YouTube 단편 성공 사례 주요 지표 및 전략 설명

### YouTube 단편 성공하기 주요 지표 및 전략
* 📈 작가는 지난 한 해 동안 40개의 유튜브 단편 동영상을 게시하여 수천에서 수백만 회에 이르는 다양한 조회수를 기록했으며, 최종적으로 **3,400만 조회수와 9만 5,000명의 구독자**를 확보했습니다.
* 🔍 조회수가 100회인 단편과 조회수가 수백만 회인 단편 사이의 중요한 차이는 **'조회 수 대 스와이프 횟수' 그래프와 잠재고객 유지율**이라는 두 가지 주요 지표에 있습니다.
* 🎥 시청자의 **76%가 나중에 1,500만 조회수를 기록한 특정 쇼트 동영상**을 시청했으며, 리텐션이 65% 미만이면 추천이 중단될 수 있기 때문에 **쇼트의 첫 5초는 관심을 끄는 데 매우 중요**합니다.
* 📉 시청자 유지율도 마찬가지로 중요한데, **유지율이 급격히 떨어지면 콘텐츠가 충분히 매력적이지 않다는 신호**이며, **유지율 곡선이 완만하면 시청자의 관심을 유지하는 데 성공**했다는 의미입니다.
* 🔑 조회수 수를 늘리려면 크리에이터는 **인기 있는 주제를 조사**하고 **제목과 설명에 효과적인 키워드**를 사용하여 관련 데이터를 YouTube에 제공해야 하며, 단편은 피드 외부에서 발견될 수 있습니다.
* 🕒 단편은 게시 후 소수의 시청자를 대상으로 성과를 평가하는 '테스트' 단계를 거치게 되며, **지표가 좋지 않으면 추천이 중단**될 수 있지만 일부 동영상은 **몇 달 후 입소문**을 타기도 합니다.
* 🎨 양보다 질이 우선시되어야 하며, **40개의 동영상만으로 성공한 저자**의 전략에서 알 수 있듯이 성과가 좋은 롱폼 콘텐츠로 **고품질의 단편 동영상**을 제작하는 데 집중하면 큰 성장을 이룰 수 있습니다.
* 💡 주제에 대한 열정은 참여도를 높이고, **영감을 주는 주제를 선택**하면 예상치 못한 시청자의 관심과 조회수 증가로 이어져 콘텐츠 제작 과정이 더욱 즐거워질 수 있습니다.

성공적인 YouTube 단편은 강렬한 인트로로 시청자의 마음을 사로잡고 동영상 전체에서 높은 시청자 유지율을 유지합니다.

so you keep posting YouTube shorts, and they're not getting any views. Well, there's two things you need to fix. Over the last year, I've posted 40 shorts onto my channel. Some of them only got a couple of thousand views, whereas others went completely viral. But why? When I cracked this code, I gained 34 million views and 95,000 subscribers in less than a year. So, what's the real difference between a short that gets 100 views and a short that gets millions? The truth is that all successful shorts look exactly the same. Inside your YouTube analytics, this short that I uploaded currently has 15 million views. But before the views came flying in, there were two more golden signs that told me it was about to explode. The first one was the viewed versus swiped away graph. This shows you the amount of people that saw the start of your sh and chose to carry on watching instead of swiping away, which is extremely important. Long-form videos on YouTube have titles and thumbnails that try to convince people to click, but nobody chooses to click on

YouTube shorts. The overwhelming majority of your audience discovers them by scrolling through the feed, which YouTube chooses for them. So, the first 5 seconds of your video needs to grab attention and convince people to carry on watching. This is your title and thumbnail. As you can see, 76% of people chose to watch this short, and it got 15 million views. In my experience, if your short gets less than 65 or 70% after a few days, it will stop getting recommended. But don't take my word for it. This other short I uploaded has 9 million views, and this is the swiped away graph. Here's another, here's another one, and here's another one. As you can see, they are all over 70%, and they all ended up getting over 1 million views. And just to prove that point even more, here's another video with just a few thousand views, and the viewed number versus swiped away is much lower. But what if this metric is really good on your video, but you're still not getting any views? Well, I'm sorry to say

that grabbing attention with your intro just isn't enough. If people stop watching after that, you still won't get recommended. You need to hold attention throughout your entire video. Always keep in mind that if the viewer gets bored, they can just swipe away. There's literally thousands of other videos waiting for them in the feed, so you need to keep convincing them to carry on watching and that they're in the right place, which brings us nicely onto metric number two. If we take a look at this short, you can see that despite having a good retention at the beginning, it quickly drops off. This steep curve downwards is people leaving the video and swiping onto something else, and this is a big red flag for the YouTube algorithm. Swiping away is one of the most negative actions you can take on a YouTube sh, and YouTube sees this as your content just not being good enough to hold attention, so they won't recommend it more. But if we now look at one of my shorts with millions of views, you can see that the retention graph is a lot

flatter, and this is what you should be aiming for. The audience retention for this video is at 89%, which means it kept attention throughout the whole thing. Here's some more examples from my other viral shorts, and as you can see, they are all over 80%, which really needs to be the minimum that you aim for. And again, just for comparison, here's one of my lesser-viewed videos, and as you can see, the retention is much lower. It's all connected. You can captivate your audience by keeping an engaging pace with your editing and consistently making sure that the content is relevant, interesting, and most importantly, entertaining. Cut all the fat. Now, these two golden metrics are all well and good if you have some views to work with, but how do you get that view count to move from zero? Well, it's all about giving YouTube enough information when you upload. If YouTube has the right data, it'll be able to show your content to the right people, an audience that's actually interested in your niche, and

