롤스로이스의 유산: 가난에서 럭셔리까지

### 롤스로이스의 영감의 여정: 가난에서 럭셔리 아이콘으로
* 🏭 1863년 가난과 아동 노동으로 점철된 어린 시절을 보낸 헨리 로이스에게 전환점이 찾아온 것은 **14살에 그레이트 노던 철도 회사의 견습생**이 되면서부터였습니다.
* 🚗 전기 엔지니어링 회사를 설립한 후 건강상의 이유로 자동차를 다시 디자인하게 된 Royce는 결국 **1906년 찰스 롤스와 파트너십**을 맺고 **롤스로이스 리미티드를 설립**하게 됩니다.
* 🏆 1906년 출시된 **Silver Ghost 모델**은 탁월한 성능과 내구성으로 럭셔리 아이콘이 되었으며, 세계 최고의 자동차 제조업체로서 **롤스로이스의 명성**을 공고히 했습니다.
* 🛩 1차 세계대전 당시 롤스로이스는 **장갑차를 생산**하며 적응했고, 이후 **항공 엔진 제조**에 진출해 전쟁에 크게 기여했습니다.
* 🚗 전후에도 롤스로이스는 **팬텀과 같은 성공적인 자동차 모델**을 통해 혁신을 거듭하는 동시에 **선도적인 에어로 엔진 제조업체**로 자리매김했습니다.
* 👑 수년에 걸친 도전과 소유권 변경에도 불구하고 롤스로이스는 **장인 정신과 엔지니어링의 걸작**으로 여겨지는 자동차를 통해 궁극의 럭셔리를 상징하는 브랜드로 남아 있습니다.
* 💡 롤스로이스의 이야기는 **인내와 혁신, 적응**이 어떻게 도전적인 시작을 **탁월함과 럭셔리의 유산**으로 바꿀 수 있는지를 보여주는 영감을 주는 사례입니다.

헨리 로이스는 가난에 시달리던 어린 시절을 롤스로이스 자동차를 통해 사치품의 유산으로 바꾸어 놓았습니다.

Rolls-Royce makes the most luxurious cars in the world. And the richest people in the world dream of owning a Rolls-Royce. But surprisingly, this luxurious Rolls-Royce was started by a boy whose entire childhood was spent doing child labor in poverty. The story begins in 1863. Henry Royce is born in a small village in England. When Royce was only 4 years old, his father's business was ruined. His entire family was on the streets. But this was just the beginning of problems. At the age of 9, Royce lost his father forever. Because of which his mother had to work as a maid. And Royce started delivering newspapers. Till now, Royce's future was filled with darkness. But at the age of 14, a turning point came in his life. One of his aunts saw potential in Henry. She went to the Great Northern Railway Company. She joined Royce as an apprentice. In the next 3 years, Royce worked day and night.

He read dozens of books and worked in a factory. He learned carpentry, maths, and most importantly, electronics. At the age of 17, he became a fully capable mechanic. At the age of 21, he was working as an engineer in a company called Maxim Western. But due to financial difficulties, this company was about to close. Royce had the option to take up a job in many other companies. But he decided to open his own electrical engineering company. He used his £20 savings and started a small office space in Manchester. FH Royce and Company. He also joined his friend Ernest Claremont as a partner. Initially, Royce did whatever he could to survive. Like repairing sewing machines, electrical fittings, etc. But Royce saw that demand for electrical fittings and lightings was increasing. So he started manufacturing R-clamps, bulb holders, and electronic doorbells. This changed the company's fate. By 1900, the company's sales had crossed £20,000.

