Etsy 스토어 성공 전략: 성장을 위한 핵심 요소

### Etsy 성공 비결: 상위 1% 셀러의 성공 전략 공개
* 💼 성공적인 Etsy 스토어는 **'이 스토어에서 더 보기' 섹션**을 활용하여 다양한 구매자 선호도를 충족하고 가격 고정을 구현하기 위해 **다양한 가격대**를 제공하는 관련 목록을 선보입니다.
* 🏷 판매자는 **검색량이 많고 경쟁이 적은 키워드**를 사용하여 **13개 태그를 모두 활용**하며, 이는 플랫폼 내에서 SEO와 가시성에 매우 중요합니다.
* 🎥 대부분의 구매자는 설명을 읽기 전에 이미지를 스와이프하기 때문에 **리스팅 동영상을 추가하고 리스팅당 10개의 이미지를 모두 사용**하면 전환율을 크게 높일 수 있습니다.
* 🎨 성공적인 Etsy 상점의 배너는 **단순한 로고가 아닌 제품을 전시**하여 강렬한 첫인상을 남기고 가치 있는 공간을 활용합니다.
* 📜 '소개' 페이지를 활용하여 판매자의 스토리와 고유한 판매 제안을 공유하는 것은 **구매자의 신뢰를 쌓고 개인적인 차원에서 소통**하는 데 매우 중요합니다.
* 🔍 구매자는 전문가로부터 구매하는 것을 선호하고 일관된 미학에 끌리기 때문에 **특정 틈새 시장을 전문화**하고 목록 전체에서 **일관된 브랜딩**을 유지하는 것이 성공의 핵심 동인입니다.
* 📚 다양한 유형의 제품에 대한 섹션을 생성하면 **목록을 분류하고 구매자 경험을 개선**하는 동시에 SEO 노력에도 기여할 수 있습니다.
* 📝 **FAQ 페이지를 포함하면 구매자와의 마찰을 줄이고, 자주 묻는 질문에 답하며, 주요 키워드를 통합하여 SEO를 향상**시킬 수 있습니다.

성공적인 Etsy 스토어는 가격 고정, 일관된 브랜딩, FAQ 페이지와 같은 특정 전략을 사용하여 트래픽과 판매를 늘립니다.

I've studied over a hundred of the most successful Etsy shops, and I noticed a specific pattern they're doing that you may not be aware of. So, in this video, I'll break down all of the different tips and tricks that these 1% of Etsy shops are doing so you can achieve the same. After watching this video, you'll learn how to break the Etsy algorithm to get more traffic and sales. Let's get into it. So, how we'll do this video is I'll showcase a couple of real-world examples of different successful Etsy shops and break down some of the elements they're doing so you can model these specific strategies. In this listing, if you scroll down here, you see an area called More from this shop. This is where they will showcase all of the different related listings from this same shop. So, in case a buyer comes in and they're not fully 100% sold on that specific listing, they can come down here and see what else is closest to it. If you look at all of the different pricing, you notice they're all different; some are cheaper.

some are more expensive. You got $3, $4, $14, $4, and 11. And the reason why you want to do this is because every buyer is different. Some may want everything included, and some just want the specific tool, specific feature that they're looking for, or a specific design. Another reason is you're able to expand your reach by having multiple different listings, and every listing you can have different types of keywords, which ultimately will broaden your reach. And the last reason why you want to have different price points is something called price anchoring. And I like to teach my students in the program is you're able to offer a lot of different options, and it lets the buyers gauge different price points on where they're at. For example, if you have only two items, one at $10 and one at $30, when a buyer comes in, they'll see the $30 item and think, Wow, that's a really expensive product, maybe I'll go for the $10 item. Whereas example number two, if you had three listings, one at $10, one at $3

