YouTube 채널 성장: 초보자를 위한 우선 순위

### YouTube 채널 시작하기: 초보자를 위한 필수 조언
* 🎥 YouTube 채널 시작에 대한 Tali의 질문은 일반적으로 **튜토리얼, 개발자 블로그 또는 일반적인 조언에 속하는 틈새 시장을 정의하는 것**이 중요하다는 점을 강조합니다.
* 📈 많은 채널이 시청자 참여와 알고리즘의 압력에 따라 콘텐츠를 조정하며, 때로는 **콘텐츠 스타일을 대폭 변경**하는 채널에서 볼 수 있듯이 초점이 급격하게 바뀌기도 합니다.
* 🤔 시청자는 솔직함과 친근함에 이끌리기 때문에 **진정성 있는 페르소나**를 구축하는 것이 중요하며, 이를 통해 **지속 가능한 콘텐츠**를 더 쉽게 만들 수 있습니다.
* 💡 YouTube에서의 여정은 금전적 인센티브가 거의 없는 느린 과정인 경우가 많으므로, **대중 연설이나 동영상 편집과 같은 기술을 개발할 수 있는 기회**로 생각해야 합니다.
* 🔊 오디오 품질이 좋지 않으면 시각적 콘텐츠의 품질과 관계없이 시청자의 관심을 끌지 못하므로 처음부터 **오디오 품질을 우선시하는 것**이 중요하며, **예티 블루와 같은 경제적인 마이크**를 추천합니다.
* 🛠 채널이 성장함에 따라 장비를 업그레이드하면 제작 품질을 향상시킬 수 있지만, **콘텐츠 제작 및 게임 개발에 필요한 시간 투자와 균형**을 맞추는 것이 중요합니다.
* ⏳ 궁극적으로 **YouTube 입지를 구축하는 것**이 유익할 수 있지만, **직접 광고 방법에 비해 항상 가장 효율적인 게임 홍보 방법**은 아닐 수 있습니다.
* 🙏 이 영상은 서포터즈에 대한 감사와 콘텐츠 참여를 독려하는 내용으로 마무리되며 **플랫폼의 커뮤니티 측면**을 강조합니다.

시청자가 공감할 수 있는 크리에이터와 더 많이 연결되기 때문에 진정성은 YouTube 성장에 매우 중요합니다.

So this question comes from Patreon supporter Tali. Hello Tali. I'm thinking of starting a YouTube channel as well. What would you advise beginners to prioritize? What has been particularly influential to your growth? So I really love this question, and obviously, I might have some experience with it. You know, I think you'll find that most game dev YouTube channels at the moment kind of fall into one of three categories. You have, you know, tutorials, maybe like devloggers, and then you kind of have general advice videos. I try to kind of combine all three, doing a bit of each, where, you know, some channels might lean towards one or another category, where, you know, Brakies was doing primarily tutorials, and, you know, say Danny the Milkman started by making tutorials but then kind of gravitated towards more entertainment devlog style videos. YouTubers don't always choose where their channel goes because they get pushed around by the views and algorithm, kind of molding their channel, their persona, kind of what kind of videos they make.

with an extreme example of this being a video I saw recently, or a channel rather. He started as like a violinist, and he's like a vegan, but within the space of a year, he turned his channel into like one of these grotesque overeating channels where he was just like stuffing his face to the point where he was like in a wheelchair and on a respirator or something. So, I mean, absolutely horrendous, but it's an example of what can happen due to kind of these YouTube forces. And I say this because I think it's important to kind of establish who you want to be on camera, how do you want to be portrayed, and you have that choice. You know, YouTube is like very theatrical, you know, different channels sometimes put on different personas and different personality types, you know, some very outrageous, some not. That's a choice, you know. I kind of try to go down the authentic path, which is more aligned with my own personality, like if you were to sit down with me for a coffee or a

drink. I'd be talking like this. This is how I am, and I think people who know me will attest to that. But importantly, it's more sustainable long term. It's easier to make content, and people will gravitate more towards, I think, truth because people can call on things pretty easily. You're like humans are a very good meter for the most part, and if you're kind of putting on a charade or trying to be sincere but you're not, then often that will come through. So I think if you want to have growth, then you need views, of course, and one way to have views is to be relatable essentially, and one way to be relatable is to be honest and to be truthful. So that's kind of a strategy that I try to adopt, and I feel like it's not a bad approach. So the other thing to realize about YouTube is that it's a slow game. You know, contrary to what some might believe, it doesn't offer that much in terms of financial incentive. Ad revenue is

fairly low for the amount of work that often, uh, goes in. So, profit should not be your driving force; rather, it should be the byproduct of your work. There are, however, a lot of indirect benefits and incentives for doing this kind of work. You know, you improve a lot of different skills. You improve your confidence. You improve your, let's say, public speaking ability. And you know, you improve your video editing, which admittedly is probably the worst aspect of being a YouTuber: is editing. Admittedly, I've become quite good at it, but I absolutely despise it. And notably, you have to learn to deal with criticism, even hate. For while the vast majority of people are sensible and positive, there are always a few deviants that will take it upon themselves to, you know, try to ruin your day by writing some, you know, wild comment. But to answer your question more directly, you asked what should you prioritize. I would say clearly define your value exchange. You know, what are you planning to give the community in exchange for views?

you know, this might be knowledge, this might be entertainment, or something interesting, but there needs to be a clear value exchange, at least at the start. You know, as a channel grows, some people might start gravitating towards the creator's personality. Um, so part of the value exchange becomes, you know, hanging out with a person in the video, which I suppose falls into entertainment in a sense, which is another reason it's useful to have an authentic personality because that can be part of your value exchange. I suppose you could say, you know, even if they are not the best traits, you know, we see a lot of uh, popular YouTubers who are kind of, and are known for being ourselves, that's their thing, you know, but they're authentic. You see quite often, so people um, respect them for that. They respect the authenticity, and sometimes you'll see these new channels starting up, you know, with zero value exchange, you know, expecting to be admired, to be revered, you know, it's a false errand because when you start out and have no subs.

