과소비 억제: 2024년을 위한 안티 소비주의 팁

### 2024년 불필요한 구매 파악 및 방지
* 💸 많은 사람들이 특정 이미지나 라이프스타일에 맞추기 위해 **불필요한 물건을 구매해야 한다는 압박감**을 느끼는 등 과소비는 큰 문제입니다.
* 🛍 틱톡이나 인스타그램과 같은 소셜 미디어 플랫폼에서 '탈인플루언서'가 부상하면서 **특정 제품이 만족스러운 삶을 위해 필수적이라는 생각에 도전**하고 있습니다.
* 🌿 제품을 친환경 제품인 것처럼 허위로 마케팅하는 그린워싱은 여전히 심각한 문제로 남아 있으며, **허위 주장으로 기업에 막대한 벌금**이 부과되고 있습니다.
* 📱 인플루언서가 많은 사람들에게 불필요한 광범위한 루틴을 홍보할 수 있기 때문에 **소셜 미디어는 스킨케어 및 뷰티 제품에 있어 양날의 검**이 될 수 있습니다.
* 특히 리뷰가 부족하거나 소셜 미디어에 많이 광고되는 상품에 대해 **적절한 조사 없이 트렌드를 따라 구매하지 말 것**을 경고합니다.
* 👗 고가의 헤어 도구, 주름 방지 빨대 등 패션 및 미용 제품은 **특정 불안감을 노리는 불필요한 구매**로 부각됩니다.
* 🚗 이 동영상은 또한 개인이 자동차와 집에 필요한 액세서리를 과도하게 구입하여 어수선함을 야기하는 **'과잉 재입고' 트렌드**를 비판합니다.
* 🧼 **개별 제품과 보관 용기 모두 과도한 포장**은 낭비와 불필요한 소비를 유발한다는 비판을 받습니다.

홀리 트란섬이 과소비를 억제하고 장기적인 행복과 자유를 위해 신중한 재정 및 라이프스타일 선택을 하는 방법에 대해 이야기합니다.

hello everyone. I'm Holly Trantham, tfds creative director, and this is season two of The totally chill guide to work and life. For the past eight years, I've been working behind the scenes on all of the content you see here on YouTube and across all of tf's channels. I also wrote our second book, beyond getting by. Throughout this series, I'll be talking about how to approach your money and career decisions from a chill place where they help you live the life you want without ever becoming your sole focus. So, this video is all about curbing our overconsumption, which I think most people could probably benefit from. Because while you should spend money on things that make you happy and enjoy life in the present moment, what will make us all happier in the long run is having the financial freedom to make the best big decisions for ourselves. Putting more of your income towards investing is a big piece of that puzzle. With betterment, investing does not have to be some scary daunting task, no matter how much or little you know about the

stock market betterment helps take care of a lot of the heavy lifting. Their automated investing Tech and tax-smart tools are designed to help maximize your returns, so your money is put to work better. It can help someone ease their way into investing as their financial experts are working behind the scenes to make your money hustle while you spend more energy on what actually brings you Joy. Get started, be invested, click the link in our description, or head to betterment.com/tfd to sign up in minutes. When we talk about anti-consumerism on this channel and on our social media platforms, a lot of what we're talking about is overconsumption on a macro level, how it cheapens our relationship to spending, and gives those of us who live in places like America where overconsumption is more than the norm than not a sense of entitlement to our consumer decisions, no matter how much harm they are causing to distant populations or the environment. But as I explored back in an episode in season 1, I would personally argue that our mindless

shopping culture is not just bad on a societal level. It's making our lives worse individually too. We also talked about this even more in our video essay on the buy everything, own nothing era we are currently living through, which you can check out in the description. And we've been covering the topic of things that aren't worth your money for almost a decade and from many different angles. And there's this idea of de-influencing that's been going around on TikTok and Instagram in the past couple of years where creators talk about products they don't recommend, many of which had gained popularity on the same platforms. But it's not ultimately anything new. We're still trying to pull back the curtain on consumerism to show that the life-changing things we feel or are told we must buy aren't really delivering on what they're selling. But since consumerism means there will always be new and creative ways to waste your money, here's a list of things you might think you need to buy but don't, updated for 2024. Of course, you may not

personally be attempted to buy any of the things on this list, or you may think something I mentioned here is worth it for you. But as much as this is a fun little rant kind of list to do, remember this isn't so much about the specific items I'm talking about, but rather the reasons behind wanting them, whether they're fixing a problem that doesn't really exist or influencing you to buy something in order to appear like a certain type of person. And remember, this is just my opinion, but I hope you keep some of this in mind the next time you're tempted to buy something that may or may not actually serve you. Number one, multiple Stanley Cups to match your outfits. Okay, girlies, I am not going to tell you not to buy a Stanley, even though I personally believe there are plenty of water bottles out there that do the same thing and often for way less money because I have witnessed firsthand how much these water tumblers can really influence someone's water consumption in a positive way, but certainly no one

needs a cabinet full of these things in different colors. See one of my favorite TikTok influencers too. Not hate follow, but you know, not love follow. I'm just not sure that having that many different of the same kind of tumblers is actually helping us achieve what reusable water bottles are supposed to do, i.e., cut down our consumption of plastic and other harmful resources. Um, and Stanley have become such a cult item that there are now pages and pages on Amazon filled with items that are meant to just accessorize your Stanley, including a silicone detachable strap to help you carry a cup that already comes with a handle. Again, anything that encourages someone to drink more water, especially if they weren't doing that in the first place, can be a good thing. And if that means a sort of expensive temperature-controlled water tumbler that you buy a sparkly straw for, I think that's great. But buying multiples of things like this is just excessive and adds to our personal clutter that we end up thinking.