the third one at $60, and that $60 listing will become your price. And current product. Not everyone is going to buy that $60 product. However, a lot of people will see that as the expensive item, and you'll look at the $30 item as the middle average price points. It's not too expensive, it's not too cheap, and that could really increase your average order value where a lot of people may buy that $30 option and think is quite reasonable when they're anchoring that off of the $60 product. So hopefully that makes sense. Let me know in the comments if that does. I can explain a bit more. Now let's continue using this listing as an example. If you scroll down here, you see an area called explore related searches, and this is where they have inputted all their different tags when they're uploading this listing. And you want to make sure you use all 13 tags. Every successful Etsy shop, every successful Etsy listing will capitalize on all 13 tags. And you want to create different variations or different

keyword phrases right. And another way on how you can check what tags people are using is something called Everb. It's a free Chrome extension tool that you can get, and I'll show you how that works. You click over Product Analytics once you have installed it on your Chrome browser, and you can come down here. You can see all of the different keywords, all the different tags that they're using, and also shows you the search volume and competition rate. And this is another thing you want to do. Ideally, you want to use the highest search volume keywords and the lowest competition rate. Those will become your primary keywords, and those are the keywords you'll be putting in all of your listings, their titles, tags, descriptions. Later on, I'll explain how you can add them into your Etsy shop as well, but we'll talk about that later on in this video. And if you want to try out Everb for free, you can use the link below in the description. Now let's look at another listing example. We'll be using a wedding menu for this, and if you look at the listings, you notice that

they're using a video. Adding a listing video for your shop can really help increase your conversion rate. One way you can use it is to show an instruction on how the product is being used. So when a buyer is looking through them, they know exactly what the next step is after they purchase it. How they're able to edit the template, how they're able to export it, how they're using it in a lifestyle setting. So all these different features you can showcase it in the listing video. Something else you'll notice that all these successful Etsy shops are doing is they're using all 10 images. So every listing you can have 10 images and one listing video. And you want to make sure you use all 10 images and every image should have a specific intention behind it. One may be showcasing the lifestyle, one could be showing an instruction, one could be showing what's included, maybe another one for a CTA or a free bonus. So there's many different types of images you can include within your 10 images.

something we go really heavily in our program because it's really important to explain everything. And yes, you can talk about these things in the descriptions like what's included, right? What happens after post-purchase? But if you add them all within the image, most of the buyers are going to be swiping through the images and may not even get down to the description. So, any important information, any unique features you want to include them within your 10 images. And this is really important. So, there's one takeaway: make sure to do this for your listings. And I promise your conversion rate will really increase just by doing these simple things and adding the right slides to your images. Now, let's jump over to the shop view from that same one. And I want to talk about the banner. What every successful Etsy shop does is they really showcase what products they're selling. You know, a lot of times when I see new sellers, they just use the banner as another way to showcase their logo, maybe a slogan, which can work. But I'd rather create a larger impact. I'd rather have a

better first impression by having a more product-focused banner by showcasing a grid of different products, or just anything else but just your logo. Because if you scroll down a bit, whether on your desktop or on the mobile view, the logo and the shop name is already there. So, there's no point showing it twice. You might as well take advantage of that real estate and put some product photos in there, or maybe a promotion like this shop is doing. And here's another quick bonus tip: if you look at the shop title here, this is something you can add right below your shop name. And this is an area where most people put a slogan or something that's about your shop. But you want to add some SEO-friendly keywords in here because this also attributes to SEO. So earlier we talked about the different tags and how you're using Everb to add primary keywords. Figure out what are your main primary keywords and throw those into your shop titles to help with organic search and reach. All right, let's look at another example here. This is a planner niche. If you scroll

