### 삼성의 위기: 리더십의 과제와 시장 영향

### 삼성의 위기: 재벌의 도전과 미래에 대한 심층 분석
* 📉 삼성의 경영진은 위기를 인정하며 **이 대기업이 한국 GDP의 20%**를 차지한다고 밝히면서 국가 경제에 미치는 영향에 대한 우려가 커지고 있습니다.
* 🏢 삼성전자를 비롯해 건설, 금융, 의료 등 다양한 분야에서 사업을 영위하는 **80여 개의 계열사**를 통해 삼성의 막강한 영향력을 확인할 수 있으며, **전자제품을 넘어선 지배력**을 과시하고 있습니다.
* 📉 하지만 **2024년 7월부터 삼성 주식은 패닉 매도세에 직면**했고, 그 결과 시장 가치가 절반 가까이 줄어든 **1,220억 달러라는 엄청난 손실**이 발생했습니다.
* 🔄 이 위기로 인해 경영진이 **주 6일 근무제로 전환**하는 등 경영진의 변화가 촉발되었고, 회사의 내부 문제와 리더십 안정성에 대한 의문이 제기되었습니다.
* 💼 삼성의 어려움은 **AI 분야의 기회 상실, 칩 생산의 불리함, 지속적인 리더십 혼란**으로 인해 더욱 가중되어 주식 시장 하락에 기여했습니다.
* 💔 삼성의 반도체 사업부는 **엑시노스 칩에 대한 비판**에 직면해 왔으며, 이로 인해 플래그십 기기에서 **퀄컴의 스냅드래곤**과 같은 경쟁사 제품을 선호하게 되었습니다.
* 📊 삼성의 11%에 비해 **61.7%의 시장 점유율**을 차지하며 반도체 시장을 지배하고 있는 TSMC는 더 이상의 손실을 피하기 위해 **생산 비효율성을 해결**해야 합니다.
* 🔍 이러한 어려움에도 불구하고 **삼성의 다양한 포트폴리오가 어느 정도 회복력을 제공**할 수 있지만, 최근의 주식 매도는 앞으로의 리더십과 전략적 방향에 대한 신뢰가 부족하다는 신호입니다.

삼성의 리더십 혼란과 AI 기회를 놓치면서 1,220억 달러 규모의 주식 시장 폭락이 촉발되었습니다.

This episode is brought to you by Ground News. Hi, welcome to another episode of Cold Fusion. Samsung's management has stated that the company is in crisis, but Samsung is more than just a company, it's a dynasty where leadership is handed down through the generations. Samsung

basically runs Korea. They alone account for 20% of South Korea's entire GDP. Few companies anywhere in the world have such a dominant impact on their home country's economy. It's so influential that some jokingly refer to South Korea as the Republic of Samsung. Consumers in

the US and other parts of the world may just view Samsung as a phone or electronics brand, but in South Korea Samsung is on a whole different level. The company is everywhere with its hand in nearly every industry you can think of. They have 80 subsidiaries, the

flagship is Samsung Electronics, but they dominate construction, real estate, food production, finance, life insurance, and healthcare. But they also build armored vehicles, oil tankers, have a clothing and entertainment branch, and even run hospitals. When I was in Korea last year, I even saw Samsung branded cars. It's

hard to believe that such a company started by selling vegetables and dried noodles. At the start of 2024, Samsung Electronics, the crown jewel of the empire, was valued at 400 billion. Then starting in July of 2024, a sudden panic hit the company's stock and foreign

investors frantically began selling off their Samsung shares. They lost $122 billion in value in just a few months. Almost half the company's market cap was wiped out. This kind of drastic drop is concerning for any company, yet alone one that's tied so heavily to the GDP of an

entire nation, so what's behind the panic? While we all know that stock markets can be fickle these days and even a rumor can start a selling process, there is more behind the scenes. Samsung itself has reshuffled some of its management and forced a 6-day working week for

executives to get their house in order. And that brings about a major question here: Are there major problems with Samsung, or is this just overblowing market sentiment? In today's episode, we investigate what's going on with Samsung, the management changes, and what this all

means for one of the world's most influential companies. You are watching T Fusion [Music] TV. Before diving in, we should remember that Samsung is run differently to companies in the West. Samsung is what's called a chaebol, or family-owned conglomerate, that has passed down

through generations. That's like if Zuckerberg was to hand over his empire to one of his children. The Samsung family are the most powerful in Korea. In fact, Mickey Lee, the producer of the Korean movie Parasite, was a Samsung heiress. She was also instrumental in pushing

