels big in size

that span across an entire section. It's almost as if the web designers got frustrated with clients saying,

Hey, can you make the logo bigger? And then they went and said, you know what?

You want this bigger? I'm just going to make it super big. It's going to be as big as the entire screen.

And then they went and said, 'Wait a second, I kind of like that. I like seeing this trend,' and I encourage you to try out some big

and bold patterns on your website. Number four, I'm seeing a lot of websites that are super text-heavy.

I've been a web designer since about 2014 and I've served and helped a ton of clients.

And for the longest time, the same thing that I kept hearing over and over again from my clients

was, 'We just want to make sure there's no big wall of text, you know, like

this.' A lot of text was really hard for users to stomach. And there's some wisdom in that, right?

Like, you don't want to make users think too heavily about the website they're engaged with, or you risk the

chance of them leaving altogether. This web design trend actually comes back and says, 'Hey, you know what?

We like really big walls of text.' The motivation behind this web design stems from what's known as pattern interrupts.

Every website on the internet has probably ascribed to a certain type of pattern that you see somewhat often on websites.

A really common one would be how you've got one section that's got an image on the left and text on the right.

And then the next section right beneath that has the text on the left and the image on the right, right?

So they've got that pattern going back and forth to kind of keep things moving without there just being that big wall of text. So this is

doing that, but it's saying, 'You know what? And there aren't a lot of other websites out there that have really big text.'

And so we're going to put really big text and a lot of it, and it's going to cause

users to have to slow down to engage. Because if you see a pattern as a user, you're more likely to begin ignoring it

versus if that pattern gets interrupted. You engage a little bit more heavily. I find myself doing this with sections that have really big text.

And it's why I think this web design trend is one that you should seriously consider for your own website.

Number five is cursor alternatives. Do you remember the days of MySpace? Maybe you don't.

That's okay. Back in my day. We used to think it was really cool to come up with some custom

cursor that you would see whenever you'd be scrolling over our page. And then we'd like call all of our friends, "Look at this cool"

cursor, it's a cat and it just kind of follows you around." So this web design trend kind of stays in line with that, but it's

much more subtle and much more intentional and well done. So you might see like a little trailing ball

that's kind of following your cursor. I've seen some that had a square pattern and then a dot in the center,

but for sure, it's another one of those ways to keep users engaged, right? It's that pattern interrupt that we talked about where they're seeing

something that's just slightly different. So their brain isn't checking out. Number six, sound.

And no, you didn't hear me incorrectly; people are starting to, again, put sound on their website.

Some of that is in the form of background music. Some of that is in the form of little interactions that take place.

If somebody clicks on something or maybe scrolls down on a certain section, this reminds me of that meme that came out a while ago that said,

My brain is like I've got 17 tabs open for Frozen, and I can't tell which one is playing music and

believe it or not, this is something that I've started to see now. Is it something that I think will take the internet by storm?

Probably not. Is this something that probably fits for your website? You've got to think intentionally about what your brand is and

what you're trying to accomplish. I've seen this take place on certain hotels or spas where they have like

really ethereal, relaxing, calm music whenever somebody hits their webpage. I've also seen this on really playful websites where the brand of

the website is fun and quirky. And so they've got little sounds that are beeping and

booping all over the place. So this is definitely one of those where you've got to think

intentionally about, is this going to serve the purpose of my website's goal? Number seven, scrollytelling, and I'll say that again because

it sounds like I'm trying to say a different word, but I'm not. Scrollytelling.

Ha ha ha ha. Storytelling has been something that marketers have been pushing for a while.

It started with Seth Godin and how he would encourage people to not try to sell people, but try to tell a story.

And websites are now catching up to that idea. This trend feels a lot like if you were opening up a children's pop-up book,

where you've got big things that are kind of coming out all over the place, and then you can like take this lever and move like a mouse in and out of the

picture, stealing the cheese, right? So the idea is that you're trying to tell a story as the user scrolls.

So do you understand? You're scrolling with a story. You're scrollytelling; you get it.

I think, I think you kind of understand where this phrasing came from. So, oftentimes you'll see this with news articles that they

want to go really in-depth with. So they'll lay out the history of why they're talking

about the article, or maybe there's some history included with the article. And so you'll scroll to a certain section and then it'll stop on a year.

And then all of the important information from that year will fly in as you're scrolling.

So it doesn't look like that section is moving as you're scrolling down. It just looks like it's staying in place, and things are coming

in as you scroll. So it can be a really great and effective way to keep people engaged.

If you do it right; you've got to be careful. You don't want to overwhelm them.

You don't want to frustrate people to the point where they close the browser and rage-punch their computer.

So do it in a way that feels authentic but also feels natural for your website.

Number eight: it's something I'm calling back and forth, left and right, not just up and down.

9 Web Design Trends 2025 to Spruce Up Your Site

Showit

웹사이트는 지속적인 변화를 필요로 함

웹사이트 목표 설정의 중요성 강조

사용자의 행동 유도 목표 설정 (구매, 이메일 구독 등)

웹 디자인 트렌드를 목표 달성에 활용해야 함을 강조

2025년 주요 웹 디자인 트렌드 소개

의도적인 불완전함 (Messiness) 추세: 인간적인 요소 강조

마이크로 인터랙션(Micro-interactions): 작은 애니메이션 효과 활용

밝고 대담한 색상과 디자인 (Bright and Bold): 시각적 강조

많은 텍스트 사용 (Text-heavy): 패턴 방해를 통한 주목도 향상

커서 대안 (Cursor Alternatives): 사용자 참여 유도

스크롤텔링(Scrollytelling): 스토리텔링 기법 활용

좌우 이동 방식 (Back and Forth): 기존 상하 스크롤 방식 탈피

반 직관적 사용성 (Anti-usability): 사용자 참여도 증대를 위한 전략