웹사이트 최적화: 고객 전환을 방해하는 장애물 제거하기

### 전환율 향상을 위해 웹사이트에서 제거해야 할 7가지 사항
* 🎨 색 구성표가 지나치게 화려하면 사이트가 집에서 만든 것처럼 보이고 전문적이지 않게 보일 수 있습니다. **"고객이 왜 뭔가 잘못되었는지 정확히 알 수는 없더라도 느낄 수 있습니다."**
* 🚶 메뉴가 복잡하면 방문자가 혼란스러워하고 원하는 메뉴를 찾기가 어려워질 수 있습니다. **메뉴 항목의 매직넘버는 5개**입니다.
* 💬 자기 자랑이나 기업 전문 용어에 초점을 맞춘 방종적인 콘텐츠는 방문자의 관심을 끌 수 있습니다. 대신 **방문자를 주인공**으로 삼고 **단순하고 공감할 수 있는 언어**를 사용하세요.
* 📧 기존의 '문의' 양식은 모호하고 불확실성을 야기할 수 있습니다. 명확성과 효율성을 위해 **Calendly와 같은 직접 캘린더 예약 도구**로 대체하세요.
* 📱 웹사이트의 소셜 미디어 링크는 방문자의 주의를 분산시켜 사이트를 떠날 수 있습니다. **방문자가 콘텐츠와 서비스에 계속 참여**하도록 하는 것이 좋습니다.
* 📸 지나치게 포즈를 취한 스톡 사진은 사이트를 연출된 것처럼 보이게 하고 진정성 없는 느낌을 줄 수 있습니다. **자연스럽고 고객 경험을 포착할 수 있는 이미지**를 선택하거나 제작하세요.
* 👥 본인이나 팀을 대표하는 스톡 사진은 신뢰를 떨어뜨릴 수 있습니다. 사람들은 실제 사람과 함께 비즈니스를 하는 것을 중요하게 생각하므로 비즈니스 뒤에 있는 실제 사람을 보여주는 것이 중요합니다. **"방문자가 팀이나 업무를 표현하기 위해 스톡 사진을 사용한다고 생각하면 숨어 있는 것처럼 보이므로 신뢰도가 떨어집니다."**

과도한 색상을 제거하고, 탐색을 단순화하고, 관련성 있는 언어를 사용하고, 문의 양식을 직접 예약으로 대체하고, 소셜 미디어 링크를 피하고, 과장되지 않은 사실적인 이미지를 사용하세요.

as a website marketing pro, I've reviewed and worked on literally thousands of websites. And if your site's not helping you get more leads or paying clients, it's much more likely that you don't need to add anything to your site at all, but you do need to get rid of some things. Things that are confusing your visitors, pulling them away from where you want them to go, and in some cases, just scaring them off. So in this video, I'm going to share the seven things that you need to remove from your website right now, while each is ruining your ability to get clients, and what works way better so you can keep more of your site traffic right where you want them, where they can quickly turn into paying customers. And the first thing you need to remove from your website is any kind of crazy color scheme. So, I see it all the time, especially when business owners DIY their own site and they don't really have that designer's eye, but they don't want their site to be boring. So they end up choosing either too many colors or

the colors they do choose are just used wrong, so it ends up looking way more homemade than it should. It's not just about what we can do right; it's about having the instinct to pull back to edit. Because even if your clients can't pinpoint why something's off, they'll feel it, and that gut feeling can make people really second guess the credibility of your business. And this is the kind of thing I'm talking about, and I see it quite a bit. So we've got this, you know, colored gradient up here, and then we've got another really bold color solid background here, and it just doesn't really go so great with the green above it, right? Then as we scroll down, we've got these color blocks that Clash even more. And then as we scroll down more, we've got this, you know, muddy kind of colored gradient here. And this would all look so much better, so much more like a pro designed it, if they were to pull back on how many colors they used and use them a lot more subtly like

in buttons or in headlines, maybe icons. You know, those little design elements, that's where your color should pop out against, you know, more neutral backgrounds. And the second reason to pull back is because your website really should guide visitors where you want them to pay attention, not overwhelm them with color. You know you want attention on your call to action, your persuasive words, and the testimonials. So just pick a few colors that feel good with your brand and then use them to accentuate, not to dominate. Okay, next up. If you've ever landed on a website and didn't really know where you should go or what you're supposed to do, that's a problem. When your site visitors feel like that, guess what, they're not going to waste their own time figuring it out. They're just going to leave. So your site isn't a place for visitors to just wander around aimlessly. It's about leading them straight to why they're there in the first place, which is to see if they want to work with you, right? And the way to do that is to get rid of your complicated