is inescapable and is very exemplary of restock culture, which is a theme you're going to see over and over again in this video. Number two, those viral collagen masks. So I don't know about you, but I've just heard from the other person in this room that this is not a universal thing for her, but these are completely inescapable on my TikTok feed, and they're so new that there's obviously not any research about them. But when it comes to skincare, I think newness should be a lot more sus than we treat it. Here's a great explainer video, which I will link in the description of this video, that comes from a board-certified dermatologist, where she explains that while collagen itself is hydrating, these masks don't really do anything to replace lost collagen, and they contain some ingredients that we should actually be pretty wary of, which seamlessly brings us to item number three, a 10-step skincare routine you got off TikTok. Okay, there very well may be

good skincare advice on TikTok, but we have to remember that everyone's skin is completely different. Something I know we've talked about ad nauseam on this channel, but we just have to keep talking about it because dermatologists, in particular, are very wary of the advice people are getting off social media. From a HuffPost article on this topic, one dermatologist recalls one patient who had six steps in both her morning and nightly skincare routines in an effort to use up all the products she'd bought on the recommendation of influencers. So now she has a bunch of stuff that she feels obligated to use and not waste. She even astutely recognized that sometimes if I skip a step, it doesn't mean that my skin got any worse. Ultimately, you could save so much time, money, and energy testing out these products and going through a TikTok shop Amazon storefront trial and error by just going to a few sessions with a dermatologist. Number four, greenwashed products. Greenwashing refers to when brands use misleading branding or advertising language to

promote a product on the basis that it is clean or eco-friendly, but often times these products are just as bad as their conventional counterparts, and we've even started to see legislation taken up about it in certain parts of the world, including a recent greenwashing directive from the EU. Here are just a few of the biggest greenwashing fines we've seen in recent years. Number one, the FTC fined Kohl's and Walmart $5.5 million collectively for claiming their products were made from environmentally friendly bamboo when they were made from other materials. Number two, Keurig was fined $2.2 million by the Canadian Competition Bureau for making misleading claims about its single-use coffee pods, suggesting they were recyclable when recyclers don't widely accept them. And number three, Volkswagen was fined by the EPA and other establishments a total of over $31 billion with a B dollars for implementing software that falsified data and helped evade emissions tests on its vehicles. Don't fall into the trap of buying something just because it claims

to be green and don't fall into the trap of replacing perfectly good items in your home with green items. The greenest thing you can do is buy less, and unfortunately, even better legislation around these practices is not going to eradicate greenwashing. So always do your research. Number five, anything you are inundated with Instagram ads for but never actually see real reviews for. This is a very personal one for me because I spent months looking for a pair of hiking and climbing pants that I didn't hate, and I started seeing the same ads everywhere on my Instagram, TikTok, my Facebook when I logged on once a month for the same cute trendy pants from a direct consumer women's hiking brand. But the pants themselves didn't have any reviews yet, and I bought them anyway, and it was a huge mistake. They were the least breathable pants I've ever worn, but I didn't realize how bad they would actually be on a longer or warmer hike until I was literally on one, and they just completely changed color from sweat.

and then it was too late to return them. And if there had been reviews for that and talked about the fabric not being breathable, I could have saved myself like $100. And these particular pants aren't even for sale anymore, as far as I can tell. So I'm not trying to call out a specific company, but this is really just a recommendation against trying out anything new, especially a new brand you've never bought from before, if you can't really easily return it. Or even better yet, go try it on in store before buying it. Number six, $500 hair tools that are really only for just one hair type. This is sort of a call out for the Dyson air wrap. And not only because Dyson is yet another company set on outsourcing labor overseas to increase their margins instead of reinvesting profits from their very highly priced products back into their workforce. Because while I anecdotally know a few people who genuinely love the air wrap, most of them do admit that it's not the

tool they turn to them most, and I know several more who have purchased one, only to be totally let down because the promise of a perfect blowout simply didn't work for their hair type. Just like skin, hair is different for everyone. A tool like the air wrap might work great for you in your lifestyle, but it might not. Watching a bunch of get-ready-with-me videos from influencers with the same exact type of hair as each other, all using the same tool, is not going to give you the answer.

