수익성 있는 디지털 제품 시스템 만들기

### 디지털 제품 판매를 위한 플라이휠 전략: 단계별 가이드
* 💡 제프 베조스의 아마존 접근 방식에서 영감을 얻은 플라이휠 전략은 디지털 제품 판매를 위한 강력한 엔진으로, **이 스피커는 한 달에 21만 1,100달러 이상의 수익**을 올리는 데 도움을 주었습니다.
* 🛠 이 전략의 핵심은 **24시간 365일 영업을 자동화**하여 더 적게 일하면서 더 많은 수익을 창출할 수 있는 **'S.Y.S.T.M' 시스템(시간, 에너지, 비용 절약)**입니다.
* 📦 이 전략은 고객에게 단순한 정보가 아닌 **혁신을 제공하는 디지털 제품**을 만드는 것에서 시작됩니다. 이러한 혁신은 **판매를 촉진**하고 고객을 제품의 전도사로 전환하는 원동력이 됩니다.
* 🎯 가장 수익성이 높은 디지털 제품은 **제작자의 고유한 기술, 전문 지식, 경험**을 바탕으로 특정 문제를 해결하거나 특정 변화를 제공하는 제품입니다.
* 🔨 디지털 제품을 만드는 데는 **최종 혁신을 염두에 두고 시작**하여 공식 또는 솔루션을 정의하고, 제품을 만들고, 마지막으로 판매하는 네 가지 단계가 있습니다.
* 💰 발표자는 디지털 제품을 판매하는 세 가지 방법, 즉 **라이브 교육 프로토타입을 통한 사전 판매, 전화 통화로 이어지는 콘텐츠를 통한 고가 티켓 판매, 시스템으로 이어지는 콘텐츠를 통한 저가 티켓 판매**를 제안합니다.
* 📊 콘텐츠는 판매 촉진에 중요한 역할을 하며, **'서사적' 콘텐츠와 '전문가' 콘텐츠가 혼합된 콘텐츠**가 가장 효과적입니다.
* 🔄 일단 시스템이 설정되면 상록수로 만들어 지속적으로 트래픽을 유도하고 고객을 전환하며 자동 조종으로 매출을 창출할 수 있습니다. 발표자는 이 전략을 통해 **7자리 또는 8자리 매출**을 달성할 수 있다고 믿습니다.

수익성 있는 디지털 제품을 만들려면 혁신에 집중하고, 문제를 해결하고, 훌륭한 전문가 콘텐츠를 제공하여 효과적으로 판매를 촉진해야 합니다.

the most that I've made in a month selling a digital product is $210,100 in a month. That's in 30 days, and I'm going just break down the entire gaming strategy step by step so you can just use it and copy if you want. [Music] to now I've done over seven figures online in my business with just one digital product doing a little over 900k, and it's only going to take me about 5 minutes to break down this strategy. So if you don't have 5 minutes to spare, then you just obviously hate money and best of luck to you. But I got this idea while I was studying Jeff Bezos, and a lot of times we look at single individual people as an example or a blueprint of what we can do instead of looking at big huge large corporations and businesses and seeing what we can take from these super huge billion-dollar businesses and bring it down to our level and how we can apply it to our business right. And Jeff Bezos, he has something

behind Amazon called a flywheel, and this flywheel is basically the engine that powers the business of Amazon. So I was like, okay, if Jeff Bezos has this flywheel in effect for his super huge billion-dollar, always in like one of the top two richest men in the world business, I'm like, I should be able to at least make a million with it. And if I'm building my online business and a digital product that's going to be the vehicle to drive me to my goals, I need an engine to place in that vehicle. And this is the engine, this online business system. And you're going to hear me say system probably quite a bit in this video because system is an acronym. S Y S T M system stands for saving yourself time, energy, and money. You yourself as an entrepreneur, there's only so much that you can actually do. You need to have a system in place so that system is working for you instead of you working for it. And the system is making sales 24/7, 365 so you get your time back.

