청소년을 위한 성추행 인식 개선 캠페인 및 안전 기능

### 성착취 문제 해결 인식 개선 캠페인 및 안전 기능
* 🔍 이 캠페인은 개인으로부터 금품이나 호의를 갈취하기 위해 **성적인 이미지나 동영상을 노출하겠다고 협박하는 성착취에 대한 인식을 제고**하는 것을 목표로 합니다.
* ⚠ 주의해야 할 주요 위험 신호로는 **지나치게 공격적이거나 사진 교환을 요청**하거나 **다른 앱으로 대화를 옮기려고 하는 경우** 등이 있습니다.
* 🛡 Matter의 글로벌 안전 책임자인 안티제니 데이비스가 사용자의 개인정보를 보호하기 위해 **일회성 이미지의 스크린샷을 방지하는 등 새로운 보호 기능**에 대해 설명합니다.
* 🚫 추가 조치로는 **의심스러운 계정의 팔로우 요청을 차단**하고 잠재적인 사기꾼으로부터 청소년을 보호하기 위해 **청소년의 팔로워 목록을 숨기는 것**이 있습니다.
* 📈 이 캠페인의 시작은 금융 범죄에 대한 성착취 수법의 변화를 반영하여 **청소년 계정에 대한 더 엄격한 보호 조치**를 도입하도록 촉구합니다.
* 💬 청소년의 스크린 타임에 대한 부모의 우려로 인해 **야간 시간대에 알림을 제한하는 기능**이 도입되어 더 건강한 사용 습관을 장려하고 있습니다.
* 💻 기술은 잠재적인 사기를 식별하는 데 중요한 역할을 하며, **활동 패턴을 기반으로 의심스러운 계정에 플래그를 지정하는 시스템**을 갖추고 있습니다.
* 📜 부모와의 지속적인 대화와 명확한 기준 마련 요구는 청소년에게 더 안전한 온라인 환경을 조성하기 위한 것으로, **연령에 적합한 앱 경험의 필요성**을 강조하고 있습니다.

이 캠페인은 혁신적인 안전 기능과 부모 지원을 통해 청소년들이 성착취물로부터 보호받을 수 있도록 돕습니다.

The campaign raises awareness of sextortion and includes this ad. Let's talk about sextortion. That's when someone threatens to expose a sexual image or video to get you to do something like send money. Here are some red flags to look out for: someone coming on too strong, asking to trade photos, or move to another app. Here to talk more about the changes is Antigeni Davis, who is a global head of safety for matter. And it's not just the ad campaign or crisis line, but it's also product features, updates. Can you talk us through them? Yeah, absolutely. I'll give you three of the most compelling features. So one is the prevention of screenshots. So if you send a view once image or video, we're going to prevent somebody from screenshotting that image or recording that video. That's important because you're sending a signal that you want to protect that image and you don't want someone sharing

that with somebody. And the other is blocking the follow requests of potentially scammy accounts. This is important because we already block message requests even from just on connected accounts for teens. But we want to make sure that we're closing down the avenues for these scammers to try to find teens on the platform. And then the other one is hiding the follower and following lists of teens from these potential scammers. The reason that's important is because once they have that image, they threaten to share with the friends and family that they find on those lists and taken. Why is the campaign being launched today and not previously a year ago when when data showed spikes in this kind of activity that you're now trying to prevent and crack down on? Yeah. Thank you very much. This has been building on initial additional protections that we had already launched. So recently we launched teen accounts that put teens automatically into private accounts and have our strictest messaging restrictions.

This is taking it another layer out, and it reflects a change in the crime. It's moved to becoming a financial crime where people ask for more money. And with that, there's been a spike of this across the Internet. And take the how's the technology changed if there's a change in the crime? What my colleague Olivia Colville reported, for example, was in the case of Facebook in Nigeria, for example, technology is used to as a counter to suspicious activity. So you have the video which we showed. But what's the role of technology here? Yeah, it's a very, very good question. The technology tries to identify potentially scamming accounts, and they'll do things like they see a new account that sends a lot of follow requests to a team that is outside of the two teams that are outside of the area where that initial individual is messaging from or following from. Those are the kinds of signals we use.

