First, decide what you want. Then, find the answer to how to achieve it, and the path will begin to reveal itself. Hello, this is a warm cup of tea. Today, I will read to you a book titled The Ultimate Secret of Success by Allan Pease and Barbara Pease, translated by Lee Jae-kyung. It was published by Banni on December 8, 2020. 

Everything in life depends on the thoughts we hold. The saying you become what you think might make some people scoff. If life truly could unfold according to our thoughts and desires, then what does this current reality mean? Do countless failures arise because those who failed held failure in their hearts? Such questions, which arise alongside the emphasis on the power of thought, often lead to cynicism. However, the authors of this book, Allan Pease and Barbara Pease, have read our thoughts. So, first, we...

I will explain the remarkable wish fulfillment system that operates in the brain. The saying that the mind can turn whatever it believes into reality is now scientifically proven. Our brain is deeply involved not only in the formation of self and personality but also in the success and failure of our lives. Therefore, regardless of our current state, if we want to successfully shape our future according to our will and power, it would be useful to understand how our brain operates from a scientific perspective. Now, I will read a portion of the text.

The RAS (Reticular Activating System) is the control center of the brain. It is the place where thoughts, internal emotions, and external stimuli converge, and it actively participates in areas responsible for motor functions and intellectual capabilities. The RAS is a neural network that filters the sensory information the brain receives from the environment and the world. Everything we see, hear, feel, and taste passes through the RAS. Simply put, the RAS is the activation switch of the brain and is crucial for motivation.

The way a belief system operates can be described in terms of crisis. In Chinese characters, crisis is written as 危机, where 危 means danger and 机 means opportunity. It’s obvious, but the meaning assigned to the same object or event can differ from person to person, and that meaning strongly influences their impression of that object or event. In other words, the Reticular Activating System (RAS) can work in my favor or against me based on my belief system. A person who believes that the only way to make money is to work hard will only see information that confirms and strengthens that belief, ultimately living a life that proves that belief as a fact. This is because the RAS will completely eliminate opportunities to make money without working hard. The RAS can be a blessing or a curse for me. Everything depends on the thoughts I hold. How can I make it work in my favor? I need to choose not just something I am deeply involved with, but something I aspire to. Once I set a specific idea or goal, the RAS will help me while I sleep.

Whether I am awake or thinking about my goals, or even when I am distracted by other thoughts, my computer's search function operates tirelessly to find exactly what I have commanded. It's similar to how the GPS function takes me to the desired location. The RAS (Reticular Activating System) filters through the overwhelming amount of data around me, selecting only the meaningful information to push into my awareness while cutting away the irrelevant details without hesitation. It is better to create a clear and concrete image of what I want, rather than just an abstract concept. Then, the RAS kicks into high gear and does not stop until what I desire is presented before me. I will continue to elaborate on this in detail. As I explained earlier, the RAS acts like an internal GPS; once I determine where I want to go, the RAS takes me there on its own. While I may be preoccupied with the methods rather than the goals, I can still find a way to achieve my objectives in the present.

There are no necessary skills at the moment, and the conditions required have not yet been established. If you lose courage, nothing will happen. A person who has lost their courage will not start anything. The most important thing right now is to know what I want. Whatever it is, I do not think about the methods yet. For now, I will postpone thoughts about how to achieve it. That is a later stage. Let’s remember this later in the book. For now, I will focus on what I want. I will not consider how to do it; that is a later issue. I will deal with that later. Right now, I am simply writing down what I want. Let’s input the search term ras. Let’s give ras a task. First, I will decide what I want. Then, ras will find a way, and the path will begin to appear. There was a study conducted in the 1970s that focused on wealthy individuals, examining the main differences between millionaires and billionaires. Both groups were wealthy, but the researchers analyzed the differences in achievement between the two groups.

Focusing on the factors that were created, the results came after three years of research. The greatest similarity between the two groups was that they both knew exactly what they wanted. However, the billionaires had a written list that specified their ideas, goals, and objectives. Surprisingly, the most significant difference that distinguished the two groups was the existence of a handwritten list. While millionaires knew exactly what they wanted in relation to their goals, the number of those who had a written plan was significantly lower compared to billionaires. 

Find your true career path or life mission and do what you genuinely enjoy, and you can live without working a single day. Everyone has different things they enjoy, such as discovering great restaurants, devouring books and magazines, attending parties and clubs, watching movies, playing or listening to music, socializing and networking, web surfing, or shopping. Is there anyone who makes money doing exactly these things?

Enjoying dining out and exploring food is never a bad thing. However, since you have such desires, why not set goals like starting a restaurant, creating a food blog or website, launching a cooking magazine, or becoming a chef? If you love music, you might aim to write or produce songs. You could also become a journalist and analyze and observe the music industry. Distributing information and creating products for people who share your interests is another way to turn your passion into profit. Let's find what resonates with my passion; that is my calling. No one has passion for everything. I showed promise in stand-up comedy and humor during my school years. My teachers encouraged me to pursue my love for performing and suggested I consider it professionally. What I have been doing for over 40 years now is exactly that. I didn't know how it would unfold, but I just made the decision to do it, and the rest followed.

