성공적인 온라인 판매를 위한 인기 제품 찾기

### 성공적인 판매를 위한 인수요 제품 찾기
* 🔍 어떤 유형의 제품을 판매하든 **소비자가 정기적으로 검색하고 구매**할 수 있도록 하는 것이 핵심입니다.
* 📊 단순히 상점을 오픈한다고 해서 오프라인 매장처럼 유동 인구가 늘어나는 것은 아니므로 **판매 이력이 입증된 제품을 파악하기 위해서는 조사가 매우 중요**합니다.
* 📈 에버비와 같은 도구를 사용하면 판매자가 **수백만 개의 제품에 대한 과거 데이터를 분석**하여 틈새 시장이나 관련 하위 틈새 시장에서 성공적인 아이템을 찾을 수 있습니다.
* 🛠 판매자는 **'농가 간판'과 같은 인기 아이템**을 찾고 해당 검색 트래픽을 확보하기 위해 유사한 제품을 디자인하는 등 기존 수요를 충족하는 제품을 만들거나 조정하는 것을 목표로 해야 합니다.
* 🚦 많은 판매자가 제품에 대한 충분한 조사를 하지 않아 트래픽에 어려움을 겪으며 가시성과 판매량이 감소하므로 **제품 제공에 대해 다시 생각하고 전략을 세우는 것**이 중요합니다.
* 🎯 특정 검색어에 맞는 **3~5개의 수요가 많은 제품**을 파악하는 데 집중하면 판매 가능성을 크게 높일 수 있습니다.
* 💡 훌륭한 제품만으로는 충분하지 않으며, **가시성과 트래픽이 없으면 잠재 구매자는 구매 기회를 얻지 못한다**는 점을 기억하세요.
* 📅 4분기를 준비할 때 이러한 수요가 많은 제품을 찾는 데 우선순위를 두어 **매출 잠재력을 극대화**하고 조사에 소요되는 시간을 가치 있게 활용하세요.

수요가 많은 제품은 Etsy와 같은 플랫폼에서 트래픽을 유도하고 매출을 늘리는 데 필수적입니다.

It doesn't matter if you're selling print on demand. It doesn't matter if you're selling handmade. It doesn't matter what you're selling. The most important thing that you need to make sure is that you have products, or a few products even, that are being searched for on a regular basis and that are being purchased on a regular basis. The first plan of attack here for you would be to get into research mode and find products that you could create. Because if you only have one sale a month, I want you to show me then, and I'm talking like we can talk right now, I want you to show me where is there proof that you should be getting more than that, right? Where's the proof? We need proof of sales. This is way different than just opening up a shop on a busy street and people are walking by and they're just going to come inside and see what you got to offer. It's different than that. People are coming to a platform like Etsy, like Amazon, like Walmart, wherever, and they're searching.

for something that they are interested in potentially buying. So this sets up perfectly the question that I wanted to answer today anyway, and that is like how do you crush Q4 sales. The first thing you have to understand is you need products that are being searched for, and you need to not just search for, but that are being purchased. And the way that you do that is you do research. So Everbee, we've talked about them, we're going to keep talking about them because that's a tool that I think every single seller needs. Even if you only use it for three months or four months, you can look through the historical data of gosh millions of products that have sold in the past. But you have to look within your niche, or you need to find sub-niches that are related to your products. The first thing that I'd be doing is I'd trying to find the products that are selling, and I would try to recreate something that was like that or that was going to satisfy

that search. It doesn't have to be the exact product, right? If I'm seeing that, uh, people are buying Farmhouse signs, I'm gonna go and find signs that are popular, and I'm going to see how I can create something similar so I can start showing up for that search. And if I show up for that search, then I know there's a good chance that I might be able to sell some stuff. But if I only have this pool of people, there's like 10 people a month that are searching for the thing that you have to offer, and I get one sale. That's pretty good conversion rate, actually, uh, but it's just a small pool, right? Or a small pond. So what we need to do is we need to open that up. So I see so many sellers. We've done 27 Etsy Shop audits to this point right now. Out of those, there's always room for us to say, Okay, you're not getting enough traffic. Why aren't we getting enough traffic? Well, let's look at your products. Well, we're

