OpenAI의 SearchGPT: 구글의 지배력에 대한 위협

### OpenAI의 SearchGPT: 검색 엔진과 SEO의 판도를 바꾸는 기술
* 🚀 OpenAI가 구글의 지배력에 도전하는 새로운 AI 기반 검색 엔진인 SearchGPT를 발표하면서 **알파벳의 주가는 3% 하락**하여 **2024년 최저치**를 기록했습니다.
* 💡 SearchGPT는 **링크 목록이 아닌 직접 답변**을 제공하여 사용자가 온라인 검색 시 흔히 겪는 불편함을 해결함으로써 혁신적인 검색 경험을 약속합니다.
* 📈 현재 **10,000명의 베타 테스터만이 SearchGPT에 액세스**하고 있으며, 초기 피드백에 따르면 **기존 Google 검색보다 더 빠르고 효과적으로, 종종 광고 없이 검색**을 수행하는 것으로 나타났습니다.
* 💰 연간 50억 달러의 비용과 1억~2억 달러에 불과한 ChatGPT 수익으로 재정적 어려움을 겪고 있는 OpenAI는 **구글의 82% 시장 점유율의 일부라도 확보하는 것**이 생존을 위해 매우 중요합니다.
* ⚖ 이번 출시는 구글이 반독점 소송에 직면해 있는 중요한 시점에 이루어졌으며, **검색 시장에서 SearchGPT의 입지를 다질 수 있는 기회**가 될 수 있습니다.
* 🔗 OpenAI의 전략에는 **SearchGPT의 사용자 데이터를 활용하여 언어 모델을 개선**함으로써 AI가 생성하는 콘텐츠의 부정확성을 줄이는 것이 포함됩니다.
* 📊 시장 점유율의 변화는 **기회를 강화하거나 기존의 자연 검색 모델을 위협**할 수 있기 때문에 SEO 전문가에게 시사하는 바가 클 수 있습니다.
* 🤔 그러나 **AI 응답의 정확성, 사람이 작성한 콘텐츠에 대한 사용자 선호도** 등 여전히 해결해야 할 과제가 남아 있어 **SearchGPT의 성공**을 장담할 수 없습니다.

OpenAI의 SearchGPT는 더 빠르고 광고 없는 직접 답변을 제공하여 검색 환경을 재편함으로써 Google의 지배력을 위협하고 있습니다.

In recent news, OpenAI, parent company of the most disruptive technology of the century, ChatGPT, announced that they're going straight after Google's search market dominance with SearchGPT, a new search engine powered by AI. The stock price of Google's parent firm, Alphabet, fell 3% to a 2024 low. Why are Google executives terrified about SearchGPT? Well, because it's promising a new type of search experience that users are drooling for. As OpenAI put it themselves, getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results. We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you're looking for can be faster and easier. We'll see about that soon in this video. That said, if this works out for them and even a small amount of people leave Google for SearchGPT, we're then at the most important crossroads in marketing history.

This will have a tremendous impact on search engine optimization, and will either be the best freaking news you've ever heard in your marketing life, or mark a firm step towards the demise of the best traffic channel ever known to mankind, organic search. In this video, I'm going to pick this whole story apart and give you my opinion on where this all is going. We're going to look at some rare beta tester footage to see exactly how good search GPT is or isn't. We're going to explore why Google may just be screwed, what that spells for search engine professionals, and also discuss what you should do to stay prepared. Let's get started. In case we haven't met before, my name is Matt Diggity and I'm the founder of multiple seven-figure businesses in the SEO industry. A couple of weeks ago, OpenAI announced the prototype launch of search GPT accessible to only 10,000 lucky beta testers.

What does it look like? I look good. I mean, really good. Check this out. Here's the search GPT result for what's going on in the stock market. A search that requires up-to-date information that's only found by crawling the web. First off, it's fast, just as fast as chat GPT 4.0. And the biggest thing you'll notice compared to a typical Google search is that you actually get your answer. Comparatively, look at the Google result. There's no answer here. It's a list of websites where you may or may not find your answer. The search GPT result talks about a recent surge in both the Dow and S&P, what's going on in the tech sector, economic indicators. It answers the damn question. And as you've likely already noticed, there's no ads here, a very important point that we'll bring up later. Search GPT is offering a whole different search experience.

And check out the links. There's tons of links to all the websites that were used to create the search result. Much better than the link sheisty AI overviews that have SEO professionals on meltdown. This is amazing for website owners, as we'll dig into later. Search GPT also has a tab on the left side where you can expand out all the links to the articles that went into the AI answer and the image data as well. Here's another search. Who is doing better in polling for the presidential election? Again, lots of graphics, lots of links. And here's one more search for a summary of the last week's political events, where the beta tester put Search GPT up against perplexity. Search GPT was faster, and the beta tester quoted, This GPT search is pretty darn good. Now, before we analyze just how screwed Google is, we need to understand why OpenAI has launched Search GPT in the first place.