I wrote a sales training manual at the age of 24, and it sold like hotcakes. Encouraged by this, I decided to become a famous writer. I didn’t know how to go about it or what kind of book to write. My educational background wasn’t very high, and moreover, I struggled with writing long texts. But the important thing was that I had made up my mind to do it. That was all it took. As soon as I wrote my goal in a notebook, answers to how I could achieve it began to appear. Two years later, I concluded that a book on how to read people's minds would surely become a bestseller. I sat down at my desk and wrote the first sentence. Once upon a time—it's always the first sentence that is the hardest. But once I wrote that first sentence, the ideas started to flow. I decided to title the book Customer's Body Language, and it was published under the title Body. It was my first ambitious work, and I was 27 years old.

The rest is already known. Is there something that captures my interest and makes my heart race? Whatever it is, it could turn into money or a great job. To do that, I must first understand what I like. I need to clearly write down what I truly enjoy. Goals can be quantified; they can move our hearts and ignite our desire for achievement. Each person's motivation and ambition differ based on their values. For some, power and wealth are important, while for others, discovering a cure is urgent. For yet another person, alleviating hunger in Africa is a priority. Everything that stimulates motivation becomes a goal. For a goal to serve as a motivating factor, it must be specified in concrete and measurable terms. I need to set detailed expectations regarding dates, durations, shapes, colors, specifications, and outcomes. For example, becoming wealthy someday.

Goals, such as this one, lack motivational power because there is no clear target to aim for. They are too broad and vague for the Reticular Activating System (RAS) to comprehend properly. However, if the same goal is described like this: By midnight on August 15th, five years from now, I will have a net worth of one million dollars with no debt, then the desire to take immediate action arises. This is because a specific amount and deadline have been provided. In this case, the RAS begins to find ways to achieve the goal.

Let’s consider another example. A goal of having a nice house does not provide adequate motivation. The concept of a nice house is ambiguous. A wealthy Californian might envision a mansion with a hundred rooms overlooking the ocean as a nice house, while someone in Botswana might perceive a thatched hut in the desert as a nice house. 

Now, let’s change this goal to: I want to have a tropical garden located 100 meters from a warm beach.

If I set a goal to acquire a south-facing brick house with four bedrooms within the next three years, I will immediately activate my determination and begin searching for ways to achieve this goal without delay. It would be even better if I could clearly describe the floor plan, landscaping, furniture, door handles, building materials, the kitchen countertop, and the flooring materials. Then, I would start to imagine what it would feel like to live in such a house, which would increase my motivation to achieve my goal. When a real estate advertisement pops up for a house that meets my criteria, I would rush to take a look at it. All I need to do is visit the house, feel the atmosphere, and collect brochures. The more detailed I can quantify my goal, the stronger my motivation to reach it becomes. 

As for Jim Carrey, the American comedy actor grew up in poverty. When he was young, his family didn't have a home and lived in a van for a time. In his early teens, he would spend eight hours after school working on a construction site.

He worked hard, but he believed that a shining future awaited him. When Jim Carrey started his acting career in Hollywood, he was broke and had nothing. He wrote himself a check for ten million dollars, dating it five years into the future. In the memo section of the check, he wrote, Payment for your services rendered. This was a dramatic and powerful visualization, a declaration of his belief in a bright future. He carried this check in his wallet and imagined having that money every day. A few years later, he became a massive star in Hollywood, earning over twenty million dollars per film. It's not about the money, but if you're going to cry, it's better to cry in a Mercedes than on a bicycle. Jim Carrey's visualization practice is simple, but to achieve the best results, consistent and regular practice is necessary. It's best to start with simple goals.

It's good to start with simple things like eating slowly, waking up early, and staying calm in front of irritating people. Before tackling complex goals, it's beneficial to establish the basics of visualization skills and strengthen the small muscles. Let's use learning the guitar as an example to explain the goals. Next, we follow the visualization steps:

1. Relax: Go to a quiet place where you won't be disturbed and close your eyes. Take three deep breaths, releasing tension from your entire body.

2. Visualize the object: Picture the guitar in your mind. Imagine its overall shape, the strings, the fingerboard, and so on, until the image of the guitar is clearly complete.

3. Include myself in the picture: Imagine myself holding the guitar and getting into position. Visualize how I will hold it and how I will sit, imagining as much detail as possible.