We use a large range of signals to identify these scamming accounts, potentially scamming. They're not skimming. If they're skimming, we're going to remove them. But potentially skimming accounts. You're, of course, helping hide from these potentially scamming accounts. Why not let a team just hide full stop their followers and who they follow? Well, it's a good question. These are features that are important for connecting and finding the people that you're interested in. And we want to protect those valuable features for enjoying the app, but we want to find ways to make sure that they can't be exploited by these scammers. If you, I'm sure, face countless questions and indeed your company and others face countless lawsuits now from families, from authorities that feel that what you offer on social media is harmful for children, whether indeed it's sextortion or indeed addiction. How are you fighting those fights? How do you feel that it's coming to you

at a lawsuit perspective? Well, from my perspective, the thing that's most important is to listen to parents and understand what it is that they're worried about and make sure that they feel that we can that we have the protections that give them the peace of mind. So we know, for example, parents are worried about the amount of time that teens are spending on the platform. So when we launched teen accounts, we've now created it so that between 10 p.m. and 7 a.m., they're not getting notifications to their account. And we're sending an auto reply saying, Hey, this is time for. Time for sleep and take it easy. I'm interested in the audience you're trying to protect and how they use the technology. You have to family of apps largely smartphone centric, but sometimes they're accessed through a web browser right on the computer. How do you adjust your technology and your policy for that, how people

actually access your applications? That's a that's a really good question. And one of the things that I can give you an example of is for screenshot. So we are now preventing screenshots, as I mentioned, for certain types of image sharing on the browser. You can't really prevent that screenshot. So we're just preventing them from actually sharing, seeing the image. I go back to the point that you say you're listening to what parents and indeed I'm sure some teens are saying to you, what about as you see these legal efforts proceeding? Do you, in your heart of hearts, feel enough is being done for the parents, for the teens using it? And do you think the legal way in which they're pursuing the claims is the right way for them to try and make change? I think one of the things that parents are struggling with is a set of standards that they can understand for assessing whether their teen should use a particular app.

One of the things that we've been pushing for is legislation that would require the operating system or the App Store to provide apps like ours with the age of the user. That would enable us to ensure that we can provide an age-appropriate experience. And they can also set it up so that parents can not approve of an app download if they want to. These are the kinds of things we need to make it much simpler for parents.

Meta Sets New Safety Measures To Combat "Sextortion"

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이 캠페인은 성적 이미지나 동영상을 조작하여 노출하겠다고 협박하는 섹스토레이션에 대한 인식을 제고하는 것을 목표로 합니다.

주요 위험 신호로는 지나치게 공격적이거나 사진 거래를 요구하거나 다른 앱으로 이동하는 경우 등이 있습니다.

이 캠페인에는 스크린샷 방지, 의심스러운 계정의 팔로우 요청 차단, 잠재적 사기꾼으로부터 청소년을 보호하기 위한 팔로워 목록 숨기기 등의 제품 기능이 포함되어 있습니다.

온라인 범죄의 변화와 기술의 대응

인터넷을 통한 사기가 눈에 띄게 증가하면서 온라인 범죄가 금융 범죄로 진화하고 있습니다.

비정상적인 팔로우 요청 등 다양한 신호를 통해 사기 가능성이 있는 계정을 식별하는 데 기술이 활용되고 있습니다.

팔로워를 숨기는 것도 잠재적인 해결책이 될 수 있지만, 이 플랫폼은 사용자의 소중한 기능을 보호하는 동시에 사기꾼의 악용을 방지하는 방법을 찾는 것을 목표로 합니다.

소셜 미디어에서 부모와 청소년의 우려 사항 해결하기

발표자는 청소년의 플랫폼 사용에 대한 부모의 걱정을 경청하는 것이 중요하다고 강조합니다.

이러한 우려를 해소하기 위해 밤 10시부터 오전 7시 사이에 청소년 계정에 대한 알림을 비활성화하고 브라우저에서 스크린샷을 통한 이미지 공유를 방지하는 등의 기능을 구현했습니다.

발표자는 부모가 자녀의 앱 사용을 평가하기 위한 기준을 설정하는 데 어려움을 겪고 있음을 인정합니다.

운영 체제와 앱 스토어가 앱에 사용자 연령 정보를 제공하도록 의무화하는 법안이 추진되고 있습니다.

이렇게 하면 앱이 연령에 적합한 경험을 제공하고 부모가 앱 다운로드에 대해 발언권을 가질 수 있습니다.

이 법안의 목표는 부모가 자녀의 앱 사용을 관리하는 절차를 간소화하는 것입니다.