Facebook 마켓플레이스 전략을 통한 자동차 판매 극대화

### 자동차 판매를 위한 Facebook 마켓플레이스 마스터하기: 지속적인 성공을 위한 전략
* 🚗 양질의 지역 Facebook 그룹에 가입하는 것은 **마켓플레이스 목록의 조회수, 클릭 수, 메시지를 극대화**하는 데 매우 중요합니다.
* 🛣 브랜드별 그룹(예: **'시애틀의 BMW'**), 모델별 그룹(예: **'카마로 매니아'**), 지역 구매 및 판매 그룹, **고급 자동차 그룹**을 검색할 수 있습니다.
* 📸 숙소를 작성할 때는 **상상력을 자극하는 3~7장의 사진**을 사용하고, 스토리를 기반으로 한 매력적인 설명을 작성하세요.
* ⏰ 일관성과 양이 핵심입니다. **하루에 최소 2번의 포스팅**을 목표로 하며, 성공한 판매자 중에는 **하루에 최대 10번까지 포스팅**하는 경우도 있습니다.
* 🎯 "마켓플레이스에서는 **일관성과 볼륨**이 핵심입니다."
* 💼 "결국, 마켓플레이스를 사용하려면 **'여기 적합하다'는 것**을 이해해야 합니다. 마켓플레이스는 **연못과 같죠?** 이곳은 내가 가서 낚시를 할 수 있는 연못 중 하나죠."
* 💰 "결국, 일관성을 유지하면서 충분한 양의 물량을 내놓는다면 **적어도 3~5개의 거래**를 마켓플레이스에서 쉽게 진행할 수 있습니다."
* 📈 "마켓플레이스를 사용하면 **투입한 만큼 얻을 수 있습니다.**"

Facebook 마켓플레이스에서 자동차를 성공적으로 판매하기 위해서는 일관성과 볼륨이 핵심이며, 양질의 그룹을 활용하여 노출을 극대화해야 합니다.

hey what's up guys it's CJ Nguyen. I'm back here today with another video. Today I'm going to be covering exactly how to use Marketplace in order for you to sell an extra five to ten cars every single month. I've been putting together this video based off of what I've helped all my other clients do. You know, they average at least three to five and ten Car Sales a month, anywhere between that range every single month, just by knowing how to use Marketplace consistently and effectively. Okay, so I'm gonna just go in today and just show you guys kind of the behind the scenes of the sauce of how we've been able to do that. Okay, so let me go ahead and just share my screen with you guys. And so today, today's training is going to be on Facebook Marketplace. Like I said, I will be coming out with other training shares sometime soon on you know how to use Facebook, Instagram, TikTok, how to create content that sells, Facebook ads, and stuff like that, etc.

drop a comment if you want to see more like that. Stuff in the comments. Let me know what you want to see specifically. And that aside, I'll hop straight into this. So, one of the first few things that, you know, you have to consider with Facebook Marketplace, a lot of the results, um, that you will see specifically with the amount of views and the amount of clicks and the amount of messages that you get will be strongly dictated by the amount, uh, the quality of the local Facebook groups that you join. Okay. So, if you're on Face, the Facebook desktop browser, what you're going to want to look over, oh, on the left-hand side, is for this big button or big red arrow pointing towards this button called groups. What you're going to want to do is go ahead, this if this is from your home screen, click on the button that says groups. Okay. Because of the fact that the quality of your groups is going to dictate the quality and the views that you get on your post. And that gets looked over a lot of the

times. Because what Facebook allows you to do is allows you to repost your Marketplace post to 20 different groups, which allows you to get more exposure to those listings. Okay, so for with that being said, you want to make sure that you're leveraging your groups to the highest capacity, and this is how you do it. Okay, so share with you guys quickly what do you want to search for in the search bar when you're on the groups tab after you've clicked on groups. What do you want to search for, okay? So you really want to boil it down to there's a few different categories that I've boiled it down to that will give you the best results from what I've seen working with my clients. So for this specific example, um, you're going to want to join 20 Facebook groups. I recommend 30 because you're going to want to obviously split test and see different groups how different groups do for you. But the first type of group that you're going to be looking for is brand specific groups, okay, because you want to find these