Number seven: over-the-top restocking. At this point, I feel like I just need to unplug myself from The Matrix because we have really lost the plot with restocking culture. Apparently, not only do you need a very specific type of cleaning wipes for your car, you also need a holder that perfectly matches your coffee tumbler, phone holder, and a hook for your purse that you keep in your car. This whole video is all literally just a restock-my-car-with-me video that links to her Amazon storefront, obviously to me that

is just cluttering your car more. Something I don't personally have experience with for the last 14 years, but that even I know is famously very difficult to keep clutter-free. Obviously, there are things you need to keep in your car, like for instance a spare tire, but whatever happened to just throw some extra tampons in your purse and calling it a day. Number eight packaging for packaging. So listen, I know that organizational tools and specifically clear plastic bins are really helpful for a lot of people to keep things in the same place and be able to locate things easily, but a lot of times in these restocking videos we see people are buying things that come in individual or single-use sizes that already come in individual packaging only to then put them in a giant bin. There's no reason your guest room couldn't have a single guest toothpaste. You don't have to have a million individual toothpastes. Also, why aren't your guests bringing their own toothpaste? Also, it goes without saying that this video is kind of wild.

in the first place, and seems a little rage bity because who is buying thousands of dollars worth of skincare just to restock their guest bathroom, but also let this serve as your reminder that anything that is a restocking video is an ad, even if it's not, because if they're not linking to Tik Tok shop, they are linking to their Amazon storefront or their ltk page. Lastly, number nine straws and accessories that help you prevent wrinkles. I think this squarely falls into the category of solving a problem you didn't know you had and is of course another bullet in the long list of things that you now need to buy if you're a water tumbler girly. I don't really have anything else to say here except the world loves to give women new insecurities that they need to worry about that they'd never even thought to have before, especially when it comes to aging and scaring people out of perfectly normal behaviors like literally drinking through a straw that they have been doing their whole lives.

is pretty bleak again maybe not that last one but there's nothing to say that something on this list couldn't positively add to your life. The point is to just be very conscious of your reasoning for buying something before ultimately making that decision. Thank you so much for watching and I'll see you next week on the next episode of the totally chill guide to work and life.

9 Viral Products Influencers Love, But You Don't Need

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홀리 트랜섬의 금융 자유와 반소비주의에 대한 가이드

홀리 트랜섬의 시리즈는 균형 잡힌 관점에서 돈과 직업 결정에 접근하는 데 중점을 둡니다.

그녀는 과소비를 억제하고 장기적인 행복을 위해 재정적 자유를 우선시해야 한다고 주장합니다.

이 시리즈는 또한 무분별한 쇼핑의 부정적인 영향에 대해 논의하고 소셜 미디어에 영향을 미치지 않는 트렌드에 맞춰 구매할 가치가 없는 제품에 대한 인사이트를 제공합니다.

의심스러운 구매 동향: 비판적 검토

물을 마시기 위해 스탠리 컵을 여러 개 모으는 것에 대한 집착이 과도한 소비와 쓰레기의 원인이 되고 있습니다.

틱톡에서 유행하는 바이러스성 콜라겐 마스크는 과학적 연구가 부족하고 의심스러운 성분이 포함되어 있을 수 있습니다.

TikTok의 10단계 스킨케어 루틴을 따르는 것은 유익하지 않을 수 있으며 잠재적으로 유해한 성분이 포함될 수 있습니다.

스킨케어 및 제품 쇼핑에서 피해야 할 함정

소셜 미디어의 모든 스킨케어 조언이 모든 사람에게 적합한 것은 아니며, 피부과 전문의들은 인플루언서의 추천을 맹목적으로 따르지 말라고 경고합니다.

그린워싱, 즉 오해의 소지가 있는 친환경 브랜딩은 콜스, 월마트, 큐리그, 폭스바겐과 같은 기업에게 상당한 벌금을 부과한 바 있습니다.

소셜 미디어에서 대대적으로 광고하는 제품은 실제 사용 후기 없이 구매하면 과대광고에 부응하지 못할 수 있으므로 주의해야 합니다.

스마트한 쇼핑과 지속 가능한 생활을 위한 권장 사항

특히 익숙하지 않은 브랜드의 반품이 불가능한 새 제품을 시도할 때는 신중을 기하고, 구매하기 전에 매장에서 제품을 직접 착용해보는 것이 좋습니다.

자신의 모발 유형에 맞지 않을 수 있는 고가의 헤어 도구에 투자하는 것을 주의하고, 불필요한 제품을 과도하게 재입고하여 공간을 어지럽히지 않도록 주의하세요.

포장의 지속 가능성을 고려하고 불필요한 쓰레기와 어수선함을 유발하는 과도한 일회용 제품을 피하세요.

스킨케어 제품의 기만적인 마케팅

스킨케어 재입고 영상은 종종 광고 역할을 하여 불필요한 구매로 이어지기도 합니다.

빨대를 주름을 예방하는 액세서리로 홍보하는 것은 여성들에게 불안감을 가중시킵니다.

이러한 제품을 구매하는 이유를 염두에 두는 것이 중요합니다.