In fact, living in Seoul made it impossible to sustain my life. So, around 6 PM, after leaving the office, I worked part-time at SBS in Mokdong. Eventually, my family was gradually falling apart. The moment I checked my bank balance and saw it was zero, I could no longer receive support. My friends, acquaintances, university classmates, and colleagues initially thought it was cool that I had started my own company and was the CEO. However, after four or five years without any results, people began to wonder how long I could continue living like that. My wife was struggling with the burden of our finances, and she asked me how long I would keep living like this and urged me to get a job. At that time, my wife gave me one last chance to try again. But that month turned out to be the most painful month of my life. On the first day, about 150 people...

You came at a time when it seemed like it was about 50 million won. The presenters in front were taking a lot of risks. We have a group chat where we all communicate. This meeting was organized by Representative Jeong Yoon-jin, who gave us about 140 precious minutes of her weekend time a week ago. She emphasized that we should do our best and provide our unique skills and high-quality information. I actually brought part of my lecture notes with me, so I included a lot about specific execution processes. Earlier, someone mentioned a story about their father's molars, and then Representative Kim Han-sol suddenly said he would give away 50 MQs. Albert also talked about the Versailles chair, and every time he laughed, I could feel my lips getting dry from behind. So, to develop my dialect, I thought about it while I was in the restroom earlier.

I wondered what I could offer you all. So, although it might be a bit of a stretch, I think I can provide you with New Balance, Nike, or Adidas shoes as you wish. I'm glad to hear that. Let me briefly introduce myself. Based on my way of speaking, you might not be able to guess, but I am originally from Gyeongsang-do, specifically Gyeongju. Due to university and work, I have lived in Seoul for about 15 years since I was 20 years old. I have always dreamed of working in the financial sector and have been studying that field since university. My first job was managing domestic pension funds, and then I worked at Hyundai Investment Asset Management, which manages the funds for the parent company, Hyundai Securities. You know how you go to banks or securities firms to invest in funds? Those firms only handle the money, while the actual management is done by the asset management companies. So, I worked in that area.

I had been working, and at that time I was 28. I thought I was quite smart, but when I got there, I realized there were many outstanding individuals. I felt that I could do better outside than competing here, so the day before my resignation, which was exactly one year after I joined the company, I wrote my resignation letter and went to the meeting. I set up an office right next to the Samsung Electronics headquarters. I then raised investment funds, thinking I would be able to significantly increase my clients' money, and established an investment advisory firm. The company was called Futures Gold Investment, and I operated it for five years. However, during those five years, I had no income at all. My wife is a public servant, and she had to take a two-year leave of absence during that time. Living in Seoul was quite challenging.

It couldn't be realized, right? So, around 6 o'clock, after leaving the office, I worked part-time at SBS in Mokdong. At that time, I was doing simple labor tasks, converting CDs to MP3 files. The reason I did that was that I could work on my own while doing it. I would put a CD in, press enter, put another CD in, and press enter again, while I studied separately. But I really had no sense of the situation back then. While working part-time for 5,000 won an hour, I developed a relationship with the SBS staff. I even asked if I could give a special lecture on asset management to the managers or team leaders there. But honestly, I couldn't be objective about it myself; it didn't make sense to give a lecture on asset management while working a part-time job that paid 5,000 won an hour. However, there are actually people who save money, like those involved in Ponzi schemes and such.

How do you do it? You post supercars on Instagram, then you film yourself swimming in places like villas, and you take pictures of your back and post them. That's how it should be, right? But when I tell those people, Oh, the average annual return is about 15%, which is normal, but it can vary each year depending on market conditions, who would trust me with their money? Right? Even if I say I can make 100% in a month or 30% in a month, would they still consider giving me their money? It doesn't make sense for a part-timer to go in and give a wealth management seminar. So, in the end, my family was gradually falling apart. The moment I checked my bank balance, I applied for a public seminar for citizens at the Nowon District Office, which was right in front of my house. The reason was that I could no longer receive support.

