엔비디아의 오해의 소지가 있는 GPU 네이밍 및 성능 문제

### 엔비디아의 네이밍 혼란: 오해의 소지가 있는 GPU 리브랜딩과 소비자 영향
* 🎮 2년 전, 엔비디아는 이름은 같지만 성능이 다른 **게이밍 GPU**를 출시해 반발에 직면했고, 이를 통해 교훈을 얻었음에도 불구하고 얼마 지나지 않아 **실수를 반복**했습니다.
* 📝 최근 **RTX 3050 6기가의 출시는 간단한 블로그 게시물**을 통해 발표되어 리뷰와 소비자 인지도가 낮아 기존 8기가 모델에 비해 열등한 사양이 가려진 것으로 보입니다.
* 📊 벤치마크 결과 상당한 성능 차이가 드러나면서 새 모델에 더 적합한 이름은 **RTX 3040 또는 3030**이었을 것이며, **3050의 정의에 대한 의문**이 제기되었습니다.
* 🛒 저가형 GPU 구매자는 철저한 조사보다는 영업 사원에게 의존하는 경우가 많기 때문에 **기술에 정통한 개인도 오인할 수 있는 Nvidia의 혼란스러운 네이밍 전략**에 취약할 수 있습니다.
* 📉 RTX 3060 8 긱도 이 문제를 잘 보여주는데, 엔비디디아는 **GPU 부족 상황에서 메모리와 성능을 줄이면서도 가격은 그대로 유지**하여 소비자들의 인식 부족을 악용했습니다.
* 🔄 이러한 오해의 소지가 있는 네이밍 패턴은 수년 동안 지속되어 왔으며, **성능 차이가 명확하게 전달되지 않는 GTX 660 및 최근의 RTX 470**과 같은 다양한 예가 있습니다.
* 💰 궁극적으로 엔비디아의 접근 방식은 **기업의 욕심에서 비롯된 것**으로 보이며, 비슷한 레이블에도 불구하고 **성능이 크게 다를 수 있는 제품 이름의 의미**에 대해 소비자는 의문을 품게 됩니다.
* 🔌 이러한 문제를 해결하기 위해 소비자는 특히 **GPU 명명 규칙과 사양의 복잡한 환경**을 탐색할 때 경각심을 갖고 정보를 파악해야 합니다.

엔비디아는 열등한 GPU의 이름을 재사용하여 소비자를 오도하고, 현명한 구매자에게도 혼란을 주고 신뢰를 떨어뜨립니다.

2 years ago, graphics giant Nvidia caused a wave of outrage when they announced two gaming GPUs that had the same name but seriously different performance. Thankfully, though, they learned their lesson from that response, and they never did it again. Sorry, they did do it again. They did it again less than a month later, and they're still doing it today. The only difference, the only difference, is that they're keeping this behavior out of the headlines by doing it on the budget GPUs that the media usually ignores. For example, the RTX 3050 6 gig. Did you even notice when this thing was released? I don't blame you. Rather than creating a product guide and sending samples to reviewers for testing, Nvidia announced this thing by writing a short blog post about it, like it was 2009. As a result, very few reviews were made, and even fewer people watched them. Now, you could say, Well, Nvidia probably did that because they knew that no one was going to be excited about a relaunch of the same GPU from 2 years ago anyway, but I

think they did it that way because they didn't want anyone to notice that it is not the same GPU from 2 years ago. How do they think that this is okay? It isn't okay. And to show you just how not okay it is, we are finally going to be looking not just at the 3050 6 gig, but we're also going to be putting a spotlight on the many times in the past that Nvidia has pulled this dirty move, stretching all the way back to the beginning. And we're also going to put a spotlight on our sponsor, Ugreen. Their Nexo 20,000 mAh 130 W portable charger is packed to the brim with both power and capacity, meaning your devices can stay powered on and connected for even longer. So check it out at the link down in the description. CUDA cores and memory buses don't mean much to you? Don't worry, because all you really need to know is that when we compared the new 3050 6 gig to the original 8 gig model, we found that in both real games and in

Benchmark apps. There was a big enough difference that a more appropriate name for this new car would have been RTX 3040 or even 3030. This calls into question what even makes a 3050 a 3050 in the first place. It clearly doesn't mean the specifications, and it doesn't even mean the performance. And what's really frustrating for me is that by drawing this comparison to the original 3050, it makes us think, Oh, this is a really bad card. But it's not. It's actually the best GPU on the market that doesn't need extra power cables. So, if I were, say, upgrading a Dell Optiplex for some serious gaming business, it could actually be a really great option. It just isn't an RTX 3050 option. And calling it that is misleading. All Nvidia had to do to avoid this video ever being made is give it an appropriate name. Let's talk about why they didn't, and fair warning, you might not like what you hear. The thing is, budget GPU shoppers are much less likely to read or

