위키드* 영화 포스터를 둘러싼 신시아 에리보의 소셜 미디어 붕괴: 유명인의 권한에 관한 사례 연구

### 신시아 에리보의 위키드 포스터 멜트다운: 유명인의 잘못된 소셜 미디어 관리 사례 연구
* 🎭 영화 <위키드>의 주인공인 신시아 에리보는 팬이 편집한 영화 포스터에 부정적인 반응을 보이며 소셜 미디어에서 논란을 일으켰습니다.
* 😡 팬 편집은 의도적으로 신비롭고 모호한 원래 무대 공연 포스터의 디자인을 반영하여 에리보의 얼굴을 부분적으로 가렸습니다.
* 🤔 오리지널 포스터는 숨겨진 눈과 미소 같은 시각적 요소를 교묘하게 사용하여 흥미를 유발하고 캐릭터의 복잡성을 미묘하게 암시합니다.
* 🎬 반면, 영화 포스터는 무대 버전 디자인의 뉘앙스와 신비함이 결여된 채 멍한 표정으로 에리보를 응시하는 모습을 보여주었습니다.
* 🗣 ️ 에리보는 공개적으로 감정을 폭발시키며 편집이 자신을 '지웠다'고 비판하고 상처받은 감정을 표현했습니다.
* 💥 이 반응은 상당한 반발을 불러일으켰고, 사소한 사건으로 끝날 수도 있었던 일이 영화 홍보에 큰 재앙으로 변했습니다.
* 🤔 에리보의 반응은 자신의 의견이 가장 중요하다고 믿고 비판에 제대로 반응하지 않는 유명인들이 종종 보이는 '주인공 증후군'의 대표적인 사례로 꼽힙니다.
* ⚠ 이 사건은 유명인이 자신의 소셜 미디어를 관리하고 비판에 부정적으로 반응하지 않는 것이 중요하다는 점을 강조하며, 이는 대중의 이미지를 심각하게 손상시키고 프로젝트의 성공에 영향을 미칠 수 있습니다.

영화 *위키드* 포스터를 둘러싼 신시아 에리보의 소셜 미디어 붕괴는 유명인의 권한이 갖는 함정을 보여줍니다.

You know, they say that social media has been one of the worst things to happen to modern culture since the Kardashians were spawned into existence, but I tend to disagree. The truth is that it's actually one of the worst things to

happen to the cult of celebrity, exposing more stupidity, nuclear-level bad takes, and causing more goofy meltdowns than

any other form of media in human history. Case in point: Cynthia Erivo, star of the upcoming live-action adaptation of *Wicked*,

who, for some reason, picked the most bizarre of all hills to die on a couple of days ago, kicked off a social media

firestorm and, as a result, is now in hot competition with Rachel Zegler and Amandla Stenberg to be crowned the most whiny,

entitled, and unlikable actress of 2024. Damn, talk about a strong playing field, now, right? Off the bat, I want to make it

clear that I've got no particularly strong feelings about *Wicked* as a movie project. Believe it or not, I actually

went and saw the stage show in London a few years ago, and I thought it was pretty good. Ha!

Gay, I mean, it's not exactly my usual media diet, but out of all the things that you can be guilted into seeing with

your girlfriend, well, there's worse stuff out there, believe that. And I can't say I was surprised when Universal picked up the film rights,

because, let's be honest, *Wicked* was practically the inspiration for the modern trend of redefining irredeemably

evil female villains into cool, relatable, misunderstood anti-heroes who are usually pushed unwillingly down a

villainous path by a far more evil white guy. Sorry, Disney, but it doesn't matter

how many layers of punky, rebellious, tough-chick makeup you slather onto her; you're never ever going to get me to

identify with a woman who wants to murder puppies so she can turn them into designer handbags. Anyway, I digress, so

