소셜 모임 비즈니스: 수익 창출을 위한 전략

### 성공적인 소셜 모임 비즈니스 구축하기: 일반인을 위한 전략
* 👋 안녕하세요, 여러분! 저는 일과 열정의 균형을 유지하면서 **사교 모임을 통해 돈을 벌 수 있는 효과적인 전략**을 공유하기 위해 이 자리에 모인 다린입니다.
* 📈 지난 한 해 동안 저는 **거의 천 명에 가까운 학생들에게 이 비즈니스 모델의 잠재력**에 대해 가르쳤고, **7,000명의 참가자를 유치**하고 **월 수입이 천 달러**에 달했습니다.
* 🏢 저는 무자본으로 독서 모임으로 시작해 서울 시내 여러 곳에서 행사를 개최하며 브랜드를 확장했고, **누적 7,000명 이상의 고객**을 수용할 수 있는 규모로 성장시켰습니다.
* 💡 참가자를 모으고 플랫폼을 효과적으로 사용하여 이벤트를 홍보하는 등 제가 공유하는 프로세스를 적용하면 **"실패와 위험에 직면하지 않을 것"**입니다.
* 🔍 저는 성공을 거두기 전에 다양한 주제로 실험했던 것처럼 **다양한 모임 유형을 실험**하여 청중의 공감을 이끌어내는 것이 중요하다고 강조합니다.
* 💬 개인 브랜딩에 참여하면 **플랫폼에 의존하지 않고 나만의 커뮤니티와 채널**을 구축할 수 있으므로 빠른 성장을 위해 매우 중요합니다.
* 💪 제 접근 방식은 일반 개인을 대상으로 하며, **단골 고객을 확보하고 피드백을 바탕으로 지속적으로 서비스를 개선**하면 **한 달에 천 달러를 벌 수 있다**는 것을 보여줍니다.
* 📹 주부부터 학생까지 모두가 이 분야에서 성공할 수 있도록 **소셜 모임 비즈니스에 대한 추가적인 인사이트**를 공유할 더 많은 동영상을 기대해 주세요.

Darrin은 일반인이 소셜 네트워킹 비즈니스를 성공적으로 시작하고 성장시킬 수 있는 실용적인 전략을 공유합니다.

Hello everyone! I'm Darrin, and I'm here to help you earn money in a fun way. Have you all started your meetings? If not, then listen closely today. I am directly teaching and running a social networking business. As I mentioned in my previous video, I started this lecture with the desire to help more people achieve a harmonious balance between work and passion by cultivating small social networking leaders. Over the past year, I have taught nearly a thousand students, spreading the word about this incredible blue ocean business. However, I have noticed that many of you still seem unsure and keep asking the same questions repeatedly. So, I have prepared something for you. I will explain the entire process of how I started and how I arrived at this point. I want to share the most realistic and effective strategies that allowed me to attract 7,000 participants and easily reach a monthly income of a thousand.

I will tell you about a fast track to success. Those who have not yet started their business might think it is a distant dream, but overall, you should try to envision the bigger picture and think, This is how it will flow in the future. Initially, I started with a reading group in someone else's space without any capital, and now I am running events in various locations in Seoul, including two branches in Yeongdeungpo and Hongdae, as well as at locations like Mullaeh and Konkuk University. I have organized small gatherings with as few as eight people, up to large-scale meetings with as many as 300 attendees. As a result, we have grown into a meeting brand that has hosted over 7,000 guests cumulatively. Personally, I believe we are the number one in the meeting market. I don't think anyone else opens events like we do on such a scale, week in and week out. Therefore, if you remember the process I am sharing today and apply it to your own meeting business, you will face no failures and no risks.

Starting in this way, you will be able to expand into the version of myself that you see now. I will explain step by step how this is possible, so I hope you will watch today's video until the end. You all know me, right? I'm the person who keeps shouting about executing small, fast, and a lot. I truly, truly dislike being at a disadvantage. Therefore, I approach business with a method that is realistic and involves minimal risk. I started my business when I was in college, without any knowledge. How could I succeed right away? Failure is a given, but I don't view it as failure; rather, I see it as experience. However, as I mentioned, I am quite cautious, so I don't want to encounter failures that could significantly hinder my progress when things don't go well. I know my own capabilities.

