Hello, I will start the lecture now. This time is about setting the criteria for my portfolio. Our goal is to create 30 Instagram posts with a beautifully unified, original design that reflects my unique personality, resulting in a stunning portfolio that will help me succeed. The important thing here is that we need to establish our criteria. The first session of the upcoming challenge period will be the most crucial because it is the time to define my own standards. By setting my own criteria, I will be able to create a cohesive design without getting lost during the challenge period. We will be creating Instagram posts because if we create various types of posts, the designs will become mixed and chaotic, making it impossible to create a successful portfolio in a short amount of time. Therefore, having a clear focus on Instagram posts is essential.

If we choose one size and focus solely on that goal, the probability of achieving a unified and beautiful design will be much higher. So, I have set some goals for you. Next, we will look at defining the identity of my portfolio. To create a consistent mood, let's make a branding kit that will help complete your brand and create a portfolio with a cohesive atmosphere. We will finalize the theme's image templates, mood colors, and font palette, and then use the branding kit to create my portfolio in the future. As I mentioned earlier, the first task is to define the identity of my portfolio. If I don't establish the identity of my portfolio, I might get lost while creating it. If I try to make it one way this time and another way next time, the consistency will break down. Therefore, from the very first day, we need to maintain a consistent mood.

I have set aside some time to establish criteria so that you can create your own branding kit. I will provide you with a branding kit, and you will complete it by filling in your own details. You will work on the theme, image templates, mood, color palette, and fonts. When you create your portfolio in the future, you can utilize the branding kit you have developed this time.

The branding kit is structured in a way that allows you to choose a theme. For example, you might consider cosmetics, fashion, yoga, and so on. If you think about what theme you prefer for the portfolio you want to present, it will help you define the mood of your portfolio more clearly. However, just because you have decided on a theme does not mean you will only use images related to that theme.

For example, if I chose the theme of yoga, it wouldn't just be about selecting an image of yoga. So, if I pursued an image with the theme of yoga, what would that feeling be like? It would be very static, beautiful, and emotional, right? Quiet. Then, think about the kind of image and feeling I am pursuing. Colors that come to mind might include green, which is often associated with yoga, as well as light beige and white. Brown might also fit in well. From these, I would choose a color family that I want. Then, I would gather similar colors to that chosen color. Additionally, when selecting images related to the theme of yoga, I wouldn't just pick photos of yoga itself, but also look for images that convey a quiet, calm feeling, such as beige tones or green hues that evoke a sense of healing. Healing images and calm images are what I would focus on.

We are going to gather things together to create a mood board. We will also create a template, and I will have a specific template in mind. Therefore, I need to find a template that matches that mood. I will look for templates on Pinterest and Canva that align with the mood I am pursuing. I should search based on the mood, feeling, and criteria I have chosen, so a consistent and similar mood should emerge. 

Next, there is a representative font. It is good to select a main font because there are so many typefaces available. It would take too much time to search for each one individually. So, I will provide you with a selection of fonts, and from those, please find the ones that match the mood of your topic. This includes the topic font, content font, and decorative font.

You can find the fonts for the project. The main topic, for example, would be the emphasized title within the template. The content font would support that topic or title with smaller text. The decorative font, while not content itself, serves a decorative role and can be included or excluded as needed. So, please find these three representative fonts. When creating your portfolio in the future, using just these representative fonts will help maintain a consistent mood.

Next, we have the color palette. We create an image mood board, and we capture the entire board, not just a single image. From that, we extract colors that we like and that are similar. So, create your own color palette. You can also use the Adobe site for this.

I have explained the method in the materials, so if we extract manually, it may not blend naturally. Therefore, if we extract five colors, it would be ideal if all five colors harmonize without any standing out. To achieve this, please visit the Adobe Color website and try to generate complementary colors automatically instead of manually. Compare the results and finalize your color choices. 

Next, I will guide you on preparing the sources that will be used. It is advisable to prepare the sources in advance for the portfolio we are about to create. Just as it is important to do so when creating the initial portfolio, continue to seek references each time you create one. Additionally, please collect images based on the branding kit that reflects the image you are pursuing. So, gather the collected images.

You can easily create it with images. Prepare the following English phrases in advance, and you can create representative English phrases that will be used repeatedly. How you create them is up to you, but to save time, it would be good to get help from an AI tool. I have detailed this in the materials, so please refer to it. You can either use your own creativity to come up with English phrases or borrow an AI tool to generate phrases, which can turn out really well. I have written some examples, so it would be good to take a look at them. If you also create Korean phrases in advance that can be used repeatedly, you won't have to worry about what phrases to include when making your designs. This will significantly reduce the time needed. So, please create these English and Korean phrases in advance, select the phrases that match your design, and make any necessary adjustments.

You can take a look and if the design requires a slower phrase, you can extend it a bit and use it. The meaning of the phrase is not very important, so you can come up with phrases that fit the design. As you look through the portfolio, you can gather ideas and create your own phrases. Now, we have learned about the criteria for the portfolio in our first lecture. The first session is the most important. Please take some time today to establish the criteria for your portfolio. Thank you.

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