[Music] I'm going to do a double single, can I get that animal style please? Thank you. In-N-Out really is part of California's culture. You think of great weather, you think of beaches, you think of In-N-Out. In 1948, two burger joints opened in

Southern California, just a 45-minute drive from each other. One would grow into a $25 billion a year empire with over 40,000 locations worldwide. The other now brings in an estimated $2 billion a year in net sales, just over 400 locations in the US, while smaller

In-N-Out has amassed a cult following like no other American fast food brand. McDonald's at one point, you know, they just sort of determined that we're no longer a restaurant, we're a real estate company. In-N-Out said, "No, we're going

to stay who we are, stay in our lane." Even 75 years later, you could still wait in a long line at In-N-Out Burger to order from a menu that is barely changed since its founding. It's always just the affordability and consistency and quality that's like the trifecta. I could

taste an In-N-Out burger and identify it in my sleep. In-N-Out has always kind of been able to keep that "it" factor of like, "There's people at this In-N-Out, I want to go there too." It's like a FOMO thing.

Consumers look at them as the real deal, it's really authentic. Today, In-N-Out still controls every aspect of production, has refused calls to go public, franchise, or even expand too far east. Yet, it remains one of the top burger chains in the US. They are the gold standard of a great

cult brand in the best of ways so how did this family-owned tightly controlled business grow into the cultural phenomenon it is [Music] today? In-N-Out Burger was founded in 1948 when Harry and Esther Snyder opened a small burger stand in Baldwin Park, California.

Harry actually invented the two-way speaker system that created the modern-day drive-thru. Today it's run by the Snider's only grandchild, Lindsay Snyder. When she took over the business in 2017 at the age of 35, she became one

of the youngest billionaires in the world. The company has stayed close to its roots with about 70% of its locations clustered in California. It's estimated that In-N-Out is the ninth largest burger chain in the US by total sales at around $2 billion a year. They

only have around 400 locations and every other player on the has about a thousand or more. We have them having the highest per-store sales among any other player in the burger segment, so it's pretty outstanding what they're able to do with such a small footprint of locations. This

may be due in part to people being more likely to go to In-N-Out as a group versus by themselves at a place like Carl's Jr. 50% maybe more of those occasions they're solo occasions. That's one. If you look at In-N-Out, it's

only about 30 to 35% that are solo occasions. So it kind of goes back to that fundamental aspect of what makes a meal memorable. Often times it's the people you're with. If you're born in California, you're raised on In-N-Out. I'm going to

Do a double single, can I get that animal style please? Grilled and raw onions, I'll add chilies as well. A fry and a drink please. It's not like just going to go get a McChicken or McDouble, or going to get KFC. Boom, the price point is the same.

But the quality and the experience is just more elevated. Sai, who worked at In-N-Out in college, is such a big fan of the restaurant that he and his friends were able to secure a spot as the first customers at one of the chain's new locations in 2024. We're excited to have

you over here in National City to our second location. First meal officially! This shirt I got for free as well as a burger coin. It's pretty rare to come by. It says it's good for one burger, but on eBay they go for like

hundreds of dollars. You're better off just holding on to it and keeping it. It's small print has also made getting a burger from In-N-Out feel like an exclusive experience. Locations are mostly in western states with none on the East Coast. Each restaurant is only a

day drive away from one of its supply centers. A necessity for a company that prides itself on never using frozen ingredients. French fries are also cut in store and each burger is cooked fresh to order. We put In-N-Out to the test and compared it to a favorite burger spot

from the East Coast, Shake Shack. Classic burger, lettuce, tomato, pickles, just like I remember it. I think having vegetables that actually crunch when you bite into them, as far as like a fast food place, you know, it's high quality for me. Shake Shack I feel like tries to be more