topic will be more likely to watch all the way until the end, and that process starts at the very beginning with your video ideas. You need to be making YouTube shorts that you know people will actually enjoy watching, and a great way to do that is to use ideas that you've already seen working and just put your own spin on it. My top-performing shorts are not original ideas; all of them have been made by other creators before, and I'd already used the same ideas on my long-form videos as well, so I already knew that the interest was there before I started recording, and I just added my own perspective. I then always research keywords related to that topic that I use in my title and description, search for some phrases in Chebe Buddy, and try looking for keywords with a high search volume but low competition. I also fill my tags with these phrases as well, and it's easy to forget that YouTube shorts get recommended on the homepage, in the sidebar next to other videos, and they appear in search results as well, so adding keywords actually increases your

chances of being discovered outside of the short speed and by using this method of adding relevant information. My shorts normally get between 1,000 and 3,000 views within the first day, and this is a really important step. You might have noticed that your shorts get a very quick surge in views in the first 24 hours, but then the growth stops. So, why does this happen? Well, it's because you failed YouTube's big test. Like I said before, YouTube shorts don't have thumbnails, so the algorithm needs another method to test if your video concepts are actually any good. And YouTube does this by throwing your shorts into the feed and judging the reaction from that test audience. But if those two golden metrics aren't good after showing it to that small audience, they'll stop recommending it completely. But to be honest, even if you do get the right results from that test audience, you still might have to be patient. The big numbers don't always come right away. Most of my viral shorts popped off almost exactly 3 months after posting.

even when those first two metrics were looking good. But once your video does go viral, it can keep happening again and again, even a year after uploading. My most viral shorts still get pushed into the feed, so all of that time I spent researching and optimizing my video right at the start is still paying off today. Then there's consistency. How many YouTube shorts should you post every week? Many YouTube gurus will tell you to post as many shorts as possible, posting every day or even more. And obviously, the more you upload, the more chances you have of going viral. But I'd also be careful with that way of thinking. The key to our success with YouTube shorts on this channel has been quality over quantity. By focusing on making quality videos from the very best ideas only, we've managed to explode this Channel with only 40 videos. We often take ideas from our best-performing long-form videos and re-optimize them for shorts. We don't just use Clips; I rewrite, re-record, and re-edit those same ideas to fully cater to the shorts platform and my

analytics tell me that this method works. It's a longer process, but it pays off. And if you're looking to post YouTube shorts just to make money, it can be very tempting just to make videos in the most lucrative niche possible. But if your passion for the subject isn't there, people can tell. The truth is, if you're passionate about a subject, that energy is very engaging, even if the audience doesn't have a particular interest in the same thing right away. For example, I've got no real interest in trains, but when I watch this guy's YouTube shorts, they're so charming and engaging that I watch a lot of his content. His enthusiasm for the subject matter keeps me watching, and you can't fake that. So if you choose a topic that genuinely inspires you, it makes things a hell of a lot easier, and you might be surprised how much the views come flying in. Now shorts can be a really great way to grow your channel, but a lot of people don't know about the hidden dangers in

fact. A lot of channels are now saying that posting YouTube shorts can actually kill your channel in the long run. And I explore that exact topic right here. You should check it out.

Why Your Shorts Get Stuck at 400 Views...

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YouTube 단편 성공을 위한 코드 해독하기

성공적인 YouTube 단편은 비슷한 패턴을 보이며, 첫 5초가 관심을 끄는 데 결정적인 역할을 합니다.

시청 대 스크롤 이동 그래프는 주요 지표로, 스크롤 이동 대신 시청을 선택하는 시청자의 비율이 높습니다.

단편 동영상의 잔존율이 지속적으로 65~70% 미만이면 YouTube에서 추천을 중단할 가능성이 높습니다.

인트로로 관심을 끄는 것만으로는 충분하지 않으며, 동영상 전체에서 시청자의 참여를 유지하는 것이 중요합니다.

시청자 유지율이 급격히 떨어지면 YouTube 알고리즘에 적신호가 켜지고 추천 횟수가 줄어듭니다.

80% 이상의 유지율을 목표로 하는 것이 필수적이며, 업로드 중에 적절한 데이터를 YouTube에 제공하면 적절한 시청자를 유치하는 데 도움이 될 수 있습니다.

매력적인 YouTube 쇼트 동영상을 만들려면 인기 있는 아이디어를 자신만의 방식으로 활용하고 제목과 설명을 위한 관련 키워드를 조사하세요.

관련 태그와 키워드를 추가하면 쇼트 피드 외부에서 발견될 확률이 높아집니다.

YouTube 알고리즘이 동영상의 컨셉을 테스트하기 때문에 초기 조회수가 급증하는 것은 매우 중요하며, 많은 크리에이터가 게시 후 3개월이 지나면 상당한 성장을 보이는 등 바이럴 성공에는 시간이 걸릴 수 있습니다.

바이럴 동영상은 최초 업로드 이후에도 계속해서 관심을 끌 수 있으므로 초기 최적화가 매우 중요합니다.

일관성도 중요하지만, 양보다 질에 집중하는 것이 성공의 열쇠였으며, 단 40개의 동영상으로 상당한 성장을 이끌었습니다.

진정한 열정은 시청자의 참여를 유도하고 예상치 못한 조회수 증가로 이어질 수 있으므로 주제에 대한 열정이 필수적입니다.

YouTube 단편이 채널 성장에 미치는 영향

현재 많은 채널에서 YouTube 단편 동영상을 게시하는 것이 장기적인 성장에 잠재적으로 해가 될 수 있다고 생각하고 있습니다.

이 주제는 가능한 부정적인 영향을 강조하면서 자세히 살펴보고 있습니다.

시청자는 토론을 확인하여 더 많은 인사이트를 얻으시기 바랍니다.