looking at the products, did you do research to see if there's anybody really buying these yet? Well, yeah, a little bit, but then we go and look at it, and we're like, the numbers just aren't there. So, we need to rethink, and we need to re-strategize on how we're going to be able to get traffic into your shop. And the way that you're going to do that is through research and really just spending time in that research mode to find three to five. I like three to five products, and I always use this example because I think it demonstrates my point. If you have someone that is looking for, like, let's just say someone is looking for a gift for their husband, and that husband is into fishing, they're gonna probably look, if they're not doing it online, they're gonna look for a store nearby that sells fishing stuff, right? And then they're going to walk into that store, and they're going to look for the thing they're looking for or that they want to buy. It's

the same thing on Etsy. Someone's going there, and they're like, gift, fishing gift for husband, right? teacher gift for math. It's a search base, but it's more than that. It's okay, we get the searches, but where are the sales? So, it's one thing to have the searches, but are people actually buying this item? So, I know I went on a little bit of a rant there, but I've been wanting to really, really, really underscore, highlight, circle that in-demand products are your number one thing that you should be focusing on. Because if you do not have a few of those, your traffic is going to be very low. If you don't have traffic, you can't get sales, because no one can see it. You can have the best product in the world, the best product in the world, but if no one sees it, they can't buy it. So, if you have products right now that aren't selling, but you know that there's people out there that would like it, I agree with you, but they're not looking for it.

So, what we need to do is find products that they are looking for. We insert those into Etsy that will lead back to us in our shop, and then they can see our other products, and then we are able to sell them what they came in for, but then potentially what we also have to offer. That's my long-winded answer there and what I've wanted to share here because heading into Q4, if you want to crush Q4, you're going to need some of those products, and that's where I'd be spending my time. If you're not getting the traffic that you think you should be getting, and I would be focusing on finding those in-demand products, so make sure that you do that. You spend the time on that. It's going to be time well spent.

STOP Adding NEW Products on Etsy Until You watch This

Brand Creators

비즈니스 유형에 관계없이 정기적으로 검색하고 구매하는 제품을 확보하는 것은 판매 성공에 매우 중요합니다.

에버비와 같은 도구를 조사하고 사용하면 틈새 시장의 트렌드 및 과거 판매 데이터를 파악하는 데 도움이 될 수 있습니다.

하위 틈새 시장에 집중하고 성공적인 제품을 재창조하면 더 많은 매출을 올릴 가능성이 높아집니다.

Etsy 스토어 트래픽을 늘리기 위한 전략

판매자는 판매량을 늘리려면 인기 있는 제품을 조사하고 유사한 아이템을 만들어 검색에서 노출 빈도를 높여야 합니다.

많은 Etsy 스토어가 제한된 구매자 풀로 인해 낮은 트래픽으로 어려움을 겪고 있어 전략적인 재고가 필요합니다.

철저한 조사를 통해 수요가 많은 제품 3~5개를 파악하면 더 많은 트래픽을 상점으로 유도하는 데 도움이 될 수 있습니다.

수요가 많은 제품은 Etsy에서 트래픽과 판매를 늘리는 데 매우 중요합니다.

사람들이 적극적으로 구매를 원하지 않는다면 상품 검색량이 많다고 해서 판매가 보장되는 것은 아닙니다.

수요가 많은 제품이 몇 개 없으면 트래픽이 적어 잠재 고객이 해당 제품을 보고 구매하기 어렵습니다.

Etsy 성공을 위한 인기 제품 찾기

수요가 많은 제품을 파악하여 Etsy에 리스팅하면 상점으로 트래픽을 유도할 수 있습니다.

이 전략을 통해 고객이 다른 제품을 발견하여 잠재적 매출을 높일 수 있습니다.

특히 4분기에 접어들면서 이러한 제품에 집중하는 것이 성공에 매우 중요합니다.