and that's how you can make more while working less. So with this online business system or this flywheel for your digital products, it all starts at the top here with your actual digital product. Right from your digital product, once you have that created, you have sales. And I'll talk about how to sell your digital product a little later in this video. But from the sales, then you have your transformation. And this is the key part. This is the thing that nobody is thinking about. This is the thing why most people can't generate the sales that they want to make in their business and can't make the money that they want to make because they're not thinking of the transformation. The only reason that anybody will buy your products, the only reason why anybody will buy anything from you, is not for the information, it's for the transformation. People don't want information, people want results. So if you can focus on the transformation that your customer is going to get from your digital product, that is how you get your sales to

Skyrocket through the roof, past the roof, to the moon, to Mars, out of the solar system. That's Howell focusing on the transformation that they're going to get, especially in this age of information when everything is so googleable and youtubable, if those two words even exist. You need to have a transformational digital product where they can't just hop on Google or YouTube or something and just get the stuff for free, right? But then once those customers that you get from those sales have that transformation, then they turn into what I like to call evangelists. Right now, I know evangelists that take religion out of it. You may think of something to do with religion, but what I mean by evangelists is that they basically come turn into to your ambassadors, and they go and they tell everybody else about you, 'cause if you look up the true definition of evangelist, what is it? Think evangelists, they go and spread the word about the gospel, right? Think in biblical terms, Matthew, Mark, Luke, John, all these people, they were evangelists.

and they become evangelists because they were transformed as people, and then they go and they tell other people about their transformation through the word, right? So that's why I said the transformation is so key, because then your customers will become evangelists for you, 'cause then every single time something good happens to us, don't we just naturally want to go and tell other people about it? Don't we naturally want to tell people about the personal training that got us results? Don't we naturally want to tell people about the diet that got us to lose weight and our body looking great? Don't we naturally want to tell people about the good experience that we had with this mechanic, right? They turn into ambassadors, or I like to just say evangelists for you and for your product, which then gets more people to buy your digital product because they know results happen and the transformations come from it. So now the most profitable digital product that you can create, it has to come from you. A lot of people the mistake that they make is that they're

trying trying to be somebody else they're thinking of everything outside of themselves, instead of what it is that they actually know how to do. So it needs to be something to where it's a problem is solved. Remember, we're delivering transformations to other people, and as an entrepreneur, you are in the problem-solving business. That is it. We only want to solve problems for our avatars or for our Target customers. That is it. So your digital product has to solve a problem, or it has to include some type of obstacle that you have overcome, or some type of obstacle that you have helped somebody else overcome 'cause remember that transformation. They see your transformation or transformation that you have been able to deliver to somebody else. They'll buy your product. A skill that you have mastered. Everybody has some type of skill. Like I said, think about it. Most people, they think or they look for something outside of themselves instead of looking within. What is it you know how to do? What skills do you know? What comes easier to you that comes

harder for others. What is something that people come to you for advice, for guidance, or for tutelage? And if you happen to be the person that has absolutely no skills whatsoever, go learn a skill. It typically takes a less than average human being 18 to 30 minutes per day to become extremely proficient at a skill. So just take a couple months, go learn a skill, so you will have something. But everybody has something, literally everybody. What's that thing that comes easy to you that comes harder for others, which leads into what is your expertise or what are you experienced in? And then lastly, remember key word transformation. You have to take people from what I like to say Ur to ur. If y'all don't never watched the show Family Matters from back in the day, there was the main character was this guy named Steve Urkel, the nerdiest of nerds that you could ever see. Right? Did I do that right? Steve Urkel. He came up with this potion that gave him a transformation.