Failures can happen on a scale that can occur quickly. I have operated two online brands and two offline cafes and wine bars so far. Each brand has seen minimum sales of 2,000 won and maximum sales of 7,000 won. For reference, I'm only mentioning the ones that were somewhat successful; it was a mix of success and failure. The online brands I started had initial investments around 100,000 won, while the offline ones received nearly 100 million won in funding, with my own investment being around 10 million won. It was a two-story building with a wine bar and cafe, close to 100 pyeong in size. Do you have an idea of what that feels like? I executed things quickly and in large quantities. I applied this same approach to the social gathering business. That's my business style. Now, let’s assume that you are finally starting a social gathering business, and you’re not an influencer.

I have never been out in the world; I am an extremely ordinary person. So, how should I start? First, I need to gather the people who will participate in the meeting. Where should I post the information? On a blog, Instagram, an open KakaoTalk room, or our company website? I will look for my own space. However, I shouldn't just post aimlessly; I need to have some level of preparation in place. I need to consider the design and naming, and I will probably go around following blogs or Instagram accounts. I also need to build up content. 

Now, what is the risk here? It’s the time and energy that I pour in, which is essentially my labor cost. If the meeting item hasn’t been validated yet, pouring resources into it could be a waste of time. The preparations made to create a cohesive presentation might end up being useless. If I set things up and later have to change everything, what will happen? It will be completely...

useless, that clutter. And the sadder part is, when will it succeed? How should I do it? After all the hard work of designing and planning, how will people discover my hidden gathering? The first step we will take is to start right on the platform. When we talk about platforms, there are various options like Munto, Frip, Somssidang, and small gatherings, among others. Initially, I received a proposal from a reading group platform to host a business-related reading group. Although it was my first gathering, I was confident in that area, so I was able to start right away. This is, in a word, without capital. At that time, what I did was only plan and conduct the gathering. Since I was running both online and offline businesses, everyone around me was also in business. So,

Rather, I wanted to meet people who share similar values to mine rather than focusing on the business side of things. So, I ended up planning a wine gathering on my own. However, since I have experience in creating and growing a brand, I know how much effort is required to establish a brand and make it recognizable to consumers. As I mentioned, the gathering wasn't initially my main focus; I didn't start it with a serious intent. I began it purely for fun, so I didn't want to invest too much effort into it, especially since there was no guarantee that it would succeed right away. From my perspective, there was no need to push for that. Therefore, I decided to utilize a gathering platform. Ask people around you if they have heard of social gatherings. They might barely know what it is. When I started the social gathering business last year,

I first encountered the concept of a Munto preview. I learned about this idea of people meeting and interacting based on shared interests and preferences just last year. If I were to start this on my own platform, it wouldn't be easy to gather people, especially since the general public hasn't fully grasped the concept of socializing in this way. Many are unaware of it, having never heard of it before, which leads to fear and a negative perception. Although it could be a whole new world if we try it, rather than trying to change the perception of those who are hesitant from the beginning, let's target those who are already somewhat familiar with gatherings and are more social. Whether this will work or not is uncertain, but let's not exhaust ourselves right from the start. Many people think that a 20% commission is quite high. However, think about it: there is still no reputation or popularity.

As an ordinary person rather than an influencer, I have witnessed firsthand the benefits of the platform. I honestly don't think a 20% commission is excessively high. Most platforms spend astronomical amounts on advertising and marketing. I believe that early-stage platforms are primarily sustaining themselves through investment rather than making immediate profits. Therefore, don't stress too much about the 20%. Instead, use it as motivation to quickly exit the platform and create your own community. Think of it as marketing costs of about 20% at the beginning. Once again, I am sharing realistic ways to achieve success quickly with minimal capital. I am explaining the processes I have personally experienced, so if I had an abundance of money...

You don't have to succeed perfectly. This realization doesn't resonate with me. If you feel the same way, you can move on. Next, what we need to do is to understand that people are generally not well-informed on the platform. Rather than doing things alone, you should engage in personal or group branding. For your information, personal branding is much faster than growing a group. It’s about defining people before products. 

When we first start, how do we feel? We often wander without clearly identifying our items. Here, we explore within the platform by having gatherings and gaining experiences to find the right group item for ourselves. I also took about a month to find the item Silicon Party in the U.S. by trying various gatherings like wine meetings, photo meetings, hip-hop gatherings, and so on. Ultimately, I found the U.S. Silicon Party.

