단기 체류율 극대화하기: 종합 가이드

### 리텐션이 높은 YouTube 쇼트 클립을 위한 궁극의 가이드
* 📊 리텐션 비율은 YouTube 단편 동영상의 성공에 매우 중요하며, **91%, 93%, 97%의 리텐션 비율**이 높은 성과 사례로 꼽힙니다.
* 🎥 훅에서 결말에 이르는 쇼트의 '구성'은 자동차 엔진에 비유할 수 있는데, **훅은 도입부, 스토리텔링은 엔진, 결말은 목적지**에 해당합니다.
* 🎣 훅은 간결하고 이해하기 쉬우며, **게임 쇼트와 라이프스타일 쇼트의 예시처럼 보상을 설정**해야 합니다.
* 📖 스토리텔링에는 갈등, 긴장감 넘치는 언어, 그리고 무엇보다도 **시청자의 참여를 유도할 수 있는 긴장감**이 포함되어야 합니다.
* 🏁 시청자를 만족시키고 재가입을 유도하려면 **후크에 설정된 기대치**를 충족하는 보상이 제공되어야 합니다.
* 🎞 편집은 자동차의 물리적 부품에 비유할 수 있으며, **속도, 스타일, 음악**은 모두 시청자의 몰입도를 유지하는 데 중요한 역할을 합니다.
* 🎣 참여 유도, **자신의 쇼트에 댓글 남기기, 관련 동영상 링크하기** 등의 활용 팁을 통해 시청자가 계속 시청할 수 있도록 합니다.
* 🔗 리텐션율을 더욱 높이고 싶은 분들을 위한 **추가 활용 팁**는 동영상 설명에서 확인할 수 있습니다.

YouTube 단편에서 지속적으로 높은 리텐션을 달성하려면 매력적인 후크를 만들고, 스토리텔링에 긴장감을 부여하며, 빠르게 진행되는 재미있는 콘텐츠를 위한 편집 기술을 극대화해야 합니다.

91% retention, 93% retention, 97% retention, one after another, again and again and again. Through my personal experience in making engaging shorts and my research into the strategies of top creators, I've created an in-depth process for consistently getting high retention. By following the methods in this process, you'll be able to keep attention so well that you can't stop going viral. So without further ado, let's begin. The shorts algorithm uses thousands of methods to decide if your content is worthy of getting views. However, there is one single element that is undoubtedly the biggest factor in this. Every creator acknowledges it as the single most important metric in terms of going viral, and I'm sure you've heard of it as well. Just this simple line on the graph will decide if your short gets 10 views or 10 million views. So let's make it as flat as possible. Now, this upcoming advice can be used across all niches, but for each person, it might apply differently. So in these next few minutes

consider how you can tailor this information to fit your videos. If you were to imagine your content as a car, then the composing of your shorts would be the engine. Without a good engine, it doesn't matter if you have a super nice car, a Lamborghini, because you won't be going anywhere. So, to explain the concept of composing, we can start by drawing a simple line. On one end, we have the hook, and on the other end, we have the payoff. The line connecting the two is our storytelling. I'll go through each point in this drawing and show you how to maximize retention in all of them. Let's begin with the hook, and I'll get to the others later. Your hook is basically the intro of your short. It should be as concise and easy to understand as possible, since we don't want to end up confusing the viewers or giving them too much information. The hook should also explain the general idea of the video and mention a payoff. Now, it might seem difficult to fit all this in less than 5 seconds, but it doesn't have to be.

complicated. Find for yourself how this Creator communicated a simple but effective hook to his viewers. [Music] Yes, even without a voice, this simple use of text is still a very strong hook. His viewers want to see what he's referring to in the caption, which is a good reason for them to keep watching. We also immediately understand the concept of the video because the visuals convey what game he's playing and the situation he's in, which shows that you don't always have to physically explain the idea. For further reference, here's another very good hook, but this time it's a completely different niche. My grandma thinks Christmas is expensive, so I'm going to prove her wrong by giving her the best Christmas present with $5. Let's get started. So your hook can look differently depending on your niche and video type, but as long as you can set up a payoff and convey an interesting idea, you'll be able to make your viewers stick around, but only initially. We still have to keep these people engaged until the end of the short, or else they'll

just scroll away before reaching that point. That's where storytelling comes in, and we can start progressing down the line. Now, this part is interesting because how you use storytelling will be very dependent on your niche and video type. If you make voiceover or original content, then there's a lot more room with what you can do. For that group, I recommend you integrate conflict into your script. Have things go wrong and then resolve the problem with the solution. Also, use a lot of suspenseful words like but and however because it keeps people on edge, waiting for what you say next. Now, in a more general sense, there is something that's important to focus on in storytelling for every niche, faceless or not. And before I reveal it, try to catch it for yourself in this short. This is a Starbucks, and down the street is another Starbucks. And today, I'mma start some beef. Howdy, can you give me just like a really fun drink? Yeah, we can definitely do that. Oh my gosh, that's so fun.

