성공적인 흑인 소유 비즈니스 운영의 비결

### 성공적인 흑인 소유 비즈니스를 구축하는 비결
* 💼 흑인이 소유한 7자리 숫자의 여러 기업을 운영하려면 **열정과 목적**을 가지고 흑인 커뮤니티에 봉사하겠다는 깊은 헌신이 필요합니다.
* 🎯 2030년까지 **57~59개의 흑인 소유 기업과 협력**하여 커뮤니티 내에서 의미 있는 영향력을 창출하는 것을 목표로 삼는 명확한 미션이 필수적입니다.
* 🤝 직원들이 서로를 이해하고 소중히 여기며 상호 성공을 촉진하는 환경을 조성하는 **강력한 팀 문화**를 발전시키는 것은 매우 중요합니다.
* 📦 흑인 소유 비즈니스는 다른 비즈니스에 비해 **더 엄격한 조사와 다른 기준 등 고유한 문제**에 직면할 수 있다는 점을 인식하는 것이 중요합니다.
* 💪 이러한 장애물에도 불구하고 **흑인 소유 기업에서 이뤄낸 성과**는 영향력 있고 의미 있는 것으로, **인내가 핵심**이라는 것을 증명합니다.
* 🌍 흑인 소유 기업의 영향력은 단순한 수익을 넘어 **새로운 기준을 제시**하고 지역사회에 헌신하는 최고의 인재를 끌어모으는 데까지 확장됩니다.
* 📚 흑인 소유 비즈니스를 성장시키고자 하는 분들은 더 많은 인사이트를 구독하고 **'트래픽, 판매 및 수익'과 같은 리소스에 액세스**하면 유용한 지침을 얻을 수 있습니다.
* 🚀 이러한 비밀을 수용하여 **성공뿐만 아니라 커뮤니티를 고양하고 지속적인 변화**를 만들어 보세요.

흑인 소유의 비즈니스는 사명을 받아들이고 서로를 지원하는 팀 문화를 조성함으로써 성공할 수 있습니다.

Here's a secret to running a multiple seven-figure Black-owned business. One of the most consistent questions I get is, Lamar, like, what is it about your business that you run a business that caters specifically to Black entrepreneurs? You serve Black folks specifically and with all of your heart. No shame in it, no shame in the game, right? This is what you do. This is what you're about. This is how you show up every single day. And people ask me, Should I do that? I want to do it, but I'm afraid to do it. I don't know if I can make a living. I don't know what people think about me. And have all these thoughts inside here. Well, here's several things I want to make sure you know. Number one, we have to have a mission. And we talk about our mission. We drive our mission home. We get our community, and not just our community, but most importantly, our team galvanized around the mission. Even internally, we have a little shortcut that we use when we talk

about the mission 550 and 5. We say our goal by December 31st, 2030, the end of the decade, is to work with 57-figure black-owned companies, 58-figure black-owned companies, and 59-figure—that's a $100 million-a-year black-owned companies we work with to help grow to those levels. If we can do that, we feel like we will have a major and massive impact on the black community. So when we go to hire, we're getting people that when they hear that message, they get excited about it, and it excites them to want to get up and show up to work every day as their best self so we can hit the goal. The next secret is you have to develop a team culture. Now the thing that's amazing about running a black-owned business is that so many times, right, individuals that we talk to, individuals that we interview, are used to being in cultures of companies that they're in, but it's the wrong type of culture. It's a culture where people are looking at you like you're crazy. It's a

culture where people don't understand who you are, what you do, or the background that you come from. It's a culture where people think it's okay to touch your natural hair, but here is different. So, we have a culture where we bring that in, and we say, Hey, you know what? This is who we are, and this is who we serve. We have a culture where we say, Hey, we want to be successful, but we want you to be successful too. We have a culture where we care about the people, people to work here, as much as we care about ourselves. And for a lot of you that are watching, this is a goal. You say, Hey, you know what? I work in a place where they didn't care about me. Well, you create a place where people can work for you, and you do all the caring in the world. The next secret is that you have to know that there are going to be hurts. I can't tell you how many times Postal Service man lost a package. They went out to a customer, and the first thing they'll come back and say is, I knew I