turned him from Steve urel to this super smooth cool swaave Ladies Man Stefan ill. Right, so in your digital product, you need to take someone from Steve urel to Stefan ill. You need to take someone from Peter Parker to Spider-Man, right? You need to basically take someone from Zero to Hero. That's why I say K or kill, that's just what I like to say. Now, there's four steps to creating your digital product, but we have to start with the end in mind. A lot of times, people, they start from the beginning, but in any of your goals, whether that be financially, personally, spiritually, you have to start in the end and then work your way back from the end. Even think when you hop in your car and you put something in your GPS, you put in the address of where you're heading, right? So, if in our digital product, we want to deliver the transformation, we have to start at the end of that transformation, which starts with the KK, the ill, or the Peter Parker, the Spider-Man, or the Zero, the

Hero, right? We have to start there. And then again, what is the formula or the solution that we are going to deliver to turn that person into ill into into that hero from the zero, right? Then, once we have that solution, then we deliver our digital product, or we create our digital product for the Steve Urle, for the Peter Parker, for the zero to get to that hero so Peter can get the Spider-Man, so Steve Urle can get the on or kill. Now, there's a couple ways that you can sell your digital product. One way that you can sell it is by pre-selling it by making what's called a prototype. I hope you are the one. In fact, you are the Prototype, type, type. And if you don't know that song, sh on you. There's a great, great gentleman by the name of Andre Benjamin, better known as Andre 3000, of the greatest Duo of all time, Outcast. He has a song called prototype. Check it out. It's on the love below. But you can create a prototype before you actually sell it, a couple of the

benefits of creating a prototype to pre-sale instead of creating something and selling it is for one and I know this from past failures and I'm actually thankful for the failures because now I know it to tell you right right but it's one of the worst feelings to spend a lot of time energy and effort in creating something and then nobody wants to buy it because you didn't do the proper market research to even see if there's a market for your product right so with a with a prototype or you can pre-sell something you can at least see if if there's people out there that want to buy it first of all right and in your prototype you're going to be selling the formula and the transformation but with this prototype the key thing is that you're teaching it live so the way that you can pre-sell a digital product is to is to teach about the information of your digital product in a live setting so how I've done this in the past is I will have put a program

together, I will teach it live on Zoom, and I will actually charge to teach it live. So I don't have anything created, but I'm still making an income while I'm in the process of creating it. Now, once I have this recording available, I will let the people that came to the live teaching or the live master class or the live workshop, whatever you want to call it, I give them that recording. But I also have a Q&A session at the end of my teaching so they can give me feedback in real time so I can go and I can make my presentation better. So I'm actually building a digital product in real time by teaching it in real time so I can tinker with it based off of the feedback of the people that attended. So that's one of the ways that you can pre-sell your digital product before you actually create it. Now there's also two other ways outside of pre-selling that you can create your content. Now this three-step process, this only works if you have, I'll say, a somewhat high ticket.

digital PR that say something over the price of $1,000 right, because typically people aren't just going to be pulling out their credit card and swiping for 1,500, 2,000, $4,000, $5,000. Usually, that's done over the phone call. So, with that way you have your content which leads to a phone call, which then you get your sale. Or if you have a lower ticket digital product, you have your content which leads into your system. And remember, system as YSM, that stands for saving yourself time, energy, and money. And there's two types of content that you're going to make, and I'll break down the system after I break down the types of content that will drive your sales. Now, your content, it can either be epic or it can be expert. Or the best is that it is a mixture of the two. You have epic expert content. This is what drives sales. Now, epic, it needs to be entertaining, personalized, irrefutable, and clear. Entertaining because people, they're you got to be somewhat

entertaining because just in this day think people their their attention span it gets less and less and less as the years go on. It needs to be entertaining personalized. This is why you need to build what I call an avatar profile. Avatar is your Target customer not customers. This isn't plural your Target customer profile one Avatar with one digital product and one source of traffic can scale that to a high six and seven figure level. The problem is most people they're out here and they're trying to talk and sell to everybody and that's why they don't get the sales that they want in their business because if you're trying to sell to everybody you don't sell to anybody. You build one Avatar profile and all of your content you're talking to that one person. That's why I say personalized then it needs to be irrefutable irrefutable in all of my content. I don't try to convince anyone of anything. I give them proven irrefutable facts. I give them social proof. I give them testimonials. I if I was selling a weight