The reason I was able to find what I was looking for was by experiencing and testing whether this item suits me or not. You won’t know until you try it. You need to experiment in small, quick, and numerous attempts. Now that I've found the item, it's time to move forward. In that process, I will be building my own channel while gradually preparing to step away from the platform. I will discuss detailed methods for creating loyal customers in the next video. Once I have built my own community, I need to start directing attention to it. When I say own channel, I mean platforms like Instagram, blogs, and company pages; there are various methods. If you initially relied 100% on the platform, you should think of gradually decreasing that ratio. Therefore, the ultimate goal is to increase the ratio of your own business compared to the platform to 100%.

You can do it. The ant hole gathering brand that I operate started in the same way. The essence of a social gathering business is people. Therefore, no matter how perfect the item I create is, if the response from people is lukewarm, you can consider the time you spent planning to be meaningless. You have to pivot again. Ultimately, what's important is that even if I created a gathering based on a topic I like, I need to improve its completeness through continuous feedback. Now, let me summarize for you. It's quite easy to earn a thousand dollars a month through social gatherings. Let me explain the route once more. First, you engage on a platform and find your signature item while securing regular customers. Second, you enhance the completeness of your gathering through customer feedback. Third, you work on personal branding or branding for your gathering. Fourth,

I have been diligently growing my own external channels, and now I am breaking out into my fifth platform. I am conducting observations within my own community. However, everyone, please note that this is my method and my experience; it is not the only answer. If you have a better method or if you are already a famous influencer, things might be different for you. I am sharing a method that ordinary people, such as housewives, students, and those in their 60s, can easily implement. I hope you can refer to my method and find it helpful for your gathering business. I will return with more informative videos about social gathering businesses next time. Until then, this has been the entertaining and money-making Yura Ma. Thank you.

모임으로 돈버는 진짜로 찐~하게 알려드립니다

유리마제 : 재밌게 돈벌기 달인

성공적인 소셜 네트워킹을 위한 다린의 여정

다린은 소셜 네트워킹 비즈니스를 운영하며 지난 한 해 동안 천 명에 가까운 수강생을 가르쳤습니다.

그는 서울에서 소규모 모임과 대규모 행사를 통해 7,000명의 참가자를 유치하고 월 1,000만 원의 수입을 달성했습니다.

다린은 비즈니스에 대한 현실적이고 리스크가 적은 접근법을 강조하며 실패를 소중한 경험으로 여기고 성공 전략을 공유합니다.

소셜 모임 비즈니스 시작하기: 개인적인 여정

저자는 여러 온라인 및 오프라인 비즈니스를 운영하며 성공과 실패를 모두 경험했습니다.

현재 소셜 모임 사업을 시작할 계획이며, 홍보와 참가자 모객을 위해 다양한 플랫폼을 고려하고 있습니다.

저자는 시간과 자원을 낭비하지 않기 위해 준비, 콘텐츠 구축, 모임 아이디어 검증의 중요성을 강조합니다.

저자는 같은 생각을 가진 사람들을 만나고 싶었고, 진지한 의도 없이 재미로 와인 모임을 계획했습니다.

브랜드를 구축해야 하는 어려움과 사교 모임에 대한 일반적인 생소함을 인식했습니다.

저자는 플랫폼에 대한 20%의 수수료가 합리적이라고 생각하며, 이를 자체 커뮤니티를 빠르게 구축하기 위한 마케팅 비용으로 보고 있습니다.

개인 브랜딩은 그룹 브랜딩보다 빠르며 제품보다 개인을 먼저 정의하는 데 필수적입니다.

다양한 모임과 경험을 통해 플랫폼을 탐색하면 적합한 그룹 아이템을 파악하는 데 도움이 될 수 있습니다.

점진적으로 자신만의 채널을 구축하고 플랫폼에 대한 의존도를 낮추는 것이 궁극적으로 비즈니스의 100% 오너십을 달성하기 위한 핵심입니다.

성공적인 소셜 모임 비즈니스 구축

소셜 모임 비즈니스의 본질은 사람이며, 개선을 위해서는 지속적인 피드백이 중요합니다.

플랫폼에 참여하여 단골 고객을 확보하고 모임의 완성도를 높임으로써 한 달에 천 달러의 수익을 올릴 수 있습니다.

공유한 방법은 일반인을 대상으로 하며 개인 브랜딩과 외부 채널 성장에 중점을 두고 있습니다.