menu now based on my own experience making hundreds of sites for service businesses and teaching thousands more of them through my course. I find the magic number for menu items is five. And know this isn't just like a random preference of mine. It's about cutting through the clutter to give them a really clear path. Now this menu here for this Law Firm just makes it too complicated with all these choices. That means all these extras right Media blog jobs for lawyers only whatever that means. I mean you may think that they're important but if they're not directly leading to a conversion like none of these are. They shouldn't make the final cut to be up top here. So what you want to do instead is keep your navigation really nice and simple and only include the pages that people would actually need to see to want to become a customer. Everything else can find a home somewhere else on your site usually down in the footer menu where people who really want to find them can. But what about the actual written content of your

website. So, if your website uses mostly self-indulgent wording and that can look like bragging about how good you are like on this website, or if you're leaning on corporate jargon like on this one, or if you're just making it all about you, you're off track. So, you may think that this is what being professional looks like, but trust me, it isn't clicking with your audience. So, here's what you should do instead. You know, rather than making it all about how awesome you are as a business, turn your visitor into the hero. Talk about their challenges and how you can guide them toward getting it solved, just like this website does. And keep it simple, like honestly, as if you're explaining it to an eighth grader. Now, this website in particular caters to savvy business owners and leaders, but the language that's used here is still simple enough for anyone to understand it. No need for big words, you know. Honestly, the biggest, most successful companies in the world know not to sound like mega-corporations.

on their websites, they keep their language super relatable because it works, you know. It draws people in. Albert Einstein actually nailed it when he said, If you can't explain it simply, you don't understand it well enough. So, by using easily understandable words on your website, it helps your audience see that you're the expert they need without making their heads spin. Okay, next we need to talk about something on your site that's supposed to help people get started with you, but it can actually get in the way of it instead, and that is the traditional contact us form. So why should you remove yours? Well, because they're usually pretty super vague about what happens after someone hits submit. Do they just wait for an email back or a call that might come when they're in the middle of something else? It's all just a bit mysterious, and that mystery is a huge turnoff, right? People want to avoid doing anything when they're not sure about what comes next. It's inefficient, and in a world where everyone's looking for clarity and convenience, it just

doesn't cut it anymore, but you obviously need something in its place. Right, here's what I found works much better. So, if you're trying to book consult calls, appointments, anything like that, plug in a direct calendar booking tool like Calendly right on your website. So, I made the switch on my own website years ago, and it just works seamlessly. So, the way it works is visitors can see exactly when you're available, and then they book themselves in for a time that works for them and for you. No tedious back and forth necessary, and it just cuts out all the guesswork. They know exactly what to expect and when. It's clear and efficient, making it way more likely that they're going to take that next step toward working with you. And believe it or not, if you want to be sure that they'll take that next step, you've got to remove your social media from your website. Now, hear me out here. Social media is up here at the very top of your sales funnel. It's where people probably first find you.

then they get interested in you right, and they decide they want to know more. And as they move deeper into your funnel, that's where they hit your website where you've got the home court advantage. This is where you control the narrative and you set the scene, and you gently nudge them closer to making a purchase. So why then would you want to distract them and send them back to your social media with buttons like these in the top navigation or your Instagram feed plastered all over your homepage? You know it's just asking for them to take a step backward in the sales journey, 'cause once they're on your site, you want to keep them there engaged with your content, learning about your services, and moving toward a decision. Believe me, you don't want to get a new follower at the expense of losing out on a potential customer. Okay, and our next website element on the chopping block is something that can seriously just suck out so much of the authenticity of your business, and that is all of these overly posed, exaggerated stock photos on your

website. And you know, these images might, you know, fill the space on your site. Sure, but they also make this site just feel staged and completely disconnected from the actual experience of working with this business. When people can just tell it at stock, especially when it's bad stock. And I would argue that pretty much everything on this page is, you know, cheap-looking, pretty generic, bad stock. They're going to start to subconsciously wonder what else here isn't real, you know, the promises, their reviews, and that's a road you just don't want to go down. But hey, I get it, not everyone has the budget for a professional photo shoot. The good news is you don't have to have one, you know, you can still use stock photos or even better create your own AI-generated ones using something like Mid-Journey. The trick here is to either pick or create images that feel natural and really capture the feeling that your customers have after working with you. Now, I actually recommend going for more satisfied-looking expressions over ecstatic and just aim for the higher quality images that don't really

