30일 만에 주문형 인쇄 판매 증대하기

### 30일 안에 주문형 인쇄 판매를 급증시키는 5가지 팁
* 🎨 상점의 제품 수를 **100개 이상**으로 늘려 가시성과 판매 잠재력을 향상하세요.
* 🚀 매일 새로운 디자인을 꾸준히 업로드하여 한 달 안에 **100개의 리스팅 목표**를 달성할 수 있도록 **하루에 2~10개의 업로드**를 목표로 하세요.
* 💸 **10~20% 이상 할인된 기간 한정 세일**을 진행하여 더 많은 고객을 유치하고 긴박감을 조성하세요.
* 🛍 티셔츠와 같은 표준 품목을 넘어 **더 많은 고객에게 어필할 수 있는 새로운 틈새 제품**을 탐색하여 제품 제공 범위를 확장하세요.
* 💰 가격을 경쟁력 있으면서도 수익성이 있는 범위로 인상하여 **가격 전쟁을 피하고 제품을 더 높은 품질로 포지셔닝**하세요.
* 💡 이미 매출이 발생한 제품에 선별적으로 광고를 게재하여 **광고 예산을 검증된 성공 상품에 집중**하세요.
* 📊 "연 이자율이 **0.1%밖에 안 되는 적금**에 돈을 넣어두면 결국 거지가 될 수 있습니다."
* 🔗 "Etsy는 특히 **20% 이상 할인이 10% 할인보다 더 많은 관심**을 받을 것이라고 말했습니다."

신규 주문형 인쇄 판매자가 몇 주 안에 트래픽과 매출을 늘리려면 제품 목록 수를 늘리는 것이 중요합니다.

so you started a print onun shop. You uploaded a bunch of designs and items that you're really excited about, and now you're just sitting there waiting for something to happen, and it seems like it's crickets. I see this happen way too often with new sellers getting really excited about print on demand, and then being very discouraged and disappointed about the lack of traffic, views, and sales that they are actually getting. Now, this really doesn't have to be the case with new sellers. In fact, I have a number of students who start shops, and within the very first few weeks, they are really skyrocketing, and within their first few weeks, they are actually getting real traffic and sales consistently. So, in today's video, I'm going to share with you the five best tips that you can Implement today to actually make a huge differ in just a few weeks. By implementing some of these in 30 days, you really could see double or triple the sales in your shop, and none of these are really anything complicated or fancy. You just might not be doing them.

currently, so let's not waste any more time and just jump right into this list of tips. Now, in print on demand, especially on places like Amazon and Etsy, the amount of products you have listed in your shops is almost directly correlated with the number of sales that you are getting. Now, truly the most successful sellers on Etsy and Amazon, those who are making six figures a year, who have taken this business full-time, if you go to their shops, you will see that typically they have in the thousands of products listed. Now, that doesn't mean that to make real money, you're going to have to instantly have over a thousand products, but if you are sitting with maybe 20 to 50 products in your shop, that is a huge indicator that the very first thing you should do to actually increase your sales is increase the number of products. Now, my rule of thumb is I tell all new sellers, really don't worry about even making a single sale until you have over 100 listings. I know that number sounds really daunting, but it's kind of the amount that you

need to really get that traction going in your shop, and no, it's not a magic number. The day that you hit 100 listings doesn't mean you're going to get your very first sale if you haven't already, but that allows there to be enough listings out there that your products can actually get seen. Now, one thing a lot of new sellers don't realize is that the majority of all of the listings that you ever make probably aren't going to sell. Even with thousands and thousands of products listed on multiple different platforms, I only sell a small percentage of all of those. So, if you only have about 25 different products listed, if you're only going to sell between 1 and 5% of those, that doesn't give you a very high chance to actually have a best seller on your hands. But once you get over 100 products, even if you're only selling 1 to 5% of them, that means you have enough mass to actually start getting some sales. Now, the best way to start really ramping this up is truly