all the way down. One area that a lot of new sellers are not doing is adding an bow page. Okay, this is an area where you can really showcase who you are, how are you unique compared to all of the other sellers that may be in your category, and there's a mixture between talking a lot about yourself right, the uniqueness behind it, but also finding a way to relate it to the buyers. Maybe you're sharing a story on what made you come up with this shop, what inspired you to come up with these products. Was there a specific problem that you faced before and you feel like you can offer a better solution? So, this is a great area to talk a bit about that, and a lot of buyers want to know who they're buying from, and they kind of look through the about Pitch. So make sure to spend some time to craft something nice, something that talks about your story, what makes you unique in the marketplace. And similar to these shop titles, this also counts as SEO as well. So make sure to

add some of those primary keywords coming up here on the left-hand side. You see an area where they create different sections for their listings, and it's important to do this because it helps categorize your products in specific categories. It helps with the buyer experience. They know what's related, what is not, so they can easily toggle on what they're looking for. Another reason why you want to add sections is it helps with SEO as well. So back to the primary keywords, make sure you know what those are for your specific niche and throw them and use that as the title for your sections. So you can see they're using daily planners, they're using notebooks and notepads, recipe books, flashcards, notion templates. And these are the main primary keywords for those specific products. And if you notice again, this shop only has nine listings, which is very little listings, and they're able to have a lot of success by just having so little products. So you know for anyone saying you need hundreds and hundreds of listings to be successful, you really

don't. If you're in a category that has low competition, you can definitely make it work by having just a handful of listings. But, on average, what I like to talk about is starting with 16 to 24 items. On the lower end, you can make it work, but this is quite rare. I would say 16 to 24 is where you want to be to start your shop and see how that works to really prove that concept. Okay, let's look at another shop here. This is in the resume category. And if you look at all of the different listings that they have, what is something you notice when we are scrolling through this shop? As you can tell, they are really specialized in a specific category. And this is something I see across all of the different successful shops. Is they have a specialist shop. They're not being a generalist. They're not trying to sell everything under the sun. And I know a lot of people when they first start, they want to try to dabble into different categories to see what sticks. However, if

you've done the proper research, you should already know which one you should target into. From my experience after helping many new ETS sellers, I noticed that if they spend the time, maybe a few weeks, on really researching on a specific category, validating the idea, validating the marketplace, understanding what products they want to launch, your chance of succeeding will be a lot higher than just trying to throw a bunch of random products and just hoping for the best. So become a specialist and not a generalist. If you have a bunch of different product ideas, I recommend just starting new shops. This is something I do personally. I have five different shops, and they all sell in different niches and categories. The reason I'm doing that is, yes, I want to be a specialist within each of the shop so the buyers know that I'm an authority in that space. Also, you're targeting a different demographic, and you would have to have different brandings within each shop. This brings me to my second point. If you're looking at this shop.

again, you notice that they're using a very cohesive branding. So, cohesive branding is another key driver that what makes your shop successful. And from this one, you can tell they're using an orange background with a marbling style, right, and very minimalistic, very clean aesthetic. And you want to keep all of your listings similar in terms of the color palette, maybe the font choice. And what I tell my students is you would create a mood board, essentially maybe you're using Pinterest to search up color palettes, maybe different branding ideas, and curate a bunch of different tones, different typefaces, and that will become your guide when you're creating your brand. It's reference everything from that mood board, and that will help you stay aligned and create a cohesive branding that way. And the last thing I want to talk about that every successful SC shop has is an FAQ page. And this is key. A lot of new sellers aren't doing this. And reasons why you want to have FAQ is to help answer any of the most common questions for buyers, but it also

reduces friction, and that is key for any Ecom stores out there. Is to reduce friction and how this will do it is when a buyer comes in, they're interested in your product, they may have some questions, and if they don't get the answers right away, they might go to someone else that can provide them. Even if they message you, it's still going to take you a bit of time to respond that question. So if you know some common questions that get asked for your shop specifically, put them in the FAQ. And also this counts as SEO as well, so fill some primary keywords in here, and that can help you drive more traffic and rank on etc. And if you don't know what questions to put in there, a quick way for you to start is to look at your competitors, look at their FAQ, and see what questions they have there. You can use that as an inspiration, you can remix it into your own words, and that can be a good starting point. Over time, once you collect more questions, then you can kind

