서울 문화에서 소셜 모임의 부상

### 서울에서 소셜 모임의 부상: 문화적 분석
* 🏙 서울은 미국이나 온라인 게임 길드의 트렌드와 유사하게 **러닝 클럽, 하이킹 그룹, 피트니스 커뮤니티 등 사교 모임이 급증**하고 있습니다.
* 👥 결혼에 대한 교회의 제한으로 인해 유럽에서 **대가족에서 핵가족으로 변화**하면서 사회적 필요를 충족하기 위한 자발적인 모임이 필요해졌습니다.
* 👫 특히 정보화 시대에 두드러진 개인화 현상으로 인해 **외로움을 느끼고 사회적 관계에 대한 욕구가 증가**하고 있습니다.
* 📱 소셜 미디어는 이러한 모임에서 중요한 역할을 하며, **인스타그램과 같은 플랫폼에서 활동을 공유**하여 사회적 관계를 강화하는 경우가 많습니다.
* 💔 서울의 1인 가구 증가와 혼인율 감소는 **전통적인 사회 구조를 대체할 수 있는 사교 모임에 대한 수요**를 증가시키는 요인으로 작용합니다.
* 💑 독특한 측면은 '공유 관계 스타일'로, **매력도가 높은 개인이 전통적인 관계에 집착하지 않고 잠재적 파트너의 도파민 분비를 즐기는 방식**입니다.
* 🧗 등반과 같은 활동은 소셜 미디어 공유에 특히 적합한데, **응원하고, 촬영하고, 성취를 온라인에 게시**할 수 있는 기회를 제공하기 때문입니다.
* 🚶 일부에서는 **인증샷을 찍기 위해 길을 막는 등 러닝 크루로 인한 불편**에 대한 우려가 제기되어 이러한 문화 변화의 잠재적인 단점을 지적하기도 했습니다.

지수는 현대인의 외로움과 관계 추구에 대한 대응으로 서울에서 사교 모임이 증가하고 있음을 강조합니다.

Hello, this is Jisoo's 상. Today, I would like to talk about the growing culture of gatherings. We are seeing a lot of meetings arising, such as running, reading, hiking, CrossFit, climbing, tennis, and many more. This culture is particularly thriving in Seoul. What could be the reason for this? 

First, let's take a look at where the culture of running and fitness began. This movement can be traced back to the fitness boom in the United States during the 1960s. As public awareness of health increased, marathons became popular, leading to a greater interest in exercise among many people. If we delve a little deeper, we can see a strong connection to the voluntary associations in Europe, specifically the guilds, which were merchant associations. Those of you who have played games may have heard of guilds. They refer to groups that users voluntarily create, such as clans or clubs. The original concept dates back to medieval Europe.

Guilds are voluntary associations formed by merchants, craftsmen, and artisans to protect the rights of their members. Such organizations began to emerge only after a certain period in the Middle Ages. So, why weren't there such phenomena before that? The reason is that there was no need for them; the extended family, connected by blood, could be seen as a necessary social unit. It wasn't a voluntarily created organization; it simply existed because people were born into it. However, as these extended families began to disband, nuclear families emerged. Within these small families, there were unmet needs, and to satisfy these needs, people started to form voluntary associations, seeking to fulfill their desires there. The emergence of nuclear families in Europe is a familiar concept to us, but in the context of world history, it is quite an abnormal form.

The cause of the nuclear family was the church. The Western church strongly prohibited marriages between certain relatives, such as sisters-in-law and cousins, which led to the emergence of the nuclear family. Additionally, the United States has a unique condition: many people have migrated there. There are books discussing this phenomenon, such as The Age of the Nuclear Individual. We have moved from extended families to nuclear families, and now we are entering an era of individualization. People are starting to live not just in family units but as single individuals. This can be seen as a very special characteristic of the information age, which was unimaginable in previous eras. Originally, humans could not live alone; they had to collaborate with others to survive. However, with innovations in distribution and communication, a world has emerged where both men and women can live sufficiently on their own. But for 100,000 years...

In the history of humanity, people have never lived alone, so it is inevitable that they feel loneliness. This is why gatherings like running clubs and hiking groups, which can help alleviate loneliness, are sprouting up everywhere. The same goes for gaming. Earlier, I mentioned the topic of gaming guilds. The gaming world can be seen as a cyber space where individuals come together, and since it consists of individual users, guilds and clans have emerged spontaneously. Furthermore, the characteristics of the current region of Seoul can be compared to those of the United States or the gaming world, particularly in terms of migration from other regions. People are not moving with their families; rather, individuals are coming alone, which is a very similar aspect. The phenomenon of single-person households is particularly prominent in Seoul.

It's hard to imagine where in the world such a dense concentration exists. As I mentioned earlier, during the guilds of medieval Europe, people came together based on the goods they sold or the craftsmanship they practiced. Similarly, individuals in Seoul are acquiring their own unique skills, which can include athletic abilities. This leads to a desire to connect with others who share those skills. Naturally, as marriage rates decline, the time spent as individuals has significantly increased, leading to a dramatic rise in the population living alone. Consequently, the demand for gatherings has surged. Interestingly, this feeling of loneliness is experienced by both men and women, and it has two aspects: one is loneliness related to love, and the other is loneliness related to people.

