주문형 인쇄 계정 안전: 금지 및 해지 피하기

### 주문형 인쇄 판매자가 아마존과 Etsy에서 판매 금지되는 9가지 이유
* 🏷 "상표권 침해를 피하기 위해 새 디자인을 만들기 전에 항상 **상표를 확인**해야 합니다. **일반적인 문구도 상표로 등록**될 수 있습니다."
* 🖼 저작권이 있는 이미지를 변형하는 경우에도 **지적 재산권을 침해**할 수 있으므로 사용하지 마세요.
* 🚫 "비극을 이용해 수익을 창출하거나 혐오 표현을 조장하는 디자인을 만들지 마세요." **Amazon과 Etsy 같은 플랫폼은 이러한 콘텐츠에 대해 엄격한 정책**을 시행하고 있습니다.
* 📝 "Etsy와 같은 플랫폼에서 금지된 품목에 유의하고, **사전 승인된 품목**을 보유한 제조 파트너를 사용하여 문제를 방지하세요."
* 🎨 "전체 디자인 팩에는 도용된 디자인이 포함되어 있어 **계정이 해지될 수 있으므로 다운로드하지 마세요.**"
* 🔍 "제목과 설명에 스팸 키워드를 사용하면 고객을 오도하고 플랫폼의 처벌을 받을 수 있으므로 사용하지 마세요."
* 🏷 "아마존 머천트에서는 플랫폼에서 보장할 수 없는 **'야광' 또는 '3D'와 같은 오해의 소지가 있는 제목과 설명**"을 사용하지 마세요.
* 📊 "높은 수준의 구매자 불만, 느린 응답 시간, 문제 해결 실패"도 계정 차단으로 이어질 수 있습니다.
* 🔗 "안전하고 수익성 있는 틈새 시장을 선택하는 데 더 많은 도움을 드리기 위해 제작자는 **무료 '크로스 니칭 워크샵'**을 리소스로 제공합니다."

디자인을 만들기 전에 상표를 확인하는 것은 주문형 인쇄의 성공과 계정 안전 및 장기적인 지속 가능성을 보장하는 데 매우 중요합니다.

so you've started your first print-on-demand shop, and you've wanted to make some designs and products and upload them. But now you feel paralyzed because of all the horror stories you've heard about people making their accounts and almost immediately getting banned or terminated from places like Amazon or Etsy. Now this is something to be very aware of, but there are plenty of things that you can do to make sure this never happens to you. So in today's video, I'm going to be sharing with you the nine top reasons that new sellers and even more experienced sellers are losing their accounts and getting banned from the platforms that they've built a business on. Now we want to be creating print-on-demand businesses that are here today and can be sustainable for long-term success years in the future. So we never want to cut any corners or do anything that is going to jeopardize the status of our accounts. So if you follow most of these different principles, you are going to have a really good chance that you are not going to have any

problems with your print-on-demand account, and you'll be able to grow that into a real business. So let's not waste any more time and just jump right into it. Now, the absolute first, most important thing that you need to be taking from this video, even if you disregard everything else, is you have to be checking trademarks every time you create a new design. Now, the easiest and most simple way to do this, if you are selling in the US, is going to be going to uspto.gov. And there, you can do a word mark or phrase search and type in whatever you were thinking of putting on your apparel or phrases that you might put in your description or titles. Now, it's really easy to kind of think that okay, the phrases that we know are really common, maybe slogans or things that brands have associated with them, we know to stay away from those. But there are actually a ton of different words and phrases that seem pretty common that have actually been trademarked. So a lot of times, you will figure out that something that you wanted to sell does