At the age of 38, Royce had a family. They were planning to build a huge factory. Everything was going well. Then a twist comes in the story. In 1901, German and American companies entered the British electronics market. Competition increased and the prices of electronics equipment fell. Royce's business started crashing. As the business failed, Royce's physical and mental health deteriorated. When Royce consulted a doctor, he got simple advice. Royce needed fresh air to recover. He was advised to buy a car so that he could travel without strain. Royce took a vacation to recover. He bought a French-made car called Decoville. This car made a lot of noise. Brakes were ineffective and overheating was a problem. This car was below standard for a perfectionist like Henry. So he decided to make minor modifications. But he redesigned the car. This redesigned car was superior to the original Decoville car. This gave Royce the confidence to build his own car.

He could even start a car business. He assembled a team and started designing his new car. He was sent to a workshop for casting. Eventually, Royce's 10 horsepower and 2-cylinder car started taking shape. In terms of quietness, lightness, durability, and reliability, this car was superior. On 1st April 1904, it was tested on the road. In its first test, it covered a distance of 50 km without any problem. Royce made 2 more cars of the same model. They were tested and improved. They made world-class cars. But they were not capable of delivering these cars to the world. This is the entry of the second hero of the story, Charles Rolls. Royce was presenting his cars in an exhibition. Charles Rolls spotted these cars. Charles Rolls was a passionate motorist. He was doing a successful business of superior quality cars. Rolls was already looking for a luxury British car maker. So he met Royce and saw the cars closely.

He was impressed by Royce. He told his business partner that he had found the world's greatest engineer. Charles Rolls and Henry Royce agreed to start a joint venture to sell these cars. The name of the car was going to be Rolls-Royce. Do you want to build a successful startup? Do you want financial freedom? I highly recommend you listen to The Lean Startup audiobook on Audible. This audiobook will guide you step-by-step. It will teach you how to test your business idea without wasting time and money. Make valuable products and grow your business. This audiobook can change your life. I use Audible to listen to different genres of audiobooks. I also use it to research videos. You can also sign up through UPI. You don't need a credit or debit card. Sign up on Audible and get a 2-month free trial. Let's come back to the story. In March 1906, Rolls-Royce Limited was officially established.

4 Rolls-Royces, 10, 15, 20, and 30 horsepower models were to be supplied. Rolls-Royce believed that the best way to market a car was to participate in racing tournaments. That's why Rolls-Royce participated in prestigious tournaments like Isle of Man and Tourist Trophy. Rolls-Royce won those races by using Rolls-Royce cars. Rolls-Royce also made many new speed records with these cars. Rolls-Royce was already established as a great car company. But their most successful car was yet to come. At the end of 1906, Rolls-Royce launched a model with 40 and 50 horsepower and 6 cylinders. Its body color was silver. It was extremely smooth and silent. Just like a ghost. That's why it was named Silver Ghost. To market the car, Rolls-Royce planned an endurance test of 24,000 km. Silver Ghost was driven for 2.5 months on Sundays.

It was driven continuously day and night. And the distance covered was 24,000 km. Silver Ghost passed this test without any issue. Rolls-Royce also organized many demonstrations. In which they made Silver Ghost pass the Whisper Test. In this test, they balanced a coin on the bonnet of the car and drove it without dropping it. Which proved that this car is extremely smooth. With these strategies, Silver Ghost became popular like the best car in the world. And it became the first choice of the kings, queens, and industry leaders of that time. The decision of Rolls-Royce partnership proved to be a masterstroke. They were getting success from all sides. That's when a terrible incident happened. Along with cars, Charles Rolls was also very passionate about aviation. On 12 July 1910, he was flying a plane named Wright Flyer. During the flight, the tail section of the aircraft broke and the plane crashed from a height of 100 feet. In this incident, 32-year-old Charles Rolls lost his life.

Unfortunately, he became the first person in Britain to lose his life in an airplane accident. This incident had deeply impacted Rolls-Royce. He was trying to overcome this loss. But in 1911, he got another shock. His health started deteriorating rapidly. And the doctors told him that he had bowel cancer. He underwent a major operation. But even after this, the doctors said that he would only live for 3 months. Even in this condition, Rolls-Royce kept improving the design and engineering of the Silver Ghost. And then a miracle happened. After 3 months, Rolls-Royce achieved 100% recovery. After coming back, Rolls-Royce made major improvements in the Silver Ghost. Ground clearance was increased. Suspension was improved. And the chassis was also made strong. During this time, Rolls-Royce saw that there was a trend of putting personalized mascots on the bonnet of the car. But the company was worried that people were putting inappropriate mascots.

