Hello everyone, it's great to see you. In this video, I want to talk about the theory of self-employment and the idea that the previous era will not return. This is related to the meaning of self-employment, particularly in the context of the dishwashing theory. It doesn't mean all self-employment, but as you all know, in 2021, the dishwashing theory emerged, and men in South Korea started taking the red pill, which means they stopped spending their money. In another video, I mentioned that the dishwashing theory would likely have a significant impact on self-employment, which means that self-employment related to this theory will inevitably be affected. Even if you are thinking about starting a new self-employment venture, I advise you to be cautious in this area, as it is not a problem that can be easily resolved. This has now been confirmed by data. First, it turns out that the second most unnecessary thing in life for the younger generation is a romantic partner. This data was presented by the University Tomorrow's 20s Research Institute in June.

In a survey about what is not essential in life, Generation Z was divided into five categories: Generation X, Millennials, and the eight generations in total. The most striking finding was that when asked what was ranked second in importance, the answer was partners and lovers. However, in the case of Generation Z, neither partners nor lovers ranked within the top three. This indicates that Generation Z is a generation that lacks interest in romantic relationships. This revelation is quite shocking. The survey targeted individuals aged 15 to 28. It appears that even those who are dating find the costs of dating burdensome, leading to a decline in places like motels and pubs. Additionally, dining out and going to the movies have also been negatively impacted. For example, the number of moviegoers, which was 220 million in 2019, has dropped to 100 million in 2023.

Twenty million people means that the audience numbers are only at 55% of what they were in 2019. Of course, this is influenced by the pandemic, but when comparing with other countries, they also have not recovered to 2019 levels. However, South Korea has dropped more significantly than other countries. I haven't included all the related data, but the decline is more pronounced. In my opinion, the sharp decrease in romantic relationships in South Korea has had a significant impact. Furthermore, the articles continuously mention inflation as the primary cause, and while inflation does have a substantial effect and the cost of movie tickets has risen, the fundamental issue lies in the reasons behind the decline. In 2019, before the pandemic, the concept of cleaning up became widely known to the public in 2021. But was it just the cleaning up theory? There was also the Vietnam theory that followed.

With the emergence of various theories, including the slaughter theory, there has been a significant impact on men. You often hear that the era before the dishwashing theory will not return. I see the same case with self-employment. In other words, self-employment related to dating is currently facing a huge blow. Even though people are dating less now, when they do, the expectation that men will cover 100% of the dating expenses has greatly decreased. Therefore, I have concerns for certain managed industries. Also, let's take a look at the dating courses that closed after COVID-19. The decrease rate from June 2019 to June 2024 over five years is significant. For instance, casual pubs saw a decrease of 37.4%, which is quite substantial. The decrease rate for beer pubs was 3.6%, and for inns and motels, it was 14.7%. There has been a massive decline in places where couples used to go.

연애를 하지 않는 사람들이 많아졌습니다. 반면, 결혼 중개업체는 호황을 누리고 있습니다. 2019년에는 듀오에서 287억 원의 매출을 기록했고, 2024년에는 403억 원으로 40% 증가했습니다. 하지만 주 고객층은 여성이며, 많은 여성들이 상향혼을 원해 결혼 중개업체에 막대한 돈을 쏟아붓고 있습니다. 그러나 여러분도 아시다시피, 결혼 중개업체의 매출은 계속 증가하고 있지만, 국내 결혼 건수는 줄어들고 있습니다. 이는 아이러니한 상황입니다. 결혼 중개업체의 성혼율이 낮기 때문에, 결혼 중개업체의 매출 증가와 국내 혼인 건수의 증가는 비례 관계가 아닌 것 같습니다. 제가 말씀드리고 싶은 것은, 과거의 결혼 문화는 다시 돌아오지 않을 것이라는 점입니다. 대한민국의 젊은이들뿐만 아니라, 연애와 관련된 자영업자들도 정말 힘든 상황에 처해 있다고 생각합니다.

You need to be careful. For those who are currently engaged or planning to be, I hope you keep this in mind. Additionally, I missed a point earlier, so let's take a look at a chart. Fundamentally, not dating is a problem, but if you look at the birth rates, in the 1990s, the numbers were around 600,000 to 700,000. However, as we entered the 2000s, those born in the 2000s are now in their early twenties, but the numbers have drastically dropped. This means that the population itself has significantly decreased. Moreover, people are dating less than previous generations, and the economic situation is quite poor. In particular, self-employed individuals seem to be in a really tough spot. I personally believe that now is not a good time to be in self-employment, but if you are going to pursue it, please try to avoid this sector.

I would like to conclude this video here. Thank you.

자영업, 설거지론 이전 시대는 오지 않는다!

자영업, 설거지론 이전 시대는 오지 않는다!