The saying goes, Rats hear casual talk, and birds hear serious talk, which warns us to be careful with our words. However, these days, it’s not the birds or the rats that are listening; it’s our smartphones. The devices we carry in our hands every day are eavesdropping on our conversations. How do you feel about that? If someone is eavesdropping on your smartphone and has a clear view of what you're doing, what would your reaction be? These devices listen to us all day, gathering information that is then used for marketing or shared elsewhere. It’s both shocking and frightening, and it makes you wonder if they have been spying on us all along. Recently, I mentioned in a video that smartphones eavesdrop on our conversations, and it has now been revealed to be true. At that time, we...

I gathered with about three people and we put our phones down to talk. We discussed which dogs are pretty, which ones are suitable to raise, and what breeds have non-shedding fur. The next morning, when I checked YouTube, I saw information about dogs popping up everywhere. I hadn't even searched for dog videos on YouTube, yet dog videos were flooding my feed. I intentionally talked about sportswear, asking what kind of sportswear is good, and the next day, videos on leggings, shorts, and workout clothes appeared. Occasionally, I see comments on our Pyoyongho TV channel, like I saw this on Pyoyongho TV on YouTube. It seems that person mentioned our channel while talking to someone, and then their phone picked it up and provided information the next day. The phones you use are listening to you.

This is a proven fact. Now, among the marketing partners of U.S. tech companies like Google, Facebook, and Amazon, there is a company called Cos Media Group (CMG). I obtained their presentation materials from the New York Post, and the content is quite astonishing. The report was titled The Power of Voice and the Microphones on Devices. It was a pitch deck created by Cos Media Group to attract investors, essentially a presentation of their business idea. According to this report, there is a process where user conversations are collected and analyzed in real-time through software called Active Listening, which then generates targeted advertisements. This software utilizes voice data collected from microphones on smartphones, laptops, tablets, and home assistants to understand users' purchasing intentions.

It plays a role in providing users with personalized advertisements again. So, not only smartphones but also laptops and home assistants are listening to your voice. In short, most people using apps like Facebook or Amazon are being eavesdropped on. Moreover, even if it’s not a foreign company, our country’s search engine systems seem to capture our conversations, as information about discussions we had the previous day quickly appears the next morning. There is a movie titled I Just Dropped My Smartphone, and many of you might have seen it. In this movie, problems arise when a person loses their smartphone on a bus. The person who finds it installs spyware on the phone and returns it, leading to a nightmare from that point on. They install malicious software on the phone.

The film depicts a protagonist whose every move is monitored, leading to a life that is utterly shattered. Although the protagonist manages to overcome these challenges, the trauma remains. This narrative revolves around spyware, which refers to malicious software that is installed without the user's consent to collect and transmit information from phones or computers. It secretly gathers various personal information, including financial details, social security numbers, and passwords. Therefore, this is a technology that we all need to be cautious about. 

According to a report by the Cos Media Group (CMGN), spyware listens to users' conversations and analyzes their intentions in real time, storing the data. Advertisers can combine this voice data with users' online searches and behavioral data to target consumers effectively. Some may wonder if avoiding such apps would solve the problem, but the reality is that these apps can be installed without our knowledge or consent.

When you activate a mobile phone, you agree to the terms and conditions, right? The terms include a clause about collecting personal information, and we have unknowingly consented to this. Now, some may argue that if we don’t agree, we simply don’t have to, but if we don’t agree, what happens? We cannot use our phones freely and comfortably, which means we have inadvertently given our consent. Major clients of CMG include Facebook, Google, and Amazon. Recently, as a report was leaked causing controversy, Google removed CMG from its partner program website. Meta, the parent company of Facebook and Instagram, stated that it is investigating whether CMG has violated service agreements. Meta has claimed for years that it does not use phone microphones during the ad placement process, and Amazon also stated that it has never collaborated with the CMG program.

There was no plan mentioned, but one thing we need to know is a marketing term called personalized advertising. This is usually referred to as precision marketing. Instead of targeting an unspecified large audience, it focuses on specific customers with particular needs. This makes it easier to define the target audience, and as a result, advertisements are delivered effectively to consumers. When advertisements reach these niche consumers, the sales rate tends to increase, which is why many companies opt for personalized advertising. Moreover, when utilizing AI technology for personalization, the purchase rate is even higher. For instance, if I search for a sofa, I will start seeing information related to sofas afterwards. From the buyer's perspective, having access to more information allows for better decision-making. Since the ads are shown to people who are already searching for sofas, the purchase rate is significantly elevated.

There is no choice but to do so. Now, there is another situation that many of you might have experienced at least once. You've seen apartment model houses, right? Once you visit one, you start receiving various promotional offers. This happens because you are categorized as someone with interest, and targeted marketing is employed. However, sometimes you might receive calls urging you to buy land, or you might get calls recommending properties that are not selling at all. At that moment, I’m sure you’ve all thought, How did they get my phone number? Anyway, this is also a form of personalized marketing, and the reason they do this is that you are considered an interested customer, which increases the sales rate. However, if I see that my record from the model house I visited before is being referenced elsewhere and I receive a call about it, it feels uncomfortable. In such cases, there is a high possibility that personal information has been sold. Alternatively, the company from the model house I previously visited might be using that data for their promotional efforts.

It may be that we need to look at this from the perspective of other properties, but in any case, such situations are quite unpleasant. Moreover, it has been revealed in the recent CMG report from the Cosmedia Group that our smartphones are eavesdropping on our conversations through their microphones and using that information for targeted marketing. The truth is that nowadays, smartphones contain all our personal information. If we lose them or if they are hacked, it can be truly absurd and dangerous. Not long ago, there were many discussions about the prevalence of phone tapping applications. Some people use these to commit crimes, while others develop businesses to profit from them. With technology advancing, if someone can remotely access my smartphone to use its camera, monitor my privacy, and even use it for blackmail, it is truly concerning.

I believe we may be entering a frightening era of distrust. The U.S. State Department has stated that the safest approach is to consider that my phone is already infected and, therefore, under surveillance. If I think my phone is infected and that someone is watching me, I will be more cautious, which can be interpreted as a form of safety. This means that believing we are being monitored should make us more careful.

As technology advances, the phone that I control like an extension of myself can ultimately act as a spy, transmitting my information to someone else. If used wisely, this can be profitable, but if misused, it can lead to real danger. Our phones have begun to monitor us, and it can't be called a good tool. 

Thank you for watching Pyeongho TV today. I wish you all prosperity. Please subscribe, and for those of you who are already subscribers, may you become even wealthier.

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