Wicked was all teed up and ready to go with its premiere barely a month away, and as far as I could tell, the atmosphere

around the movie seemed to be pretty positive. The trailers were well-received; there were no major controversies around

the production, and none of the cast had said or done anything particularly problematic, unlike other movies we could

name. But that was all about to change. The problems began on October 16th when a Twitter user revealed a fan edit of

the movie poster with star Cynthia Erivo's face partially hidden by the shadows of her witch's hat, just like the original

stage show poster. And as I'm about to demonstrate to you, they had a pretty good reason to do it. The intention was

to recapture the intriguing mix of dark, mysterious danger, knowing sardonic humor, and subtle sensuality of the stage

version. Because, believe it or not, a lot of thought actually went into that poster, and it's really remarkably good at

what it does. The ironic smirk suggests a protagonist who knows things the audience and other characters don't, who

may have sinister intentions in mind, or just views the world around her with the nonchalant amusement of someone who

knows exactly who she is and what she wants to become way before anyone else has figured it out. The bright red lips

create a striking visual contrast with the green skin and suggest the understated sexuality of women's lipstick, evoking images of the dangerous

but alluring femme fatale archetype that's been a staple of fiction for centuries now. Lastly, there's the eyes, which are

hidden, and for very good reasons. So pay attention to this one, 007. The eyes, as they say, are a window to the soul; they

can tell you a great deal about what a person's really feeling, and making direct eye contact with someone is a

show of trust and confidence because you're opening yourself up to them; you're inviting them in and showing them

that you've got nothing to hide. But when you look in a person's eyes and they don't match their facial expression, you

notice it right away because your brain's trying to warn you that they might be trying to deceive you. Ever

heard the old saying, 'the smile that doesn't quite reach the eyes'? Well, there you go. But if you remove the eyes

altogether from an image, it takes away our biggest insight into a person's true motivations and intentions. Now they're

no longer open, trusting, and honest; they're mysterious, closed off, and enigmatic. They could be thinking anything, and you wouldn't really know it

because you can't see them. We don't see her eyes in the poster, so we don't know who

she really is and whether the look in them matches the smile that we see. The overall effect is to create a subtle but

very important sense of ambiguity and mystery. This is a character we're not meant to know yet, who could ultimately

be good or evil, and seems to enjoy the mystery of keeping her true nature hidden from us. She's in on the joke

already because she knows where all this is leading, and she wants you, the audience, to go on that journey with her

and maybe learn a few things that you didn't expect along the way. Like I say, it's very smart, making use of simple and

striking imagery to convey complex ideas and subtly encouraging the audience to find out more. Then there's the movie

poster, which abandons all of that carefully constructed mystery, ambiguity, and compellingly complex mix of infantile

sensuality and dark, moody aloofness, and instead just has the protagonist staring blankly at the audience like she's L

confused by what's being whispered in her ear. The knowing, mysterious smile with the bright red lipstick is gone,

replaced by a straight, nonplussed expression that means nothing at all. The eyes, the facial expression, the use of

light and shadow, and the monotone green face convey nothing of interest to the audience; she's just a non-entity

staring gormlessly straight at the camera with nothing to say and no secrets to reveal. Now, these little facts

of artistic design were probably well known to the person who made the fan edit, which is why the image quickly went

viral amongst Wicked fans and eventually came to the attention of Cynthia herself. Now, this is one of those little forks in

the road that life sometimes presents us with—a choice about how to react to a given situation, and that choice can have

pretty big repercussions further down the road. On the one hand, she could have chosen the safe option and said nothing

at all, because why bother, really? It's just an image that someone made; it doesn't mean anything and it doesn't

affect how people feel about the movie in general. And as an actor, you're not obliged to react to every image or

piece of fanfiction that crops up online; it's not your job. Or she could have chosen the gracious option, which is to

compliment the artist and say something blandly positive, like, 'Wow, this movie has the best fans ever! So creative. Can't

wait to see you all at the theater when it releases next month.' That would have shown magnanimity to her and helped

to promote the movie at the same time. Good job. Or there's the third option, which I like to call the 2016 election

Approach, guess which one she chose. This is the wildest, most offensive thing I have seen, equal to that awful AI of us fighting.

Equal to posing the question, "Is your green...?" None of this is funny; none of it is cute. It degrades me; it degrades us.

The original poster is an illustration; I am a real-life human being who chose to look down the barrel of the camera to

you, the viewer, because without words, we communicate with our eyes. Our poster is an homage, not an imitation. To edit my

face and hide my eyes is to erase me, and that is just deeply hurtful. Really, you know, it's actually kind of

tough to watch public meltdowns like this because they're so completely unnecessary. It would be like starting a

fight with someone because they said they liked the shirt you're wearing. It really should go without saying that the

golden rule with fan criticism is either not to respond to it at all or be polite and professional and just wave it away

without a care in the world. Because the moment you let people know that they're getting to you by clapping back at them

publicly is the same moment that you inspire hundreds of other people to do the same thing. It's a battle you're

simply never going to win because you're outnumbered thousands to one. And in this case, it's even worse because it's a

battle that didn't need to be fought in the first place. The person who made the artwork was just an innocent fan sharing

an idea, and if she'd ignored it, it probably would have fizzled out in a matter of days, and nobody would have

cared. Instead, she decided to declare war on someone who didn't deserve it, and it just made her look petty and insecure.