There is no social proof; you have to build that with that value exchange. And in terms of technical advice, I would say, um, get your audio right from the start. You know, invest in a microphone like a Yeti Blue; they're very affordable. Um, you know, your voice is you, and even if your, you know, um, camera is not the best. You know, when I started, I was using my phone to record, but I used a, um, at least a half-decent microphone because, you know, there's nothing worse than coming to a YouTube channel, and you can't understand what they're saying, or the microphone is crackling or popping. Like, nobody's going to subscribe to a channel like that, even if the information is half-decent. Often, people can't get past that audio. I think early on, I had very bad, uh, room acoustics, and I made this really cool video that I put a lot of time into. It took maybe like a week or two of just filming and editing, but you know, the comments are just full of

people commenting on my audio saying, Oh, there's too much echo, too much reverb. Get some sound padding, as I uh okay, I'll see what's happened here. Video quality is of course important too, but not nearly as important as the audio quality. I think you can get away with having like a Logitech HD webcam, which is one that I used for a um quite a while actually, so I kind of upgraded my equipment as my channel grew, and I tried to put the you know ad revenue aside, which I could then use to upgrade all the equipment, and I now have you know this kind of fancy mic and various kind of high-definition cameras that I can use. This topic is something that I want to kind of get into deeper in a kind of more dedicated video because I think there's a lot to be said about becoming a YouTuber. I feel like more people are thinking if you're a game dev, you need a YouTube channel. Um, I have some opinions on that because I think that the essentially that the time investment

that you get yourself into um with a YouTube channel is not necessarily productive for game development. Uh, it can be kind of quite detrimental to the actual core process of making a game. So, you kind of kind of know what you're getting into and what you want out of it because it's kind of counterintuitive in a sense where um, you know, you can spend a year building a YouTube channel, doing all this stuff, and just spending hundreds of hours and with the intention of, you know, promoting your game, where somebody could have just spent instead, you know, 300 on Google Ads and got the same return. Time invested is not always um equate to returns, especially in terms of um uh selling a game. So, thank you for your question, Tarly. I really enjoyed answering that one. Thanks for watching. I hope you've enjoyed this video. If you have, please do drop the video a like and thanks to all the Patreon supporters who helped make this video possible. If you'd like to help support this channel and my work.

You can check out the Patreon link below. Alternatively, you can wishlist my game on Steam. I'd really appreciate that. I'll drop a link for that below. Stay safe, guys, and I'll see you in the next video. Bye. [Music]

My Tips for Starting a Youtube Channel For GameDev (What I did).

Lost Relic Games

YouTube 채널 시작하기: 초보자를 위한 팁

대부분의 게임 개발자 채널은 튜토리얼, 개발자 블로그 또는 일반적인 조언에 속하므로 초보자는 틈새 시장을 찾는 데 우선순위를 두어야 합니다.

채널의 방향은 조회수와 알고리즘의 영향을 받을 수 있으므로 명확한 페르소나를 설정하는 것이 중요합니다.

카메라 앞에서 진정성 있는 접근 방식을 선택하면 시청자와 진정한 관계를 형성하는 데 도움이 될 수 있습니다.

YouTube에서 지속 가능한 콘텐츠 제작의 열쇠

시청자가 진정성을 쉽게 느낄 수 있기 때문에 진정성과 공감대를 형성하는 것은 YouTube에서 장기적으로 성장하는 데 매우 중요합니다.

이 플랫폼은 낮은 금전적 인센티브를 제공하므로 수익은 주된 목표가 아니라 작업의 부산물이어야 합니다.

유튜버가 되면 얻을 수 있는 간접적인 혜택으로는 기술 향상, 자신감 증가, 비판에 대처하는 방법 배우기 등이 있습니다.

YouTube 채널 성장에 있어 가치 교환의 중요성

지식, 엔터테인먼트, 진정성 등 YouTube 채널을 시작하려면 명확한 가치 교환이 중요합니다.

채널이 성장함에 따라 크리에이터의 개성이 가치 교환의 일부가 될 수 있으며, 시청자는 크리에이터에게 매력을 느낄 수 있습니다.

신규 크리에이터를 위한 기술적 조언으로는 오디오 품질이 좋지 않으면 시청자의 구독을 방해할 수 있으므로 좋은 마이크에 투자하여 선명한 오디오를 확보하는 것이 좋습니다.

오디오 품질과 YouTube 성장의 중요성

오디오 품질은 매우 중요하며, 스피커는 에코와 리버브에 대한 피드백을 받았습니다.

그들은 광고 수익으로 멋진 마이크와 고화질 카메라에 투자하여 장비를 업그레이드했습니다.

발표자는 게임 개발을 위한 YouTube 채널 운영의 시간 투자에 대한 의견을 공유하며, 이는 시간을 가장 생산적으로 사용하지 못할 수도 있다고 말합니다.

제 후원 링크를 통해 제 게임을 후원하시거나 Steam에서 소원을 빌어주세요.

여러분의 성원에 진심으로 감사드립니다.

안전히 지내시고 다음 영상에서 뵙겠습니다.