At first, my friends, acquaintances, university classmates, and colleagues thought it was cool that I started my own company and became the CEO. However, after four or five years without any results, people began to wonder how long I could continue living like that. They would say, Your wife is currently pregnant; how long are you going to live like this? Get your act together and find a job. But I couldn't accept my failure, so I wanted to escape. I looked into Canada, but I found out that becoming a mechanic could allow me to earn some money. However, I didn't have any skills since I studied liberal arts. I couldn't afford expensive courses, so I decided to take free classes offered by the district office. I thought I could persuade the instructor to let me learn at the mechanic shop where they worked, so I went there to try to make that connection.

When I talked to my wife about this, she said, Let's not do that; let's just go down to Gyeongju. She said that since she could always find another job later, if we went to Gyeongju and worked at the Hyundai factory, we could still earn about 2 to 3 hundred. As some of you may have seen, I enjoy a style of living where I backpack in India for a month. However, my wife is someone who feels like she would die if she doesn't have at least one night of a tour. She is happiest when she is at home with the kids. So, when I suggested going to Canada, where we wouldn't know anything and couldn't speak English, she was really scared. She begged me to just go down to Gyeongju instead. She said she would quit her public service job and that we could work together at a factory or a restaurant. She pleaded with me not to go alone. Since both of us are from Gyeongju, she said that if we went there, her mom would be there too. So, at that moment, I thought, Just one more time.

My wife gave me a chance to take on a challenge. But, as I mentioned, I hadn't had any income for five years. However, I had been running a café called the Canon EOS Club, which is the largest photography community in our country, with about 100,000 members. So, while my main job didn't bring in any income, by the time the five years were coming to an end, I managed to earn about 10 million won over six months through giving lectures, group purchases, and photo outings within the photography community. At that time, my wife would say, Finally, my husband is making money. But I was actually quite nervous. The reason was that during those five years, DSLR technology had rapidly advanced, and the number of members had increased. We had reached a point where we could monetize our efforts, but I could see that the membership numbers were stagnating, especially with the mirrorless camera community right next to us, which was seeing an increase in members.

As soon as I blinked, I could see the number of people increasing by 100 or 200. So, while the profits were at their peak, I started to feel the pressure of the market. During my photo shoots, the place I visited most with the members was Jeonju Hanok Village. When I went to Jeonju Hanok Village, it was clear that hanbok was extremely popular at that time. I had done some cost analysis and corporate accounting, but just by looking at it, I could tell that once you buy a hanbok, there aren't really any significant costs involved. You can just rent it out, wash it, and take care of it yourself. Plus, it seemed like a neighborhood where hanbok would look great. So, with a fluttering heart, I searched for hanbok rentals in Gyeongju. However, nothing came up on Naver. I still remember that moment vividly; it was 2 AM, and after coming back from a photo shoot, I sent all the members home, washed up, and went to bed, but I searched just in case.

The moment I saw a zero that didn't show up at all, I immediately put on my wife’s hanbok. I said I was going to Gyeongju, even though I originally said I wouldn't go. The next day, I registered at the Goryeo Hanbok Academy, which is located in front of the Gwangjang Market, where many hanbok sellers are. Tomorrow, there will be a hanbok experience announcement. Since I have photography skills, I had a short-term part-time job taking photos. That month was the most painful month of my life. A startup posted an announcement saying they would pay ten million won if I took photos of celebrity-related restaurants across the country. I applied for it. They said if I took photos of 200 celebrity restaurants nationwide, including Jeju Island, I would get ten million won. So, for a month, I went around taking photos all night long. I received the ten million won and went to a hanbok shop in Gwangjang Market, but there were no hanboks that I could afford.

The reason is that traditional Hanbok dresses that are well-made cost around 400,000 to 500,000 won each. But I only had 1 million won. Even though Gyeongju has relatively cheap rent, at that time, there was no Hwanglidang-gil. So, even if I found a cheap place, the deposit was 300,000 won and the monthly rent was 300,000 won. That left me with only 700,000 won. If I bought a Hanbok for 400,000 won, I would still need at least one dress to display, but I could only afford one. So, I thought this just wouldn't work, and I started looking around the textile factories in Daegu. I noticed that many Hanboks are produced in the textile factories in Daegu, so I went there and asked the owner how much they could sell me the fabric for. They said it would be 100,000 won, but even that was too much for me. So, I asked the owner about nearby Hanbok shops.