4. Take action: Imagine the feel of the guitar in my hands. Mentally pluck each string one by one.

I listen to the sound of the strings and begin to play. I recreate what I will practice in advance. I complete the performance from start to finish without stopping or skipping any notes. I play as if I have become an expert. When the performance ends, I open my eyes. The best visualization involves engaging all five senses and imagining each scene in as much detail as possible. For example, what clothes am I wearing? Who am I with? How do I feel? What sounds do I hear, and what smells are present? Where am I? What is the surrounding situation like? It is best to practice visualization in the morning or just before sleeping. I also imagine potential obstacles and challenges that I am likely to encounter and visualize myself successfully overcoming them. Along with the power of visualization, there is one more thing necessary for achieving goals: affirmation. Affirmations are statements about what I want to achieve or what I will do in the future.

Expressing it, repeating it to oneself, and confirming it is the essence of affirmations, which are positive self-suggestions about my beliefs. Affirmations are akin to issuing an insurance policy for goals and purposes. In simpler terms, it is a declaration that states, This is what I want, and I will achieve it. Visualization, according to the principles of the mind, also enters our brains and alters the wiring of our neural circuits, changing our thoughts. To turn goals into reality, it is necessary to change thought patterns, self-image, and brain circuits. Affirmations play a crucial role as a key to these changes. They are expressions and statements that I repeatedly encounter or articulate. When a person is continuously exposed to specific assertions, they eventually internalize them; in other words, it becomes part of their identity. For thousands of years, philosophers, religious leaders, politicians, and writers have utilized affirmations as a method of self-development or motivation. For example, in 1940, Nazi Germany...

During the time when Europe was being devastated, Churchill's speech, We shall fight them on the beaches, ignited the British people's determination to overcome national adversity. In 1961, John F. Kennedy transformed the American national consciousness during his inaugural address with the affirmation, Ask not what your country can do for you—ask what you can do for your country. Muhammad Ali's declaration of I am the greatest served as a launching pad that propelled him to the status of a legendary boxing champion. The art of rhetoric captures feelings and wishes through words, enhancing the search function for achieving goals. Again, our brains differentiate between reality and imagination; suggestions exert their effects. Our brains perceive visualized images as reality and create neural pathways to translate them into action. Thus, I aim to achieve my goals.

This is a method that endlessly drives you toward your goals, regardless of the field, and affirms the success of the top achievers. This was part of the principles that ultimately lead to success. In this book, Allen Pease and Barbara Pease, who are the most successful authors in the field of relationship studies and a married couple, share their insights. The authors have gained love from readers around the world through their writing and speaking engagements. This book explains the principles of successful people, backed by neuroscience. The authors themselves practice and implement these principles, achieving success in all aspects of their lives, and their specific personal stories are also included in this book. There are indeed many books that deal with success principles, starting with Napoleon Hill. The reason you might find yourself nodding along while reading this book is that it explains the concepts through the main keyword, RAS. RAS, or the Reticular Activating System, is the part of our brain that processes information.

We decide what information to filter out. When we decide on a new car, suddenly we start seeing those cars on the road, just like that. Also, like the RAS (Reticular Activating System) in navigation, it continuously provides us with information that aligns with our goals until we reach them, helping us adjust our route along the way. Therefore, it is important to clearly set the goals or ideas we want to pursue. When we clearly define our goals or desires, the RAS activates and does not stop until we achieve what we want. The author explains specific ways to utilize the RAS effectively to reach desired success, supplemented with real-life examples to aid understanding. With the resources available at the Dream Achievement Center, we can utilize this to achieve our desires more quickly. Subscriptions, likes, and comments are greatly appreciated. See you in the next video!

결국 해내는 사람들의 원칙/ 오디오북/ 리뷰 / 따뜻한책한잔/ 책읽어주는여자/ 성공학

* 제가 직접 낭독하는 오디오북&리뷰 ASMR 컨텐츠입니다.

* 경제적 자유와 성장하는 삶에 방향성을 가지고, 
   낭독 및 리뷰하는 컨텐츠를 제공하고 있습니다.

* 질 높은 컨텐츠를 위해 주 4회 월, 수, 금, 일요일 오후 8시에 
   업로드 합니다.

* 모든 책은 출판사의 허락을 구하여, 각 출판사의 낭독 기준에 
   따라 범위내에 이루어지며, 제가 직접 읽어본 후,
   '가장 핵심이 되는 내용'을 낭독하고 있습니다.

* 출판사의 책 제안이나 제공은 받되, 채널의 방향성과 맞는 
   경우 컨텐츠로 제작합니다.

* 책을 모두 읽어본 후, 책에 대한 간략한 소개와 내용에 대한 
   느낀점과 전체 리뷰를 영상 말미에 제공하고 있습니다.

* 출근하면서, 퇴근하면서, 청소나 설거지를 하면서, 등산을 
   하면서 등등 자칫 그냥 흘러가 버릴수 있는 일상의 소중한 
   시간을 '따뜻한 책한잔 오디오북' 채널을 통해 좀 더 값진 
   시간으로 만들어 보세요. 

   저는 항상 여러분의 자유로운 미래를 응원합니다.

* 문의가 있는 경우 llgayoung@naver.com 으로 연락주시기 
   바랍니다.