Gourmet? I do prefer the Shake Shack burger more. I like that it tastes like a smash burger, it has the crispy edges. I also like the bun more, but it's way too expensive. In-N-Out is basically impossible to beat in terms of price to

quality. I do tend to gravitate a little bit more towards In-N-Out. In-N-Out fries are like, fine, you know, they're not great. They're a little limp. It's more like a nostalgic taste. I would definitely say that Shake Shack has superior fries, not

to mention that because of the little grooves in them, they actually hold a lot more sauce and/or milkshake, depending on what you're into. Consistency is key for In-N-Out. You know, there's not a lot of consistency in this world, and In-N-Out

is a pillar of consistency in some ways, like going home. In-N-Out's menu includes just three types of burgers. When you only have a few things on your menu, people then perceive those menu items to be higher quality and more desirable, unlike other fast food chains. In-N-Out

doesn't offer limited edition items, and new options are rarely added to the menu. When you are publicly traded, you are really operating like at the whim of your investors, who demand growth all the time. Since they're privately held, they don't really have to ever consider

anyone's whims but their own. But it's their not-so-secret secret menu that gives consumers the feeling of insider status. It features options like a Flying Dutchman and the famous animal style. Their menu is a handful of items, and you get to customize it however you want.

you're in and out pretty I mean no pun intended but you really are in and out like pretty quick speak their own language almost like Starbucks did when they came to town and no one knew what a grande was and when people have a secret

language they feel like insiders they're members you know if it's a rainy day and you bring in a child that's 12 and under they get a free hot chocolate this is something they don't promote it's not something that's a limited time offer

now who doesn't love that you can't imagine a McDonald's doing that or a Burger King doing that burger prices at In-N-Out have increased by about 25% since 2020 but prices still remain low thanks to its small menu total control

of its distribution network and not having to negotiate prices with [Music] franchisees a big part of the In-N-Out experience is its employees they have a lot of employees they're never understaffed so you can go to an In-N-Out

and you always know that you're going to get a friendly experience you're going to be helped right away the starting wage for employees is above minimum wage and managers can make well into the six figures and happy employees are noticed by customers in fact In-N-Out employees

consistently rank president Lindsey Snyder favorably on Glassdoor where she currently has a 93% approval rating they have very little turnover turnover costs restaurants a lot of money but they pay so well and they have advancement that people want to work for them

One of In-N-Out's challenges may be keeping control of their brand and legacy over the years. There have been copycat restaurants or places that feature items using the same menu names as In-N-Out. In-N-Out also sued DoorDash in 2015 when the delivery app added the

restaurant to its offerings. The burger chain does not take online orders and it doesn't do delivery. What I think is going to be interesting going forward is seeing how they navigate that particular piece, but we do know that there's a lot of momentum behind digital ordering, the

engagement that consumers have with their sort of Amazonification of their lives. In-N-Out is currently planning its expansion into Tennessee, the farthest east the company has ventured. Nashville area locations are slated to open as soon as 2026. When they open a

new one, it's like pandemonium. You would have thought, you know, Santa came to town. They'll crush it at first because it'll have this 'it' factor, but if it gets much bigger, I'm not quite so sure what will happen. You know, does it just become like

a Shake Shack that's kind of now everywhere? Does it become played out? We'll have to see. After over 75 years in business, In-N-Out has certainly figured out what works for them. I mean, it's kind of counterintuitive to the American business ethos, right? Which is you cut

corners, pass on big prices to the consumers, you treat your employees kind of like widgets. And they've done none of that for 75 years. They've shown that you can be profitable, you can have a quality product, and you can treat your employees well. You can treat your consumers well.

and you don't have to be on the stock exchange, you don't have to be on every corner. I think that's their legacy.

천천히 제대로 1등하는 브랜드 (인앤아웃)

BZCF | 비즈까페

In-N-Out 버거는 품질, 일관성, 합리적인 가격을 유지하며 컬트적인 인기를 얻고 있는 미국 패스트푸드 브랜드이다.