in fact have a trademark on it, and you should stay far away from that. Now, the other area that I see a lot of people making a mistake is they check the trademark for the phrase or the design that's maybe going on their t-shirt or sweatshirt, but they start filling in their title and description with a bunch of other maybe associated phrases or things related to that, and they're not checking a lot of those. So even if you have a trademarked phrase only in your title, it's not on your product that can actually still get you in trouble. So I always recommend checking all of your keyword phrases that you are going to be putting in this listing just to be safe. I know this can take extra time, but dedicating those extra 5 minutes or so to looking up trademarks really can save you so much headache in the long run because if you've built up a business that's making you multiple thousands of dollars every single month, and then all of a sudden your account gets terminated, you have

lost all that work so putting in the extra time. Every single listing is definitely one of the biggest things that is going to keep you safe. Now, this next thing I see so many sellers doing on Etsy, even new sellers, and a lot of times they are getting away with it for a little bit of time, but it almost always comes back to bite them in the end, and they can end up being banned or losing their accounts. And that is using copyrighted images or items. Now, while trademark has to do more with phrases, copyright can have to do with things like characters or mascots or logos or images that are associated with companies or brands that have IP that they have spent a lot of time and money getting people to recognize. Now, I know probably a lot of you are saying, Okay, I know I can't put Mickey Mouse or I can't put Marvel characters on my designs because that would be trying to profit off of the intellectual property of those companies. However, I see a lot of new sellers getting a little bit confused and thinking that if they use

these characters may be transformatively, or they are just nodding to them that they are able to get away from this. So I see this a lot with new sellers wanting to create something like a Disney-inspired shop. Now, this is a very gray area, but I definitely recommend staying away from it 'cause even if you are just nodding to these movies or these characters, you are trying to make money off of the name recognition that Disney has spent years and years trying to cultivate. And same thing with any other movie or franchise. Even if you try to maybe do mashups of something like a Marvel and Game of Thrones character, you kind of put them together in a design. While it's not specifically one of those properties, you are trying to again capitalize on the name recognition and their intellectual property. So stay away from any characters that you have not created yourself or that seem very close to anything that is already out there and is not your intellectual property. Now, the next thing that I see many people getting tripped up on is one that

doesn't necessarily have to do with trademark or copyright, but putting certain things on your designs and apparel can get you banned from all these platforms. And a lot of times, not able to make other accounts down the road. And that is creating design that profit off tragedy or that are promoting hate or hate speech. Now on Amazon, they are very strict and you cannot have anything that is profiting off a tragedy. So while this seems really straightforward, typically we don't want to make designs that have to do with anything that is a tragic event. However, there is a little bit of gray area where I see some sellers getting confused. If there is a humanitarian crisis, if there is something like a natural disaster, if there is something that happens in a specific city or town, I see a lot of sellers trying to make things that say stuff like I stand with the victims of blank or I support blank. Now, because those events are tragedies, even though you are showing your support, you are still trying to profit off of a terrible thing happening. So Amazon does not

tolerate that whatsoever. If this has ever happened to you, you probably had good intentions initially, but it's best to stay away from anything that is a crisis or a trick, tragedy, even if you feel like you are offering some support. Now on Etsy, they say they do not tolerate anything that promotes hate. Now, this is a little bit more vague, but I typically try to stay away from anything that is really divisive, and especially anything that has to do with hate. Some people find that the things that people are passionate about and that they do hate can be very profitable because people are passionate about this, but I never want to risk it, and I never want to promote anything that could be hurting other people. So just always give your design ideas a second thought and make sure that this couldn't ever be classified as something like hate. Now, the next thing that I see some sellers not even aware of is you can get in trouble, especially on Etsy, for selling specific items that are not allowed. Now, there are a bunch of terms that you can

read over if you are an Etsy seller, and I highly actually recommend checking out those terms to see what you're agreeing for. That's going to give you a lot more info on what you should and shouldn't be doing on Etsy. And same thing on Amazon, read the terms of your agreement and make sure you have a really good understanding of what you can do on the platform. But there are a number of prohibited items, and Etsy even has a prohibited item page that you can read through. And sometimes new sellers just don't even know what items are allowed or not. Now, I think one of the best ways that you can kind of not worry about this whatsoever is syncing your shop with a manufacturing partner that has kind of done all of that guesswork for you. So I personally have been using for years Printify. You guys have heard me talk about them a million times, but they have a huge catalog of over 800 different items that you can sell on Etsy, and all of those have been vetted and approved to link with your Etsy shop.

