멀티프렌서 그렉 아이젠버그: 처음부터 8자리 수 비즈니스 제국 건설하기

### 그렉 아이젠버그: 0달러로 8자리 수 멀티프렌차이즈 제국 건설하기
* 💰 그렉 아이젠버그는 모두 0달러로 시작한 6개의 다른 사업으로 **연간 천만 달러 이상의 수익**을 올리고 있습니다.
* 🏦 벤처캐피털이 투자한 수십억 달러 규모의 회사에서 일하다 파산한 Greg는 **첫날부터 수익성 있는 사업**을 시작하는 것이 중요하다는 것을 깨달았습니다.
* 📈 ACP 퍼널은 **지난 15년 동안 잠재고객과 커뮤니티, 그리고 제품을 구축하는 데 중점**을 둔 Greg의 비결입니다.
* 🧠 Greg는 인터넷 비즈니스의 효과를 다양화하고 복합화하기 위해 **여러 제품과 회사를 설립하는 다중 기업가 정신**을 믿습니다.
* 🚀 Greg의 첫 번째 사업인 혁신 에이전시인 LCA는 **Nike와 Shopify와 같은 고객**을 유치하여 **연평균 150만 달러의 매출**을 올렸습니다.
* 👥 Greg는 커뮤니티 회원들에게 적극적으로 다가가고 **온라인에서 관심 있는 사람들에게 DM**을 보내는 방식으로 인재를 채용합니다.
* 🛠 Greg는 **redditlist.com, gummysearch.com과 같은 도구**를 사용하여 아이디어를 찾고, **Framer, ConvertKit, VidIQ와 같은 도구**를 사용하여 비즈니스를 운영 및 구축합니다.
* 🌅 그렉의 하루는 **아침 6시에 프렌치 프레스 커피**를 마시며 하루의 우선순위를 계획하는 것으로 시작하여 업무에서 벗어나 재충전을 위한 활동으로 마무리됩니다.

다재다능한 사업가인 그렉 아이젠버그는 ACP 퍼널을 사용하여 수익성 있는 6개의 사업을 운영하는 지주회사를 운영하며 수백만 달러를 벌어들이고 있습니다.

this guy makes over $10 million a year with six different businesses, and the best part, he started them all with 0. I drove out to Miami, Florida, to ask him exactly how he built these businesses and the blueprint he uses to make over $5 million a year in profit. Instead of charging $1,500 a month, we charge on average $1.5 million a year. You see, Greg started his journey working at a VC-funded multi-billion dollar company. Then one day, it went bankrupt. It was unprofitable, and what he learned from that helped him come up with a formula to start his own business that would be profitable from day one. The ACP funnel is the secret sauce that I've used for the last 15 years that I'm only now sharing with the world. In this video, Greg shares his exact blueprints on how to make a million dollars from one client, exactly how he's found several million-dollar business ideas, and why everyone should aim to become a multipreneur. I'm Pat Walls, and this is

starter story thank you Greg. Thanks for having me. Tell me about who you are and what businesses you built. My name is Greg Eisenberg, and today I run a holding company called Late Checkout. We do eight figures in revenue, mid-seven figures of profit, and I've been a part of companies that have raised billions of dollars. And I make more money as the CEO of Late Checkout and work a lot less. Can you break down the businesses that are within your holding company currently and what you plan to build? Totally. So we've got six companies that we've started. LCA, which is an innovation agency. You probably need a robot.com, which is one of the biggest AI communities on the internet. We have design scientist.com, which is a design agency. We've got Boring Holdings, which is literally another holding company which owns boring marketing.com, an AI-assisted SEO business, and boring ads.com, an AI-assisted ads agency. And we've got multipreneur decom, which is a community for multipreneur. Yeah, tell me a little bit more about what

multipreneur is and why you're so bullish on it. Multipreneurship just basically means that you're building multiple products, multiple companies, multiple revenue streams instead of having one company do $100,000 a month in revenue. You now have companies. Maybe they're only doing $25,000 a month in revenue, but if one struggles a little bit or Google makes a change that affects this business or Instagram does this, you now have that built-in insurance. And the compounding with these internet businesses are next level. So not only is it cheaper than ever to build, faster to ever to build with AI, the compounding effects are super real. And I love the diversification of the multipreneur model. Yeah, all right. So tell me a little bit about your origin story. How do you get here? Grew up in Montreal, Canada, always was an internet nerd, started creating different blogs, communities online, started making a few bucks as a teenager. When I was 17, my first week of school high school, I was actually in a school.