Starbucks went off. This is the most fun drink I've ever seen. I pulled up to Starbucks and did what I had to do. And then they said, You guys make super boring drinks. Okay, so I was just going to see if you guys can make a more fun one than them. Yeah, definitely. This is what the Starbucks down the street made. The genuine shock on Tor's face, right? So, in the hook, Ryan sets up the plot behind the video. And now we want to see who will make the better Starbucks drink. Then, you might have noticed, he used a hidden storytelling tool in order to keep us engaged throughout the short. Let's see. Even though the concept itself wasn't very tense, there was a lot of anticipation. He framed things in a way that made it impossible to scroll because of the building up towards the payoff. The hidden tool that Ryan used here was tension. And obviously, it worked because this short has nearly 100 million views. So, tension is the most important instrument of storytelling.

it can be applied in very broad circumstances, as long as you're building suspense in your viewers. Now that we've resolved the storytelling and the hook, let's move on to the payoff, another integral part of your content. So remember how I said earlier in the hook that you had to mention a payoff? Well, now that we're actually here, it's very important that you meet the expectations you set. Ryan set up that there would be a competition between the two Starbucks, but what if he reached the end of the short after all of that tension and buildup and said, well, it's a tie? That would be lame, wouldn't it? You want to satisfy your audience because the real trick to getting a ton of retention is returning viewers. If you disappoint someone with your payoff, then you'll have lost a potential loyal subscriber who would have given you a lot of engagement in the long run. So make sure to fulfill the payoff. And look at that, we've successfully completed the composing [Music] pathway. Remember what I said earlier.

about composing being the engine of your shorts. Well, you can think of editing as the physical part of the car: the wheel, the seats, and the walls. In the same way that a car couldn't function without an engine, it's just as useless without a body. To start, let's talk about your pacing. Attention spans are pretty much fried nowadays, especially when it comes to short-form platforms like YouTube shorts. Therefore, we need to go to great lengths to make sure our content is as fast-paced as possible. I remember on an old channel of mine in the gaming niche, I would spend a whole hour getting footage for a one-minute short. That way, I could condense all of the most action-packed moments to make the pacing quick and entertaining. This is so important because people nowadays value their time much more. Why would they spend 30 seconds watching your short that isn't even entertaining when they can just scroll away and watch Mr. Beast? So, keep your shorts as fast-paced as possible. As for certain tricks like captions, transitions, and zooming, there

isn't one concrete answer that I can give. It's heavily dependent on the style of your content. So I recommend recommend you search for other creators in your Niche and just do what they do. Now there's a whole another side of editing as well. This aspect of it is often overlooked, which is a shame because it plays one of the biggest roles in your engagement. See if you can find what it is in this short. These are the internet's weirdest websites. Spot the drowning child.com is like a lifeguard simulator where you're given a video of real people in a swimming pool, and you click who you think's drowning to see if you're faster than the Lifeguard. What's my star name.com lets you type in your name and will return with how a Starbucks employee will find a way to spell it wrong. Did you catch it as the sections of the video switched? The music he used changed as well. The soundtrack you pick for your shorts can be used to make the audience feel different moods during different parts.