think is by picking some daily upload number that you are going to aim for and just sticking with that every single day. Now for the first couple years of my business, my number was 10 different designs and uploads, and I truly would do that almost every single day, and I really credit that with helping me really scale my business pretty fast. Now that might not be a number that you are able to achieve, so I highly suggest picking anywhere from two to maybe 10 different uploads that you know you can get done in a single day, and kind of sticking with that over a 30-day or more period. So even if you are just uploading three designs every single day, by the end of just one month, you're going to have almost your 100 designs listed. So pick the number that you know that you can do and take the time to research a really good niche, make good designs, and then upload those every single day like clockwork. Now if you are having a little bit of trouble with the actual research and design process, see if this you are

really stuck knowing what kind of things are going to sell well. I highly recommend signing up for my free Workshop. That it's all about Niche research. This goes really in depth in the whole process of things you can do when you just don't have any ideas or know where to start. It's a little under an hour long. And if you sign up down below, I'll send you all of the details and how to watch into your inbox. Along with a bunch of other free resources that I made just for you guys. Now the next thing you really can do do in the next month to seriously increase your sales is to run a sale in your shop. Now if uploads really aren't your problem, you have a ton of listings but you're just struggling to actually get eyeballs and Views. I really want to recommend doing some kind of discount in your shop. Now Etsy has specifically told us that the over 20% discount will get more attaction than just a 10% discount. But I found that even running a 10% discount

on my shop or certain products really helps get that traffic up. Now, this is really easy to do over in your Etsy dashboard. You just go over to the left-hand side under marketing. You can click to run a sale, and you just pick what percentage you want off of your listings. You can do just a select few, or you can do your entire shop this way. But when you run a sale, this is going to be prominently featured in the thumbnail when people are scrolling. So, if someone looked up something like a cute teacher mug, if you have a teacher mug that is on sale, people are going to see that right under the name of the item. So, it really can help you not only get clicks but actually convert sales because people love feeling like they are getting a deal. Now, definitely make sure when you are running sales that your items are priced in a way that you can still be making a profit. I don't want you to be running sales and getting lots of traction and orders but then be walking away making only pennies. So, make sure

you're using some kind of profit calculator that can let you know how much you're actually going to make when you do put items on sale. The one that I use is from the tool sale Samurai, which is an all-around Etsy tool. But this is just one of the things that you can do with them - calculate your profit. So I will link them down below. Now, with running sales, there are a few different ways that you can do this, but the one that I found to be the most successful in actually converting customers and really increasing sales is running limited time sales. Now, if you wanted to increase your profits in a month, some people might just put a sale runs either a week long or maybe even a month long, and this will definitely help you, but it's not going to have the urgency that this other strategy will, and that is running sales for just a day or two. Now, you can put the time that you want to run any sale, so I highly suggest just doing a sale for a day or two, because when people are shopping, instead of

saying something like, Oh, 6 weeks left to get this sale, or 6 days left. It is going to say something like, Only 8 hours left for this discount. So then, that really turns up the urgency for shoppers. If they feel like, Oh, I really like this shirt, but I don't want to come back and order it later because this only has a few hours left, and then I want to get it on sale. Now, if it said something like 6 or 7 days, they might put it in their cart or just keep scrolling around because it doesn't seem urgent for them to actually convert to a sale. So, one thing that I typically do is every morning, I'll kind of check my Etsy and then either turn on a sale or make sure my sales from the day before are still going. So that is just something you can get in the habit of doing is starting new sales that are honestly just the same as you have been running but just starting those at different intervals for shorter amounts of time than maybe you have been doing.

previously, now, one of the next best things that you can do to really skyrocket your sales in just a few weeks is going to be increasing the amount and variation of products that you are actually selling in your shop. Now, the manufacturing partner that I use to sell on Etsy, you guys have probably heard we talk about so many times, and that is Printify, just because they have such a huge catalog of products for a really competitive price. But I see a lot of new sellers really getting stuck in a rut with just making items on a product or two that they've seen everybody else doing. So, there is totally nothing wrong with just selling your standard t-shirt or sweatshirt. In fact, I probably make the most sales on those types of products. But a lot of times, if you really want to try something new, you can venture into either a new product type or something that's maybe a little bit less competitive. So, some of the ones that I've seen new sellers just forgo those typical products completely and only sell these and do super well are

