Better skills, better skills. If we only strive for this, we all die together. Hello, listeners. Today, I would like to introduce a book that I have been deeply immersed in and enjoying lately. Ta-da! The book is called The 80/20 Principle: The Secret to Achieving More with Less. Lately, I have been so engrossed in this book, and it is truly amazing. I am a person who is obsessed with growth, so I really enjoy books that explain the principles of growth and the secrets to success. Moreover, combining my love for science, this book perfectly hits the mark on my preference for the connection between nature and growth. In this book, the author explores how to successfully continue businesses within the principles of biology and physics, the laws of nature.

Since we are dealing with the topic together, I was really happy reading it all the way through. I thought this might be the book I have been looking for. While reading this book, if I briefly show you what I recorded, in June 2023, I briefly opened this book and wrote three reading notes. At that time, I was busy and stopped reading after a little bit. In February 2024, I resumed reading and from the 25,531st note downwards to the 2,581st note, I recorded two notes on the 25,531st note. On the 25,541st note, I recorded four, five, six notes. I recorded four notes on the 255th day, and then there was no record on the 256th day. I took a break for two days and then moved on to the 2,558th day. In the middle, I read another book for two days, then came back to this book. I am currently reading the 80/20 Principle: The Secret to Achieving More with Less.

I have a record of my feelings about this book. It captures my feelings well. I came to the cafe to read. The 80/20 Principle unfolds the natural laws that dominate 23% of the phenomena. I am learning business methods through the biological laws of evolution. Such books have the power to delve deep into contemplation just by reading them. Practical books that simply list execution knowledge lack depth and give a feeling of blocking thoughts. They only focus on discerning helpful ideas from unhelpful ones. However, reading such profound books makes me reflect on myself and think about which direction to take in the future just by reading one page. It's great to be able to deepen with books again today. I will live a life of growth through lifelong reading. Therefore, by spending my time in life, I will become the best possible existence I can be.

I had records that were bursting with determination. There are books that keep making me think like this. I think these books are more fundamental. They are not just superficial books that deal with some knowledge and skills, but books that contain fundamental stories. There are books that tell really fundamental stories. Among literary works, there are many books that tell such fundamental stories. Even though this book has a theme of business, I felt that it explores the essence more. So, while reading this book, I would like to share a few favorite passages with you. If I were to share all the recorded contents with you, it seems impossible to fit them all into one video. Therefore, in today's video, I will just show you one or two recorded passages. Here, there is a passage that says, If they are similar biologically, they all die together, which really struck a chord with me.

I gave you an enlightenment. There was a passage on page 94 like this: Competition for survival is most severe among individuals of the same species. The reason is that they always appear in the same area, require the same food, and are exposed to the same risks. Talking about this, Gauss rifle. So, even if you put slightly different creatures in the same jar, they still managed to survive together. However, if you put two creatures of the same species together, they fought and died. Then, the author talks about how we should do business through the principle of this competition. Finding a unique niche market, in other words, a place where no one else like me can enter. Here, the place can be resources that can be differentiated such as specific customers, geographic markets, distribution channels, products, and technologies. Among these, at least one thing must be unique to my company. Otherwise,

When I say that I will have to fight for my life in a market like Gauss's glass bottle, where competitors remain in the same species, I realize exactly that what I have learned from branding-related books so far is connected to evolutionary psychology. I came to think that the principles of growth and the secrets of success, all these essential things, were already hidden in the world. No matter what business we do or what work we do in the workplace, inevitably we have to compete. To survive in this society, it seems almost impossible to be completely unique and new alone. Similar things exist, similar tasks exist, and in between, we compete. However, if we try to move forward with just the same abilities in that competition, striving for better and better skills, this passage emphasizes that we all die together. I will die too.

Even competitors die, and that competitor may be better than me. That competitor dies against another competitor, and they keep killing each other. Looking at society as a whole, it seems to be a simple society where diversity is not present. That's why the author is also talking about this here. They say that price wars, aggressive marketing strategies, or any form of intense activities must be avoided as if dealing with an epidemic. When I read this passage, no matter what I do in my future life, I cannot live avoiding competition. The reason I like writing alone in my solitude is that I can write in the midst of loneliness. But even by writing, ultimately, my writing has to compete among numerous other writings. So, competition is inevitable. This competition involves price competition, aggressive marketing, and strategic approaches.