가족 소유로 운영되며, 메뉴를 단순화하고 재료의 신선도를 유지하며, 직원들에게 좋은 대우를 제공하는 것이 성공 요인이다.

동부로의 확장을 계획하고 있지만, 브랜드 통제와 품질 유지를 위해 신중한 접근 방식을 유지하고 있다.

🍔 캘리포니아 문화의 상징, 인앤아웃 버거

인앤아웃 버거는 캘리포니아의 날씨, 해변과 함께 떠오르는 문화적 아이콘입니다. 1948년 개업 이후, **작은 버거 가게에서 시작해 독특한 컬트적인 인기를 얻으며 성장했습니다**.

🏆 성공 비결: 품질, 일관성, 그리고 합리적인 가격

인앤아웃 버거의 성공 요인은 **변함없는 품질, 일관된 맛, 그리고 합리적인 가격**입니다. 메뉴를 단순화하고 품질 관리에 집중하여 고객들에게 높은 만족도를 제공합니다.

다른 패스트푸드 체인과는 달리, 인앤아웃은 **한정판 메뉴나 새로운 옵션을 거의 추가하지 않습니다**. 이러한 전략은 메뉴 항목의 품질을 높게 인식시키고 고객의 만족도를 유지하는 데 기여합니다.

🌱 가족 경영과 철저한 품질 관리

인앤아웃 버거는 가족 경영을 유지하며, **생산의 모든 과정을 직접 통제합니다**. 냉동 재료를 사용하지 않고, 매장에서 직접 감자튀김을 만드는 등 신선함을 강조합니다.

인앤아웃은 **공개 상장, 프랜차이즈, 그리고 동쪽으로의 과도한 확장을 거부**하며 브랜드의 가치를 지키고 있습니다. 이러한 결정은 투자자들의 요구에 휘둘리지 않고 자체적인 방향으로 나아갈 수 있게 합니다.

🤫 특별함을 더하는 비밀 메뉴

인앤아웃 버거는 **"비밀 메뉴"를 통해 고객들에게 특별한 경험을 제공합니다**. "Flying Dutchman"이나 "Animal Style"과 같은 메뉴는 고객들에게 내부자라는 느낌을 선사합니다.

인앤아웃은 **자신들만의 언어를 사용**하여 고객들이 특별한 커뮤니티의 일원이라는 느낌을 받게 합니다. 이는 고객 충성도를 높이는 데 기여합니다.

🧑‍🍳 직원 만족도와 높은 급여

인앤아웃 버거는 **직원들에게 높은 급여와 복지를 제공**하여 높은 직원 만족도를 유지합니다. 관리자들은 6 figures 이상의 연봉을 받기도 합니다.

높은 직원 만족도는 고객 경험에도 긍정적인 영향을 미치며, **낮은 이직률은 레스토랑의 운영 비용을 절감**하는 데 기여합니다.

🗺️ 동부 진출과 미래의 도전

인앤아웃 버거는 **2026년 테네시주 내슈빌에 매장을 오픈하며 동부로 확장할 계획**입니다. 이는 브랜드의 새로운 도전이 될 것입니다.

인앤아웃이 더 커질 경우, **현재의 "특별함"을 유지할 수 있을지가 관건**입니다. Shake Shack처럼 흔해질지, 아니면 고유의 가치를 계속 지켜나갈지 지켜봐야 합니다.

인앤아웃은 **직원과 고객을 소중히 여기고, 품질을 우선시하는 경영 방식**을 통해 성공을 거두었습니다. 이는 주식 시장에 상장하거나 모든 길목에 매장을 열지 않아도 가능하다는 것을 보여줍니다.

인앤아웃의 문화적 영향력과 비즈니스 모델

인앤아웃은 캘리포니아 주 문화에 깊이 뿌리내리고 있으며, 종종 캘리포니아 주의 라이프스타일과 연관되어 있습니다.

