How to Write Viral YouTube Scripts: A Step-by-Step Guide

후크, 구조 및 리훅을 사용하는 YouTube 스크립트는 바이럴 잠재력을 극대화합니다.

### 바이럴 영상 제작을 위한 YouTube 스크립트 작성법
* 🎬 **유튜브 스크립트 작성**은 채널 성장에 매우 중요하지만 어려운 과정입니다.
* 📌 성공적인 스크립트의 핵심은 **매력적인 훅(hook)** 작성입니다.  15~30초 안에 시청자를 사로잡아야 합니다.
* 🎯 효과적인 훅은 **결말(payoff), 맥락(context), 사회적 증거(social proof)** 세 가지 요소를 포함해야 합니다. 예시로, 본 영상에서는 3천만 조회수 경험을 언급하며 신뢰도를 높였습니다.
* 📄 스크립트는 **논리적인 구조**를 갖춰야 합니다.  예를 들어, "24시간 만에 수중 비밀 방 제작" 영상은 위치 선정, 디자인 계획, 자재 수집, 건설, 재미 요소 추가, 완성 순으로 구성됩니다.
* 📝 단어 선택보다 **구조와 정보/오락적 가치**에 집중해야 합니다.  자신의 목소리로 자연스럽게 작성하고, 교육적 또는 오락적인 요소를 강조합니다.
* 🔗 **세그먼트 간 전환(rehook)**을 통해 시청자 몰입도를 유지해야 합니다.  다음 세그먼트의 내용을 미리 언급하여 시청자의 기대감을 높입니다.
* 🎬 영상 종료 시, **다른 영상으로 연결**하여 시청 시간을 늘리고 알고리즘에 긍정적인 영향을 미칩니다.  이를 통해 **'시청 시간 여정(watch time journey)'**을 만들 수 있습니다.
* ✨ **Lex.page** AI 도구를 활용하여 스크립트 작성 효율을 높일 수 있습니다.  할인 코드: NateWealth (10% 할인)

I'm a professional YouTuber and script writer with over 30 million views, and throughout my four-plus years on YouTube,

I found that writing killer scripts is one of the hardest things to learn, and also one of the most important if you

want to blow up your channel. So today, I'm going to share with you my tried and tested process to write killer YouTube

scripts that go viral every single time, just like all of these videos here that I've helped write. And it all starts with

writing a banger hook for your video. Your video's hook is the first 15 to 30

seconds of your video, and this is honestly the most important part of your script. Because if you don't get viewers

well hooked, then they're just going to leave, and it doesn't really matter what you do with the rest of your video. So

it's absolutely crucial that you get this right. And to get it right, there are three main parts that every single viral

hook uses that you're going to want to use. Number one is payoff, which is basically just saying whatever's going

to happen in your video. And this is super important to include because when viewers click on your video, they're

basically expecting to get a video that's about whatever your title and thumbnail showed. And if they don't get

that confirmed right away, they're just very likely to click off because subconsciously they think their time is

going to get wasted, and maybe even that they clicked on the wrong video. For example, when you clicked on this video,

you expected a video about writing YouTube scripts that get a ton of views. And in literally the second line of the

video, I confirm this to you by saying, 'Today I'm going to share with you my tried and tested process to write killer

YouTube scripts that go viral every single time. Or, in this MrBeast video about 50 YouTubers fighting for a

million dollars, literally the first line of the video is just him saying that, "I've gathered 50 of the biggest

YouTubers on the planet, and whichever one lasts the longest in this cube wins a million dollars for their subscribers."

And these two examples aren't to say that your payoff has to be within the first one to two lines of your hook, but

it should be there pretty early. Otherwise, again, viewers are just going to click off. Number two is context, which

is just any extra information you can give viewers to make the payoff make more sense. This could be a reason for

doing what you're about to do, or some extra background information, or really anything along those lines. For example,

in this Iman Gadzhi video about making $10,000 a month as a student, he starts off with

a reason for making the video, saying that, "Ladies and gentlemen, absolutely everyone wants to know how to

make $10,000 a month as a student. The only issue is there's a lot of BS out

there." Or, like I did in this video you're watching right now, where I said that I found that writing killer scripts is one

of the hardest things to learn, and also one of the most important if you want to blow up your channel. With this extra

context in the hook, now there's more of a reason for viewers to keep watching, and the payoff makes more sense. And

number three is social proof, which is basically just credibility, or getting your viewers to trust you. If you're

making entertainment-based content, you probably don't need this, but if you're making educational content, like I am, then you definitely need to give

give your viewers some reason to trust you, or just something to back up whatever you're saying. One example is when I

started off this video by telling you that I'm a professional scriptwriter and YouTuber with over 30 million views.

