AI 동반자: 사용자 상호 작용 및 경험 혁신

AI 컴패니언은 기술을 일상 업무를 개선하고 사용자를 지원하는 개인적이고 유창한 상호 작용으로 변화시키고 있습니다.

### AI의 진화: 도구에서 신뢰할 수 있는 동반자로의 진화
* 🤖 기술은 단순한 도구에서 **일상 업무 전반을 지원하는 대화형 동반자**로 빠르게 변화하고 있습니다.
* 🗣 새로운 부조종사 음성 기술은 **보다 개인적이고 유창한 상호작용**을 가능하게 하여 사용자가 기존 시스템에서처럼 응답을 기다릴 필요 없이 자연스럽게 소통할 수 있도록 지원합니다.
* 🎉 이 AI 컴패니언은 사용자의 감정에 적응하여 **프레젠테이션 전 긴장감 코칭이나 생일 파티 아이디어 생성** 등 다양한 상황에 맞는 지원을 제공할 수 있습니다.
* 📈 사용 통계에 따르면 **매일 수백만 명이 이러한 AI 도구**를 사용하고 있으며, 이는 음성 및 시각의 발전이 AI를 신기한 것에서 **주류 필수품**으로 끌어올릴 것임을 시사합니다.
* 📱 **Apple과 WhatsApp을 비롯한 인기 플랫폼에 AI가 통합**되면서 사용자의 편의성과 접근성이 더욱 높아졌습니다.
* 💻 코파일럿 플러스 PC의 도입으로 사용자 경험이 향상되어 **직관적인 검색과 고해상도 사진 관리**가 가능해졌으며, **고급 AI의 힘**을 보여줄 수 있게 되었습니다.
* 🌟 CEO 무스타파 셀림의 리더십을 바탕으로 Microsoft는 소비자 참여에 집중하여 **AI 제품이 단순한 계산을 수행하는 것이 아니라 사용자의 대화형 요구**를 충족하도록 진화하고 있습니다.
* 🔍 "소비자를 끌어내고, 질문을 던지고, 안내할 수 있는 AI를 통해 **소비자와 어떻게 소통할 수 있는지**가 관건입니다."

How do you not freak people out with how good it is? Yeah, absolutely. I think that's one of the interesting things about technology now is how we shape it. It's changing quite a bit from something that was just sort of ones and zeros and answers to now an ongoing conversation with co-pilot. You're a companion where it can help you and support you throughout your entire day, across almost anything that you're working on. Okay. So the enhancements from a vision, from a voice perspective. Am I going to feel like I'm talking to an agent? Am I going to be able to outsource my day? Yeah, I think we're really moving from what I think of as an AI tool to an AI companion and a companion in the sense that you trust it, you feel it's more personal. And when you speak to it with the new co-pilot voice that we're announcing today, it's so fast. It's very fluent.

You can interrupt it. This is not like the old Hey, Alexa. Hey, Siri. And you have to wait. This is literally you talk to it, and it will have a sense of warmth and a sense of your energy and personality. So, it'll match that to you. So, if you're nervous about a big trip or about a presentation, it'll coach you through. If you're excited about, you know, a kid's birthday party, but you need some ideas, that'll help you. So, that kind of voice and that fluency will really change how you use A.I. Are more people actually using the tools you're building them? Yeah, we've seen a lot. So, we've seen, you know, millions and millions of people now every day slowly using it for more examples, for more questions. And that's exactly what goes into how we build the product. But I think this what we're announcing today with voice and vision is going to

be that unlock that's going to make it a novelty to something that's mainstream that we use every day. But I'm kind of being promised an unlock everywhere, whether I'm going to just easily integrate it into my Apple iPhone, whether I can just go to WhatsApp and easily use Metro AI, whether I'm looking at a whole new app and having to download a catchy beat and use it, why use your version? What is it like in terms of competing for consumer time? Yeah, no, it's a great point and our time is so busy. I think the difference will be in what's getting announced today is first off, you have an air model that's so much faster and it really, as I said, it understands you and it connects with you in a more human way. The second thing, the voice, the convenience of it, it's one thing to say, Hey, we all learned Spanish in high