scream stock photo, and here's another Pro tip here. So, real locations typically feel more authentic than those with just like the plain solid background like that. These just add kind of a layer of realism to the story that you're telling, but most importantly, when it comes to your about us page, you definitely need to get rid of stock photos that are meant to be you or your team, right? People need to see that there are actual humans behind the business. You know, people just really value doing business with real people, and they need to feel like those real people are here somewhere. So, if visitors come and they think that you're using stock photos to represent your team or your work, it's like you're hiding, and guess what? That makes them trust you less. And while it's true that you want to give people a glimpse of the real humans behind your business, you don't want to go too far in that direction and make it all about you and your team. So, if you have a team, you

should definitely remove these team bios from your site. You know, the ones that dive deep into everyone's likes and dislikes, and maybe even their favorite pizza toppings. Right here's the thing, while it is cool to celebrate your team and make them feel seen on your site, your clients don't really care. And you know, when you start linking out to every team member's social media, that is just another detour off the path that you want them on. So instead of laying out that grid of BIOS, why not just keep it simple with a really nice group shot right here on your about us page? So it shows that there are real smiling people behind your work without leading your potential clients on a wild goose chase. But that's just what you should take away from your website. What about all the things that it actually needs to be able to automatically convert first-time visitors into warm leads and paying clients? Well, I've got the entire blueprint for you. Literally every single thing you need laid out in one simple on-demand video training so

click right here to learn and copy my clients on-demand website blueprint. Just for service businesses, it's a whole lot easier than you think. So click right here to save your spot, and I'm going to send you the master class video right away. Can't wait to share it all with you.

7 Things to Remove From Your Website Immediately

Wes McDowell

웹사이트 개선으로 더 많은 고객 유치하기

지나친 색 구성표는 웹사이트를 비전문적이고 수제처럼 보이게 만들 수 있으므로 색을 보다 섬세하고 아껴서 사용하는 것이 중요합니다.

웹사이트는 색으로 방문자를 압도하기보다는 클릭 유도 문안, 설득력 있는 문구, 회원 평가로 방문자의 주의를 유도해야 합니다.

방문자가 사이트에서 무엇을 해야 하는지 명확히 하고 방문 목적, 즉 여러분과의 협력을 고려하도록 안내하는 것이 중요합니다.

서비스 비즈니스를 위한 웹사이트 메뉴 및 콘텐츠 간소화

웹사이트의 메뉴 항목 수는 방문자에게 명확한 경로를 제공하기 위해 5개가 가장 이상적입니다.

웹사이트 탐색은 고객 전환으로 직접 연결되는 페이지에 초점을 맞추고 단순하게 유지하며 추가 항목은 바닥글 메뉴로 이동해야 합니다.

웹사이트의 콘텐츠는 방문자에게 초점을 맞춰 방문자의 어려움을 해결하고 단순하고 공감할 수 있는 언어로 작성해야 합니다.

자의적인 표현과 기업 전문 용어를 피하는 것은 청중과 소통하는 데 매우 중요합니다.

기존의 '문의하기' 양식 대신 명확하고 편리한 양식을 제공하여 방문자의 참여를 유도하세요.

간단한 변경으로 웹사이트 전환율 개선하기

Calendly와 같은 직접 캘린더 예약 도구를 사용하면 방문자가 원활하게 약속을 예약할 수 있으므로 서로 주고받을 필요가 없습니다.

웹사이트에서 소셜 미디어 링크를 제거하면 방문자의 주의를 분산시키지 않고 구매에 집중할 수 있습니다.

웹사이트에서 지나치게 포즈를 취한 스톡 사진을 피하면 비즈니스의 진정성을 유지하고 방문자의 전반적인 인상을 개선하는 데 도움이 될 수 있습니다.

사실적인 이미지로 웹사이트 개선하기

일반적이고 품질이 좋지 않은 스톡 사진을 사용하면 웹사이트가 연출된 것처럼 느껴지고 실제 고객 경험과 단절될 수 있습니다.

대신 비즈니스와 함께 일하는 느낌을 포착하는 자연스럽고 AI가 생성한 이미지를 사용하는 것이 좋습니다.

스톡 사진을 사용하여 팀을 표현하는 것은 비즈니스의 신뢰도를 떨어뜨릴 수 있으므로 피하는 것이 중요합니다.

비즈니스에만 초점을 맞추지 않고 비즈니스 뒤에 있는 실제 사람을 보여주는 균형을 찾아야 합니다.

더 나은 고객 전환을 위한 웹사이트 간소화

개인 정보와 소셜 미디어 링크가 포함된 팀 약력은 잠재 고객의 관심을 분산시킬 수 있습니다.

회사 소개 페이지의 간단한 단체 사진은 팀의 인간적인 면을 보여주는 데 더 효과적입니다.

특히 서비스 비즈니스를 위해 첫 방문자를 유료 고객으로 전환하기 위해 웹사이트를 최적화하는 방법을 배울 수 있는 온디맨드 동영상 교육이 제공됩니다.