watch a review before they click check out. I know this from my experience working retail, but even if you don't believe me, look at the numbers. The original RTX 3050 got the full launch treatment from Nvidia, and if we look at the Steam Hardware survey, we can see that that card sold extremely well, more than the high-end RTX 380. And yet, the 3050 got fewer views across the board for the media that covered both cars, and that kind of makes sense. I mean, anybody would put the extra research into a $700 purchase but wouldn't necessarily on a couple hundred purchase. So mainstream shoppers tend to rely more on salespeople at big box stores for help choosing the right product. And if you've ever tried to do that, you know that having someone read the label on the shelf to you is often the best you can hope for. And I don't even blame those sales reps. They're paid to sell things, not to be experts on all of the stuff in their spare time. And there's a

lot of stuff that they're expected to sell. So, I think that by reusing the RTX 350's name on an inferior product, Nvidia has made it confusing on purpose. They've created a situation where even a tech-savvy sales rep that is trying could think that, well hey, as long as you don't need that extra memory, say to game at a higher resolution, this version with less memory should perform the same and save you a buck. And it gets even worse, even for the folks who attempt to do their own research. By reusing the same name, Nvidia ends up confusing them too. Look at these results on YouTube sponsor junk. This is fine. This is also the right card sponsored junk. Wait, that's a video about the original 3050. So, I could search for the exact correct product name, pick the first highly viewed video I see, and I could think the card I'm buying is, I don't know, basically that but with less memory. Now, if this was the first time it happened, I might say, Oh Nvidia, you made

It's silly, but as I've already said, this is part of a pattern of shady behavior. Let's pivot to the RTX 3060 8 gig, which is another example that happened less than a month after the 4080 12 gig scandal. On first glance, this one doesn't seem that bad. Then you notice that when they cut off a third of the memory, they also cut off a third of the memory bus, which slows all of it down. So, in both games and benchmark apps, even ones that didn't need the extra video memory, we measured a big performance difference. Now, the saying goes that there's no such thing as a bad product, only a bad price. So, this one would have been more okay if Nvidia had also provided a discount, except that they didn't. The cut-down RTX 3060 launched at the same MSRP as the full-fat card. Why? Well, because it was during the GPU shortage, and Nvidia thought they could get away with it. Unfortunately for them, and good for everyone else, the shortage was ending.

around this time, and regular RTX 360s soon came back down to their normal pricing. So, thankfully, there aren't that many of these manufactured E-Waste cards out there now. To be clear, lots of other companies have misleading names for their products. We just finished calling out Nvidia's rival AMD for a similar behavior, but as the leader in the market, I feel that Nvidia has a responsibility to set a good example, to put the bar high, and instead, they've done the opposite basically at every turn, basically forever. And this is a real problem with real-world consequences for the consumer. I personally have been bamboozled once by Nvidia. I bought an Enforce motherboard for my AMD CPU. This was back in the early 2000s, and a big part of the reason was that it had GeForce 4 graphics. Well, imagine my surprise when I learned that GeForce 4 MX is not, in fact, GeForce 4. GeForce 4 MX was more like a GeForce 2 than a GeForce 4. Now, we're not going to have labs.

actually Benchmark a 20-year-old motherboard to show you the exact differences because why would we when we can pick out more recent examples. Let's look at the GTX 660 from 12 years ago. This one was a mess, or rather, these two are messes. Both of those cards are called GTX 660, but under their coolers are completely different chips. Plot twist, their performance, it's not nearly as different this time, less than 10% in Tomb Raider 2013, and we see the same in our Benchmark apps. But here's the thing, if I expect 10 donuts and I get nine donuts and a half-eaten donut, I'm still pretty ticked off. And depending on which GTX 660 you get, it could be even further off than that. On Tech Powerup's list, we found a whopping four versions of this GPU, but then none of them matched this card, which has more memory than any of them. And it's hopeless to find a pattern in this. Sometimes Nvidia seems to make an honest effort to match the performance.

between their dissimilar but same-named cards. As we were writing this video, an early sample of an RTX 470 with just 10 gigs of memory was found. In this case, Nvidia boosted other specs in order to make up for the lack of memory, and they've done that sort of thing before and since. As we're finishing this video, they did it again, and this time it's both better and worse. A new RTX 470 just came out with a slightly slower and cheaper GDDR6 memory instead of the GDDR6X the 470 is supposed to have. Now, that's about 95% as fast as the original, so to be fair, it's not too far off. But what makes it bad is that the cards aren't going to have a different label to let you know, Hey, you're buying a slower card. Why do these alternate versions of cards exist now? The obvious answer is corporate greed, and sometimes AMD's razor does hold true here, but other times their product strategy is