things like candles, which you can get on Printify, and customize the labels. You can do really fun things like for teacher gifts or appreciation gifts. Different awareness days, those make great niches for candles. Or you could sell something like the really trendy Glass Straw cups that have those bamboo Lids. I actually have a full tutorial of how to make those here. But really, kind of scrolling through Printify's catalog and finding some items that you've maybe not thought of selling before can really be a boost to your sales. Now, if you do specifically have a niche or a product that has been selling well for you but on something like a t-shirt, there is no reason why you can't just take that exact same design or niche and put it on several other different product types. That's instantly one way to kind of increase your sales, is by getting your bestselling items on more than just one thing. You've already done the work to validate that this is a good niche. Now you can capitalize it by spreading it out to more different

eyeballs. I actually have a video that goes over some of my top product picks for new sellers, so I'll link that right here as well if you want to check that out. Now, the next tip to increase your profit in sales is kind of counterintuitive, but it's one of the tips that I give over and over to new sellers because they aren't doing it, and that is actually increasing the prices on your items. I know it seems like if you really want to get eyeballs on your things, you want to lower the price. I even talked about running a sale, but running a sale doesn't mean that your items have to be priced making no profit. So, I see way too many sellers they are trying to be the most competitive in the market. They're trying to price their items as low as possible, and the problem with this is two things. One, there is always someone who is going to be able to sell something a little bit cheaper than you, so you are just racing to the bottom if you are competing on the

lowest price, and the other reason I find that this doesn't really work in new sellers' favor is sometimes when people are buying a gift, they want to make sure it's something nice, and people truly are shopping, doing price comparisons. So if they see that your item is kind of the lowest price out there, they might skip around it. And same thing with the highest price items, they don't want to spend the highest amount, so they're really looking for kind of that median price point that they feel like they're kind of getting a deal, but it's not the cheapest thing out there. A lot of times, people equate the price of the item with the quality of it. So even if someone is selling a Bella and canvas shirt for $14, and another person is selling that for $19.99, a shopper might equate the $19.99 one with being a little bit nicer of an item, even if it is the exact same thing. So we can kind of use the psychology of that in our advantage and make sure we

are priced kind of in the middle of the road. I definitely suggest that any product you're selling, you take a look at some of the first pages on Etsy and Amazon and see what other people in this niche are selling their items for. And don't be the bottom price, don't be the top, somewhere in the middle is definitely that sweet spot. And if you haven't been doing this before, I still truly believe that ending your items in things like 99 is just a comfortable number for buyers. So instead of maybe pricing your item at something like 19.53 because that's going to give you an exactly 40% profit margin, raise that number to $19.99. And that just seems more of a legitimate price to a shopper. But not only will changing your prices hopefully make buyers more comfortable buying your items, it's going to help get the profits of your store up. If just by making a few changes you can make a couple extra dollars per sale, that is going to be huge in the long run. So examine your

prices and make sure they are in a good range for the niches you are selling in. Now, the next tip is one that can be huge in getting a ton of new people to actually visit your shop and convert into paying customers, and that is going to be running select ads. Now, I don't mean going out there and starting a complicated Facebook or Google ad campaign. I just mean either on Amazon or Etsy, running the ads that are already integrated into their platform, but not on every single product. Now, this is where a lot of new sellers get really tripped up and can actually waste a ton of money by just running ads on everything in their store. Now, when you are newer, you are not as experienced in knowing what products really are optimal for converting into sales. So, what I highly suggest is taking an inventory of your whole shop and noting any products that have ever made sales. And if they have made sales before, I would consider running ads on those products. So, this could even be something just like four or five different products that you've

gotten sales on. But just go ahead and start running ads on those because you know that they've been validated organically. People are searching for the title or the description that you have. People like this design because they actually purchased it. So you've already done a lot of the validation that if you put money behind something like this, there would be other people potentially interested in buying it. Now, if you do it with a product that has never sold before, maybe you have a design that you don't realize just isn't great, and so you're going to waste a lot of money with people looking and clicking on this item, and then they examine the design and maybe they don't love it. So by just running ads on the products that have sold, you are taking a lot of the guesswork out of it. Now, later down the road, when you are ready for maybe some more advanced advertising techniques, you could implement some newer products or products that haven't sold yet. But especially if you are a beginner, only run ads on the products that have made