I realized that I should approach this not in this way, but by thinking about how I can differentiate myself with my own style. So, when I read about Southwest Airlines here, it was really good. This airline didn't just try to provide better quality services as other airlines became more similar; instead, they secured their competitiveness by targeting their own niche market. After reading this, I wrote down my own thoughts. Initially, I couldn't reveal my own colors in the field of reading. I didn't limit myself to a specific genre or field. I thought that reading itself was my field while recommending all kinds of books. However, it has changed now. I am a person who is passionate about success and growth, and I enjoy acquiring knowledge that helps personal development and business growth.

These days, I am recommending books that reflect my taste, so my own niche is being created on Southwest Airlines' in-flight magazine. They mentioned that it needs to be sharpened a bit more. I used to ponder a lot about how I could create my own niche like this. I am gradually finding the answer. In the end, the answer lies within me. Instead of considering the elements I possess as weaknesses, I believe that what I have is indeed a strength. I have been thinking a lot these days that I need to connect with the world through these strengths. Ultimately, I am thinking a lot these days about equipping myself with the courage to be disliked, and using my true self as an advantage to move forward in this world. I have been thinking a lot lately that even if I make an effort, it is not about striving to become a more outstanding individual than others, but about becoming an even more outstanding individual with what I already have.

I think I should make an effort to develop and strengthen continuously, so I am working hard. Therefore, if I used to think, Oh, I haven't read many novels, so I should read a lot of novels to become a better book YouTuber, I realized that although I do like novels, I prefer non-fiction over novels. Among them, I really enjoy books that explore tips for growth and the secrets of success. Lately, I have been confirming more and more that I really like these kinds of books. So, in the future, I want to continue to grow through YouTube and provide book information or reading tips that can help those who are eager to read. I am trying to focus more on delivering these kinds of things, aiming to differentiate myself and excel in the field of reading.

I am thinking about whether it is my mission to contribute more in my own way. This part about environmental selection was quite similar in context and resonated with me. Evolutionarily speaking, some organisms continue to survive longer, while others fail to adapt and become extinct due to natural selection. It was a passage that also reveals the key to the success of this business through this principle. Natural selection tells us why failure is common for us and how we can avoid it. Failure means a lack of suitability between the environment and what has failed. In order to change weak suitability to excellent suitability, at least two things need to happen: either the environment changes or what has failed changes. The most certain way is that both need to change, as mentioned below, and this applies to individuals as well.

If your career doesn't seem to progress satisfactorily, it's time to change the environment. Move away from the existing business plan to a new place, but remember that your previous market has given you valuable feedback. Develop your characteristics and skills to maximize compatibility with the new environment. This is what they are talking about, giving a great insight. I used to think very vaguely about it before, like if you don't like it, just leave. But in the world of evolution, the environment is so absolute for each individual, yet these individuals have little influence on the environment. In the business market, the market has a significant influence on the business entities, but these entities do not easily influence the market itself.

I wrote down my thoughts. It is foolish to struggle to stand out in the wrong environment. Instead of hoping to shine, one should choose an environment where they can shine. A light bulb in broad daylight does not appear bright at all, but a light bulb in darkness shines brighter than ever. I wrote down these thoughts of mine. In the past, I tried to improve my weaknesses and only thought about surviving in the given environment. But now, I feel like my thoughts have changed a lot. Just by shifting my position a little, my weaknesses can turn into strengths. Of course, that doesn't mean I won't make an effort. I should continue to develop myself and strive to improve my weaknesses. Efforts should be made to develop those weaknesses further in places where they can be seen as strengths. Instead of struggling in a place where I don't stand out, I should strive to develop them further.

When it comes to the efficiency of effort, I've come to think that it's a foolish way. I really like the story of the ugly duckling, and if we find ourselves in the wrong environment, we try to become like ducks, seeking approval and love from duck friends by constantly acting like a duck. However, in the end, the result is being ostracized among the ducks and inevitably remaining as an ugly duckling. But if I change only the environment that values my true self, rather than trying to completely change myself, and focus on enhancing my existing self, then my will to make an effort will change. This book 20 80 Ah 80 20, which discusses the natural law governing the three, is another book by Richard Koch, the same author I recommended last time. Reading this book again this time was a time when I became more engrossed in Richard Koch.

I gained a lot of enlightenment, and the book was so good that my reading progress actually slowed down because of it. I highly recommend it to all of you. I will continue to bring books that I personally enjoyed and introduce them to you. Thank you for watching today's video, and in the next video, I will come back with another story of reading and growth. Thank you. This was a show about growth, Growth TV with Woogi Boogi. Bye!

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