Reports have shown that OpenAI is financially struggling with $5 billion in annual expenses. Whereas estimates say that ChatGPT only brings in $100 to $200 million per year. Damn. Now, according to Statista, Google has 82% of the search market, but the problem is ChatGPT isn't a search engine. SearchGPT is, and it would compete directly with Google if they can capture just 3% of Google's market share. They just paid for all $5 billion of their annual expenses. Meanwhile, Google's getting slammed by antitrust lawsuits. That might just make way for a good chunk of that market share to come up for grabs. OpenAI smells blood. Another reason OpenAI has launched SearchGPT is for data, to better train their large language models. If OpenAI can get a constant stream of user data from SearchGPT, they'll be able to drastically reduce hallucinations regarding current events, making their

core LLM product even more powerful. So, is Google screwed? We'll get to that in a second, but real quick, I wanted to let you know that my SEO agency, The Search Initiative, has a $1,000 off discount going on until the end of the month. To get a free audit, head on over to thesearchinitiative.com and put your details into the form, and we'll let you know what we can do for you. Here's why Google is crapping their pants. As we touched on before, users are going to love the fact that they actually get their answer after a search, as mind-blowing as that sounds, rather than a list of 10 links for them to dig through and hopefully find their answer. For this search, what did Elon say about Zuckerberg last week? Upon inspection, the Google result isn't even showing anything from the current year. Compare this to the search GPT answer, and yeah, sure enough, I

guess Elon wants to fight again. For users, this is just straight up better. Let's do a Google search for the keyword, how many calories are in an apple? Here's one of the top Google results. Just look at how much fluff you need to get through to find the damn answer. Meanwhile, the rest of the article feels like it's necessary to tell you about the 7,000 different apple varieties when all you wanted to know is the freaking calorie count. Meanwhile, if you asked an LLM the same question, not only is there no fluff, but you also get how many calories there are in various apple sizes. Which you can then follow up and ask it to put into a table, also differentiating between red and green apples. Being the smart cookies they are, OpenAI made sure to flaunt the fact that SearchGPT has follow-up conversational capability, and you can see it being demoed right here on the announcement page.

Another advantage SearchGPT has over Google is that Google is restrained by their ad-based monetization model. Google makes its money from selling ads, and because of this, it's always going to put ads first, above the actual search result. Once again, there's friction before you get your list of POSSIBLE places to get an answer. SearchGPT has no ads. You get your answer front and center. It's a better user experience once again. Based on the beta tester footage, SearchGPT also adds some nice videos and images to spice things up. Here's an example of that when asked about medieval European history. And here again with the weather. But in my opinion, the biggest reason Google is tripping is um, maybe because OpenAI's track record so far is f-ing insane? It took two months for ChatGPT to hit 100 million users. With any luck, they'll have similar success with SearchGPT.

Especially if Google's exclusive partnership with Apple, being the default search engine, gets broken up. So, what would this all mean for SEO professionals? If Google lost significant market share to SearchGPT? If you ask me, bro, it's going to be awesome. By the way, here's a quick word from the sponsor of this video, Search Intelligence. This campaign got us big links in websites such as Lifehacker, Wales Online, Daily Record, and about 20 other news websites. Let me show you how we've done it. We knew that people would be flying a lot this summer, and we knew that journalists would be writing about this topic a lot. So, on behalf of our client, we put together a nice guide about how to fall asleep on the plane. Then, we used MuckRack to find journalists who write about travel. Then, we put our advice in a nice email and sent the tips to the journalists.

Within just a few days, the links started landing, securing our client natural placements in really big websites, just like this, this, and this. This is a great example of how you can leverage seasonal trends to earn links to a website. Anticipate what journalists want to write about at all times and give them the stories that they need. They will reward you with some great, juicy links. I hope this is helpful. Now, back to the video. The current situation sucks for publishers. To say that publishers are frustrated with Google's constant, unforgiving algorithm updates would be the biggest understatement of the year. Meanwhile, Reddit, of all places, has surged to a bajillion traffic per month. The Google search result continues to push down organic results with more and more ads, and AI overviews are rewriting our content with little to no links to our website. SearchGPT, right on its announcement page, says they're all about the publishers.

Quote, we are committed to a thriving ecosystem of publishers and creators. And SearchGPT is designed to help users connect with publishers by prominently citing and linking to them in searches. Responses have clear, inline, named attribution and links so users know where the information is coming from and can quickly engage with even more results in a sidebar with source links. And sure enough, when you look at the demos, plenty of links and what's that? No ads pushing down those links. And check out the search GPT result for a portable stove. The content is actually encouraging the reader to click the links. But what does that mean when they say they're partnering with publishers and creators? It means they're actually giving them money via publisher licensing deals. And they've started this already. There's also rumors of a potential revenue share model with creators, similar to what they've done in their GPT store. That said, there is a scenario where the rise of search GPT is