sales so far, but that can really skyrocket your sales, and you don't have to do a crazy budget either. You can just even down to just a dollar a day to run ads, and that can still get you a ton of traction and a ton of more views on your products. Now, again, if you've never tried selling on Etsy before, you're going to need a manufacturing partner that is going to take care of everything from storing, printing, packing, shipping your item, and who has a huge catalog. So, like I said, I use Printify. They are some of the lowest priced out there, and they always have amazing quality. They have great customer service as well, and they integrate seamlessly with your Etsy shop. I have a full tutorial of how to actually link them with Etsy here, but if you've never signed up for an account, I will link all their information down below so you can get started completely for free and be able to sell on Etsy. Thanks so much for watching, and I'll see you in my next video.

The ULTIMATE 5-Step Guide to Growing a Print on Demand Business in 2024!

Hannah Ebeling

주문형 인쇄 상점에서 매출을 늘리기 위한 팁

스토어에 등록된 제품 수가 많을수록 판매량과 직접적인 상관관계가 있으므로 100개 이상의 리스팅을 목표로 삼아 관심을 끌 수 있습니다.

대부분의 리스팅이 판매되지 않을 수도 있지만, 리스팅 수가 많을수록 베스트셀러가 될 확률이 높아진다는 점을 이해하는 것이 중요합니다.

제품 수를 늘리는 데 집중하여 보다 일관된 판매를 시작하세요.

온라인 비즈니스 확장을 위한 팁

디자인에 대한 일일 업로드 목표를 2건이든 10건이든 설정하여 지속적으로 비즈니스를 성장시키세요.

판매할 수 있는 디자인 아이디어가 떠오르지 않는다면 틈새 시장 연구 워크숍에 등록하는 것도 고려해 보세요.

Etsy의 권장 사항에 따르면 스토어에서 10% 이상 할인하는 세일을 진행하면 더 많은 트래픽을 유도하고 매출을 높일 수 있습니다.

'세일 사무라이' 도구를 사용하면 수익을 계산하는 데 도움이 될 수 있으며, 매출을 늘리는 가장 효과적인 방법은 기간 한정 세일을 진행하는 것입니다.

하루나 이틀 동안만 세일을 진행하여 고객에게 긴박감을 조성하면 구매 전환율을 크게 높일 수 있습니다.

판매를 급증시키는 또 다른 전략은 표준 품목을 넘어 경쟁이 덜한 제품이나 새로운 제품 유형으로 제공하는 제품의 다양성을 확대하는 것입니다.

맞춤형 상품으로 매출과 수익을 늘리기 위한 팁

양초와 같은 품목에 라벨을 맞춤화하면 스승의 날이나 기념일을 위한 틈새 시장을 공략할 수 있습니다.

여러 유형의 제품에 걸쳐 베스트셀러 디자인을 다양화하면 매출을 높일 수 있습니다.

품목의 가격을 인상하면 고객에게 더 높은 품질과 가치를 제공한다는 인식을 심어줌으로써 실제로 매출을 향상시킬 수 있습니다.

온라인 판매자를 위한 가격 책정 전략 및 광고 팁

최저가와 최고가를 피하고 중간 범위에서 제품 가격을 책정하는 것이 좋습니다.

99로 끝나는 가격을 사용하면 구매자에게 더 매력적으로 보일 수 있으며 수익 증대에 도움이 됩니다.

판매 이력이 있는 제품에 대해 Amazon이나 Etsy와 같은 플랫폼에서 선별 광고를 실행하면 신규 고객 확보와 판매 전환율을 크게 높일 수 있습니다.

스마트 광고 및 제조 파트너를 통한 Etsy 판매 극대화

검증된 제품에 광고를 게재하면 특히 초보자의 경우 매출을 늘리고 추측을 최소화할 수 있습니다.

하루 1달러와 같이 적은 예산으로 시작해도 상당한 제품 가시성을 확보할 수 있습니다.

Etsy에서 처음 판매하는 경우 원활한 판매 프로세스를 위해서는 품목 보관, 인쇄, 포장 및 배송을 위해 Printify와 같은 신뢰할 수 있는 제조 파트너를 확보하는 것이 중요합니다.