I was asked to introduce myself, so I went around all the hanbok shops in Daegu. I asked the owners if they had any hanboks that hadn’t sold in about five years. I thought that they must have some unsold stock, so I started collecting them for 20,000 won each. I figured I could gather around 100 pieces, spending about 2 million won. Then, I just hung two items I bought from Daiso in a regular house and displayed about 50 hanboks that I had purchased. I set up a table with my laptop, and that’s how I started my business for the first time. For about a week, since I was active in photography at that time, my blog's ranking was quite high. I began writing all the content related to Gyeongju and kept posting the hanbok content I photographed. A week later, I opened my business. I thought that the hanbok rental price was around 10,000 won per hour, so if just five people came in a day, that would be 30,000 won, and I wouldn’t have to take a break.

I was working, so my wife and kids were all in Seoul, and I was just eating and sleeping at that hanbok shop. I felt a bit embarrassed in front of my parents, but about 150 people came to see me. At that time, it was around 50 million won. After about two years, the shop grew to ten locations, and we were able to build a building, allowing my family to move down to Gyeongju. I originally didn't want to engage in emotional marketing during classes, but I ended up doing it. I apologize for that. So, I opened the shop. Of course, I didn't have a lot of money back then, and the shop became known as Hwanglidangil. Investors started to get involved, and I wanted to do everything I could. At that time, there were talks about Hwanglidangil and Baek Jong-won. So, investors...

At that time, I had opened about ten stores, and I was accumulating around 100 million won in my bank account each month. The world seemed very easy. I had about 60 employees, but then COVID-19 hit. After that, the investors I had partnered with started to file lawsuits, and the employees' salaries began to be delayed, and I couldn't pay their severance. I thought I would continue to grow; I just needed to replicate what was successful. I would replicate what was doing well in Jeonju and Seoul, run Instagram ads, Facebook ads, blog ads, and internal promotions, and every time I opened a new store, there would be lines. In places like Daegu, it was fascinating to see popular restaurants with long lines, and I thought it was someone else's business. But when I opened, there were lines, and then investors would come, and landlords would ask me to open in their properties. But then everything changed.

I collapsed during the pandemic. After losing everything, there was nothing I could do, so I started online business. At that time, I began purchasing from China, just like Albert. It was around April 2020 when everything exploded. I watched videos about purchasing from China, especially from Two Track, and that’s how I got started. However, since I didn’t have any money, I was just following the content on YouTube, which presented many hurdles. I faced a lot of challenges, especially with unpaid work, and after about a year, I gave up. But after the lawsuit ended and I had received all the legal penalties, I felt like I hadn’t fully committed or done my best. So, I invested 3 million won to take a course on purchasing from China with Jomark, and I started again. At that time, I put in a lot of effort, and my sales reached about 6,000.

I decided not to do offline sales anymore and focused all my efforts here. Since I started dealing with Chinese purchasing agency products, there was an issue with a product earlier. I wanted to sell branded products, so I learned bulk registration from a colleague. I began selling branded products, and since I was selling without inventory, I thought that if I purchased stock, I could sell even better. This is because, when selling without inventory, to maintain a high on-time delivery rate, I have to set a generous delivery time of about five days. If the delivery is delayed, I receive a penalty. So, I wanted to purchase stock, but I didn't have any data for that. However, I am good with numbers and want to base my decisions on data.

At that time, I started with Cream. As I worked with Cream, I became convinced that if there is data and evidence, it will definitely sell. After that, I began to focus on Coupang's Rocket Growth. This is because it is a much larger market compared to Cream, and while Cream competes solely on price, Coupang is not just about price competition, allowing us to sell at much higher prices. Last month, I registered about 150 million won through the bulk registration of De Mango and achieved another 150 million won through Coupang's Rocket Growth. This has been my personal history so far. 

Now, let me explain the reason I chose brand distribution. One advantage of Chinese purchasing agency is that, as Albert mentioned earlier, it can be done with zero fees. Additionally, among YouTube videos, the most popular e-commerce videos are about Chinese purchasing.

It seems like an agent. Back then, four years ago, these details were somewhat lacking, but now, just watching YouTube videos is enough. I apologize to Mr. Albat, but there are still details available. I don't know; I haven't heard it. 

And the downside is that the entry barrier is low. Yes, anyone can do it, and because of the repetitive product uploads, it can be a bit exhausting. Customer service is quite high. You saw the reason for the return earlier, right? It's not someone else's problem. 