groups because they will have people that like a specific type of brand are and are in there because they like those types of cars. Okay, so for example, if you worked at a BMW store or Jeep store Ford or a Lexus store, you're going to want to search in the search bar BMW of Seattle, so BMW of whatever local surrounding cities as well. So look up, look, look that up. It could be Honda of Seattle, Honda's of Seattle, uh, Hondas of Pacific Northwest, things of like that nature, or it could be, um, you know, Lexus of Atlanta, right? Lexus of Atlanta is pretty big out in that area. One of my clients, he says, uh, he's been in that Facebook group and he's been able to sell quite a few cars from there, uh, alone with a different method that I'm going to show you guys. Um, I'll make a video about it in the future. It's actually really low-key, but it's a really strong method, uh, and that you guys can use this in Synergy with, uh, Facebook Marketplace. But moving forward.

uh the next type of group that you're going to be wanting to search for is a model specific car uh model specific group okay. And the cool thing about a model specific group is that these people will literally buy a car from anywhere in the states okay you just have to get creative and you'll find plenty of groups. So for example what I mean by a model specific group is that if you work at like a forged store then you should join uh you know the Shelby group the bro like the Bronco groups the Raptor groups the Mustang groups it's because those people are enthusiasts about those specific cars and those specific models okay. So for example with Chevy you know during the Corvette group the Camaro group um and any other cars that Chevy is really known for and for example with Toyota you know you can join the Tacoma groups people love Tacomas and then the super groups Etc et cetera okay. And so the reason why these groups are great is because you want to post a specific type

of vehicle in there when you have it into those groups because it will do the best in those specific groups because those guys love those cars. They're Enthusiast groups, and it'll absolutely crush it. So model-specific cars, you guys will know what models are most popular for your specific brand. So, for example, if you sell Dodges, even you know, join um Hellcat groups, Mopar groups, stuff like that, right? This is where you guys can get creative, okay? This is just a framework for you guys to follow, but um, the next group is going to be Local Buy and Sell Groups, okay? So you don't want to just go willy-nilly and buy uh, get into any buy and sell group. What you're going to want to get into is um, groups where they have a high volume of members. It can be anywhere between ten thousand, twenty thousand, thirty thousand, even a hundred thousand. It's just whatever is the biggest group that you see in your local area, and what you're going to want to look for is a good amount of Engagement, okay?

because you don't want to just join those groups where people just post, and they don't engage, and they don't really even say anything, and it's just like really spammy. You're not going to get any, you're not gonna get any hits off of that group, you're not going to get a lot of exposure either because people are just spamming the group all day with a bunch of different Vehicles. What you're going to want to look for is a lot of people and good engagement in that group. So be careful with which groups you pick. Just those are the two main criterias for a local Buy and Sell Groups, okay? So literally look up, uh, buy and sell of, you know, Seattle, buy it, buy and sell of Washington, buy and sell of, you know, uh, local surrounding City like Renton, or I don't know, whatever state, state you guys are in, um, or Province, wherever you guys are at. Just type in your local area buy and sell. The next one is Highline for Highland and unique Car groups. So if you sell

like you know Jaguars, you know, or you sell Lamborghinis, Ferraris, Porsches, you know, the higher-end stuff. What you want to do is you want to join these wholesale groups. These wholesale groups absolutely crush it. There's a lot of people that move a lot of metal in that industry, so you're going to want to leverage those wholesale groups. You can join JDM specific groups if you sell those type of cars, uh, Supercar groups for sale, those would do well if you sell supercars, and then even, you know, you can get into the more Niche things like, oh, um, you know, local, you know, diesel truck groups, uh, 4x4 groups, um, you know, Jeep Wrangler groups, um, like I said, you can get pretty, you can get pretty creative with this. Mopar groups, off-roading groups, like just start looking and start thinking creatively of, okay, what group of people would I want to show my inventory to. That's what you guys think so uh, with that being said.