Korean culture into the mainstream. But back to Samsung being a chaebol company means that a lot of control stays within the Lee family, the company's founders. This concentration of power has created its own set of challenges over the years. There have been a number of corruption

scandals and legal battles that have tainted Samsung's image. As Jeffrey Kane, author of Samsung Rising, puts it, quote, "Every leader of Samsung has been in and out of court so far. They have been either accused or convicted or jailed for either tax evasion or bribery or

embezzlement or perjury, one of the largest scandals happened in 2017. The company's heir, Lee Jae-yong, became embroiled in bribery scandals. Lee was charged with offering $38 million in bribes to four companies run by a friend of the

president at the time. Interestingly, one of the companies was in Germany and provided horse riding training to one of the daughters of the president's friends. In return, Lee was to get government help for a corporate merger that would give him more control within Samsung. This

scandal shook both public and investor confidence, but by 2022 he was out of jail and back as Samsung Electronics executive chairman. So why was this? Well, the Korean government basically stated that Samsung was too important for the government to mess with. South Korea's

most powerful business leader, Jay Y. Lee, emerged from a detention center just outside Seoul a free man. A judge ruling it was hard to see the reason, appropriateness, and necessity of arresting him at this time. Later that year, Lee was convicted on a drug charge.

So the leadership of Samsung has a bit of a question mark on it, but that's not all. Samsung is also known for its rigid hierarchy. When things are good, this works well, but insiders say it's a culture that stifles innovation and makes it hard to adapt to rapidly

changing market demands, a factor that would soon come into play when we talk about Samsung's $122 billion market value loss. We're really talking about Samsung Electronics. It's important to make that distinction because Samsung operates a massive conglomerate, as discussed. It has a range

of Divisions under its belt at the core of Samsung Electronics businesses are two divisions, one is the Device Experience division which includes smartphones, TVs, refrigerators, and other Home Appliances. The other one is the Device Solutions division which focuses on semiconductors and display panels.

Samsung Electronics, specifically its semiconductor and consumer electronics divisions, play the biggest roles in the company's market performance. So when Samsung Electronics fell 32% from its high, this seemed to be more than just the CEO fluffing about. So what gives? Well, it comes down to three big factors.

Number one, missed opportunities in AI. Number two, a chip disadvantage. And number three, some chaotic leadership changes. Let's break these down, beginning with missed opportunities in AI. If you look online, most media outlets point to Samsung's inability to keep up with AI. They tout this as a major factor

behind the stock crash. So is there any truth to this allegation? Well, the short answer is yes. When generative AI took off, there was an AI gold rush. Basically, everyone on the internet hates generative AI, but the fact of the matter is it can make a lot of money for those

companies who position themselves right. Right. Microsoft, Google, and especially Nvidia went all in. Nvidia, who supplies the GPUs that powered AI ventures, had their value skyrocket past $1 trillion. So where does Samsung fit into this picture? Unfortunately, nowhere. They've been on the sidelines as a major semiconductor

player. Samsung has lagged behind in its high bandwidth memory production. High bandwidth memory, or HBM, are special chips that are used in high-end graphic systems like the Nvidia H100, the very same graphic systems that power AI. The latest generation of high bandwidth chip is

called the HBM3E offering transfer speeds in the range of terabytes per second in an extremely high-profile deal. Samsung was supposed to make these special memory chips for NVIDIA chips, crucial for Nvidia's AI efforts. But in one of the biggest blunders of the year, 

reports indicate that Samsung completely fell flat. Their chips couldn't reach the strict requirements for heat and power efficiency that Nvidia required. And it was a tough blow. Falling short of a major client like this comes with consequences, and for Samsung this was costly. Meanwhile, competitors like SK Hynix 

have swept in to take advantage and now hold a strong lead in the high bandwidth memory market. And now they're currently the exclusive supplier of these chips to Nvidia. If you take a look at this graph for the high bandwidth memory market, just at a glance, we can 

see that Samsung's flat white line is consistently at the very bottom, trailing well behind its smaller competitors in the high bandwidth memory space. Samsung knows they're falling short, so they published a recent apology acknowledging their targets and struggles in high-performance AI memory. Investors were 

further disappointed with Samsung's latest quarterly profit. It was 900 million below expectations. They still did make 6.78 billion, and that's nothing to sneeze at, but falling short by nearly a billion doesn't exactly make investors jump for joy. Samsung was in panic mode 

and vice chairman Juny Hiang's recent statement blatantly admitted that their failure to meet market expectations has fueled concerns over Samsung's technological competitiveness and future direction. This quote-unquote "crisis", as Samsung management calls it, even led the company to enforce a six-day work week. 