and not get you in trouble. So every single time you want to sell a new item, you don't have to worry about if this is something that is actually going to be allowed to be sold on Etsy or not. Now, if you've never used Printify before, I just can't recommend them enough. They have really good prices on their items wholesale, they have really quick turnaround, and really good quality. I actually have a full tutorial of how to sync your Etsy shop with them if you've never done that before, and I'll link all their information down below in the description if you do want to check them out. But whenever you want to sell a new item, if you aren't getting it off a reputable manufacturing partner like Printify, I definitely suggest taking a look at that Etsy prohibited list to make sure that you aren't crossing the line with something that you shouldn't actually be selling. Now, the next way that I see a lot of new sellers getting into some big trouble without even really realizing it is by downloading

design packs. Now, I am a huge proponent of taking a lot of shortcuts when it does come to design. I love to use elements from places. I love to use templates from design Suites like KD to make designing a lot easier. I personally have a subscription to Creative Fabrica, and I will download a lot of assets and fonts and different things to use on my items. But where I see a lot of people getting into trouble is by downloading whole design packs. Now, these are things like 100 t-shirts about fishing, and you can just download the whole pack, upload them to your items, and put them on your Etsy shop or your Amazon shop. And even on Etsy, you can buy things like this, like 25 or 50 pre-made t-shirt designs in a certain category, and you can just download those and use them on your items. However, a lot of times, there is no way to verify that these are free and clear to use. Now, sometimes on Etsy and Creative Fabrica even, they will say that they created these items. You have the full commercial

use license to use these, but sometimes these have actually been stolen from other sellers. Now, hopefully, this has never happened to you. It's happened to me a number of times where I will be scrolling Etsy, and I will just see some of my designs lumped in with a bunch of other ones and being sold as a commercial license t-shirt pack for people to use. But I know those are almost all probably stolen designs. So sometimes people will purchase these packs, they'll think are in the clear, they'll upload them to their shops, and then they'll get slapped with something for stealing people's designs. Now, sometimes you can kind of explain to the seller or to the platform you're selling on that you didn't know, you'll take these down, but sometimes it's a little bit too late. So if you've ever downloaded a full design pack, I would second guess actually using those. Now, using elements I think is totally fine, especially if you're using them in a transformative way, but if you're just trying to save a little bit of time, just

download downloading these pre-made packets. I would not be doing that. It's just too risky. Now, the next big thing that I see a lot of people losing their accounts over is by keyword spamming in their titles and descriptions on Amazon or Etsy. Now, both of these platforms, they don't like it when you try to game the system. They want you to accurately describe what you are selling so that they can match this item with the customer who is actually looking to buy it. However, there are some people that try to keyword spam and kind of figure out what terms have the most weight and put them all over their item. So, for example, if someone was creating a Father's Day gift that had to do with fishing and Father's Day, I would only put best fishing Father's Day gift one time. But some people might throw that everywhere and just fill their description and title with something like best Father's Day gift, best Father's Day gift, best Father's Day gift. And sometimes they keyword spam with things that don't even have to do with

the actual item they are selling, just to try to capitalize off of trending searches. Now, Etsy and Amazon really don't like it when you do this, because they want their shoppers to have the best experience possible. So, if you are trying to confuse the algorithm, one, it doesn't always work, and two, it can kind of mislead the customer. And they can end up searching for something, and then the search function is going to take them to items that don't exactly match what they are looking for. So, if you are doing anything that seems spammy or like you are trying to just kind of game the system, it's going to put up a red flag for these platforms. And they are either going to give you a warning, or they're going to terminate your account. And same thing with if you are creating a ton of items in a short period of time that all have the same information. So, say that they have the same title, the same description, you're just copying the item and uploading over and over again with no changes. A lot of times, this can flag