the reason why groups are so important. I want to reiterate this point and drive it back home again, is because the quality of your groups will dictate the quality of your results. Our the quality of groups will dictate the quality of your results, okay. And so, it'll take time to know what groups work best for you. However, different types of cars, uh, different types of cars and different types of groups with time and just pure volume and consistency, which is extremely important. I'll tell you guys why that's important later in this video. With that and time, you'll understand what groups do best and you want to keep tabs so that you can put specific cards in specific groups to get the best results from the marketplace post, okay. So, I'm gonna jump straight into how you even do a Marketplace Post in the first place, okay. So, if you're on your home page for Marketplace overall, right, what you're wanting, what you want to go ahead and do is you went ahead, you want to go ahead, and if you're on the home page on the left.

hand side. Step One is clicking on Marketplace, right above the groups. Click on Marketplace, then what you're going to want to do is it's going to pull up this tab over here where you're going to have these different options. What you're going to want to click on is then create a listing. Okay, so once you create a listing, you then select the vehicle that you want to fill out. You want you then want to select vehicle for sale, which is then going to take you to this page where you want to fill out the listing. Okay, so you're going to want to add your photos and for most of the time, you're going to want to add three to five, at the most seven photos. I'll tell you guys as to why I go with those numbers in the first place in the next slide, but then you're going to want to fill out the year, make, the model, price, and everything in between just to fill it out real quick. So when you go in to write a description.

uh, here's an example of a description that you can write out. But the reason why I picked three to seven photos in the first place is because it leads more to the imagination, okay? And a lot of people like to snap every single, you know, crevice and orifice of a car. But with that being said, that takes more time and two, it leaves no questions to the imagination. So, um, for example, for this exact example, you know, my grandparents asked me to help them sell their vehicle, and I was using Marketplace. And as you guys can see, I've only put five photos over there, right? And for this exact example, um, it did extremely well because of the way that I took the photos. Um, they look nice, uh, you can, it leaves a lot to the imagination for the car, uh, you know, and the way that I write this description, okay? So, this description, one of the best ways that you can write a description is write a story that can describe the vehicle, okay? So, I'll read to you guys this description, and I'll tell you guys as to

why I wrote what I what I wrote. Okay, so this car has been in the family since it's rolled off the production line. It's only ever had one owner and has been meticulously taken care of his whole entire life. You've never missed a service on it, and it's fully loaded, clean inside and out. All right, it's been fully, it's been driven by my grandparents, but now that they don't need it anymore, but now that they're old, they simply just don't need it anymore. It has a fresh set of tires on aluminum wheels and has 130,000 miles, but it runs like it's brand new. It's well maintained, and of course, there are very minor blemishes on the exterior, as with many cars, as with any car being made in the early 2000s. You might, you won't find one of these in the condition now, uh, condition nowadays, priced like this. All dealerships have insane markups selling this car in junk condition for over ten thousand dollars. If you're looking for the first car or

liable work truck or a straw daily driver, this is your car. Don't hesitate to reach out to me if the post is up. Yes, it's still available. Serious inquiries only, please. So, copywriting 101. I just sold the car without even selling the car without you even being there, right? Because now you can literally, even if you weren't looking at the photos of the vehicle, you literally picture what it looks like, right? And so, um, that's essentially what the whole point of writing a story is. And because I wrote a story like this, it resonated a lot with the people that were checking out the vehicle. And, you know, I got a ton of people that reached out to me, at least one to two, maybe three, and some days even four or five people in a day that would reach out and ping me for this specific vehicle. Um, we decided to keep it, but with that being said, I was getting pinged every single day with not only the right vehicle, but with the right description, the right photos. It was it.