Because, considering you're still watching, that made you trust me and know that whatever information I'm about to

give you is actually legit, and I actually know what I'm talking about. So your time's not going to get wasted, and

realistically, with the amount of bad actors out there, especially on YouTube, if I hadn't done that, you probably would

have clicked off and said, "Wow, this guy's an idiot."  To get viewers, you'll want to include all three of these elements in your

hooks, in whatever order you want. Your hooks, in general, shouldn't be very long—probably 30 seconds or less—so just play

around with them and figure out what sounds best. And now that you have banger hooks for your scripts, you're definitely

not going to have viewers leaving after a few seconds anymore. However, if you want your videos to be really viral, you

actually need to keep viewers watching for the entire rest of the video. And doing this requires a really solid

structure for your script. See, most YouTubers will have their hook and then just go ahead and write the rest of

their video from a blank canvas. Not only is this bad because it takes a long time, but it's also super messy and

disorganized, and you end up with a script that kind of just goes every which way, which doesn't keep viewers

engaged. Instead, you're going to start by sectioning out your video into, well, different sections, or headers, or

chapters. And these sections should be in a logical order that helps the story progress further. For example, let's say

that I'm making a video called "I built a secret room underwater in 24 hours." I might section it out like this: first, we

find the location; then we plan out the design; then we gather the materials; after that, we build the room; and after

that, we make it fun; and finally, the room is finished. So, as a cool twist, of course, I invite my mom over. Notice how each

section flows logically into the next. You wouldn't start building the room before you got the materials, and I

definitely wouldn't be inviting my mom over before the thing gets built. This logical flow throughout our script keeps

viewers watching as we work towards the final goal of the video, which is the whole reason they clicked in the first

place. Or if I'm making a video called "How to Build a $1 Million Business as a Teenager," I'd probably section it out

like this: first, you pick a business model; then you set your pricing; then you do outreach; then you maybe get your

first customer; then you hire some employees; and finally, you scale and get more customers until you reach $1

million. Again, each section is in a spot that makes logical sense; we're not jumping around randomly, and viewers can

follow the story from beginning to end to, again, get to that final goal, that payoff that we set up in our hook. And

the great thing about starting with an outline like this is that it's super easy for us to start writing and not

lose focus when it comes to the actual words we use in our script. So, naturally, next you're going to start writing your

script. And honestly, if you want to write scripts that help you go absolutely viral on YouTube, I wouldn't worry too much

about the actual words that you use if you have a really solid structure and either really good information or really

Good entertainment value in your video that's going to shine through way more than the actual specific words and the

way you arrange your sentences. It's really not that deep; just write in a way that sounds like your voice, or like you

would talk, and then either make it educational or entertaining. If you want, you can even do what I do and start with

bullet points to give yourself even more structure before you start writing. And now, once you've written the actual

content of your script, it's pretty much 90% done at this point. But wait, we're not done yet, and you probably

don't see it, but there's actually a huge problem with every script that gets to this stage in the script-writing process

that pretty much every single small YouTuber doesn't fix, and as a result, really stops them from growing and

engaging viewers with their scripts like they should. But before I tell you exactly what it is and how to fix it, I

first want to tell you about an AI tool that makes it way easier to write better scripts faster—that actually works: meet

Lex.page, the sponsor of this video. Lex is a modern AI-powered writing tool that makes it really easy to write well,

anything, and it's just so powerful when it comes to writing retention-optimized YouTube scripts. See, I've collaborated

with Lex to create a custom prompt that was trained on the exact script-writing process that I'm teaching you in this

video, and when you sign up using my link in the description, you'll get immediate access to this exclusive prompt and an

exclusive discount code. With my custom prompt, all you have to do is give the AI some context about your video, answer a

few questions, and bang—you've got yourself a decent first draft instantly, saving you hours of outlining.

