### 지속 가능한 투자의 미래: 트렌드와 도전 과제

### 지속 가능한 투자의 변화하는 환경: 도전과 기회
* ✈ 에어뉴질랜드는 특히 **2030년 배출량 목표를 폐기**하여 주요 항공사들 사이에서 지속가능성 약속에 대한 중요한 변화를 예고했습니다.
* 🌍 Shell은 또한 가스 사업 확장을 계획하면서 기후 목표를 수정했는데, 이는 **배출량 감축 목표를 포기하거나 누락하는 기업들의 광범위한 추세**를 반영한 것입니다.
* 📉 지난 한 해 동안 지속 가능한 투자에 대한 모멘텀이 감소하면서 글로벌 불확실성과 변동성 높은 시장 속에서 **이러한 추세가 정점**인지에 대한 의문이 제기되었습니다.
* 📊 경제의 대부분은 여전히 비친환경적이며, 이는 지속가능성이 빠른 해결책이 아닌 **장기적인 구조적 변화**이며 "여러 종류의 작은 호황과 불황"이 반복되는 진전을 의미한다는 것을 나타냅니다.
* 🔄 2015년 파리 협정과 같은 역사적 이정표는 지속가능성을 위한 노력에 박차를 가했지만, 현재의 도전은 **또 다른 성장 단계를 앞두고 둔화될 가능성**을 시사합니다.
* 💰 지속 가능한 관행으로의 전환은 기업과 소비자 모두에게 비용이 많이 드는 것으로 알려져 있지만, 많은 기업이 여전히 **수익성 있는 새로운 비즈니스 모델**을 만들기 위해 혁신을 거듭하고 있습니다.
* 🛑 그린 워싱에 대한 피로감과 지속 가능성의 복잡성으로 인해 침체된 분위기가 있었지만, **보다 명확한 기준**이 등장하면서 **지속 가능한 투자에 대한 신뢰와 열정**을 회복하는 데 도움이 되고 있습니다.
* 🚀 부침에도 불구하고 지속가능성은 이제 투자 의사 결정의 필수 요소로 간주되고 있으며, 그 추진력은 **'멈출 수 없는'** 것으로 간주되어 이 분야의 유망한 미래를 나타냅니다.

지속 가능성은 최근 배출량 목표의 차질과 그린 워싱에 대한 피로감에도 불구하고 멈출 수 없는 추진력을 얻고 있습니다.

Air New Zealand has scrapped its 2030 emissions target, the first major airline...
Shell revises climate targets as it plans to keep its gas business growing…
...In the past year, many have dropped or missed goals to cut emissions
or to loosen ties with polluting sectors...

In recent years, sustainable investing
seemed to be everywhere. The issues commanded the news cycle,
companies set targets, investors discussed ESG,
nations and firms alike pledged to reach net zero.
But in the context of volatile markets,

a year of elections and global uncertainty,
is the honeymoon over? Has sustainable investing peaked?
The overwhelming majority of the economy
as of today, is not green. When we talk about sustainability,
it's actually something that is unfolding at a structural level
over the course of many, many years,

actually many decades.
For instance, in the way we conduct economic activity,
if you were to just plot mid-19th century to 2050,
it's a linear function. But of course it's not.
There's many, many kinds of small booms

and busts along that conversation.
So back to my point about sustainability, there are times of acceleration
where policy moves forward: signing of the Paris Agreement in 2015,
the agreement that was achieved around fossil fuel
in Dubai during COP28.

And in other instances, of course,
backlash and conversations that go the other way around.
And I really wouldn’t be surprised that moment of slowdown
is followed by an acceleration. It just so happens that it's
not a linear transition.

So what is this moment of slowdown caused by? There's been an argument that the transition is actually going to be very costly, not just in terms of we need to deploy a lot of capital, but those upfront costs are also going to cost to

businesses and to consumers, because prices will increase. There's been some very, very high-profile businesses and companies that have actually gone backwards. But I mean, we're still seeing tremendous growth in many businesses, that are actually pursuing new business models as a way to generate revenues,

generate profits, and redistribute those profits to their investors. So it’s two steps forward, one step back, essentially? I think we reached peak fatigue a couple of years ago because it was such a mess. I think there was also fatigue with greenwashing.

What has changed massively, actually, in the last couple of years is that now we are starting to have many different standards. So we're starting to get to a point where there's a level playing field and an understanding around what it means to be green,

what it means to be sustainable, what it means not to be sustainable. That has in some ways revived enthusiasm and trust as well in the system. We've been an investment house for many centuries. And it so happens that now sustainability, we think

is incredibly material to investment decision making. I mean, it's gathered so much momentum, but the momentum is such that it cannot be stopped. It's unstoppable.

Has Sustainable Investing Peaked? | FT Rethink

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Financial Times

Air New Zealand dropped its 2030 emissions target.

Shell revised its climate targets while maintaining its gas business.

Many companies have missed or abandoned emission reduction goals.

The current state of sustainable investing

Sustainable investing was prominent but faces challenges due to market volatility and global uncertainty.

The majority of the economy isn't green; sustainability is a long-term structural change.

Economic activity isn't linear; there are periods of acceleration and slowdown in sustainability efforts.

The transition to sustainability is costly, impacting businesses and consumers.

Some companies have faced setbacks, but others are thriving with new sustainable business models.

Peak fatigue and greenwashing concerns contributed to the slowdown.

Development of standards is creating a level playing field and clearer understanding of sustainability.

Sustainability is crucial for investment decisions.

The momentum towards sustainability is unstoppable.