was a great mix in order to get this car up um and getting a lot of the leads that we did. Okay, and so that is one great example of how you can piece together a um a post. Obviously, for efficiency's sake, you don't have to be this detailed every single time, and I'll explain to you why. Uh, efficiency, consistency, and volume is more important than anything else. You know, don't get too tied up in the description too much or the pricing, the images, whatever. I'll, I'll tell you guys this a little bit as to why that is, but with the photos and the description, I don't want you guys to just gloss over it. It's still important to some extent, but I'm just showing you guys good examples so that you guys can keep these things in mind in the future. Okay, so this is another good example of some other people that were able to put up a decent Marketplace post. So what I would do is look at this type of post and make a template right, like have like

a list of features that you fill out right, and then like the mileage, the year, and then have like a section where you talk about like, you know, your financing options if that's a clean car title, etc., et cetera. Just like have this list, and then or have this template, and then you can just re-use it if you want to, uh, work more efficiently and effectively. Uh, from what I've seen, the stories do work well, but this works just as well if you focus on the next few things that are extremely important. Uh, the photos don't have to be too fancy like this, but then notice again, it's they have six photos, nothing too crazy. You don't want to get too, uh, photo happy because moving forward, the most important thing is, uh, efficiency so that you can have a consistency and volume. Okay, so this is kind of the process that I would lay out for you guys in order to be effective with your Marketplace post. So like, this should be a part of your daily routine every

single day. So for you guys who are like, Oh man, I really don't have any leads today, and I wish somebody would call me, and I wish the internet department or the BDC girl would give me more leads. Well, this is what you need to be doing. Like, this is a free tool, but despite the point, um, fear is kind of a process that you can follow when you get into the dealership. Is that on one of your days, you know, go in and snap multiple photos of, uh, snap photos of multiple cars in one go and get set up for the whole entire week. This is personally how I do it. Go and just boom, boom, boom, just take snapshots. If you're taking photos of a car, I would recommend kind of pulling it out somewhere where you wouldn't have a bunch of other cars in the, um, in the photo itself. If you can't do it, done is better than perfect, okay? That's with any post, and you guys will notice, uh, when I go into future videos about how to do, um, Facebook posts.

and stuff like that as well, but with that being said, take a bunch of photos. Or you could even find what works best for you, but this is what I would recommend. And then have a stockpile of photos and then make a template of that description I was talking about. So like every day, boom, boom, boom, boom, boom, you can just crank out a few Marketplace posts every single day. Okay, and so at the end of the day, what I just shown you is the secret keys. It's the nitty-gritty details. It's the nuance that would separate just a regular guy just doing on his own from a sales professional operating at a high level selling five to ten cars a month with Marketplace would be doing. That's all the behind-the-scenes that allows those guys to do an extra five to ten deals a month from Marketplace alone. But what is the main key? All of that secret sauce aside, the main levers is consistency and volume. Consistency and volume is the key with Marketplace. Okay, because

at the end of the day, with Marketplace, you have to understand that, okay, here's a fit. The marketplace is like a pond, right? This is one of the ponds I can go and fish from. But with that being said, if you only have one line in there, it's not likely that you're going to catch as many fish. So, like, you want to put out as many lines as you possibly can so that you can fish in, uh, you can reel in more, um, you can reel in more fish every single day. Okay, so a minimum of two posts a day. I have some guys doing five posts a day. I have some guys doing 10 posts a day. That's what you should really be doing. It's not that hard. It would, it would be. So, it doesn't even take you more than 30 minutes a day. 30 minutes for you to sell an extra, you know, five to ten cars a month. It doesn't take that much time or energy. A lot of the time, the reason why people fail with Marketplace is because they're

lazy or they just don't know about it or they're just not consistent. Oh yeah, I use Marketplace, yeah, but you only post like three or four posts in a week, if anything, right? Like, how are you gonna get any results with that? Um, uh, one of those things just popped into my brain. Uh, keep up all of your posts, even if they're sold, just because if you get a hit, then you can switch them, because 80% of car deals you end up switching the vehicle anyways. So, with that being said, leave up all your posts, and you should be making posting on Marketplace an everyday standard. This should be a part of your daily routine, because there will always be times where you have at least 30 minutes a day to go outside, snap some photos of a car, and put it on Marketplace. Right? Without these two things, you will fail on Marketplace. Again, I want to reiterate how important this is. This will make you successful on Marketplace, I promise you this. Consistency and volume, just more posts every single day, more posts every day, more posts every day.