Now, social commerce is also entering the market. There are about a million more downsides. Yes, yes. And bulk registration is good, right? Automation efficiency is great, but the program is difficult. Mr. Pai said when I was taking classes that it's like being a pilot; once you get the hang of it, you can fly in the sky. But most people can't fly because it's too difficult. And there are issues with intellectual property rights.

Yes, everyone, you probably haven't had to deal with court or prosecution investigations like I have. At any moment, you could find yourself in a situation where you need to go to court. In the past, platforms like Coupang allowed sellers to register up to a million products, but nowadays, you can only register ten thousand. The penalties for sellers who do not take the time to register their products properly are becoming stricter. There are also a million other disadvantages, such as parallel imports and health supplements, because I've experienced them all. 

However, when you try to do mass registrations or want to sell a brand, you might find that the product is sold out when you want to buy it. Brand products tend to be popular. But if you engage in parallel imports or produce health supplements, like CEO Kim Han-soo, then you won't have to worry about stock running out.

It's just about producing, so parallel imports are the same. Since we can produce as much as we want in factories in China, the problem arises when things don't sell. If they sell, there's no burden in terms of inventory replenishment. I can't produce Nike products, right? And of course, the margins are high because we are producing. We bring them in from China, and customer service is relatively less of an issue. There’s not much concern about when they will arrive or shipping. However, the downside is the burden of inventory. But if we keep the quantities small, as CEO Kim Han-soo suggested, we can overcome that a bit. And anyway, since this is not a branded product, advertising costs are significant. But it's really scary to spend on advertising when I'm not sure if it will sell or not. I only spend 100,000 won as a business owner. Coupang supports 50,000 won, so I want to spend just that 50,000 won.

Since Coupang is smart, you need to spend 100,000 won to receive a 50,000 won subsidy, so I only spend exactly 100,000 won. Additionally, you need to create a good product name for the detail page, and you have to explain the no-brand products well. There are countless four-letter brands, but in the case of brand returns, advertising is unnecessary. I don't spend on advertising because Nike and New Balance do it all for me. It's not completely capital-free, but it can be done with a small investment. You don't need to do large-scale advertising, and you don't have to produce anything. I usually buy just one or two pairs of shoes to start with. If they sell, I buy more. It's possible to adjust according to your own capacity. So, there’s really no issue with brands like Nike. I remember when I bought about 1,500 knit t-shirts from China after taking a class in another community, I invested around 20 million won. I bought them and sold them through advertising.

Out of 1,500 items, 200 were sold, and 150 were returned due to quality issues. There is some risk involved in this. Moreover, selling products that you are not familiar with is more challenging. Most of you might not have seen the brand mentioned earlier by CEO Kim Man-soo, right? Based on my experience, overcoming this is somewhat possible. There are countless advantages to this. However, there is still the burden of inventory. But just like before, we can grow gradually. I don’t have students who have sold 100 million or 200 million. I always emphasize that it is more important to avoid what you should not do than to earn more. If I try to sell a large amount, like 50 million or 60 million, and I can’t sell it, that would be disastrous. So, I...

I often tell you to grow little by little through repetition, so it takes a long time. And now there's the burden of advertising costs. I mentioned earlier that I only spend exactly 100,000 won on advertising. Also, unnecessary talk about praise is not needed. If you look at Pai, he went to the Comme des Garçons store in Japan with me, and CEO Jung-jun has Stussy and also visited the Comme des Garçons store in Ginza. Albert always asks me about brands. These high-quality insights are what my team wants for brand distribution. No more questions about sourcing strategies. Now, I will explain the specific execution process regarding SES. Those who are interested in e-commerce probably already know this. First of all, seasonality is the biggest traffic driver, so we need to understand that from the beginning.

It's important to understand what products and brands are selling well this season. If you check Naver Data Lab or Item Scout, you can look at monthly data to see what was popular last year. For instance, if you're sourcing now, you might find that items like rain boots are selling well in July and August. Instead of relying on intuition, you should analyze the data to see what sold well in June of last year. From there, you can start your approach. For example, if swimwear sold well last year, you should investigate which swimwear brands were the most popular. So, first, you need to identify the key trends. Additionally, we need to find evidence across eight channels. Even if we don't sell exclusively on Lotte On, we can look at which Nike products are currently the best sellers. Monthly purchase numbers are available, and we can use that information to make informed buying decisions.