school. We're kind of proficient, but we're not fluent. This is fluent where you can think and it can act for you. If you give it some points and tips. And that will really change, I think, the use case for it. But why your version rather than open air, which is sort of the underpinning of the technological advancements you're making. Yeah. I mean, there are many great offerings out there. What makes our as unique as we tune it a little bit so that it as I said, it's going to be much more personal, much more convenient. We also weave it into all the software you use. So whether it's Outlook and in particular on Windows, we announced a new class of PC, as we call it, co-pilot plus PCs, where it's the most advanced air on it. So you can do things like now search your PC with common language, which seems like you would assign people

buying those PCs because of the icon packs. They are. They're bonded because they're the fastest PCs out there. Now, we took the high ground back from a MacBook and because of the most advanced air. And what can you do with that air? Your photos can now go to high res. You can search for anything on your device. You can recall anything you've ever seen on the device, which is a tough thing. And a new feature we call a click to do. If you see something like even on a YouTube video, you can click and say, Tell me more about that. Maybe I want to buy that. These are really powerful features you just mentioned. And she spoke to Mustafa Selim and relatively new at your organization CEO. How is that changing the way in which Microsoft presents to the consumer? Yeah, one of the great things about Mustafa is he really has this sort of deep history, obviously with incredible

expertise, but also the consumer ethos. And so he's helping, you know, change the company in terms of how we shape how we build products, even so that you really it's kind of an interactive way that you work. Products are not like products we used to build in the past that were like ones and zeros. Calculate this number. It's really how do you engage with a consumer, with an AI where you can bring them out, you can prompt with questions, you can guide, and we have to learn on that. He's bringing that great expertise to the company.

Microsoft Adds Features to Consumer AI Assistant

Welcome to the Bloomberg Technology YouTube channel. Subscribe for original series and mini-docs on game-changing technologies, profiles on innovators, live conversations with experts, and breaking technology news & analysis from Bloomberg TV.

Bloomberg Technology

AI 기술은 단순한 도구에서 하루 종일 지원을 제공하는 개인적인 동반자로 변화하고 있습니다.

새로운 코파일럿 음성은 빠르고 유창하며 사용자의 에너지와 개성에 맞춰 더욱 개인화된 경험을 제공합니다.

매일 수백만 명의 사용자가 이용하는 가운데, 음성 및 시각 기능이 지속적으로 향상됨에 따라 사람들이 AI와 상호작용하는 방식이 더욱 변화할 것으로 예상됩니다.

Metro AI는 사용자를 이해하고 소통하는 더 빠르고 인간과 유사한 에어 모델로 차별화를 목표로 합니다.

AI의 유창한 의사소통 능력과 사용자 프롬프트에 따라 행동하는 능력은 사용 사례를 크게 변화시킬 것으로 기대됩니다.

일반적인 소프트웨어에 통합되고 부조종사와 PC를 제공함으로써 Metro AI는 사용자에게 더욱 개인적이고 편리한 경험을 제공합니다.

Microsoft의 PC는 빠른 속도와 고해상도 사진 기능, 디바이스 전체 검색 등 고급 기능으로 인기를 얻고 있습니다.

새로운 '클릭 투 두' 기능을 통해 사용자는 온라인에서 본 항목을 쉽게 탐색하고 구매할 수 있습니다.

CEO 무스타파 셀림의 리더십은 Microsoft의 소비자 프레젠테이션에 큰 변화를 이끌고 있습니다.

소비자 참여를 통한 제품 개발의 혁신

이 회사는 소비자 참여와 상호작용에 초점을 맞춰 제품 개발에 대한 접근 방식을 바꾸고 있습니다.

AI의 도움으로 이제 제품은 정적인 결과물만 제공하는 것이 아니라 질문을 유도하고 소비자를 안내하도록 설계되었습니다.

전문가의 지식은 이러한 새로운 대화형 제품 개발 방식을 형성하는 데 중요한 역할을 합니다.