효과적인 참여 전략으로 YouTube 구독자 늘리기

### YouTube 구독자 늘리기 타이밍과 가치의 힘
* 📉 신규 구독자가 0명이면 실망할 수 있지만, 더 많은 구독자를 확보할 수 있는 간단한 방법이 있습니다: **요청 타이밍을 효과적으로 맞추는 것**입니다.
* 🤔 시청자에게 가치 있는 콘텐츠를 제공한 후 구독을 요청하면 구독자 수를 크게 늘릴 수 있으며, **한 동영상에서는 간단한 요청 후 조회수 53회당 구독자 1명이 전환**된 사례도 있었습니다.
* 📊 반면, 구독 요청이 없는 유사한 동영상의 경우 **조회수 116회당 구독자 한 명**만 확보하여 구독 요청이 구독자 증가를 두 배로 늘릴 수 있음을 보여주었습니다.
* ⏰ 많은 사람들이 저지르는 주요 실수는 **구독을 너무 일찍 요청**하여 시청자 유지율을 떨어뜨리는 것입니다. 시청자는 구독하기 전에 **가치를 확인**하길 원합니다.
* 🔍 예를 들어, 성공적인 동영상에서는 처음 15초 동안 소개나 구독 요청 없이 시청자의 고충에 집중하여 **81%라는 인상적인 시청자 유지율**을 유지했습니다.
* 🎯 이 동영상은 시청자의 요구 사항을 효과적으로 해결하여 시청자의 참여를 유도하고, 실질적인 콘텐츠를 제공한 후에야 **구독을 요청**하여 구독해야 할 강력한 이유를 제시했습니다.
* 📈 궁극적으로 구독자 수도 중요하지만 장기적인 채널 건전성을 위해서는 **재방문 시청자 및 참여 지표**에 집중하는 것이 더 중요합니다.
* 🎥 구독자 잠재력을 극대화하는 방법에 대해 자세히 알아보려면 **해당 주제에 대한 추가 리소스 및 동영상**을 확인하세요.

시청자에게 가치를 제공한 후 구독을 요청하면 구독자 증가를 크게 촉진할 수 있습니다.

- [Narrator] Waking up to zero new subscribers every single day sucks. (splat) But it doesn't have to be like that. You can get tons of YouTube subscribers using one of the simplest tricks there is. And here's the thing, you already know what to do. You just need to know when to do it. (scream) It's not yet. (bell ring) Question time! On average, how many subscribers do you gain from each video that you make? As usual, let us know in the comments below but after you've tried this tactic, return to that comment and update us. Because we tried this on just one of our videos and it doubled the number of subscribers we gained. And all we needed to do was ask. That's right, it's one of the oldest and simplest methods there is. You don't get if you don't ask. Now, personally speaking and regular viewers,

will know that I almost never ask people to subscribe to vidIQ during our videos. I'll tell you why this is at the end of this video, but recently I decided to do it as a one-off. As you can see from a little over 100,000 views, this video gained a little over 2000 subscribers. That's a rough conversion of one subscriber every 53 views. Which is not too shabby, is it? Now, by comparison, on another video with a similar amount of views where I did not ask the viewer to subscribe to vidIQ, it gained 930 subscribers. That's a rough conversion of one subscriber every 116 views. Basically, we doubled the number of subscribers we gained because we asked. Which is awesome! Not yet! (upbeat music) The biggest mistake everyone makes is asking viewers to subscribe far too early. I mean, we're nine seconds into this video with its excruciatingly long, pointless intro.

and we're already being asked to subscribe. And you know what my response to this is? As a viewer, why? Why should I subscribe to your channel? You've not done anything to earn it, and you've annoyed me by asking. Wasting the first valuable seconds of your video asking for subs will tank your audience retention. Try to think about the viewer's journey here. You promised something in that thumbnail and title. And you need to start delivering on it immediately. Oh, and by the way, while it may seem like I'm picking on some random person's video, they did submit their channel for our Tuesday channel reviews, so I think they're fair game. So let's take a look at this video with its 2000 new subscribers and see how it started. There are two huge pain points all small YouTube channels face: 1000 subscribers and 4,000 hours of watch time. But in a massive YouTube monetization update,