actually pretty reasonable. Even if I don't agree with the way they present it, the 660 chip change, for example, was done to salvage higher-end devices that didn't make the cut and otherwise would have been wasted. So, they were cut down a bit more and turned into a lower-end product. All right, no problem. But hey, if they were all reasonable and clearly labeled, we wouldn't have had to make this video, and this is where things get ugly. We've complained before about the way Nvidia sells their laptop GPUs. Not only do they use the same names as their desktop counterparts, even though the mobile RTX 4090 is more like a 4080, but there's also the problem of them using much slower memory and a performance limiter based on the cooling and power. A limiter that varies from one laptop design to the next, depending on the manufacturer. As we've seen, this limiter can drop performance on these chips by an entire product tier. All of which leaves us with the most important question of all: If

the name of the product doesn't mean anything about the GPU you're buying, including the performance. Then what the ever-loving bum does it mean? As of 2024, it seems like it just means you pay us this much, and if you're not obsessed with tech news, you'll get well whatever you get. Oh hey, I got a message from our sponsor ug green. Sometimes having your devices plugged into the wall might not be the most convenient thing. Imagine you're at a conference with, let's say, 5,000 people attending. There's no way your phone, laptop, and any other device can stay topped up the whole time. That's where ug green can help with their nexo 20,000 mlia hour 130 wat power Banks. It's got three output ports, with the big one able to supply 100 watts of power, charging a 16-in MacBook Pro by 43% in 30 minutes according to their testing. It also has a built-in display with useful real-time information like the battery Banks remaining capacity and even the amount of juice it's outputting. Best of

all its Airline safe, so you can take it with you wherever you may be heading next. So go check out this powerful portable power bank pal from Ugreen using our link down below. If you enjoyed this video, go check out the one we did recently about the confusing nature of these names in the first place. Something that the whole industry has been doing a really bad job of because bigger numbers sell better, even if it's not actually better.

NVIDIA Needs to STOP

Linus Tech Tips is a passionate team of "professionally curious" experts in consumer technology and video production who aim to educate and entertain.


Linus Tech Tips

논란이 되고 있는 엔비디아의 GPU 네이밍 전략

엔비디아는 이름은 같지만 성능이 다른 게이밍 GPU를 출시해 반발을 샀으며, 이러한 관행은 오늘날에도 저가형 모델을 타깃으로 계속되고 있습니다.

최근 출시된 RTX 3050 6은 별다른 홍보 없이 발표되어 리뷰가 거의 없고 인지도가 낮았습니다.

새로운 3050의 성능은 기존 3050과 큰 차이가 있어 모델 번호의 의미에 대한 의문이 제기되고 소비자들의 불만을 야기했습니다.

엔비디아의 RTX 3050은 성공적으로 출시되었지만 하이엔드 RTX 380보다 미디어 조회 수가 적어 메인스트림 구매자들에게 혼란을 야기했습니다.

성능이 떨어지는 제품에 3050이라는 이름을 다시 사용하면서 영업 담당자와 고객 모두에게 혼란을 야기했습니다.

이러한 패턴은 메모리와 버스를 줄여 성능 차이가 크지만 GPU 공급 부족 시기에 풀팻 카드와 동일한 MSRP로 출시된 RTX 3060에서도 계속되었습니다.

엔비디아의 오해의 소지가 있는 제품 이름과 그 영향

엔비디아의 전자 폐기물 카드 생산량은 감소했지만, 엔비디아의 잘못된 제품명은 수년 동안 소비자 혼란을 야기했습니다.

예를 들어 지포스 4 MX는 지포스 4로 잘못 표기되어 소비자들의 실망을 초래했습니다.

또한 GTX 660은 칩이 다른 여러 버전이 있어 소비자가 성능 측면에서 무엇을 기대할 수 있는지 알기 어려웠습니다.

엔비디아의 RTX 470 카드에 대한 혼란

엔비디아의 RTX 470은 메모리 유형이 다른 두 가지 버전을 출시하여 구매자들에게 혼란을 야기했습니다.

새 버전은 GDDR6X 대신 더 느린 GDDR6 메모리를 사용하지만 두 카드 모두 동일한 레이블이 있습니다.

대체 버전을 제공하는 이러한 전략은 기업의 탐욕과 제품 구제에 의해 추진되었지만 성능 차이와 고객 불만을 초래했습니다.

GPU 제품의 이름이 성능을 나타내지 않아 구매자가 혼란을 겪을 수 있습니다.

2024년 현재, 이 네이밍은 실제 기술 사양보다는 가격에 더 중점을 둔 것으로 보입니다.

또한 이 영상에는 스폰서인 Ugreen이 여러 출력 포트와 실시간 디스플레이를 갖추고 있어 이동 중에도 기기를 충전할 수 있는 강력한 20,000mAh 보조 배터리를 홍보하는 장면이 등장합니다.