terrible for the average SEO. So far, the licensing deals have only been made with the big mama publishing companies like News Corp, Associated Press, and DotDash. If it ends there, then search GPT is more likely to cite the companies that it's done deals with, rather than the mere peasants like you and I. Also, there's been some SearchGPT searches that show results that are pretty darn light on the link citations, like the one you see here. Which is ironic, because this particular search on books released in June 2024 is a buyer intent search where the user would clearly want links to buy the damn books. That said, I think this is pretty rare, as every other demo I've seen has tons of links. Let's steel man the other case though. Google may not be screwed at all, and this could just be another AI hype bubble. First and foremost, LLMs still have a major problem with

accuracy, namely AI hallucinations. The Homies at Authority Hacker dug into this June 2024 book list and found that only one book was actually released in June. To add, users still prefer directly human-written content. If you're searching for health advice, you want an article written by a doctor. If you're searching for travel advice for a trip to Japan, you want insider tips from someone who's actually been there. Users also still very much like control. People prefer a selection of human-written content for them to make a decision on what advice they want to follow. Plus, there's still a very open question on how SearchGPT is going to monetize. Okay, so they're not going to run ads. Does this mean that they're going to be a paid search engine like perplexity? If so, the adoption is going to be low. Either way, what should you do in the meantime? How can you prepare for this potentially drastic new change to SEO?

I expect us to have answers very soon. Things happen fast in the ever-evolving digital landscape of AI. If you catch my drift, we may soon end up with the search GPT search console and a whole new field of AI search optimization. I started a bunch of experiments, optimizing my content to see what it takes to get featured in Google's AI overview. And as soon as I get access to SearchGPT, you can bet your buns I'm starting there too. I'll release a video on what I found, so make sure to subscribe so you don't miss it.

How SearchGPT has Changed SEO Forever...

Matt Diggity

OpenAI의 SearchGPT: 검색 엔진의 판도를 바꾸는 기술

OpenAI는 구글의 시장 지배력을 무너뜨리기 위해 AI 기반 검색 엔진인 SearchGPT를 출시합니다.

이 새로운 검색 엔진은 더 빠르고 쉽게 답을 찾을 수 있는 방법을 제공하여 검색 엔진 최적화와 자연 트래픽에 잠재적으로 영향을 미칠 수 있습니다.

베타 테스터 영상에서는 광고 없이 빠르고 직접적인 답변을 제공하는 SearchGPT가 Google과 완전히 다른 검색 경험을 제공하는 모습을 보여줍니다.

OpenAI의 검색 GPT: 웹사이트 소유자를 위한 게임 체인저

Search GPT는 AI 답변에 사용된 기사 및 이미지 데이터에 대한 포괄적인 링크 목록을 제공하여 웹사이트 소유자에게 투명성과 가치를 제공합니다.

이 도구의 빠른 성능과 사용자 질문에 대한 직접적인 답변을 제공하는 기능은 검색 시장에서 Google의 지배력에 도전할 수 있습니다.

OpenAI의 검색 GPT 출시는 사용자 데이터를 수집하여 언어 모델을 더 잘 학습시켜 잠재적으로 오차를 줄이고 핵심 제품을 향상시키는 것을 목표로 합니다.

SearchGPT는 Google의 광고 중심 모델과 달리 군더더기 없이 직접적인 답변을 제공함으로써 보다 효율적인 사용자 경험을 제공합니다.

LLM의 후속 대화 기능을 통해 보다 상세하고 체계적인 정보를 얻을 수 있습니다.

광고가 없고 매력적인 비주얼을 갖춘 SearchGPT는 특히 OpenAI의 인상적인 실적을 바탕으로 Google의 시장 점유율을 뒤흔들 수 있는 잠재력을 가지고 있습니다.

구글 알고리즘의 영향과 검색GPT의 부상

이 클라이언트의 웹사이트는 계절적 트렌드를 활용하고 언론인의 니즈를 예측하여 주요 사이트에 자연스럽게 노출되었습니다.

언론사들은 Google의 알고리즘 업데이트와 검색 결과에서 광고의 지배력이 높아지는 반면, Reddit의 트래픽은 급증하는 것에 대해 불만을 품고 있습니다.

SearchGPT는 퍼블리셔를 눈에 띄게 인용하고 링크하고 라이선스 계약과 잠재적으로 수익 공유 모델을 제공함으로써 퍼블리셔를 지원하는 것을 목표로 하지만, 대형 퍼블리셔에 초점을 맞추고 있어 소규모 크리에이터에게는 우려를 불러일으키고 있습니다.

AI가 콘텐츠 제작과 SEO에 미치는 영향

사용자들은 여전히 조언을 구할 때 사람이 직접 작성한 콘텐츠를 선호하고 있어 인공지능의 환각이 우려됩니다.

SearchGPT의 수익 창출의 미래는 불확실하여 도입에 대한 의문이 제기되고 있습니다.

저자는 AI 검색을 위한 콘텐츠 최적화를 실험하고 있으며 동영상을 통해 그 결과를 공유할 계획입니다.