for its Executives in an attempt to regain lost ground in short Samsung, who manufactures chips, were caught napping as AI chip Hardware took off and investors aren't happy. Beyond AI, Samsung's chip business is also facing critical challenges in the smartphone chip space. The Exynos chips

are a thorn in the side of Samsung. For years, Exynos processors have been criticized for issues like overheating, poor battery efficiency, and subpar performance when compared to Snapdragon Qualcomm chips. In fact, Samsung has lost so much faith in their

Exynos chips that they often choose Snapdragon over Exynos when it comes to their own Flagship Galaxy series devices sold in crucial markets, especially in North America. The big competition for Samsung is, of course, TSMC, the Taiwanese giant that's absolutely

mastered chipmaking. Samsung's semiconductor business is a massive operation with sales totaling almost $60 billion in 2024 alone, but they've consistently found themselves one step behind TSMC. Their Taiwanese competition has an ability to produce chips with greater efficiency, more power, and fewer defects.

Their pedigree has allowed them to secure big-name contracts with Apple, Nvidia, and AMD. In contrast, Samsung has grappled with lower yields and production delays. As time passes, the gap in technical ability between the two companies keeps growing. In Q1 2024 alone,

the top 10 semiconductor foundries generated a collective $29.2 billion in revenue, and TSMC dominated the market with a staggering 61.7% market share. Meanwhile, Samsung had a meager 11%. Pretty concerning in comparison, and if

Samsung can't close this gap soon, they risk losing even more ground to TSMC and with it billions in potential revenue. To make matters worse, TSMC is no longer the only competitor. Samsung is also facing heat from fast-rising Chinese competitors. Chinese firms are

catching up quickly in sectors outside of the US sanctions. These are legacy chips used in cars, airplanes, home appliances, and consumer electronics. By the third quarter of 2024, Samsung's performance was already taking a hit. Memory chip demand was coming in weaker than expected, and all of this was the

complete nightmare scenario that Samsung had been dreading. As the challenges piled up on all sides, behind the scenes Samsung has been scrambling to address its internal issues by reshuffling leadership. In May 2024, they announced the removal of Kiang Kian as chip head and brought on Junyong

Hong to head the core semiconductor business and steer the ship in a new direction. This decision came well before the stock sell-off by investors that started in July, so it indicates that management knew that the company was struggling and needed to change. But this reshuffle in leadership isn't just about

some fresh perspective. It's a response to mounting pressure to fix a long-standing history of internal mismanagement. The company has been through multiple leadership revamps over the years with three new CEOs appointed in 2021 across its major divisions. The frequency of leadership changes signals

instability and it may suggest that there's a lack of a clear long-term strategy. According to Zett, the recent shuffle is just the latest attempt to revamp leadership, but without clear results, this internal chaos may only add to Samsung's perception of instability.

All of these issues - AI stagnation, chip struggles, and corporate chaos over the years - created a perfect storm that slashed Samsung stock into a bear market. So what can Samsung do to turn things around? For starters, as already mentioned, they brought in Jun-young Hyun to lead the

semiconductor division. Jun previously headed Samsung's battery and Energy Solutions arm and played a big role in the memory business. He now has the task of navigating the semiconductor crisis. The hope is that his background will help stabilize this vital division, especially as global demand fluctuates.

They're also making some tough cost-cutting decisions. There are layoffs planned across Southeast Asia and Australia that could impact 10% of jobs in the region. It's a harsh move, but they see it as necessary to stabilize the ship. I would like to see their bonuses

though. Well, there are 15,000 staff overseas, and that's more than half of Samsung's entire workforce. The markets, though, where job losses are occurring this time we're hearing are Australia, New Zealand, and also Southeast Asia, and about 10% of the market or the workforce

in those markets could end up being affected. Though, the numbers are likely to vary among each subsidiary as well. Samsung's Device Solutions division, which handles memory and systems, recently reported a 40% profit drop from the previous quarter. In response, Samsung plans to scale down its foundry operations

by up to 50% by year's end, and this is to adapt to weaker demand from key clients in the US and China. Meanwhile, they're reshaping their investment strategy, trimming non-core projects to focus on core areas like semiconductors and display technology. They've also

hinted that more actions could follow, though the specifics are still under wraps. Now, let's take a step back and assess whether the stock market collapse is overblown or is it just a panic? Yes, they've lost 122.2 billion in market

value, and upper management is absolutely panicking, but is it all doom and gloom? Samsung's core strength lies in its diverse portfolio. One sector can be negatively affected over time, but other sectors can keep the ship afloat as a whole. In this case, the most affected

business sector is Samsung Electronics, and looking at their recent earnings, it's a mixed bag. Revenue came in at 59.3 billion, up 7% from the previous quarter, but operating profit fell 6.9 billion due to one-off costs, including incentives in the semiconductor division.