shooting, and 19 people got shot. Oh, and I remember being in the chemistry class. My teacher had locked the door. I hearing bullets left and right. I realized as a 17-year-old that life is short, and I wanted to do big things. From that moment, I took building on the internet really, really seriously. I started a company called Islands, which was kind of like a Discord for college students. That was sold to WeWork, and I was the head of product strategy and later the head of product of WeWork. We were worth $47 billion. All of a sudden, we run out of cash. The headline read 25 billion, 20 billion, 15 billion, 10 billion. We were can't raage cash. I vowed to myself that the next thing I start isn't going to be an unprofitable Venture back business. It's going to be a profitable machine. So, I asked myself, what is a model that could marry the freedom that I want with the creativity of building multiple businesses. And that's what got me so

interested in this new way of being an entrepreneur. Being a multipreneur, yeah, Greg is proof that you don't need VC funding or a big team to build a million-dollar business. You can be a solopreneur and get started today on a business that might just change your life. But that requires knowing the right information and finding the right problem to solve. Now imagine there was a place that gave you all this: the problems to solve, the blueprints to solve them, and the strategies that turn simple ideas into million-dollar online businesses. Well, at Starter Story, we have a library of over 4,000 case studies and business idea breakdowns where you can access this, all backed by data from real entrepreneurs. So if you're actually serious about building that next profitable side project, head to the first link in the description, and we're going to give you 0 solopreneur business ideas so you can get started on your journey today, just like Greg. Now let's get back to Greg and how he actually

launched this thing so you're out of Wei work, and you start your first company. What is that company that you start? LCA. So it's an innovation agency. We'll work with Nike, Dropbox, Shopify, TikTok, and we'll say we will help you come up with new ideas to future-proof your business. Instead of charging $1,500 a month, which most agency owners do, we charge on average $1.5 million a year. Why? Because if we come up with a whole new vision for where to take your company, oftentimes those products generate 9 to 10 figures of revenue. If you're spending $1.5 million, sounds like a pretty good trade to me. So you're making a million per client. How did you actually land these clients and build this business? ACP funnel, baby. A stands for audience. You got to start by social media audience. Instagram page, TikTok page, Twitter account. I had built a Twitter account of over 10,000 people. That's not a lot, by the way. 10,000.

people, anyone can get to 10,000 followers. C stands for Community. How do you convert some of those audience members into some place where you own their emails, you have their SMS, they have a place to talk, and you really understand what are their pain points? I started posting, Hey, come to these orange wine disco parties in these basement in Williamsburg. I actually met some of my first clients at these parties. And then P for product. What is the product that you can create that they want the most? And I told them, Oh, I'm actually starting this thing called LCA, we sell Innovation. And they were like, Come into my office first thing Monday, because I had already built so much trust with them. Our first year we did a million and a half in Revenue. We had one big client and then one kind of half client. Second year all of a sudden we're doing 5 plus million in Revenue. Sounds like a lot, but again a few clients $1 million each, and it's been going up ever since then. The ACP.

funnel is the secret sauce that I've used for the last 15 years. That I'm only now sharing with the world so you're technically a solopreneur with this massive agency. But then you become a multipreneur. Tell me what that transition looked like. We started a second business called nice break nice break. Fun. We started direct with the product. That's no no no. That's that's not the way to build a business nowadays. The way to build a business nowadays is you start with the community first. Then you build the product. So we actually closed it down. After that I said all right let's go back to the ACP funnel. And we started dispatch. We started a Twitter account. Within a few weeks it got to a couple thousand followers. It was all around design inspiration. You know we had the audience. And we started seeing hey there's there's an opportunity here. So within 72 hours we whip up a landing page. A brand and a team. And all of a sudden we're selling

design subscriptions. Our first year, we did seven figures of revenue, $450,000 in profit. Then we wanted to try something different, so we started a Twitter account called Boring Marketer and started just tweeting about ad stuff, SEO stuff, just boring ways to get customers. We built a community around it, and then we built this AI-assisted tool to help do keyword research, to help create SEO content, basically created this SaaS tool. In its first year, it did $350,000 in profit, and in its second year, it'll do two to three million in profit. All right, let's talk about hiring. You have these companies within your personal holding company. How do you hire people to run these companies? One way I hire is I build communities, and then I actively reach out to some of the most active people. We call them nerds in residence, someone who's an expert who cares. You know, if it's the AI example, you need an AI nerd who's thinking about this all the time, right? We find them through the community. The second way I find talent

