천장이 높은 산업에서 성공하기 위한 3단계

### 성공을 위한 세 가지 단계: 헌신, 무결성, 가치
* 💪 성공으로 가는 여정에는 노력에 대한 헌신과 지름길은 없다는 것을 이해해야 하며, 유의미한 결과를 보려면 **최소 10년의 시간**이 필요합니다.
* 🏆 모든 분야가 실질적인 재정적 성공 가능성을 제공하는 것은 아니기 때문에 **천장이 높고 성과 지향적인 산업**에 집중하는 것이 중요합니다.
* 🤝 청렴성과 평판은 가장 중요하며, 사소한 일에도 어떻게 행동하느냐에 따라 **전반적인 인격이 반영**되고 고객이 여러분의 신뢰도를 인식하는 방식에 영향을 미칩니다.
* 💡 고객에게 가치를 제공한다는 것은 **고객의 요구를 진정으로 이해**하고 고객의 문제를 해결하기 위해 부지런히 노력하여 **장기적인 관계와 반복 비즈니스**를 촉진하는 것을 의미합니다.
* 📞 고객 서비스에 대한 이러한 노력의 한 예로, **배관공이 고객의 문제를 적극적으로 해결**하여 초기 문제가 해결되지 않았음에도 불구하고 추가적인 비즈니스 기회로 이어진 경우를 들 수 있습니다.
* 🚀 비즈니스에서 시스템의 중요성은 아무리 강조해도 지나치지 않습니다. 비즈니스가 성장함에 따라 팀이 전문성을 갖추지 못하더라도 **서비스 품질은 높은 수준**을 유지해야 합니다.
* 💰 궁극적으로 성공은 **헌신, 성실성, 가치 제공**라는 세 가지 원칙을 바탕으로 이루어지며, 이를 통해 고객이 향후 필요 시 여러분을 기억하고 다시 찾을 수 있도록 합니다.
* ⏳ 장기적인 게임이며, **오늘 투자한 노력은 앞으로 몇 년 후에 보상**을 받을 수 있다는 점을 기억하세요.

천장이 높고 결과 지향적인 산업에서 성공하려면 헌신, 성실성, 가치가 필수적입니다.

Okay, Jabron. We're in front of the Whiteboard again, and if you can see, there's like a steps here. I'm going to give y'all my three steps for Success, kind of a lame business Guru kind of video. Now, I'm going to try to put a lot of information in here, not a lot of fluff. The reason I'm making this video is I have made a lot of money, and there's a lot of things that I did, uh, like intuitively in my career that set me up to make a lot of money, and I'm going to share that with You' now because a lot of these douchebag gurus that I see on here, they're giv all these tips. It's almost like they think there's like some magic password of like things you can say to people to to get business, to get wealthy, and there's like some shortcuts. And so I'm going to, and this is not going to be a fun video for like if you think it's really easy, I'm probably going to crush your dreams on.

this video. Okay, so before I give you the steps, there are some prerequisites to this that I'm not really going to go over too much. Whatever this applies to almost all industries, almost, but it has to be a high-ceiling industry. So, like, what I mean by that is, like, social work isn't in there, you know, restaurant work isn't in there. There's going to be a lot of jobs that, you know, the ceiling isn't very high. Like, even the high-end people don't do too well, okay? So, it's got to be a high-ceiling industry. And then the second factor is it's got to be results-oriented. And what I mean by that is, like, it's not subjective. Like, the results are concrete. So, like, art is one of those things. If you want to be like a craftsman, you want to make, like, some sort of wood thing you sell, that's not a results-oriented industry. That's something that people, it's more like a preference-based thing or like what