And their earnings do have some other bright spots, like their smartphone sales and display technology. In short, while Samsung Electronics has had its challenges, particularly in memory chips and semiconductors, it's not all bad news. The stock selloff is more a vote of no

confidence when it comes to the leadership and the direction of the company. The stock market is looking to the future, not exactly what's going on right now. So, it's been a roller coaster for Samsung lately. Currently, it may not be an extinction-level event, but losing

$122 billion in such a short time is a huge blow, and as mentioned, if their leadership doesn't steer the ship right, they might risk more panic. Once again, let's not forget that stock markets are fickle. They're driven by many factors, including global economic shifts.

sentiment shifts and even short-term events still the whole "too big to fail" mindset doesn't always hold up. I'm not saying that Samsung is the Nokia of 2013, but clearly there's some work to do. Ultimately, we have to wait and see what

happened. Getting informed on the top news stories is more complicated than ever. That's exactly where today's sponsor, Ground News, comes in. Ground News is a website and app developed by a former NASA engineer. She was on a mission to give readers an easy, data-driven, objective way to read the

news. Using the story of SpaceX's Starship completing a six-second test flight as an example, their biased distribution chart shows me the political leanings of the news outlets. If we compare the news headlines about the event, we can see that the left frames it as a technical failure, while

the right focuses on the growing relationship between Elon and Trump. Scrolling down, I can compare every single article on the topic with convenient tags showing me context about the source, like how factual it is and who owns it. Ground News's "Blind Spot" feed is also great. This shows you

stories that are underreported by one side of the political spectrum. For example, if you were on the left, you probably didn't catch the story about how Biden missed the G20 photo. So Ground News is a fantastic tool for getting international views, sifting through misinformation, and identifying media

bias. They provide all the tools you need to be a critical thinker. And right now for Black Friday, I'm offering 50% off their Vantage subscription. That's what I use for unlimited access to all of their great features. It's their biggest sale of the year, so go to ground.news/

ColdFusion, use the QR code or click the link in the description to subscribe for under $5 a month. So, what's your take on this? Would love to hear your thoughts in the comments section below. So anyway, that's about it from me. If you did like

this episode, feel free to check out anything else on ColdFusion. There's plenty of interesting stuff here on science, technology, business, and also if you've made it this far and you're one of those OG subscribers to ColdFusion, you would have remembered my Samsung

video about 10 years ago. So if you were there for that video, thanks for sticking around. Really, really appreciate it. All right, my name is Toogo and I will see you again soon for the next episode. Cheers, guys. Have a good one. [Music]

Samsung is in Crisis

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ColdFusion

Samsung's Crisis and its Impact on South Korea

Samsung's management declares a company crisis.

Samsung accounts for 20% of South Korea's GDP, highlighting its significant economic influence.

Samsung's vast diversification across numerous industries is emphasized.

Samsung Electronics experienced a $122 billion loss in market value.

The episode questions whether the crisis is a genuine problem or market overreaction.

Samsung as a Chaebol and its Historical Challenges

Samsung's structure as a family-owned conglomerate (chaebol) is explained.

The Lee family's powerful influence and historical corruption scandals are mentioned.

The history of Samsung leaders facing legal issues (tax evasion, bribery, etc.) is highlighted.

The 2017 bribery scandal involving Lee Jae-yong is detailed.

Samsung's rigid hierarchy is identified as a potential obstacle to innovation and adaptation.

Factors Contributing to Samsung's Market Value Decline

Missed opportunities in AI are cited as a key factor.

Samsung's lagging HBM production and failure to meet Nvidia's requirements are discussed.

Issues with Exynos chips and the preference for Snapdragon processors are highlighted.

Competition from TSMC and rising Chinese competitors is discussed.

Leadership changes and internal mismanagement are identified as contributing factors.

Samsung's Response and Potential Recovery Strategies

Appointment of Jun-young Hyun to lead the semiconductor division is mentioned.

Cost-cutting measures, including layoffs, are discussed.

Plans to scale down foundry operations and reshape investment strategy are mentioned.

Assessment of the Crisis and Future Outlook

The overall impact of the stock market collapse is assessed.

Samsung's diverse portfolio and mixed earnings are highlighted.

The stock selloff is interpreted as a vote of no confidence in leadership and direction.

The long-term implications and uncertainties are discussed.