There is a loneliness that comes with being an adult. Of course, among that, the connection of love is a characteristic that many people possess, and it is something that a lot of people instinctively desire. That's why articles have emerged stating that running crews are rising as an alternative to dating apps in the United States. Interest in love is very high, just like it has always been. In gatherings, most people are in relationships, but I discovered a more interesting characteristic: attractive men and women in these gatherings often do not engage in dating. It's true that the more attractive someone is, the higher the likelihood of them dating, but the fact that they choose not to date is quite a unique trait. I came up with an interesting hypothesis: perhaps it's because they believe that the perfect person they desire does not exist. As I mentioned in a previous video, social media has caused our standards to rise significantly, leading us to seek out this perfection.

Because there is no ideal partner, people tend to engage in what can be called a shared relationship style. What does this mean? With an ideal partner, one feels physical attraction, which is primarily visual. However, with a non-ideal partner, one feels a mental attraction. When there is no ideal partner who possesses both qualities, there is no need to engage in a traditional relationship. Instead, one enjoys popularity and the dopamine rush from the emergence of new potential partners. Since one has high appeal, various potential partners will show interest. This dopamine cannot be easily relinquished. Therefore, there is no need to be tied to someone unless they are a perfect match. In my opinion, this relates to the second aspect of loneliness, which we discussed earlier regarding loneliness in relation to humanity. Humans instinctively place great importance on being connected to the world, and this is a significant aspect of our nature.

Symbolic activities like running and climbing are very well aligned with social media, particularly Instagram. Climbing has the perfect conditions for this; when someone attempts a climb, everyone watches, supports, and films the effort. Afterward, it's an ideal opportunity for uploading to social media. This is likely why climbing groups are rapidly increasing in number. 

Next, there's an article about the inconvenience caused by running crews. It mentions how they push people aside and block paths. The key issue is the need for certification shots. Many running crews are creating inconveniences in pursuit of these photos. As you know, they block paths to take these certification shots. This leads to a loss of rationality in their connection to the world because that connection is instinctively tied to their emotions.

It's easy to lose one's rationality. To summarize, the increase in this type of social gathering culture seems to be related to the rising number of individuals moving to Seoul, a thirst for love, and a longing for connection with people, which is amplified by social media. I've thought about this and, as you all know, I enjoy delving into phenomena from a humanities perspective, so I wanted to propose this hypothesis and share my thoughts. Therefore, there's no need to take this too seriously; it would be great if you could view this as an interesting perspective. If you enjoyed today's video, please like and subscribe. Thank you so much for watching!

늘어나는 모임 문화에 대해

책을 좋아하는 사람의 수다 채널입니다.

지식소매상

달리기, 독서, 피트니스 활동 등의 모임 문화는 1960년대 미국의 피트니스 붐에 뿌리를 두고 서울에서 번성하고 있습니다.

중세 유럽의 길드와 같은 자발적 모임의 등장은 대가족이 해체되기 시작하면서 사회 집단을 형성하는 데 중요한 역할을 했습니다.

교회와 이주의 영향을 받은 대가족에서 핵가족으로의 변화는 개인화로 이어졌고, 현대에 이르러 사람들은 자발적인 모임을 통해 자신의 욕구를 충족하고자 합니다.

외로움은 인간의 공통된 경험으로, 러닝 클럽이나 게임 길드 같은 모임이 생겨나는 이유이기도 합니다.

서울의 독특한 이주 패턴과 높은 1인 가구 밀집도는 게임 세계의 개별 사용자 역학 관계를 반영합니다.

혼인율의 감소와 기술 공유에 대한 욕구는 사교 모임에 대한 수요를 증가시켰고, 외로움은 남성과 여성 모두에게 다른 방식으로 영향을 미쳤습니다.

성인기의 외로움과 연결에 대한 탐색

많은 사람들이 본능적으로 사랑과 관계를 갈망하는 성인 외로움은 흔한 일입니다.

미국에서 러닝 크루가 데이트 앱의 대안으로 떠오르고 있지만, 매력적인 개인은 완벽한 파트너가 존재하지 않는다는 믿음 때문에 데이트를 하지 않는 경우가 많습니다.

이로 인해 정신적 매력이 육체적 매력보다 우선시되는 관계 스타일이 공유되고, 개인의 높은 매력은 여러 잠재적 파트너의 관심으로 인해 도파민이 솟구치게 만듭니다.

소셜 미디어가 클라이밍 및 러닝 문화에 미치는 영향

등반과 달리기와 같은 상징적인 활동은 소셜 미디어, 특히 인스타그램에서 활발히 이루어지고 있으며, 등반의 역동적인 특성은 촬영과 공유에 적합합니다.

러닝 크루들은 인증샷을 찍기 위해 길을 막는 등 불편을 초래하고 있으며, 이로 인해 행동의 합리성을 잃고 있습니다.

이러한 사교 모임의 증가는 서울 인구의 증가, 사랑과 관계에 대한 욕구, 소셜 미디어의 증폭 효과와 관련이 있습니다.