people like and you can make money at that, but it's not. I don't know how to make money at that, so that's not what I'm talking about. So, we got to have a high-ceiling industry, results-oriented industry. Okay, so the first step to making a lot of money, and this is again, this is back-of-the-class version. This is, I don't got a rich daddy, I didn't go to college, I may not even graduated high school, I may have a criminal record, no one's ever helped me out, I'm gonna have to do this all on my own with no resources from nobody. This is your method, okay? So, first step, step one, that's here, no shortcuts, no shortcuts, slash commitment, okay? That's the first step, no shortcut, slash commitment. What I mean by that, it's going to take 10 years to make money, no matter what, because again, this is the back-of-the-class version, this is the unproven version, this is that you're going to do it by yourself and you're an idiot, okay? Just like me, so it's no

shortcut, no short cuss, whoops, cuts, no shortcuts in commitment. So, you got to stick with it because I've told people before, it doesn't matter what industry I was in, I would have made a lot of money. I could have went and sold cars, I could have became an electrician, I could have became a welder, I could have got into irrigation, I could have started selling pumps. I would have found a way to make a lot of money because of the I. I accepted there's no shortcuts, and I know it takes commitment. I know I got to commit to this in the long haul because you're not going to be good at anything if you do it for a year or two. You have to do it for a long, long time and become the best at it. Okay, so you need to be focused, have that commitment to no shortcuts, and becoming the best at your trade. And that's going to the reason that's the first step is because you got to understand day one you're making no money. Okay, and like

Your prospects may seem bleak, but they don't matter. It does not matter. We're going to do these three steps, and it doesn't matter if you have a boss. It doesn't matter if you have a job. If you do these three things, you will be so valuable. So, no shortcuts. Commitment. Second step: integrity/reputation. Whoops, okay, and I don't know if y'all can read that. Probably not. I can barely read it, but integrity and reputation, that's the second step. So, always, always remember that the way you do some things is the way you do all things, right? And so, this part here, I just naturally had. I just naturally cared a lot about my customers. I cared a lot about their problems, and I wanted to solve them. I wanted to be valuable to people, and I cared that, like, no matter what, like accountability. I should have wrote integrity and accountability because that way, it's like you don't need anybody arguing with you. You don't ever want to lie if somebody thinks you

up and you did own it. Fix it, make it right, and then all of a sudden, you build this reputation of he's honest. Like, okay, here's an example. On my board over there, I got a job that was $1, 13,450. Okay, sold it. I got my material quote, and we wound up being able to do something a little bit different on this job. And my total cost on that job was going to be like $3,200. Okay, and I sold it for 13,450 or something like that. And I called the lady who, like, the customer of mine, who's this woman. And I was like, Hey, that job we're doing off John Carpenter, I think I can take about 1,500 bucks, two grand off that, 'cause, like, you know, the material's a lot less than I thought. And, like, with us, like, changing the scope a little bit, I'm going to be able to save you money. I didn't have to do that, but because I did that, that shows her that, Hey, this guy's not going to... He's

even when there's nothing forcing me to do that, no one asked me to do that, no one was mad about the price. I felt like it was fair to say, Hey, we're going to do business for a long time. Let me let you know, let me show you that you can count on me, you can trust me. Even if no one's there looking, I'm going to do the right thing. And that builds that reputation of integrity that creates like, You can't get rid of me once I'm your plumber because you know you're not going to be able to get somebody to come out and tell you the truth like I will. You know that the guy that comes out isn't going to, no matter what, stand behind his work. And so if you do that, that makes you invaluable to your customers. Okay, and here is the last step. This is very important. Value. Okay, so what? Like, value is not tricking somebody into paying $800 for a you to work on their angle stop and then you sending them all types of emails and all

types of cheesy marketing that's not value. Value is understanding what the customer wants, what are they trying to get accomplished, right? And then how can you solve that problem? That is seriously it. Seems simple; most people don't get it. Like, a lot of my guys don't get it. Like, I had, um, just as an example, and I'll try to explain this to one of my guys. He was at a clinic in Fort Worth, and they have to temper their water. Their water for, like, their eyewash stations has to be between 70 and 80° for them to be in compliance with their state regulatory, right? And the incoming water from the city was 89°. So, I can't temper the hot water. I can't temper water to below, you know, 80°. If my source water is 89, well, there's not much we can do about that, right? There's not. You know, I went ahead and contacted the city, said like, Is there something going on? What can we do? I got a guy out there, but the plumber I had out there.

