Hello, nice to meet you. Today is Wednesday, June 26th, and it's morning. This is the 9391st Morning Positivity Confirmation. Before we start, let's talk about marketing today. When Steve Jobs lectured on marketing, he mentioned that the best marketing company in the world is Nike. Nike never talks about the performance of their products when they do marketing. Nike only honors great athletes and the spirit of sports. That's it. When we think of Nike, it's not about shoes or clothes that come to mind, but the great athletes and people who strive for excellence. Just do it, and things like that come to mind again. So, when you do marketing, just remember that the basic principle is selling the spirit. If you try to sell your values, you keep talking about the product over and over again.

At a very low level of marketing, how can I put passion into my product and sell it with passion? Can I use marketing to give value to that passion? Conversely, when looking for my calling, the reason I was born, what I want to do, you can reverse this. First, I will read you a part of this. I want to advise you not to hesitate. Find your calling, even if you don't know what it is, keep trying to find it. If you find your calling, you can endure difficult things, and even if you get discouraged, you can quickly shake it off. By doing so, when you succeed, you will feel completely different from what you have felt so far. When you want to find what you should do in your life, the reason you were born, don't think about the function of that job, how much you can earn in that position, what your salary will be.

Can you make a profit? Of course, that's something to consider, but this is about the second or third. I think about my vocation right now. Can I have a sense of vocation, and also, through this work, can I share some spirit and values with people? Focus on this point. If you try to find what you should do until you die based on this standard, as mentioned in this city, you may feel a completely different feeling from what you felt before when you were working. When you find such a profession, but the criterion is not about making money or selling products, it's about finding something where you can share your spirit and values, which is more important than earning money. Nike also knows that honoring the spirit of a great athlete and the spirit of sports is more important than making money by selling products to make money. Because they knew that if everything is about money, everything will follow at the highest level.

Talking about mental health and values in marketing and selling it is not a bad thing. So when you think of Nike, what comes to mind first is not clothes or shoes, but those great spirits and great athletes come to mind first. In that kind of world, if you base your life on what you can do for a lifetime, based on mental health and values, you can find a different perspective and find a job where you can work every day as if today is the last day, happily. Looking back, you can find a job where money flows into your bank account like a king. People create value by doing this. If you do this, money will naturally follow. 3. Have a mindset of growing and being grateful every day. 4. Maintain passion through positive affirmations in the morning. 5. Do what you want a hundred times a day, every day.

I shouted and then everything came true. I continued studying economics and finance. Rich people can't read the air, and my DNA rose. I could shout in English and put my mind at ease. I ate until dinner time, and I heard good news. I focused on the spiritual value of the food rather than just the food itself and created recipes. As a result, my food became famous worldwide and captivated people's taste buds. Through books, I was able to find a vocation that I could pursue for the rest of my life until I die, and I learned about marketing to organize it again. I published my book on August 26th, and it became the bestseller. It became a guide for people worldwide on what they should do and how to make their products more valuable. Thousands of copies were sold. Thank you for everything, viewers of a thousand days.

We already know where we should focus because we watched the live in Gongmyung. For those who don't know this well, for those who don't know about the philosophy of goods, please go to my live and watch the video I recently uploaded. We already know about the spirit. We are not selling goods, but selling spirit and value. Even in what I am doing, it is not something made to earn money and goods, but to share spirit and value. Therefore, I already know what my calling is. Receive the wisdom to find that. Feel my spirit and value through reading, and if it's not there, create that spirit and value. We know how to share the value of the world through the spirit because we are reading books. Through reading, enhance the value of the products you have, your services, and the value of yourselves. That way, you can elevate it.

Receive the energy and sell our tomorrow's spiritual value. Let's meet without explaining the items, but adjusting the mind.

아침긍정확언 939일째! 세계에서 가장 마케팅을 잘하는 나이키의 마케팅 비법은?

"읽고, 질문하고, 기다려라.
절대 일어나지 않을 것 같은 일들이 내 눈앞에 펼쳐질 것이다."

자세한 이야기는 『나는 어떻게 삶의 해답을 찾는가』에서 만나보세요.


아침긍정확언 939일째! 세계에서 가장 마케팅을 잘하는 나이키의 마케팅 비법은?

스크립트