It's because what sells well on Lotte On is likely to sell well on Coupang too, since they are both catering to the same people in South Korea. Also, the approach to products like Nike t-shirts and shorts varies greatly. Therefore, it doesn't necessarily have to be the lowest price. The data from Cream is really useful; at this point, you can see which products are the most popular based on recommendations. Coupang sells these items, and sometimes they even buy from Cream to sell on Coupang. The same goes for Coupang. If you search for Nike, the Nike Women's Coco Sandals are currently the best sellers. In fact, I registered a bulk listing on Demango, and I just added my margin to products that are sold for 80,000 won on Lotte On or SS, and those sell about ten units a day.

When the order comes in, I buy it from Lotte One and send it over to the customer. After that, I make about 20,000 to 30,000 won. Yes, you can find the basis for this here. But these products, as you have seen, are being sold for 90,000 won on CJ OnStyle. However, people don't know about CJ OnStyle. If they don't search on Naver Shopping and are a Coupang member, they only look at Coupang. If they are a Smile member, they only check out Market. It's like that. But when these products go to China, they are not counterfeit. There is a genuine sales site called Douyin, and if you look at the price there, it is 230 yuan, which is about 40,000 won. I mentioned earlier that I sell them for 120,000 won on Coupang, ten pieces a day. But even the shipping takes about four to five days. I keep them in the Coupang warehouse and use Rocket Delivery.

If we go with a one-day delivery, it usually sells two to three times more. On a single day, we can sell about 20 to 30 units, buying them for 40,000 won and selling them for 120,000 won. Of course, if you go through customs as a business, it adds about 10,000 to 15,000 won more. But that's still okay. I love China because people often have a prejudice against it, associating it with counterfeit goods due to brand issues. However, in the case of China, we have an FTA agreement with South Korea, so there are almost no tariffs. I want to emphasize that there are virtually no tariffs; in fact, out of the 100 applications I've submitted for business customs clearance, I've only had to pay tariffs once. Therefore, it's almost duty-free. Typically, when bringing in goods as a business, people say it's expensive because of the 13% customs duty and 10% VAT, but as you can see...

When it comes to customs exemptions, they tell you how much customs duty is applicable. However, for items covered by free trade agreements (FTAs), there are no customs duty items, only value-added tax (VAT) items. So, for that 40,000 won item, you can bring it in with a 10% VAT, and then you can also include the shipping cost of 50,000 won. 

Now, regarding product sourcing, you might think that only big companies like Samsung Electronics or Hyundai Motors engage in FTAs, but we can do it too. I always bring in items in increments of 1 million won because that is the fastest and most efficient way. However, you need to input the correct HS code for this. There is a site called HS.com, which is a private company that organizes this information nicely. It might look difficult at first if you're not familiar with it, but once you take a look, you'll realize that you can easily find what you need by entering the HS code.

Here it is. This is the same case. Now, the Nike backpack is selling well, and if you look at Coupang, it has 600 reviews. However, when I sold my brand's product, the New Balance shoes that I mentioned earlier, I sold 80 million won worth last month, and it only has seven reviews. I sold 80 million with just seven reviews. But this one has 600 reviews and I am currently selling it for 74,000 won. And the Chinese site I mentioned earlier, how much is it? Even with the business customs clearance, it's 40,000 won. It's currently being sold for 70,000 won on Cream. The transaction volume is high, and this is how it can be done. If you choose the right products, you can achieve this. However, people have a prejudice against China, thinking it's just counterfeit or imitation, and they don't even look at it. But if you do it well, you can achieve a lot.