Randall, I'll sell him out. He was just like, Yeah, this lady's tripping. They know we can do about it. And it's like, I get it, but it matters to her. She called us to solve this problem. We don't need to come out here and tell her what she needs to care about, what she needs to think is significant. We're here to solve the problem. And so I pestered the City and pestered the city. I kept her updated. I tagged her in every email. I did everything I could to try to solve this problem. And I charged her for this too. Like, this wasn't free, you know what I mean? And I did all that work. And this lady, even though we couldn't solve that problem, she told me. She was like, Oh my God, I have never. I haven't been able to find a plumber that actually cares about our problems, is trying to solve it. She was like, Just seeing how involved you were in this and that it mattered to

you so much is like just great to us. Can you look at this other clinic for me? And she gave me some other work out of that, and that was part of the process. She's one of the practice managers who runs like 50 clinics or like 20 clinics out of like the 120 I'm now taking care of, who was a big part in me getting all this service work for all these clinics because I was trying to provide value. Okay, so none of this is going to happen fast, none of it. Like, guys, I was 23 years old whenever I decided I was going to quit trying to be a rock star. I was going to quit like around and commit to Plumbing. I was 23 years old, and I talked to my wife. I was with her at that point already, and I told her, I was like, Look, babe, I'm smart, I work hard, and like, I'm willing to grind this out, and I think that's going to set me above everybody else in this industry because I'm a little bit sharper, and I'm I'm you.

know my work ethic is second to none. So, like, you know, no one's going to outwork me. And I told her, like, that night, I was like, you know what I'm going to do is I'm going to start working again. I'm going to do four years with this small company. Then I'm going to go do a couple years in residential, like commission-based, to get a lot of money. And then I'm going to go do four years in, like, industrial commercial to, like, really get well-rounded. After about 10 years, I'm going to go start my own company. That's exactly what I did, and it worked out exactly like I planned it to work out. And so, because I never took shortcuts, and I was committed to the job, and I didn't just quit, and I realized it was a long game. I realized that, like, I'm not going to be here in 2 years. I'm not going to be here in 3 years. I knew from day one it was 10 years minimum before I got to where I am.

now and it took longer than that, and I'm smart as you know what I mean. So like it, it's not a quick thing. The integrity and reputation, the way you do some things is the way you do all things, okay? So whenever I started the company up, these came into play. Because all those customers that I got now, guys, I take care of huge swaths of downtown Dallas, very large airline facilities, medical facilities, hospitals, big time like municipal work. I'm doing a bunch of work for, I'm not going to say the cities because I don't want to tie them to me because I cuss and smoke, but like big time. And all that came because these people that I did work for, they knew my integrity, they knew my reputation from before I started, and they knew that the way you do some things is the way you do all things. They knew I wasn't getting the profit off these jobs, right? I was working for another man, and I wasn't getting the profit. I was just getting my paycheck.

but if they called me at 2 a.m., it mattered. I was going to get out there before I even made arrangements for getting paid, and I was like, Nope, I'm coming. I'm your guy. And so, because of that, once I started my company, they knew what they were going to get. They're like, It's probably going to be better 'cause you're the one actually getting the money now. And so, that paid off. Three value is why I'm truly, truly rich now, okay? Because everything started off well. Everything started off well when I started the company, and I had some business because of these two steps and the things I did in my career beforehand. But once I really got going and started to get cruise, I had to figure out how to because no one can do what I can do, right? And like, if you own a company or you're trying to start a company, the guys you hire aren't going to be as good as you. They're just not there or else

they would own the company. They'd be hiring you, right? So, your guys aren't going to be as good as you. So, in order to get that value still to the customer, you have to have systems. You have to think, How can I get a guy that can't do what I can do, doesn't have the experience and the knowledge that I have, but can still give the same quality of service to my customers? And so, like, you're constantly thinking about value, constantly thinking, Would you want to pay this much money for the service you're providing? You know, I did that little video the other day about, like, this flat rate pricing versus my pricing, and I talked about the little six-gallon water heater. Like, we're providing massive value to that customer. We're still doing good, and we're providing massive value, so they're happy, I'm happy, everybody's happy, and that's really the secret. So, this is a long video. I hope there's a lot of information in here for you. Um, I really can promise you, though, if you high ceiling job, high ceiling.