equals more car sales because what you're doing is you're putting out more fishing lines. That get more views and more bites. More leads which equals more sales. It's really simple. It's really really really simple at the end of the day. What this is. So just to put some expectations on it. You know you will have. You know the Bots that come across. You know but you have to understand that this is a free tool. Okay there's going to be a lot of dirt. A lot of time wasters that you're gonna have to sift through in order to find the legit buyers. They're out there. You just have to shift your way through them. A lot of the time you hear people complain. It's like oh yeah well you know this person wasted my time or Like These people aren't serious. You know like this and that. I'm like dude it's free what do you expect. Like do you expect these guys coming in with the 800 Beacon with 5 000 down that can afford your guys's payments like they're

out there, but it's not gonna be very common, okay. It's not going to be very common. You're gonna have to work these leads. You're gonna have to work them hard, okay. So, with that being said, it's a free tool, so you want to leverage it to the highest capability. It's free. It's literally free. It doesn't take any time, money. It doesn't take any money to do this. It literally just takes some time and energy, which I know if you're watching this, you have that, okay. So, at the end of the day, if you stay consistent and you put out a good amount of volume, you will at least do three to five deals off the marketplace easily. That's not the bare minimum, right? Five to ten deals is realistic if you're just doing, you know, five to ten posts a day. Even if it's two posts a day, just be consistent, put out the volume. There's no excuses for you to not be posting consistently with volume. This is a free tool. You need to leverage it to the max.

like I said, reiterate that point. Okay, with Marketplace, you get out what you put in. Okay, so with that being said, that's all I have for you guys in terms of this training for Marketplace. Hope this was valuable for you guys. If I'm gonna be coming out with some new trainings in the future, and that's going to be on how to use, you know, your Facebook, how to post content on your Facebook, grow your network on Facebook so you can sell more cars, how do you leverage like TikTok and Instagram and short-form content to actually build a brand and the audience. Like I know, I know the word brand gets thrown around a lot, but actually build a loyal following. I can kind of do a case study of some of the other guys and break down what types of posts that I have them do on a regular basis in order to do this. And I'll also be going into some other in-depth stuff about like Facebook ads and stuff like that. So if you want

to see more of that stuff, let me know what you want to see specifically down in the comments. It lets me know, you know, how I can help best serve you specifically. And if you liked it, you know, drop a like. You know, give me a comment on whatever it is that you would like to see in the future. If you want my help specifically in terms of, you know, generating more of your own leads and learning how to get more card deals, then just book a time with me down below. My calendar's in the description. You can then spend some time with me on, you know, on a call. You see if you're a good fit for my program. No pressure at all. You can just see if you're a good fit to get guaranteed results. And if you're serious about scaling your business to 15 to 30,000 a month in car sales and actually building something, hit me up. But with that being said, subscribe for more content like this, and then I'll catch you guys in another.

How to sell 5-10 cars a month on Facebook marketplace as a car salesman

TJ Nguyen

Facebook 마켓플레이스를 통한 자동차 판매 극대화

Facebook 마켓플레이스를 사용하면 지역 Facebook 그룹을 활용하여 조회수와 참여도를 높여 한 달에 5~10대의 차량을 추가로 판매할 수 있습니다.

20~30개의 다양한 그룹에 마켓플레이스 게시물을 다시 게시하면 특히 브랜드별 그룹에서 리스팅 노출을 크게 높일 수 있습니다.

다양한 그룹에 가입하고 테스트하여 자신에게 가장 적합한 그룹을 결정하고 자동차 판매를 극대화하는 것이 중요합니다.