of the short this gets them more invested into the video and enhances your storytelling but be careful because if you pick the wrong soundtrack then it can backfire heavily another huge use of music is for building tension I talked about it earlier so you already know how important tension is if you pick a certain song with a buildup then you can create tension from thin air and manipulate people into staying engaged I can't show an example of this because of copyright but this channel is super good at it so check out his content to see what I'm talking about sound effects again depend on your Niche and type of content if you can use them then add them to certain moments for more engagement but if it doesn't fit your video style then it's not a big deal the definition of Leverage is using something to its maximum Advantage if we go back to that car analogy leverage would be like attaching a jet booster to the back the car does work without it but we can make it go a lot faster and

what I mean by this is there are some clever tricks to maximize retention outside of the traditional composing and editing. Some of these tricks will seem pretty weird, but don't underestimate how effective they are. The first one is called engagement baiting. Do something that urges people to comment, for example, an intentional mistake until this guy slides the watermelon through it, or a really crazy moment people will want to point it out. And you might not know this, but your retention increases as people use the comment section. Try it for yourself, go to a short, and you'll notice that when you leave a comment, the short keeps playing in the background. So get people to leave comments, and you'll see a massive increase in your retention. Another trick related to comments, and this one is kind of underhanded, but it works very well. Here's how you do it: once you post your short, switch YouTube accounts so that people don't know it's you. Then go to the post you just made and leave a comment saying something like that ending was crazy or I didn't

expect the ending most people check the comments before even watching the short so they'll see that and wait until the end because you've made them curious about what happens. The funny thing about this one is a lot of shorts creators use this without you knowing it. Next time you check the comments on a short and see one like that just know it might actually be the Creator in Disguise. The third one is very simple but it's also very effective. Go to one of your shorts and find the related video section. Click it and link one of your other shorts. A lot of people will click this link and since they're already invested in your content they're more likely to watch for longer. Now I have a lot more leverage tips to share so I've linked them in the description for completely free. Check those out if you're interested. Hopefully you got a lot of value from this video. Subscribe if you did and I'll talk to you in the next one.

How to get retention SO HIGH your shorts always go viral

YouTube shorts advice… subscribe to the channel 🤝

For inquiries: ytlogansmith@gmail.com

LOGAN SMITH

숏폼 콘텐츠에서 높은 리텐션 확보하기

짧은 동영상에서 일관되게 높은 유지율을 유지하는 것은 입소문을 내기 위해 매우 중요하며, 이는 모두 구성, 특히 훅에 달려 있습니다.

동영상의 도입부인 훅은 간결하고 이해하기 쉬워야 하며, 시각적 요소나 텍스트를 사용하여 동영상의 아이디어와 보상을 한 눈에 파악할 수 있어야 합니다.

훅과 보상 사이의 스토리텔링을 포함한 구성은 틈새 시장이나 동영상 유형에 관계없이 짧은 동영상이 끝날 때까지 시청자의 참여를 유지하는 데 매우 중요합니다.

동영상 콘텐츠에서 스토리텔링의 힘

동영상 콘텐츠의 스토리텔링은 틈새 시장에 관계없이 시청자의 참여를 유도하는 데 매우 중요합니다.

갈등과 긴장감을 주는 단어를 사용하면 긴장감과 기대감을 조성하여 시청자의 시선을 사로잡을 수 있습니다.

긴장감을 스토리텔링 도구로 효과적으로 사용하는 예는 스타벅스를 주제로 한 바이럴 동영상에서 시청자를 사로잡는 힘을 보여줍니다.

짧은 형식의 스토리텔링 기술 마스터하기

숏폼 콘텐츠가 시청자의 관심을 끌기 위해서는 긴장감을 조성하는 것이 중요합니다.

기대치를 충족시키지 못하면 잠재적인 충성도 높은 구독자를 잃을 수 있습니다.

빠르게 전개되고 재미있는 콘텐츠는 YouTube 쇼트와 같은 숏폼 플랫폼에서 시청자의 관심을 끌고 유지하는 데 필수적입니다.

특이한 웹사이트와 짧은 동영상 속 음악의 힘

com은 실제 수영장 동영상을 이용한 인명 구조원 시뮬레이터입니다.

com은 스타벅스 바리스타가 사용자의 이름 철자를 어떻게 틀릴지 유머러스하게 예측합니다.

짧은 동영상에서 음악 선택은 시청자의 참여도와 동영상의 스토리텔링에 큰 영향을 미치며, 다양한 분위기를 조성하고 긴장감을 조성할 수 있습니다.

리텐션 극대화하기: 짧은 동영상을 위한 영리한 트릭

댓글을 유도하는 등의 참여 미끼를 사용하면 리텐션을 크게 높일 수 있습니다.

계정을 전환하고 의문의 댓글을 남겨 시청자의 호기심을 자극하는 것도 효과적인 방법입니다.

관련 동영상을 링크하는 것도 시청자를 유지하고 시청 시간을 늘리는 데 도움이 될 수 있습니다.