Which could negatively impact the image of Rolls-Royce. That's why they designed their own mascot. In their mascot, a British actress named Eleanor Thornton and a model were used. This sculpture shows a woman leaning forward. Her hands are stretched backward. And there is strong wind blowing on them. This mascot symbolizes a sense of grace, freedom, and speed. Its name is Spirit of Ecstasy. Ecstasy means overwhelming happiness. Due to all these improvements, Rolls-Royce's sales and profits were growing exponentially. By 1913, their profit was more than 90,000 pounds. And there were plans to expand the branches internationally. But then something happened that almost destroyed Rolls-Royce. World War 1 started in 1914. But Rolls-Royce was not ready for it. Due to the war, the economy crashed, which impacted luxury car companies like Rolls-Royce. Sales crashed, and the company had to fire its employees. Everyone thought that Rolls-Royce would not be able to survive the war.

But Rolls-Royce had some other plans. Rolls-Royce met with the military authorities, after which they realized that reliable and high-performance cars were needed in the war. That's why Rolls-Royce modified the Silver Ghost and turned it into an armored car. 8mm thick armor was installed in the car's body. A revolving turret was also installed, in which a machine gun was fitted. This car was used to conduct operations in the harsh desert regions of the Middle East. Plus, it was also used for spying missions. Also, because the Silver Ghost was very smooth to drive, it was also the best vehicle to carry a wounded soldier. That's why many Silver Ghosts were modified like war ambulances. There was sufficient space for stretchers, medical equipment, and nurses. Electric lightings were fitted for night-time missions. These ambulances saved thousands of lives. Finally, due to its luxury features, Rolls-Royce cars were used by high-ranking officers, diplomatic missions, and king messengers during the war.

While working closely with the military, Rolls-Royce realized that the British Air Force was heavily dependent on French companies for its airplane engines. And the government desperately wanted a British company to supply its engines. Seeing this opportunity, Rolls-Royce took an entry in aero engine manufacturing. Rolls-Royce himself learned aero engine design and launched his first engine in 1915, the Eagle. This engine was more reliable, light, and fuel-efficient than the competition. That's why the British Air Force ordered 500 Eagle engines by the end of the year. But Rolls-Royce didn't stop here. In the end of 1915, Rolls-Royce made the Hawk engine for light aircraft. In 1916, Rolls-Royce made the smaller version of the Eagle, the Falcon engine. And in 1918, Rolls-Royce made the Condor engine for large and long-range aircraft. Due to these engines, Britain got a major advantage in aerial combat, spying missions, anti-submarine operations, and bombing missions.

And this became an important reason for their victory. Rolls-Royce's entry in aero engine manufacturing proved to be a brilliant step. And even today, Rolls-Royce's engines are used in thousands of commercial and military aircraft. In 1918, World War I ended. And for the next 15 years, Rolls-Royce focused on both cars and aero engines. He launched a smaller and cheaper car named 20. Unfortunately, the sales of 20 were not very impressive. By 1925, competition had increased due to brands like Bentley, Delmar, and Cadillac in the luxury car market. And Rolls-Royce needed a bold car to maintain its position. That's why he replaced the Silver Ghost and launched the new Phantom with better performance and four-wheel brakes. Phantom was quite successful, and it made Rolls-Royce the king of the luxury car market again. In the future, Phantom 2 was also launched, which was equally well-received.