All of this could become a thing of the past. Yeah, thought that'd your attention. So after 15 seconds, audience retention is at 81%. Which is solid. And consider what happened in those first 15 seconds. I didn't introduce myself, I didn't tell you what vidIQ is about, and I certainly didn't ask you to subscribe. No, I didn't do a video intro. I tried to grab the viewers' attention with a video hook. I identified the pain points of a target audience of video YouTubers who want to get monetized and then teased a possible solution to that pain point. In short, the video hook was all about the viewer. And to be honest, that's a general rule that you can apply to all aspects of YouTube. Put the audience first. And that's exactly what we did for four minutes, 42 seconds, we explain the rumors around the monetization updates.

What might happen, and how it may help or hinder creators. We gave nothing but value until 30 seconds before the end of a video. But whatever happens, I've got an unusual request. I haven't asked anybody to subscribe to a VidIQ channel for almost two years, but if you do wanna stay up to date with all of these monetization changes, yeah, I think you need to subscribe and turn on a notification bell. I can't believe I've said that! We gave people a compelling reason to subscribe. You've just watched a video about monetization. If you wanna know more about monetization on YouTube, you should probably subscribe. And what's more, we know these people are invested in the content because they've got this far into the video. Audience retention, at the point these subscribe calls-to-action appears, is at 35%. Which by law of averages suggests that about 35,000 of the 100,000 people

who clicked on the thumbnail entitled Are Still Watching. On the surface, that sounds like a small fraction of the audience and a missed opportunity. But if you've done your job right and made the viewer feel that the video was made for them, you've established a relationship. You've made them care. So yeah, I now know that subscribers are really important to you. And if you wanna know how to get more subscribers, we're gonna do tons more videos on the subject, so get to it. You don't have to wait until the end of a video to ask for the subscribe, but what you must do is deliver significant value first. As for why I don't typically ask people to subscribe, it's a big fat waste of time. We've already got a million subscribers. Being serious for a second though, beyond 1000 subscribers, it's just a vanity metric. Return viewers and average views per viewer are far more valuable metrics.

when measuring channel health and channel growth. And we made videos on those topics! But you don't care about any of that, do you? You just want more people tapping on this. And if you wanna know which is the most valuable subscribed button there is, then check out this video over here. You better do it quick! (bomb explosion)

Small Channels: DO THIS to DOUBLE YOUR SUBSCRIBERS in 5 Minutes!

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간단한 트릭으로 YouTube 구독자 두 배 늘리기

시청자에게 구독을 요청하면 구독자 수를 크게 늘릴 수 있습니다.

이 요청을 한 동영상은 조회수 10만 회에서 2000명 이상의 구독자를 확보한 반면, 요청을 하지 않은 유사한 동영상은 930명에 불과했습니다.

가장 큰 실수는 동영상 초반에 너무 일찍 구독을 요청하는 것입니다.

YouTube에서 시청자 중심 콘텐츠의 중요성

동영상 시작 부분에 구독을 요청하는 것은 시청자를 귀찮게 하고 시청자 유지율을 떨어뜨릴 수 있습니다.

동영상 인트로 대신 훅으로 시청자의 관심을 끌고 불만 사항을 해결하는 것이 더 효과적입니다.

시청자를 우선시하는 것은 YouTube에서 성공하기 위한 핵심 규칙입니다.

이 발표자는 시청자에게 수익 창출 변경 사항에 대한 업데이트를 위해 VidIQ 채널을 구독해 달라는 이례적인 요청을 공유합니다.

구독을 요청하기 전에 가치를 제공하는 것이 중요하다는 점을 강조하고 시청자 유지의 중요성을 강조합니다.

발표자는 재방문 시청자와 시청자당 평균 조회수가 더 가치 있는 지표이므로 구독자 수에 집중하는 것보다 시청자와의 관계를 구축하는 것이 더 중요하다고 생각합니다.

발표자는 채널 상태 및 성장 측정에 대한 동영상을 제작했습니다.

더 많은 시청자와 구독자를 확보하는 것이 중요하다는 점을 강조합니다.

특정 동영상을 구독할 가치가 가장 높은 동영상으로 강조하여 시청자가 빨리 확인하도록 촉구합니다.