loss product. I'm not trying to convince them of why they need to lose weight. I'm going to show them the facts of that they're dying way faster, and I'm going to show them how my product helps you get healthier, sleeps better, lose weight, be more attractive, date better, just live a live a better, happier, more fulfilled life. You put irrefutable facts in the people instead of trying to convince people, and then also when you try to convince people of things, just look at the word in itself. Convince has this kind word in it, right? A lot of times when you're trying to convince people of stuff, you come off like Cony, you come off as a charlatan. People don't want to feel like they've been convinced of something. People want to feel as if they made the decision because they wanted to. When people make decisions when they feel like it and when they have irrefutable facts and it logically makes sense, so you have to make people feel something and logic after that. People buy because of emotion.

and justify off of logic, and then it has to be clear there's an acronym k i SS. Keep it simple, stupid. All of your content and then intelligent 12-year-old needs to be able to understand your content. A lot of times, whatever industry that you're in, people use too much industry jargon. They try to sound smart when actually you need to dumb it down. Jay-Z, he has a lyric that says, I dumb down for my audience and doubled my dollars. They criticized me for it yet they all year holla. If skills sold, truth be told, I'll probably be lyrically TB qu. Truthfully, I want to rhyme like common sense, but I sold five mill. I ain't been RH ring like common sense. So what that means is Jay-Z, when he was super lyrical, Miracle stere like all that type of rapper, he wasn't making no money, he wasn't selling no record. Soon as he dumbed it down for the audience, he doubled his dollars. Right now, on this side of it, expert, that means you need to educate in

your content right now. I'm educating you right experience. Remember, your product, it needs to come from you, your experience. Remember, when the problem-solving business solve problems in your content execution, you need to give somebody a plan that they can execute off of. Your content relevant to pain. It is easier to draw someone away from pain than to lure them towards pleasure in any of your sales and any marketing. It is always going to be easier to draw someone away from pain than to draw them towards pleasure. It's just basic human psychology. And then lastly, take action. In any piece of your content, in any of your marketing, you need to have some type of call to actions to where you're driving that traffic from that viewer somewhere. So even in this video, I'm using the call of action to whereas if you want to make more working less with a digital product like all these people you see on the screen right now, click the link down in the description and join is credit at the top Community for weekly coaching exclusive trainings and the private.

community of entrepreneurs all designed to grow your business online. It's only 47 bucks a month to join. That's less than a cup of coffee per day. So go ahead and click the link down in the description, and I'll see you on my coaching call this Wednesday. But every single piece of content that you make, it needs to have some type of call to action. It needs to have something in that piece of content to whereas that customer can take action. Whether that's signing up for a free email list, whether that's getting a call to action to purchase one of your low-ticket digital products, whether that's to book a call to purchase one of your more premium digital products. And once you have this all together, then you can create an Evergreen system, which is you have your traffic which leads into your system, which then you have a customer, and then it just recycles over and over and over and over again. I'm telling you, with just this, with just this right here, with just everything that I wrote down in this video, I'm telling you.

from for a fact from my experience, you can make seven figures with it. I'm pretty sure you can make eight figures with it. I just don't ever tell you anything off of theory. Anything you hear me say is going to be based off of experience, things that I've actually done. I taking this to a seven fig level. I got the original flywheel concept from Jeff Bezos. He's taking this to, I don't know how many of hundreds of billions of levels. So I'm pretty sure you can go make an extra $10,000 a month, $2,000 a month, $333 a day, $333 a day. That's $10,000 a month extra, 100 bucks a day, whatever it is your goals are. I'm you can make extra income, extra. It's always better to make a more than what you're making right now, right? So go ahead and click the link down in the description to join this credit at the top community and I'll see you on our coaching call this Wednesday. And also this system here where I use

this content to my system. This is my preferred method because I don't like to take sales calls. And before I had my actual sales funnel, my actual sales system in place, I literally missed out on millions of dollars. And I don't want that to happen to you. So go ahead and watch this playlist right here for a complete breakdown of my sales system that I lost at least $2 million by not having this in place. So go ahead, check out this video and click the link down in the description and join the community. It's crowded at the top.

