hi bob, how are you? I'm good. Are you related to Judy? Earlier, got on this it of iMac. I want to get a good sense from you exactly what this means to Apple. How much stock are you putting into this release of iMac? Is this the make or break for your company? Uh, you know, I don't know. I think it's really important for Apple. Apple wants to re-enter the consumer market, which Apple originally pioneered years ago, as you know. And um, and I think iMac is turning out to be a great product to do that with. So, I think it's pretty important for us. Yeah, uh, yes, I think so. This is Apple's uh, Apple's re-entry into the consumer market in a pretty big way. I think we've got a very strong product, a product that's much better than anything else out there, and uh, we're going for it. You seem like you're hedging a little bit. It's a very strong product, is it not everything that you hoped it would be?

oh, it's not what I hoped it'd be. It's more actually came out better than I hoped. Yeah, and uh, no, the product is killer. So, you know, are we, have we started yet? Yeah. Oh, I'm sorry, you didn't tell me that. I'm sorry, I thought we were just shooting the... You want to start again? Got it. Um, oh, you know, I decided about probably about nine months ago that that wasn't my problem, so I stopped thinking about it and I stopped worrying about it. And uh, other people may worry about it, but I, I don't worry about it. I just focus on what I'm doing right now, which is trying to get the iMac launched and trying to make as many as we can. Well, we're making tons of them, uh, and, and whether that's going to be enough, I don't know, but we've got factories around the world making them, so we're going to have a lot of supply. We have tens of thousands on dealer shelves for the launch tomorrow, and uh, so we're making a hefty quantity.

of them, and I, you know, it may or may not be enough. The demand seems to be pretty strong out there, so we'll have to see. Is this a breakthrough? Oh yeah, well, I think, you know, what iMac was designed to do was to do for the internet what the original Macintosh did for personal computing, which was to make it easy. And, you know, the iMac is an amazing piece of technology. I don't know if you know this, but the iMac is faster. The iMac, at $1,299, is faster than the fastest PC you can buy for any amount of money. You can spend $5,000 on a Compaq with a 400 MHz Pentium 2 in it, and an iMac is faster at $1,299. So, it's an amazing computer, and yet its greatest power, I think, is that you can take it home, take it out of the box, and be cruising the internet within 10 minutes. And that's not something you can do on any other computer we know of.

so um we think the iMac is pretty special. Not only for Apple's installed base of, you know, of Apple's 25 million users, 10 million of them are in homes. But in addition to that, there's, you know, the analysts are saying there's five to 10 million new users that are going to enter the market this year, and their primary reason is to get onto the internet. And so those are the kind of people we think iMac is the perfect computer for. People, you know, we hear the opposite from customers. We hear that a lot of the consumer PCs on the market are kind of last year's oatmeal, and they want something a lot better than that. Um, well, you know, I'm not the one to judge that. Uh, we're just doing the best we can to uh, come up with some really great products and, and uh, tell the world about them, and we'll find out what the demand is. But I think this is gonna be a very strong product for Apple. Is this uh, somebody said that you

actually looked at the jets and referred to the Jetsons cartoon when you were conceptualizing this product. Is that true? Yeah. What does that have to do with this computer? You know, I think, uh, well, you've seen most computers, you know what they look like, right? You kind of have to hide them when company comes, so we wanted to do something that was really different than that and really, really was fun and really, really was great design. And so we looked to all sorts of, you know, resources to find ideas and feelings about what we wanted to capture, you know, because we want to have more fun. And I think the iMac turned out, it's kind of, it's really fun. No floppy disks, uh, you know, actually we got a lot of research that says, um, maybe 15 or so of the people out there use floppies. They're going away pretty fast, you know. Software used to come on floppies, but now it all comes on CD-ROMs, right? So that was one of the biggest uses for

a floppy that's obsolete. The second thing was people used to back up their hard disks with floppies, but it's pretty hard to back up a four-gigabyte hard disk with floppies. You'd need 4,000 of them, and nobody does that anymore. And the third is the, you know, sort of what you call sneaker net, and most people are using the internet for that now. So, um, the floppy is fading away, and generally the people that want removable storage are buying zip drives or imagine super drives and things like that, which hold 100 megabytes or more. And all of those things are available for the iMac; you just plug them right in. So, I think people have a much greater choice of what they want. They can get the storage device that fits really what they want, if indeed they need one at all, and we think most people won't. What are the latest numbers and how many of these, oh, you know, I think we released earlier.

this week that we received 150,000 pre-orders in the first week of accepting orders and uh you know we don't usually release that kind of information so I think we'll just stick with that for now. Oh you know actually uh there's been a complete turnaround in that it's been amazing you know with Apple I think doing much better and with the launch of the iMac there have been 460 new applications for Macintosh announced since we launched the iMac on May 6th so the developers are coming back in droves. There's some incredibly great software coming out for the Mac now. Oh absolutely well you know as you know the universal serial bus is the new standard not just for Apple but for the whole PC industry for how to connect peripherals and every peripheral out there is going towards the universal serial bus. So as an example Epson printers are already out there in the marketplace Hewlett Packard ships their printers within a few weeks uh there's going to be plenty

of stuff out there. There's, I think, about almost 40 devices announced for the iMac, everything from printers to scanners to, you know, digital cameras. Kodak's digital cameras are already out there, etc. There's a lot of stuff out there. Well, you know, it's nice. It's nicer than what they were saying about Apple a year ago, isn't it? Well, you know, again, of Apple's 25 million unit installed base, 10 million of those are in homes, and clearly we're going after that part of Apple's installed base. But as I mentioned, uh, between five and ten million new users are expected to enter the industry this year with their number one, uh, goal to be to get on the internet. We think iMac is perfect for them. And then also, you know, Apple has lost a lot of customers to Wintel over the last five years, and we think iMac is going to give a pretty good reason for a lot of those to come home back to Macs. So, I think we're going after, uh, several different sets of customers.

and collectively, you know, maybe it'll be a pretty big number, who knows. Uh, well, you know, as you know, all great marketing starts with a great product, and we think we've got one here. So, we want to tell the world about it, and we've got some great TV ads that break this Sunday and Wonderful World of Disney, and it'll be running for the next several weeks. We've got a great outdoor campaign that's going up, some wonderful photos of the iMac, and the slogans are, I think they're for a Mac, chic, not geek, sorry, no beige, and mental floss. And then we have a 12-page insert which is going to be distributed in Time magazine, Newsweek magazine, People magazine, and other consumer magazines this coming Monday. So, you might want to check that out as well. Yeah, yeah, I think we got something really great here. People say it's not that revolutionary. Well, you know, I think for Apple to come from where it did a year ago to people debating how far ahead of the rest of the market

apple isn't so bad in a year. All right, well, I appreciate it. Thank you very much. Okay, thank you, Mr. Josh. Bye. All right.

Steve Jobs Interview - 8/14/1998 - iMac Satellite Tour

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Steve Jobs Interview - 8/14/1998 - iMac Satellite Tour

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