Before the app that filters out genuine products, I always bought items from Pava. I would purchase one and receive it by air freight, then send one as sold out. Once the product was verified as genuine, I would bring everything back. I also check the seller's ratings and reviews, but I still worry about the possibility of counterfeit products. If a counterfeit is sold by mistake, it could lead to serious issues, so I would test one first, and if successful, I would then bring more. However, the Shihara Guninteras is the easiest platform for beginners to access. While it is technically easy, it can also be more challenging in some ways because it competes solely on price. Nowadays, people are always looking for cheaper options, saying things like this is cheaper or that cream is cheaper. It can be done like stock trading, so there’s no need to work on detailed pages or anything like that. And anyway,

Because there is a product inspection, companies like Coupang have to provide explanations about their distribution channels. For example, if I want to sell Nike products on Coupang, I have to prove that I have genuine products and explain where I got them from. However, Cream does not have this requirement because they inspect each item themselves. Therefore, there is no need for additional explanations about the products. I am a legitimate seller of genuine products, which can be seen as a positive aspect, but it also means that the competition is solely based on price. If I can sell it for even 100 won less, I can make a sale. While this is advantageous, it also means that those who can source products at lower prices have a higher chance of selling cheaper, which makes it challenging. Earlier, the representative mentioned offering lower prices, but with tools like Miro Canvas, it has become easier to manage these things nowadays. Still, for beginners, it can be difficult. However, since Cream does not require such processes, it is beneficial. Overall, everything is good in terms of functionality.

It is functionally beneficial to be able to look at this kind of data. It’s a great advantage. For instance, familiar charts help me feel more at ease when I used to work in sales, as I could analyze trading data. I could see which sizes sold best and how seasonality affected sales through graphs. Now, while we put a lot of effort into packaging and sending products, with a service like Cream, they inspect the items and package them nicely before shipping. So, the delivery process can be quite simple. For example, I can just throw a box of Shin Ramyeon from a convenience store into a box with some shrimp chips, and they will repackage it beautifully for the customers. This convenience is a significant benefit. There are many such channels in our country; Cream and Sold Out are representative examples, and in China, there’s a service called Dou that I mentioned earlier.

I often purchase items from a site written in Chinese characters and import them. Now, we can also utilize Poison as a site to sell to China, and StarX is the largest global platform in the United States. We can leverage these platforms in this way. Additionally, Cream has a storage and sales application program. What this means is that when we send items directly to customers, it takes a long time. However, if we store them in the Cream warehouse, they can be delivered via rocket shipping within a day. This allows those who engage in storage sales to sell at higher prices. However, no matter how much you try to click and put items in, it’s not possible. This is because the Cream security warehouse opens only once a week. Everything needs to be done during that time. But how can you know when it will open and keep clicking? You need to use a macro program for that.

To sell on Coupang, I will explain the execution strategy step by step. First, to sell on Coupang, I need to prove that I am a legitimate seller of genuine products. However, as I mentioned earlier, you can buy counterfeit products from brands like New Balance and Nike. How do you do that? Those sellers also provide proof of their distribution channels. For example, they show a receipt from Shinsegae Department Store, and then they sell counterfeit products. In the same way, you can also sell counterfeit products. You can claim that you bought genuine products, and when an order comes in, you can purchase counterfeit items, like Nike or other brands, for around 30,000 to 40,000 won. If you buy those and send them out, you could make a profit of 50,000 won. However, you might get your account suspended. In that case, you can just register as a seller on Coupang again. You can keep doing this. But to provide proof, you need to...

You shouldn't buy from just anywhere. It has to be a reliable place, like a store such as ABC Mart, Musinsa, or the official brand store. You can also consider department stores like SSG, Lotte On, or H Mall. However, you need to be careful with SSG because not everything there is genuine. You should only buy from the Shinsegae department store within SSG, the Lotte department store within Lotte On, or the Hyundai department store within H Mall for it to be recognized as authentic. If you just buy from Lotte, you won't be able to claim it as genuine, so be cautious. 

After that, you need to submit a claim. You should list about four products. Then, you will receive an email from Coupang asking you to show that three out of the four are genuine. Since I have already purchased four in advance, I can just send the receipts or screenshots. This way, you can freely sell those specific brands. As for buying four items, you can simply return them; these days, it's all quite easy.

Free returns, right? You don't even need to go to a department store to buy it. You can just order it online from ABC Mart, return it, and get your money back. These days, most places allow returns within a week. So, here's the registration checklist. This is similar to the Nike backpack I showed you earlier, which has a lot of reviews and a good price. But if I can find it cheaper, then I can just list it as an item winner. How do you list it as an item winner? There are tons of videos on YouTube about that, so you can look them up. If not, we have to register it manually. You can check out the video by the Money-making Brother that has 1.5 million views. I followed that too. Anyway, we need to do a bit of hooking, so we have to make the expensive item look like it's on a significant discount. We show the regular price, the selling price, and the coupon, and we keep adjusting those. Visually, it has to look appealing.