something for those platforms as well, and they can think you're being a little bit spammy and delete your account. Now, this next thing has to do specifically if you are selling on Amazon Merch, but it's something to be aware of on Etsy as well because Amazon has made this a rule for a reason. Now, Amazon does not want you to put anything in your title or description that could mislead the customer in any way about the item that you are selling. So, for example, you can't put descriptive items about things that they can't guarantee to actually be true. So, for example, you can't put that this is a sparkly woman's top, even if you use kind of lettering that looks a little bit like it has glitter in it, because Amazon does not have the capability to actually add anything like glitter or sparkles to their design. They don't want someone to accidentally buy that item and not realize it's just printed on sparkles. It's not an actually sparkly top, and then be upset and want to return it. So, you can't put something like that.

same thing with glow-in-the-dark. You aren't able to sell glow-in-the-dark items on Amazon, so they don't want you to put glow-in-the-dark in your title or something like 3D. A lot of times people will try to create 3D looking designs. They'll put that in their title, but Amazon doesn't want people to get confused and think that the letters are maybe raised or something. So anything that you might put that could confuse a customer and get them to be upset, want to return that item, they want you to stay far away from. And the other thing that they do not want you to put in your titles or descriptions is that any of the proceeds are going to be donated, maybe to a charity or a certain cause. Amazon has no way to guarantee to their customers that you are going to be following through on your word on that. So they just prefer that you do not put that in your titles and descriptions because they aren't verifying that you are doing what you are saying.

later on a customer could have spent money in your account and see that that is not actually going to the charity. Maybe you said you were donating to so they just do not allow that flat out now right along with that the next thing that can really get you in serious trouble and get you banned from both of these platforms forever is going to be a high amount of buyer complaints. Now this can come from a variety of reasons and you don't ever have to be scared of getting a few complaints requests for returns here and there that is totally normal you should expect a small percentage of all of your sales to end in a maybe refund request or for customers to have questions or concerns about the items they got that's unavoidable even for people who have been doing print on demand for years however if you are making say 500 sales in a month and then and maybe 400 of those have problems with them you're getting refund requests then that is going to really set off estd to investigate maybe what is going on there.

they want to have a good reputation for their site. So it's a problem for them when a seller has a lot of problems with their customers. Now, another problem could be just not communicating with customers in a quick enough manner. Etsy really likes if you can get that 24-hour turnaround on responding to your messages. But if you are taking weeks to respond respond to messages, people are having complaints and you are not addressing them or just flat out ignoring them. That can lead to you actually losing your account. So you need to make sure that you are quickly communicating with customers. You are addressing all concerns when people bring up things about your items and say there is something that someone points out that is a mistake. Maybe you didn't realize you spelled something wrong on a shirt or the printing is off in a certain area because of something you did on your end. You need to quickly address that, make new designs for those items, and reup those because that can be really detrimental. Cuz people are going to keep ordering that item and having

that same exact problem. So, anything you can do to address concerns quickly and effectively is going to make sure that you are going to be able to keep your account safe. Now, I know that picking niches and phrases that are trademark-free, that are popular enough to actually get sales, is really, really tricky. But I actually have a free resource for you guys. It is my cross-niching Workshop. It's going to help you figure out what to actually sell that's going to keep your account safe and actually help you make sales. So, I will have all the information to sign up for that free Workshop down below. If you do register, I'll send you all of the information about how to watch that straight to your inbox, as well as some other goodies that I put together for you. And if you want to get more ideas about what kind of products are safe and really awesome for new sellers to sell, I highly recommend checking out this video next. Thanks so much for watching. I'll see you in my next video.