In-N-Out은 제한된 확장에도 불구하고 부동산을 우선시하는 다른 패스트푸드 체인과 달리 상당한 수익을 창출하고 열성적인 팬층을 유지하고 있습니다.

인앤아웃의 성공은 일관된 품질, 합리적인 가격, 독특한 브랜드 아이덴티티를 바탕으로 독보적인 브랜드 이미지를 구축한 덕분입니다.

이 브랜드의 일관된 품질과 합리적인 가격은 소비자들 사이에서 '꼭 한 번 먹어봐야 한다'는 인식을 심어주는 핵심 요소입니다.

인앤아웃의 한정된 수량과 일관된 품질은 마니아층을 형성하고 독점성을 확보하는 데 기여합니다.

인앤아웃의 역사, 리더십, 비즈니스 전략

1948년에 설립된 In-N-Out의 성공은 가족 소유 구조와 생산에 대한 통제에 그 뿌리를 두고 있습니다.

2017년 현재 CEO인 린제이 스나이더가 취임하여 회사의 핵심 가치와 전략을 유지하고 있습니다.

In-N-Out은 매장 수(약 400개)가 제한적임에도 불구하고 매출 측면에서 많은 대형 경쟁업체를 제치고 햄버거 체인점 중 높은 순위를 차지하고 있습니다.

인앤아웃의 매장당 매출이 높은 이유는 혼자 방문하는 경우가 많은 다른 패스트푸드 체인과 달리 단체로 방문하는 고객이 많기 때문입니다.

인앤아웃의 고객 경험 및 브랜드 차별화

인앤아웃은 비슷한 가격대임에도 불구하고 경쟁사 대비 우수한 식사 경험을 제공합니다.

고객 충성도가 높은 편이며, 일부는 새로운 지점을 경험하고 독특한 상품을 수집하기 위해 먼 거리를 마다하지 않습니다.

한정된 매장 수와 냉동하지 않은 신선한 재료를 사용하여 브랜드의 독점성과 품질에 대한 인식을 높입니다.

쉐이크쉑과의 비교를 통해 가격 대비 품질 측면에서 인앤아웃의 경쟁 우위를 확인할 수 있지만, 일부에서는 쉐이크쉑의 감자튀김과 버거를 선호하기도 합니다.

인앤아웃의 일관성과 향수를 불러일으키는 매력은 지속적인 인기의 원동력입니다.

인앤아웃의 메뉴 전략 및 비즈니스 관행

제한된 메뉴는 항목의 인지 품질을 향상시키고 메뉴를 자주 변경할 필요가 없습니다.

비상장 기업인 In-N-Out은 지속적인 성장에 대한 투자자의 압력을 받지 않기 때문에 일관된 품질 관리가 가능합니다.

시크릿 메뉴는 고객에게 공동체 의식과 특별함을 선사합니다.

간단한 메뉴와 사용자 지정 옵션은 빠르고 효율적인 서비스에 기여합니다.

인앤아웃의 직원 관계와 향후 과제

인앤아웃의 가격 경쟁력은 효율적인 유통망과 가맹점 수수료를 피할 수 있기 때문입니다.

최저임금 이상의 임금과 승진 기회 등 긍정적인 직원 관계는 고객 만족도와 낮은 이직률에 기여합니다.

높은 직원 만족도는 긍정적인 직원 리뷰와 CEO의 높은 지지율에 반영됩니다.

모방 업체로부터 브랜드를 보호하고 온라인 주문 및 배달 서비스에 대한 수요 증가에 대응해야 하는 과제를 안고 있습니다.

테네시주로의 확장은 In-N-Out의 가장 먼 동쪽 지역으로 진출하는 것으로, 브랜드 정체성을 유지하는 데 있어 기회와 불확실성이 동시에 존재합니다.

천천히 제대로 1등하는 브랜드 (인앤아웃)

천천히 제대로 1등하는 브랜드 (인앤아웃)

스크립트