is I could DM a lot of people. If I find someone interesting online, I won't be shy, and I'll try to find their email address. I'll DM, and even if they have a job, I'll say, Hey, let's hop on a quick call. The best people to hire actually work a job. Let's talk about how you find ideas and how you build them really quickly. What's your process? I use two tools. One is called redditlist.com, which tells me how fast a particular subreddit is growing, and it gives me a ranking of all the different subreddits. I use a tool called gummysearch.com, which basically takes a subreddit and tells me what are the biggest problems that this subreddit is having. It's your job as the entrepreneur, as the multipreneur, to solve them. Yeah. Are there any other tools that you use to run and build your businesses? I use framer to create landing pages and websites really quickly. I use convert kit for email. I love all the automations.

they do. I use VidIQ, which is a Chrome extension that gives you competitive analysis on YouTube. And there's this little feature where what are the top questions on a YouTube comments. So imagine going to a Starter Story YouTube page and you can sort by top questions, and that gives me ideas around what I could be building for the Starter Story community. I use Slack for team communication. Our entire team runs on Notion. We use Figma for designs. I use Loom like crazy. I just like creating quick Looms about stuff, and people could see my face, or I can screen share that runs our a fig business. Okay, we are out here in your beautiful condo in Miami, Florida. Tell me about multipreneur. Why is it the future, and why is it different than solopreneurship? I'm not advocating for launch Five products on day one, become a solopreneur, find a niche, build an audience, build a community, build a product for them. All I'm saying is at the end of that, once that business is generating at least $100,000 of profit.

find an operator then that frees you up to find the next thing. Either buy another business using some of that cash flow or your own cash flow, or incubate something new. One of the benefits of being a multipreneur is a lot of the sleepless nights you're giving to the operator. The second thing is if you're creative, you're going to love being a multipreneur. You get to work on different projects, different spaces every day just feels different, but you need to have a lane. Our lane, for example, is We Believe community-based products outperform non-community based products, so we build businesses based on the ACP funnel that we've defined. Tell me what a day in the life is like for Greg, a multipreneur running an 8-figure business. What does that look like? I wake up around 6:00 a.m. I make a French press coffee. I have it. I sit outside. I see the sun come up. It makes you feel grateful for being alive, and I get to work. I plan out what I want.

to do today. What are the two or three things that if I did these things today, I would be happy? Sometimes in the afternoon, I'll go for a 45-minute workout, and then after the day is done, I try not to think about work, so I do things where I don't have my phone. That helps me reset for the next day. Yeah, all right. Last question that we ask for every founder that we interview is, if you could stand on Greg's shoulders back in the WeWork days or even before that, what would be your advice? I made the mistake of listening to the top entrepreneurs of my day who said, Go build a venture Bag company and go scale it and be Mark Zuckerberg. I was living someone else's life by doing that, and I spent 12-13 years of my life, 7:00 a.m. to 2:00 a.m. every single day, working 7 days a week, and I think everyone deep down knows what's for them, and life is about getting to that truth. My advice to

everyone is find your truth. Don't listen to what anyone says and go after it. That's great advice. Thank you, Greg. Thanks, Pat. Yeah, follow this advice and you will have a $10 million multipreneur Empire. Peace. What's up, guys? I hope you were inspired by Greg's story and how he approaches starting businesses. I think the coolest thing about Greg is how he's able to find painful problems and then create solutions to those problems really, really quickly. That's why he's able to run six different businesses at the same time, doing millions in revenue. If you want to do something similar but don't know where to start, head to the first link in the description to download 6 proven solopreneur business ideas. You won't find this information anywhere else. And if you're really serious about building the business that might just change your life, come join thousands of founders inside Starter Story. All right, see you in the next one. Peace. [Music]

The Multipreneur: He Makes $10M/Year With 6 Businesses

Starter Story

그렉 아이젠버그: 수백만 달러 규모의 비즈니스 제국 구축

그렉 아이젠버그는 ACP 퍼널 전략을 사용하여 6개의 서로 다른 비즈니스를 통해 수백만 달러 규모의 지주 회사인 Late Checkout을 설립했습니다.