In 1931, Rolls-Royce acquired Bentley, which was about to go bankrupt. And after this, Rolls-Royce designed another iconic car, Bentley 3.5L, which was a successful blend of Rolls-Royce and Bentley. But unfortunately, Rolls-Royce never saw this car with his own eyes. On April 22, 1933, 70-year-old Henry Rolls-Royce took his last breath a few months before the production of the car. Rolls-Royce has seen many ups and downs since the death of Sir Henry Royce. On one hand, iconic cars like Phantom 3, Silver Shadow, and Ghost were launched. On the other hand, he had to face financial difficulties in the 1960s, due to which his aviation and automobile business were separated. And currently, Rolls-Royce is owned by BMW Motors. But even today, Rolls-Royce is the greatest symbol of ultimate luxury due to its iconic cars.

Owning a Rolls-Royce is like owning a masterpiece, which symbolizes the perfection and charisma of Rolls.

How A Poor Boy Created Rolls Royce | Hindi

Shivanshu Agrawal

1863년 가난하게 태어난 헨리 로이스는 아버지의 죽음과 아동 노동 등 수많은 고난을 겪었습니다.

14살 때 이모의 도움으로 견습생 자리를 얻게 되면서 기계공과 엔지니어로서 성공적인 커리어를 쌓게 된 것이 전환점이 되었습니다.

초기에는 사업에 어려움을 겪었지만 로이스의 전기 회사는 경쟁이 치열해지면서 번창했고, 결국 자동차를 다시 설계하게 되면서 자신만의 자동차를 만들 수 있는 자신감을 얻게 되었습니다.

헨리 로이스는 자동차 사업을 시작하면서 10마력 2기통의 우수한 자동차를 설계하여 첫 번째 테스트에서 50km를 성공적으로 주행했습니다.

열정적인 자동차 마니아였던 찰스 롤스는 전시회에서 로이스의 자동차를 발견하고 깊은 인상을 받아 합작 투자를 통해 롤스로이스를 설립했습니다.

롤스로이스는 레이싱 토너먼트를 통해 빠르게 명성을 얻었고, 부드러움과 조용한 주행으로 유명한 상징적인 실버 고스트 모델을 출시했습니다.

롤스로이스 실버 고스트의 성공과 어려움

롤스로이스의 실버 고스트 자동차는 부드러움과 고급스러움으로 인기를 얻으며 왕족과 업계 리더들에게 최고의 선택이 되었습니다.

비행기 추락 사고로 인한 찰스 롤스의 비극적인 죽음과 그 후의 건강 문제는 회사에 큰 영향을 미쳤지만, 그는 기적적으로 회복하여 자동차 디자인을 계속 개선해 나갔습니다.

상당한 성공을 거두고 해외 진출을 계획했지만 1914년 1차 세계대전이 발발하면서 매출이 급격히 감소하고 직원을 해고해야 하는 상황이 발생하여 회사의 존립이 위태로워졌습니다.

제1차 세계대전 중 롤스로이스의 영향력

롤스로이스는 실버 고스트를 군용 장갑차로 개조하여 포탑과 기관총을 장착하고 중동에서 작전을 수행했습니다.

또한 롤스로이스는 항공 엔진 제조에도 진출하여 안정적이고 연료 효율이 높은 이글 엔진을 출시하여 영국 공군에 큰 도움을 주었습니다.

전쟁이 끝난 후 롤스로이스는 자동차와 엔진에 집중하여 팬텀을 성공적으로 출시하여 고급 자동차 시장에서 다시 지배력을 회복했습니다.

롤스로이스는 파산 직전인 1931년 벤틀리를 인수하여 성공적인 벤틀리 3.

5L을 설계했지만, 헨리 롤스로이스 경은 생산 전에 세상을 떠났습니다.

롤스로이스는 헨리 경의 사망 이후 상징적인 자동차 출시와 재정적 어려움을 모두 겪었고, 1960년대에 항공 사업과 자동차 사업을 분리하게 되었습니다.

현재 BMW 모터스가 소유하고 있는 롤스로이스는 완벽함과 카리스마를 상징하는 자동차를 통해 궁극의 럭셔리의 상징으로 남아 있습니다.