industry result-oriented industry, not subjective. Commit to it. Understand there's no shortcut. It's going to take 10 years or better. The way you do some things is the way you do all things. That integrity and reputation, people remember that, okay? They remember. Add value every time or else these two don't matter because you can do all this, but if it's not worth it to the customer, it don't matter how good you are at this other stuff, you know what I mean? These two things kind of help protect you, you know, as far as giving you the benefit of the doubt, but if you're never providing value, they're never going to call you back. So, 12 minutes, kind of long. Bye.

Poor man’s way to get rich. Not the easy way but it works.

Brass House

수익 창출에 성공하려면 천장이 높고 결과 지향적인 산업이 필요합니다.

첫 번째 단계는 상당한 재정적 이익을 얻으려면 약 10년이 걸리므로 장기적인 안목으로 노력하는 것입니다.

이 과정에는 지름길이 없으며, 그 여정은 종종 도전적이고 자기 주도적입니다.

성공에 있어 헌신과 무결성의 중요성

성공에는 지름길 없이 장기적인 노력과 헌신이 필요합니다.

정직과 책임감을 통해 강력한 평판을 구축하는 것은 다른 사람들에게 가치 있는 존재가 되는 데 매우 중요합니다.

진정으로 고객을 배려하고 최선을 다함으로써 신뢰와 충성도를 구축하여 궁극적으로 성공으로 이어질 수 있습니다.

비즈니스에서 무결성 평판 구축

연사는 청렴한 평판을 쌓기 위해서는 압박을 받지 않더라도 고객을 위해 옳은 일을 하는 것이 중요하다고 강조합니다.

비즈니스에서 진정한 가치는 교묘한 전략을 사용하는 것이 아니라 고객의 문제를 이해하고 해결하는 데서 나온다는 점을 강조합니다.

연사는 수돗물 온도 조절 문제로 고민하는 고객을 돕기 위해 최선을 다한 개인적인 사례를 공유하며 고객 관리와 문제 해결을 위한 노력을 보여 줍니다.

성공을 위한 헌신: 개인적인 여정

이 연사는 록스타 지망생에서 23세에 배관공으로 전향한 후 강한 직업 윤리와 가치를 제공하겠다는 결심을 하게 되었습니다.

이들은 10년의 여정을 계획하고 다양한 직무를 수행하며 경험을 쌓은 후 회사를 설립했습니다.

이 연사의 성공 비결은 장기적인 노력과 지름길을 택하지 않은 덕분입니다.

성공적인 회사 만들기 무결성과 평판의 중요성

이 연사는 회사를 시작하기 전에 고객과 탄탄한 관계를 구축했기 때문에 성실성과 평판이 성공에 결정적인 역할을 했습니다.

돈을 우선시하지 않고 긴급 상황에 대응하는 등 업무에 헌신한 연사는 고객으로부터 신뢰와 충성도를 얻었습니다.

이러한 성실성과 강력한 직업 윤리의 토대는 궁극적으로 연사가 번창하는 비즈니스를 구축하는 데 성공하는 데 기여했습니다.

비즈니스에서 가치 제공의 중요성

비즈니스에서 성공하려면 직원들이 오너와 동일한 품질의 서비스를 제공할 수 있는 시스템을 갖추는 것이 중요합니다.

고객에게 엄청난 가치를 제공하는 것은 행복하고 성공적인 비즈니스를 구축하는 데 있어 핵심입니다.

무결성, 평판, 지속적인 가치 창출은 장기적인 성공과 고객 충성도를 위해 필수적입니다.