and brainstorming content for your script. Then, once you start writing the rest of your script, if you're ever

feeling stuck, or want more information, or just want to help make part of your script better, all you have to do is ask

the AI, and it will intelligently solve your problems and help make your script better in whatever way you ask it. I've

honestly used so many AI tools to write scripts in the past, and the vast majority of them have been pretty

so-so. I was really impressed with how well Lex worked and the way that I was able to apply it to actually the video you're

watching right now. And as a bonus, you can even use it to blow up your channel in ways that aren't related to script

writing; like, it can also generate SEO-optimized descriptions, options for clickable titles, and so much more. So if you want to level up your scriptwriting

workflow, then sign up with my link in the description or the QR code on screen and use code NateWealth at checkout for

an exclusive 10% discount code off your first month. Now, at this point in the script writing process, you might think

that your script is basically done, but as I mentioned before, there's a huge problem we haven't fixed yet that

plagues 99% of new YouTubers and basically ensures that they don't go

viral or engage viewers with their scripts. See, if we want to keep viewers watching until the end of our videos, we

need to keep them in a flow state with our scripts so they don't even stop to think about clicking off. And it's

honestly pretty easy to keep this flow state going if you just give good information or good entertainment value

in your videos, except when you're transitioning between sections of your video. Yeah, when you go from segment to

In a segment of your video, the energy in flow completely changes, and it's very easy for viewers to snap out of their flow.

state and feel like, you know, "I've gotten enough out of this video; there's probably nothing else for me to look

forward to. I'm going to go look for another video and then dip." This is called segmentation loss, and it will

absolutely destroy your video's retention if you don't go ahead and fix it while you're writing. So how do you

fix it? Well, luckily for you, it's actually pretty simple. We just have to use a technique called a rehook. A rehook

is just a little chunk of text that goes in between segments of your video and usually goes something like, "And this

section of the video you just got was good, but what's going to come in the next section builds off of this last

section and is even better." Now, obviously you're not going to say it like that, so let me give you an example. Earlier in

this video, I had a section about writing viral hooks, and once it finished I said something like, "And now that you have

banger hooks for your scripts, you're definitely not going to have viewers leaving after a few seconds anymore."

How to Write YouTube Scripts That Go Viral Every Time

n8wealth

바이럴 유튜브 스크립트 작성을 위한 핵심 전략: 훅(Hook)

영상의 첫 15~30초인 훅(Hook)의 중요성 강조. 시청자를 사로잡지 못하면 이탈로 이어짐.

바이럴 훅의 3가지 요소: 1. 페이오프(Payoff) - 영상 내용 미리 알림. 2. 컨텍스트(Context) - 추가 정보 제공. 3. 소셜 프루프(Social Proof) - 신뢰도 확보.

다양한 예시 영상을 통해 각 요소의 효과 설명.

세 가지 요소를 원하는 순서로 활용, 30초 이내로 작성.

영상을 여러 섹션으로 나누어 논리적인 순서로 스토리 진행. 예시: '물속 비밀 방 건설' 영상의 섹션 구성 설명.

또 다른 예시: '100만 달러 사업 구축' 영상의 섹션 구성 설명.

구조가 확실하면 단어 선택은 중요하지 않음. 자연스러운 말투로 교육적 또는 오락적 가치 제공.

구체적인 내용 작성 전에 간략한 요약(bullet points) 활용.

시청자 참여도 유지를 위한 전략: 세그먼트 손실(Segmentation Loss) 해결

세그먼트 전환 시 발생하는 시청자 몰입도 저하 문제(세그먼트 손실) 설명.

세그먼트 손실 해결 방법: 리훅(Rehook) 활용 - 다음 섹션에 대한 기대감 유발.

다른 예시 영상을 통해 리훅의 효과 설명.

스크립트 마무리 및 시청 시간 확보 전략

영상 마무리 방법: 지루한 맺음말 피하기, 갑작스러운 종료 피하기.

다른 영상으로 연결하여 시청 시간 확보(Watch Time Journey).

다른 영상으로 연결하는 효과적인 방법: 리훅 활용.

마지막으로 다른 영상으로 연결하는 예시.