How I Made $210,158 in One Month Selling Digital Products Step by Step

AstenCeo

디지털 제품 판매 극대화: 단계별 전략

백만 달러의 성공을 재현하는 것을 목표로 하는 이 전략은 시간, 에너지, 비용을 절약하는 시스템에 초점을 맞춘 제프 베조스의 플라이휠 개념에 기반하고 있습니다.

핵심 단계에는 디지털 제품의 혁신적 측면을 강조하여 판매를 촉진하고 고객을 열성적인 홍보 대사로 만들어 입소문을 통해 제품을 홍보하는 것이 포함됩니다.

수익성 있는 디지털 제품 만들기

고객이 디지털 제품의 전도사가 되어 더 많은 매출을 올리려면 혁신이 핵심입니다.

디지털 제품은 기술과 전문성을 바탕으로 문제를 해결하거나 극복한 장애물을 보여줄 수 있어야 합니다.

초기 상태에서 원하는 결과물로 전환하는 과정을 통해 사람들을 안내하는 데 초점을 맞춰야 합니다.

디지털 제품 제작의 제로에서 히어로로 변신하기

스티브 울레에서 스테판 일로, 제로에서 히어로로 변신하는 등 모든 변화에는 최종 목표를 염두에 두고 시작하는 것이 중요합니다.

핵심은 사람을 영웅으로 만드는 공식과 같이 변화를 주도할 솔루션을 정의하는 것입니다.

디지털 제품을 판매하는 효과적인 방법 중 하나는 프로토타입을 만들어 사전 판매함으로써 시장의 관심을 측정하고 라이브 환경에서 제품의 정보를 교육할 수 있는 기회를 제공하는 것입니다.

디지털 제품 사전 판매 및 제작을 위한 전략

Zoom에서 라이브로 강의하고 비용을 청구하여 디지털 제품의 사전 판매를 유도하는 동시에 개선을 위한 실시간 피드백을 수집하세요.

고가의 디지털 제품의 경우 콘텐츠를 사용하여 판매를 위한 전화 통화로 유도하고, 저가의 디지털 제품의 경우 콘텐츠를 사용하여 판매를 위한 시스템으로 유도하세요.

서사적이거나 전문적인 콘텐츠 또는 이 두 가지를 결합한 콘텐츠를 제작하여 대상 고객에게 재미있고, 개인화되고, 반박할 수 없는 콘텐츠를 만들어 판매를 촉진하세요.

효과적인 마케팅 및 영업의 핵심

사람들을 설득하기보다는 반박할 수 없는 사실과 논리를 사용하는 것이 판매 촉진에 더 효과적입니다.

Jay-Z의 경험에서 알 수 있듯이 콘텐츠를 단순화하고 이해하기 쉽게 만드는 것이 중요합니다.

즐거움보다는 고통으로부터 사람들을 끌어들이는 것이 더 쉽기 때문에 교육, 문제 해결, 고통과 관련된 콘텐츠를 만드는 것이 중요합니다.

마케팅 콘텐츠에 강력한 클릭 유도 문안을 포함시키는 것은 트래픽과 판매를 촉진하는 데 필수적입니다.

효과적인 온라인 비즈니스 성장 전략

강력한 클릭 유도 문안이 포함된 콘텐츠를 만드는 것은 고객 참여와 판매를 촉진하는 데 매우 중요합니다.

에버그린 시스템을 구현하면 지속적으로 고객을 유치하고 유지하는 데 도움이 될 수 있습니다.

연사는 자신의 경험을 바탕으로 재정적으로 큰 성공을 거칠 수 있는 잠재력을 강조하는 동시에 탄탄한 영업 시스템을 갖추는 것이 중요하다는 점을 강조합니다.