And consider for a moment the language of her tweet, because this is important: "I am a real-life human being who chose to"

Look right down the barrel of the camera at you, the viewer. To edit my face and hide my eyes is to erase me. Notice how

many times she uses the words "I" and "me." It's like she doesn't quite understand that she's just an actor playing a role

and the movie is about her character and not her as a person. No, this is my movie, my poster, my face, and what I

choose to show you, the lowly viewer, and you will accept what I choose to give you without question. It's a bold

strategy, Cotton. Let's see if it pays off for her. You know, this kind of main character syndrome is by no means unique

to Hollywood actresses, but man, it's tough to think of any group that has embraced it quite as wholeheartedly as

them before. Before Cynthia, there was Amandla Stenberg; before her, there was Rachel Zegler; before her, there was Brie Larson,

and before her, there was Jennifer Lawrence. All of them bought into their own hype just a little too much, allowed

their egos to get just a little too big, started to believe that their work was above reproach, that their opinions

were the only ones that mattered, that they would be the ones to punch back at the critics and silence the haters. For

goodness. Well, where did it get them? Lawrence and Larson haven't headlined a major movie in years. Zegler's more

toxic than a romantic weekend in Chernobyl, and as for Stenberg, well, at least she's got her music career to fall

back on. And it seems like the same thing might well be happening to good old Cynthia right now. The backlash against

her meltdown has been massive, souring what seems to be a mostly positive buildup for a movie, and it's almost

certainly going to encourage more people to troll her on social media. And it's kind of sad because all of this could

have been avoided if she just learned the one skill that every celebrity needs to learn on social media: the subtle art

of shutting up. Anyway, that's all I've got for today. Go away now.

Wicked - How To Tank Your Movie In One Easy Step

The Critical Drinker

소셜 미디어는 유명인의 결점과 실수를 노출합니다.

영화 *위키드* 포스터 편집에 대한 신시아 에리보의 반응이 이를 잘 보여줍니다.

에리보의 대응은 소셜 미디어에서 논란을 불러일으켰습니다.

에리보는 부정적인 온라인 상호작용으로 유명한 다른 여배우들과 비교됩니다.

위키드* 영화 포스터 및 팬 편집 분석

포스터의 팬 편집으로 인해 에리보의 얼굴이 부분적으로 가려졌습니다.

이 편집은 원래 무대 공연 포스터의 미스터리와 흥미를 되살리는 것을 목표로 했습니다.

원래 포스터의 디자인 요소(능글맞은 표정, 붉은 입술, 숨겨진 눈)는 모호한 느낌을 주었습니다.

영화 포스터는 팬 편집의 미묘함과 복잡함이 부족했습니다.

영화 포스터에는 원작의 미스터리함이 결여된 무표정한 표정의 에리보가 등장합니다.

에리보는 팬 편집에 대응할 수 있는 여러 가지 옵션이 있었습니다.

무시할 수도 있고, 긍정적으로 반응할 수도 있고, 부정적으로 반응할 수도 있습니다.

에리보는 상처와 불쾌감을 표현하며 부정적인 반응을 선택했습니다.

그녀의 반응은 불필요한 것으로 간주되어 문제를 증폭시켰습니다.

그녀의 반응은 소심하고 불안해 보였습니다.

에리보의 언어는 자신의 역할보다 개인적인 감정을 강조했습니다.

그녀는 자신의 개인 정체성과 캐릭터를 혼동하는 것 같았습니다.

에리보의 행동은 비슷한 부정적인 반응을 보인 다른 여배우들과 비교됩니다.

아만다 스텐버그, 레이첼 제글러, 브리 라슨, 제니퍼 로렌스 등이 그 예입니다.

이 여배우들의 부정적인 반응은 그들의 커리어에 영향을 미쳤습니다.

에리보의 행동은 응답하지 않았다면 피할 수 있었습니다.

유명인은 소셜 미디어 상호작용을 효과적으로 관리하는 방법을 배워야 합니다.