It attracts a bit more attention than just having a single price. After that, if you look on Naver, there are things related to product SEO, right? There are specific formats that help with visibility. Coupang has similar requirements. So, it's important not just to register the main image but also to upload additional images. 

As I mentioned earlier, while the cream is identified by its product number and model name, on Coupang, you need to include natural traffic. To create diverse search traffic, you need to use tags effectively. For example, if I were selling Nike Orcas, I would list all competing brands like New Balance and include all competing models. You should include the product numbers and items from both the competing models of the relevant brand and other brands. This way, no matter what someone searches for, my product will be visible. 

Then, at the top and bottom, I need to establish some trustworthy elements.

셀러맨은 내가 뭔가 되게 유통망을 잘 가진 것처럼 그럴듯하게 상하단 페이지를 만들어 주셔야 합니다. 그리고 나서 상품 등록을 할 때, 요즘 워낙 플랫폼들이 영상에 대한 가산점을 주니까 이렇게 쇼품 영상을 같이 등록해 주면 노출이 더 잘 됩니다. 이거 자체가 트래픽을 만들기도 하고, 영상 만들 줄 모르는데 어떻게 하냐고요? 상세 페이지 그대로 링크를 집어 넣으면 영상을 수십 가지 만들어 주는 어플들이 있어요. 사이트가 있어요, 무료로 그런 거 활용하시면 돼요. 그곳에 내 상세 페이지 주소 하나 넣잖아요? 그럼 영상을 막 20개씩 만들어 줍니다. 되게 그럴듯하게 그냥 등록하시면 됩니다. 그럼 딱지가 저렇게 붙어요. 영상, 예. 그러면 조금 더 이목을 끌겠죠, 안 한 사람들에 비해서. 자, 그리고 나서 여기는 총 10개의 상품이라고 했는데, 제가 권해드린 건 한 5개 정도만.

At first, I look for five products based on certain criteria. I find the sizes that sell the best, which are 230 and 235. I register a total of four items in these two sizes. Then, I buy a bit more of the Rocket Cross and Pallia, increasing the sizes in both directions and repeating this process. Initially, when I put in five items, one sells, and then I discard four. So, I put in another four items, and then I might discard one or two. I keep adding two more, and then I might only discard one. By doing this, my portfolio is continuously filled with products that sell well. You can repeat this process to manage inventory without taking on risks. If something isn’t selling, I gradually lower the price to see at which point it starts selling again. For example, with the Gi Baek, it sells at 75,000, but if I set it at 74,000, it sells right away. I’m not sure why, but I keep adjusting.

보는 거예요. 처음부터 완판을 기대하지 말고, 아까 제가 얘기 드렸죠. 처음에 잘 나간 사이즈 두 개만 해서 해보고, 잘 팔리면 재고를 더 늘리고, 그리고 앞뒤 사이즈를 더 확대해 보고, 요런 식으로 하시면 됩니다. 많이들 포기하시는 게 반품 때문에 포기하세요. 물론 로켓 그로스 같은 경우에는 반품이 된다고 해서 저한테 오는 게 아니고, CS 저한테 오지도 않습니다. 하지만 그냥 반품됐다는 거 자체로 스트레스를 받는 분들이 많아요. 그런 분들은 그냥 원 사이즈 아이템 하시면 돼요. 가방 같은 거, 그런 애들은 사이즈에 대한 이슈, 컬러에 대한 이슈가 없기 때문에 반품률이 현저하게 적거든요. 그런 거부터 접근하시면 됩니다. 그리고 나서, 처음 하시는 분들은 이제 쫄보니까 많이 못 산단 말이에요. 근데 이걸 성공에 대한 학습을 몇 번 하고 나면 이제 아도 아도 아도 합니다. 다 살라.

I always show our employees how to send messages on KakaoTalk. If we take a picture of this product, we can achieve sales of 8,000. However, please do not do that from the beginning; I recommend being as conservative as possible. I just showed you the application form for importing these products from China. I took too long with emotional stories, and the important content passed by quickly. I hope this was helpful. I'm glad you liked it.

죽어라 일해도 가난에서 못 벗어나는 결정적인 이유 [서병기 대표]

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