never, ever, ever should shot with a black-owned business, and these are black people that are telling us this, so there are some additional hurdles, there are some additional things that we go through. Meanwhile, that same person goes to a Popeye's chicken that doesn't have legs, thighs, or drumsticks every single week. That same person shops at Walmart and hates the Walmart experience, but they don't go to Walmart and say, You know what? I can't stand these white-owned businesses. So again, there are different hurdles, there are different expectations, there is a different standard that we're held to that no one else is held to in the same capacity. But guess what? Everything that we do here is worth it, and I bet that everything that you do can be worth it too. And my last secret I want to share with you is really the secret weapon, and that's the impact that we have as black-owned businesses. When we have a black-owned business, and even to double down that, a black-owned business that caters to the black community, I feel like we can do

anything. I feel like we can serve the best, we can do the best, we can set new standards. Not only do we set those new standards, but then we actually attract the best when it comes to the team. We get to show up every day, know that we're doing the work for people just like you. So, what do you do with these secrets? If you say, Hey, you know what? I want to be a black-owned business owner that grows to multiple seven, eight figures, nine figures, or more, then you need to make sure you A) subscribe to the channel because we got more content, information just for you, and B) we want to make sure you get a free copy of my book, Traffic, Sales, and Profit. Visit the website freetspbook.com, get a hold of it, and don't forget the sequence that I talked about. You can implement it in your business. Begin, get [Music] today.

The Secrets to Running a Successful Black-Owned Business | Lamar Tyler

Traffic Sales and Profit with Lamar Tyler

성공적인 흑인 소유 비즈니스 운영

연사는 2030년까지 7~9자리 숫자의 흑인 소유 기업을 성장시키는 것을 목표로 하는 명확한 사명을 갖는 것이 중요하다고 강조합니다.

또한 긍정적인 업무 문화를 조성하기 위해 이러한 미션을 중심으로 팀에 활력을 불어넣는 것이 중요하다고 강조합니다.

또한 연사는 인터뷰에 참여한 많은 사람들이 더 많은 지원과 권한을 부여하는 기업 문화를 추구하고 있기 때문에 흑인 소유 기업 운영의 특별한 기회에 주목합니다.

서로를 지지하고 포용하는 문화 구축

이 문화는 사람들이 오해를 받는 환경과 대조적으로 이해와 수용을 중시합니다.

상호 성공과 직원에 대한 배려를 강조하며 서로를 지지하는 직장을 만드는 것을 목표로 합니다.

연사는 도전과 상처는 피할 수 없는 것임을 인정하며, 이 점을 설명하기 위해 택배 분실에 대한 개인적인 일화를 공유했습니다.

흑인 소유 비즈니스의 고유한 과제

흑인 소유 기업은 다른 기업에 비해 추가적인 장애물과 다른 기대치에 직면합니다.

가치 있는 서비스를 제공함에도 불구하고 더 높은 기준을 적용받는 경우가 많습니다.

특히 흑인 커뮤니티를 대상으로 하는 흑인 소유 비즈니스의 영향력은 상당하고 강력합니다.

성공적인 흑인 소유 비즈니스를 구축하는 비결

이 연사는 최고의 팀을 유치하고 고객에게 효과적으로 서비스를 제공하기 위해 새로운 기준을 설정하는 것이 중요하다고 강조합니다.

유튜브 채널과 "트래픽, 판매 및 수익" 책 무료 사본 등 흑인 소유 비즈니스 소유자를 위한 귀중한 리소스를 제공합니다.

연사는 비즈니스 성장과 성공을 위해 논의된 전략을 실행할 것을 권장합니다.