혁신 에이전시인 LCA, 로봇닷컴, 디자인 사이언티스트닷컴, 보링홀딩스 등 그의 비즈니스는 여러 수익원을 목표로 하는 멀티프렌차이즈 모델을 따르고 있습니다.

아이젠버그의 성공은 벤처캐피털이 투자한 회사에서의 경험과 멀티프렌처 모델의 복합적 효과와 다각화에 대한 믿음을 바탕으로 수익성 있는 비즈니스를 구축한 것이 바탕이 되었습니다.

총격 사건에서 살아남아 성공적인 기업가가 되기까지 그렉의 여정

총격 사건에서 살아남은 후 인생의 전환점을 맞이한 Greg는 인터넷에서 건축을 진지하게 생각하게 되었고 결국 Islands라는 회사를 설립했으며, 이 회사는 나중에 WeWork에 매각되었습니다.

WeWork가 재정적인 문제에 부딪힌 후 Greg는 수익성 있는 사업을 시작하기로 다짐하고 멀티프러너가 되는 것에 관심을 갖게 되었습니다.

그는 현재 4,000개 이상의 사례 연구와 비즈니스 아이디어 분석으로 구성된 Starter Story의 라이브러리를 통해 솔로 사업가들에게 백만 달러 규모의 비즈니스를 시작할 수 있는 기회를 제공하고 있습니다.

성공적인 비즈니스 구축: ACP 퍼널 전략

ACP(잠재고객, 커뮤니티, 제품) 퍼널 전략은 먼저 커뮤니티를 구축한 다음 잠재고객이 원하는 제품을 제공함으로써 잠재고객을 충성 고객으로 전환하는 데 중점을 둡니다.

이 전략에는 LCA 비즈니스의 성공에서 알 수 있듯이 신뢰를 구축하고 고객의 니즈를 이해하는 것이 포함됩니다.

솔로 프레너에서 멀티 프레너로의 전환은 '좋은 휴식' 비즈니스의 진화에서 볼 수 있듯이 커뮤니티 구축과 제품 개발에 우선순위를 둠으로써 달성할 수 있습니다.

성공적인 비즈니스 구축 및 적합한 인재 채용

한 성공적인 비즈니스는 트위터 계정과 커뮤니티 구축을 통해 수익성 있는 SaaS 도구를 출시하여 수백만 달러의 수익을 창출했습니다.

이 비즈니스 소유자는 활발한 커뮤니티 회원을 모집하고 사람들에게 직접 연락하여 인재를 채용합니다.

com을 사용하여 성장하는 하위 레딧과 가장 큰 문제를 파악하여 아이디어를 찾고, 프레이머와 변환 키트를 사용하여 비즈니스를 구축하고 운영합니다.

멀티프러너를 위한 효율적인 도구 및 사례

VidIQ는 아이디어 창출을 위한 댓글의 인기 질문을 포함하여 YouTube에 대한 경쟁 분석을 제공합니다.

Slack은 팀 커뮤니케이션에 사용되며, 팀 전체는 Notion에서 운영됩니다.

디자인에는 Figma를, 빠른 동영상 제작에는 Loom을 활용합니다.

멀티프러너가 된다는 것은 하나의 사업에서 최소 10만 달러의 수익을 창출한 후 여러 개의 사업을 구축하여 새로운 벤처를 자유롭게 추구할 수 있는 것을 의미합니다.

커뮤니티 기반 제품에 집중하는 등 정해진 범위 내에서 매일 다른 프로젝트를 진행할 수 있는 기회를 제공하며, 8자리 숫자의 비즈니스를 운영하는 멀티프렌서의 하루는 아침 6시에 일출을 보며 하루를 계획하는 것으로 시작됩니다.

기업가의 길을 갈 때는 다른 사람의 조언만 따르지 말고 내면의 진실에 귀를 기울이세요.

그렉의 성공은 고통스러운 문제를 빠르게 해결하여 여러 비즈니스를 동시에 운영할 수 있게 된 데서 비롯되었습니다.

어디서부터 시작해야 할지 잘 모르겠다면 스타터 스토리를 통해 검증된 비즈니스 아이디어를 다운로드하고 다른 창업자들과 교류할 수 있습니다.