We live in an age of infinite leverage. What I mean by that is that your actions can be multiplied a thousand-fold, either by broadcasting in a podcast, or by investing capital, or by having people work for you, or by writing code. So because of that, the impacts of good

decision making are much higher than they used to be, and I think the smart people have already started figuring out that the internet enables this. [Music] We like to view the world as linear, which is, I'm going to put in eight hours of work, I'm going to get back eight hours

of output, right? It doesn't work that way. A guy running the corner grocery store is working just as hard or harder than you and me. How much output is he getting? What you do, who you do it with, how you do it - way more important than how hard

you work. Go back to hunter-gatherer times, how we evolved. We basically work for ourselves. We communicated and cooperated within tribes, but each hunter, each gatherer stood on their own, and then combined the resources of the family unit. But there was no boss hierarchy, hierarchy, hierarchy where

you're like the third middle manager down. It's industrial work with factories that sort of created this model of thousands of people working together on one thing and having bosses and schedules and times to show up. The reality is, if you have to go, I don't care how rich you are,

I don't care whether you're like a top Wall Street Banker. If you have to go, if somebody has to tell you, if somebody can tell you when to be at work and what to wear and how to behave, you're not a free person. You're not actually rich. You want

to function like an athlete, which means you train hard, then you sprint, then you rest, then you reassess, you get your feedback loop, then you train some more, then you sprint again, then you rest, then you reassess. This idea that you're going to have linear output just by cranking

every day at the same amount of time, that's that's machines. You know, machines should be working nine to five, humans are not meant to work nine, are not meant to work nine to five. Options [Music] The first thing if you're going to make money is that you're not going to get

rich renting out your time. Even lawyers and doctors are charging three, four, five hundred dollars an hour, they're not getting rich because their lifestyle is slowly ramping up along with their income and they're not saving enough. Uh, they just don't have that ability to

retire. So the first thing you have to do is you have to own a piece of business. You need to have equity, either as an owner, an investor, shareholder, or a brand that you're building that accrues to you to gain your financial freedom. So we're

in this model now where we think it's all about employment and jobs and intrinsic in that is that I have to work for somebody else. But the information age is breaking that down. So Ronald Coase is an economist who has this Coase Theory, very famous theorem, but it basically

just talks about why is a company the size that it is? Why is a company one person instead of 10 people instead of 100 instead of a thousand? And it has to do with the internal transaction costs versus the external transaction costs. Let's say I want to do something, let's

Say I'm building a house and I need someone to come in and provide the lumber. I'm a developer, right? Do I want that to be part of my company, or do I want that to be an external provider? A lot of it just depends on how hard it is

to do that transaction with someone externally versus internally. If it's too hard to keep doing the contract every time externally, I'll bring that in-house. If it's easy to do externally and it's a one-off kind of thing, I'd rather keep it

out of the house. Well, information technology is making it easier and easier to do these transactions externally. It's becoming much easier to communicate with people. Gig economy, I can send you small amounts of money, I can hire you through an app, I can rate

you afterwards. So we're seeing an atomization of the firm. We're seeing the optimal size of the firm shrinking. It's most obvious in Silicon Valley, tons and tons of startups constantly coming up and shaving off little pieces of businesses from large companies and

turning them into huge markets. So what looked like the small little vacation rental market on Craigslist is now suddenly blown up into Airbnb. This is one example, and I think the smart people have already started figuring out that the internet enables this, and they're

starting to work more and more remotely on their own schedule, on their own time, and their own place with their own friends in their own way, and that's actually how we are the most productive. So the information revolution, by making it easier to communicate, connect, and cooperate, is allowing us to go back to

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행동이 바뀌면 습관이 바뀌고
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인격이 바뀌면 운명이 달라진다고 하죠

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팟캐스트, 투자, 다른 사람 고용, 코딩 등 다양한 방법을 통해 활동을 늘릴 수 있습니다.

이 시대에는 올바른 의사 결정의 영향력이 크게 증폭되고 있습니다.

'무엇을', '누구를', '어떻게'의 중요성은 업무의 강도를 능가합니다.

수렵 채집에서 산업으로 진화하는 업무 모델

수렵 채집 사회는 부족의 협력과 함께 개인 작업이 특징이었습니다.

산업 업무에는 계층적 구조, 일정, 통제된 환경이 도입되었습니다.

자율성이 부족하다는 것은 부와 상관없이 진정으로 자유롭지 않거나 부유하지 않다는 것과 같습니다.

매일 일관된 작업을 통한 선형적 생산은 기계와 같은 접근 방식이며 인간에게는 적합하지 않습니다.

소득에 대한 임대 시간은 고소득자라도 부의 축적을 방해합니다.

재정적 자유는 비즈니스 소유권과 자본을 필요로 합니다.

정보화 시대와 전통적 고용의 붕괴

Coase의 정리는 내부 거래 비용과 외부 거래 비용을 기준으로 기업 규모를 설명합니다.

정보 기술은 외부 거래를 간소화하여 더 작은 규모의 회사로 이어집니다.

긱 경제는 이러한 기업의 원자화를 잘 보여줍니다.

원격 근무와 개인 생산성의 증가

스타트업은 대기업의 시장을 개척하고 있습니다.

원격 근무를 통해 유연한 일정과 개인화된 업무 스타일을 통해 생산성을 높일 수 있습니다.

정보 혁명은 독립적인 업무로의 복귀를 촉진합니다.

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