of change that up but definitely have an FAQ section when you first start, and that is it for this video. Hopefully, enjoyed it, and subscribe to the channel if you want to learn more about how to be successful selling on Etsy. And if you're in the process of starting a digital products shop, then check out my free master class. I go through everything that you need to know to get started from how do you do the researching, how do you create your products, what tools are required, how much does it cost to get a shop set up, right? All these different questions are answered in this free masterclass. You'll find a lot of value in there, so check it out in the link below the free masterclass. So that is it. I'll see you in the next video. Take care.

I Studied 100+ Etsy Shops to CRACK the Algorithm

Brandon Timothy

성공 해독하기 Etsy 스토어 전략

성공적인 Etsy 스토어는 관련 목록을 표시하고 다양한 가격대를 제공하는 등 특정 전략을 사용하여 트래픽과 판매를 늘리고 있습니다.

13개의 태그를 모두 활용하고 다양한 태그 변형을 생성함으로써 스토어는 검색 결과에서 가시성을 극대화할 수 있습니다.

가격 고정 기능을 사용하면 구매자의 인식에 영향을 미치고 평균 주문 금액을 높일 수 있습니다.

Everb는 검색량이 많고 경쟁이 적은 키워드를 식별하는 데 도움이 되는 무료 Chrome 확장 프로그램입니다.

이러한 주요 키워드를 리스팅에 사용하면 가시성과 트래픽을 향상시킬 수 있습니다.

또한 리스팅 동영상을 통합하고 특정 의도를 가진 10개의 이미지를 모두 사용하면 Etsy에서 전환율을 높이는 데 도움이 될 수 있습니다.

온라인 상점의 첫인상 극대화하기

배너에 제품 그리드를 표시하여 로고만 표시하는 대신 제품 중심의 첫인상을 심어주는 것도 좋습니다.

상점 제목에 SEO 친화적인 키워드를 포함하면 자연 검색과 도달 범위를 개선하는 데 도움이 될 수 있습니다.

고유한 스토리를 소개하고 잠재 구매자와 소통할 수 있는 좋은 기회인 정보 페이지의 중요성을 간과하지 마세요.

온라인 스토어에서 기본 키워드 사용 및 섹션 생성의 중요성

상점 섹션에서 기본 키워드를 사용하면 제품을 분류하고 구매자 경험을 개선하는 데 도움이 됩니다.

또한 상점의 SEO를 개선하는 데 중요한 역할을 합니다.

성공적인 스토어는 제너럴리스트가 아닌 특정 카테고리를 전문으로 하는 경향이 있으며, 이는 번창하는 비즈니스의 공통적인 특징입니다.

신규 이커머스 셀러를 위한 성공의 열쇠

특정 제품 카테고리에 대한 적절한 조사와 전문화는 신규 이커머스 판매자의 성공 가능성을 높입니다.

모든 목록에서 일관된 브랜딩 전략을 세우고 다양한 제품 아이디어를 위한 별도의 상점을 만들면 다양한 인구 통계를 타겟팅하고 각 틈새 시장에서 권위를 확립하는 데 도움이 될 수 있습니다.

FAQ 페이지를 포함하면 구매자가 자주 묻는 질문을 해결하고 잠재 고객과의 신뢰를 구축하는 데 매우 중요합니다.

전자상거래 스토어를 위한 FAQ 섹션의 중요성

자주 묻는 질문에 대한 빠른 답변을 제공하면 잠재 구매자와의 마찰을 줄일 수 있습니다.

FAQ에 주요 키워드를 포함하면 SEO와 온라인 스토어로 더 많은 트래픽을 유도하는 데 도움이 될 수 있습니다.

경쟁업체의 FAQ를 살펴보면 시작할 때 포함할 질문 유형에 대한 영감을 얻을 수 있습니다.