Hello everyone, this is the representative of Gangwon for Flower Over Alcohol. Today, I have brought something that you might be most curious about when writing your personal statement—something really important. What is it? It's the motivation for applying. Most companies require you to write a motivation statement. I will provide you with clear guidelines on how to write this. Your subscriptions and likes are a great support for me, so please make sure to subscribe and like this video.

When writing the motivation statement for your personal statement, it's the section that requires the most effort and contemplation, and it’s crucial to write it well. So how can we create a compelling one? First, I'll discuss it based on a 500-character limit. The motivation for applying can generally be divided into two parts: the motivation for the company and the motivation for the specific role. You need to explain why you want to apply to this company and then elaborate on why this position interests you. This will ensure that your motivation statement is clear and precise.

Now, let's take a look at the motivation for applying to the company. First of all, it should be around 500 characters. I usually write the motivation in about three sentences. The most important thing is the subheading. When writing the subheading, you should use the vision or slogan from their website, but instead of copying it directly, you should write it creatively. For example, if we take Kia Motors, you can see on their website that for the past few years, they have been emphasizing Move Beyond. So, you could write the subheading like this: A Distinctive Movement with Kia Motors. After creatively crafting the subheading using their wording, the first sentence of the motivation should express my intention. The motivation reflects my determination, which is like confessing to the company, saying, I want to join you! It's a bold and impressive confession.

Therefore, if the first sentence is long, it may not convey your strong determination. For example, imagine you received a confession from someone you like. However, that person says to you, Hey, I like you because you have this and that quality, and for these reasons, I like you. What does that mean? It means that person doesn't truly like you, right? They are just trying hard to come up with reasons. That's why it's better to keep the first sentence short and clear. For instance, you could say, I applied because I want to be part of Kia's history of differentiated growth and innovation. After writing a short and clear statement, the next two sentences should provide a general overview. This is important because every piece of writing has a general introduction and a detailed discussion.

First, it's great to have a general overview presented, followed by specific details; it makes reading very enjoyable. It allows the reader to grasp the content at a glance and makes the writing appear more globally relevant. Those who are hiring might not pay attention to this aspect; they will read what flows well and disregard what doesn’t. However, as a writer, I unconsciously know that for writing to be effective, a general statement should come first, followed by specific arguments. Therefore, when drafting content, I believe that a general flow should be established, whether it's for a website or articles that outline major themes. After that, the third sentence should delve into specific details. Specific details can begin with phrases like Furthermore or Especially. In this case, some effort must be put into researching recent articles or issues to highlight noteworthy points, perhaps focusing on growth challenges.

If you search with keywords like vision and innovation, you will be able to find effective materials. If you write based on those, the three sentences for your motivation to join the company will come together seamlessly. With this flow, it will naturally become a very systematic piece of writing that is easy to read at once. However, even writing to this extent is sufficient, but for those who want to create a differentiated approach for a company they particularly want to join, and who want to write something truly special, you can incorporate experiences into the third sentence. The experience doesn't have to be as simple as saying, I drove a Kia since I was young. Instead, you could mention participating in events such as exhibitions or activities hosted by Kia, highlighting how you were captivated by certain aspects of the company. Writing in this way will definitely catch the reader's attention. I have clearly outlined the motivation for joining the company.

There is a significant difference between those who write with structure and those who do not. From the reader's perspective, the motivation for applying for a position must be based on experience. You should not write something vague; rather, you should build your interest in the relevant position based on specific experiences. You can state that through these experiences, you were able to develop a genuine interest in the role and that these experiences had a tangible impact on you. After that, you can conclude by explaining how you plan to utilize these experiences and skills. This will create a clear motivation statement of around 500 characters. If you are applying for the same position, you can simply bring in three sentences about the company that you can easily incorporate. I help my students complete their master application statements this way. To summarize what I've said today in one sentence: your motivation for applying should reflect a sincere desire to truly want the position.

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