Facebook에서 자동차를 효과적으로 판매하기 위한 전략

시애틀의 BMW 또는 태평양 북서부의 혼다와 같은 브랜드별 그룹에 가입하여 매니아 및 잠재 구매자를 타겟팅하세요.

쉘비 또는 타코마 그룹과 같은 모델별 자동차 그룹에 참여하여 해당 차량의 열렬한 팬에게 다가갈 수 있습니다.

회원 수와 참여도가 높은 지역 구매 및 판매 그룹에 참여하여 판매 잠재력을 극대화하세요.

자동차 판매에 구매 및 판매 그룹을 효과적으로 활용하기

참여도가 높은 구매 및 판매 그룹에 가입하여 더 나은 노출과 결과를 얻으세요.

고급 및 특정 차량 판매를 위한 도매 그룹과 틈새 자동차 그룹에 가입하는 것도 고려해 보세요.

가입하는 그룹의 품질은 자동차 판매의 성공에 큰 영향을 미칩니다.

마켓플레이스에서 차량 리스팅을 생성하는 팁

마켓플레이스를 클릭하고 '목록 만들기'를 선택하여 프로세스를 시작합니다.

리스팅을 작성할 때는 구매자의 상상력을 자극할 수 있도록 3~7장의 사진을 추가하는 것이 좋습니다.

차량의 역사, 관리 상태, 고유한 특징을 강조하여 차량에 대한 스토리를 담은 매력적인 설명을 작성하세요.

이러한 접근 방식은 잠재적 구매자의 관심을 끌고 다른 숙소와 차별화할 수 있습니다.

효과적인 마켓플레이스 게시물 작성을 위한 팁

차량에 대한 매력적인 스토리를 작성하면 잠재 구매자가 차량을 시각화하여 더 많은 문의를 유도하는 데 도움이 될 수 있습니다.

설명, 가격 또는 이미지의 세부 사항에 너무 얽매이기보다는 효율성, 일관성 및 분량이 더 중요합니다.

기능 목록이 포함된 템플릿을 만들면 자동차의 중요한 측면에 집중하고 게시물의 양을 일정하게 유지하면서 보다 효율적이고 효과적으로 게시할 수 있습니다.

Facebook 마켓플레이스에서 자동차 판매 극대화

자동차 판매를 위한 Facebook 마켓플레이스에서 성공하려면 일관성과 게시물의 양을 늘리는 것이 중요하며, 하루에 최소 두 개의 게시물을 올리는 것이 좋습니다.

한 번에 여러 장의 자동차 사진을 찍어 저장하고 설명을 위한 템플릿을 만들면 매일 게시하는 과정을 간소화할 수 있습니다.

비하인드 스토리와 뉘앙스는 일반 판매자와 Facebook 마켓플레이스의 고급 판매 전문가를 구분하는 요소입니다.

마켓플레이스에서 자동차 판매를 위한 성공 팁

일관성이 핵심이므로 매일 계속 게시하여 결과를 극대화하고, 판매된 차량을 다시 게시할 수도 있습니다.

게시물이 많을수록 더 많은 가시성과 리드를 확보할 수 있으며, 궁극적으로 더 많은 판매로 이어질 수 있습니다.

마켓플레이스는 무료 도구이므로 시간을 낭비하지 않고 진성 구매자를 찾고, 대량으로 일관성 있게 플랫폼을 최대한 활용할 수 있도록 준비하세요.

마켓플레이스 및 향후 콘텐츠를 위한 교육

마켓플레이스 교육에서는 결과를 얻기 위한 노력의 중요성을 강조합니다.

향후 교육은 Facebook 사용, 네트워크 성장, 충성도 높은 팔로워를 구축하기 위한 TikTok 및 Instagram 활용, Facebook 광고 활용에 중점을 두고 진행될 예정입니다.

향후 콘텐츠에 대한 피드백과 제안은 댓글로 환영합니다.

또한 비즈니스 확장에 중점을 두고 더 많은 리드를 창출하고 자동차 판매를 개선하는 데 관심이 있는 분들을 위한 일대일 세션도 제공합니다.