Don't Sell Print on Demand Without Watching THIS First! How to Never Get Banned on Etsy or Amazon

Hannah Ebeling

주문형 인쇄 비즈니스의 장기적인 성공 보장하기

모든 디자인에 대한 상표를 확인하는 것은 Amazon이나 Etsy와 같은 플랫폼에서 판매 금지되는 것을 방지하는 데 매우 중요합니다.

많은 판매자가 주요 디자인에 대한 상표만 확인하는 실수를 범하지만, 리스팅의 모든 관련 문구와 키워드도 확인하는 것이 중요합니다.

몇 분만 더 투자하여 상표를 검색하면 장기적으로 많은 골칫거리를 줄이고 비즈니스의 미래를 보호할 수 있습니다.

Etsy에서 저작권이 있는 이미지 사용의 위험성

Etsy에서 저작권이 있는 이미지나 아이템을 사용하면 변형된 방식으로 사용하더라도 계정이 금지되거나 계정을 잃을 수 있습니다.

잘 알려진 프랜차이즈에서 영감을 받은 디자인을 만들거나 유명 캐릭터를 사용하는 것은 기존 지적 재산의 인지도를 이용하는 것이므로 위험할 수 있습니다.

또한 비극을 통해 이익을 얻거나 혐오 발언을 조장하는 디자인을 만들면 Amazon과 같은 이커머스 플랫폼에서 금지될 수 있습니다.

Etsy 셀러를 위한 가이드라인 준수의 중요성

혐오나 분열을 조장하는 상품을 판매하는 것은 Etsy에서 용납되지 않으므로 판매자는 이러한 제품을 판매하지 않아야 합니다.

판매자는 문제가 발생하지 않도록 플랫폼의 약관 및 계약을 숙지하고 준수하는 것이 중요합니다.

Printify와 같은 제조 파트너와 스토어를 동기화하면 판매 중인 품목이 Etsy에서 허용되고 가이드라인을 충족하는지 확인하는 데 도움이 될 수 있습니다.

전체 디자인 팩 및 키워드 스팸 사용의 위험성

전체 디자인 팩을 사용하면 도용된 디자인이 포함되어 있을 수 있으므로 위험할 수 있으며, 이는 사용자에게 잠재적인 결과를 초래할 수 있습니다.

이러한 플랫폼은 정확하고 진실된 제품 표현을 우선시하기 때문에 Amazon이나 Etsy와 같은 이커머스 플랫폼에서 제품 제목과 설명에 키워드를 스팸으로 사용하면 계정이 정지될 수 있습니다.

미리 만들어진 디자인 팩에 의존하기보다는 개별 디자인 요소를 변형하여 사용하고 관련 없는 키워드로 제품 목록에 과부하가 걸리지 않도록 하는 것이 더 안전합니다.

Etsy 및 Amazon에서 판매하기 위한 모범 사례

검색 알고리즘을 조작하려고 시도하면 Etsy 및 Amazon에서 계정이 해지될 수 있습니다.

단기간에 동일한 정보로 여러 개의 아이템을 생성하는 것은 스팸으로 간주되어 계정이 삭제될 수 있습니다.

두 플랫폼 모두 상품에 보장할 수 없는 특정 기능이 있다고 주장하거나 수익금을 자선 단체에 기부하겠다고 약속하는 등 오해의 소지가 있는 제목과 설명을 금지하고 있습니다.

온라인 판매자로서의 일반적인 함정 피하기

고객이 기부금 청구를 잘못 해석하면 이커머스 플랫폼에서 신뢰를 잃고 계정이 정지될 수 있습니다.

구매자 불만이 많거나 응답 시간이 느리고 커뮤니케이션이 원활하지 않은 경우에도 판매자 계정이 금지될 수 있습니다.

신규 셀러로서 계정 보안을 유지하고 판매를 촉진하려면 고객의 우려 사항을 신속하게 해결하고 상표권 침해가 없는 제품 틈새 시장을 확보하는 것이 중요합니다.