메타의 지평선: VR 생태계 개편 및 확장

메타는 퀘스트 운영체제와 스토어의 전면 개편을 발표하며 VR 업계에 큰 변화를 예고했습니다.

### 메타의 개편: VR의 새로운 시대
* 🌐  메타는 퀘스트와 기본 VR 생태계를 대대적으로 개편하여 더욱 개방적인 앱 마켓을 도입하고 상점을 통합한다고 발표했습니다.
* 🔮  메타 호라이즌 OS가 도입되면서 메타가 외부 공급업체에 라이선스를 제공함에 따라 VR 업계에 큰 변화가 일어나고 생태계가 분열될 가능성이 커졌습니다.
* 📱  이러한 움직임은 경쟁, 기존 기업에 미치는 영향, VR용 통합 운영체제의 잠재적 장단점에 대한 의문을 불러일으킵니다.
* 🌍  메타의 이러한 움직임은 구글의 XR 운영체제에 대한 대응으로 보이며, 두 거대 기술 기업 간의 긴장 관계를 반영합니다.
* 💥  이번 발표는 이 유튜버의 5주년을 기념하는 것으로, 앞으로 스릴 시커 랩에서 진행할 실험과 프로젝트를 통해 VR을 탐구하고 기여하는 방향으로 초점을 전환할 것을 발표했습니다.

[Music] Hello and welcome to Tuesday News Day, your number one resource for the entire week's worth of VR news. So, it's been a long time, my friends, but I am finally back, and I'll talk about what I've been up to and the future of this entire channel in a bit. But the reason I came back was actually a bit unexpected. Probably the biggest VR news of the entire year, maybe of the past few years, just dropped, and it has a lot of really deep ramifications. Everything Quest and Meta, and honestly, the entirety of the VR market, just changed in the past day. And there's a lot of really good stuff, a few legitimate concerns, and some open-ended questions. And I figured this would be the perfect time to try out something that I've wanted to do for a long time. So, this Tuesday News Day, we're talking about one single topic, one really big event: the Quest operating system, the Quest store, the APP, everything that has been a mainstay of the largest virtual reality platform to ever exist is about

to be gone, everything that we know is in a state of change, maybe for the better, maybe for worse. I guess we'll have to see, but we've got a lot to talk about and a lot to break down, so let's just get right into the news. Just yesterday, Meta dropped a pretty massive announcement that has a lot of different sides to it, and I think it's best to break down each part of it individually and then come to conclusions at the end. That's because this announcement wasn't just new games or a new headset. It's a complete and total overhaul of how the entire Quest and primary VR ecosystem works at its most basic level. It also means that the Quest ecosystem doesn't really exist anymore in any recognizable way, with Asus, Lenovo, Xbox, new vendors we haven't seen before, all entering the race. So, I'll just start with the general theme. The Oculus developer blog titled this move as a more open ecosystem for developers and this is primarily because of an overhaul to probably one of the

biggest issues for VR developers and therefore users that the quest platform has had since its launch 5 years ago. The largest VR App Store out there, the quest store is heavily curated to a fault, and because of that, it's always been notoriously difficult for developers to publish their titles to the official Quest store. Page it's, in fact, been so bad over the years that for a lot of Studios getting their game that they've worked on for say 2 years onto the store is a make or break moment that is never guaranteed. And I've personally watched dozens of studios and games shut down entirely over the time simply because their app was never accepted or it just took too long. Now that's, of course, not the story for every Studio, but we also mostly only hear and see of the success stories, the ones that made it on the other side. And in case all of this sounds a little crazy or conspiratorial, the most successful VR game of all time to have ever existed to this

point gorilla tag was stuck on APPL unavailable on the main store for 13 months. Now that didn't really hurt gorilla tag very much as they acred $26 million of Revenue during that time, but you have to think about how many VR games were sort of suppressed because the quest store has operated this way for so long. And it's because the majority of quest applications are stuck in what's called applab. Most of you know this already, but there's a surprising number of people that have absolutely no clue what it is, and it's kind of for good reason. The majority of the quest store is entirely hidden and not shown to anybody. It's just behind an invisible wall, and here is where the first of big changes is coming. Meta announced that they are opening the quest store, unifying applab and the public-facing store into a single app market that will be known as The Meta Horizon store. Now that name carries quite a bit of weight, but basically moving forward, new titles will now directly go to the primary

store, and thousands of titles will no longer be hidden. And this change will roll out in phases. The first phase, starting pretty immediately, is that App Lab applications will have their own section of the Horizon store. But the goal is to eventually have a system much more similar to, say, a phone's App Store - all apps in one place under a unified store with a much looser review period. And this is a good change. I'd honestly say that this is a fantastic change, and it's been a long time coming. And I also know that to people that use VR every day, this isn't anything super massive. SideQuest and App Lab are common terms and tools that a lot of people use. But you also got to realize that the vast majority of VR users are simply not aware that all of these thousands of applications even exist. And it's because they've been quite literally hidden from everybody unless you know what you're looking for. Okay, so that was prong one - a new unified storefront with a new name. It's a huge problem that's solved.

that in itself is already a huge deal. The next part, however, is another big thing because it's a complete change of how the Quest operating system works with itself and with other hardware. So, there's been a problem plaguing the entire VR ecosystem for the past 10 years or so, and that's become especially evident in the past few. And that's ecosystem fragmentation. And I'm not sure if you've noticed, but the only true decent option if you want an affordable all-in-one VR headset has been the Quest, and it's been that way for years now. That's partially because of Meta heavily subsidizing the cost of hardware, making headsets cheaper than any company can afford to sell them, which is great for consumers. But that's also partially because, to be real, Meta is leaps and bounds ahead of any sort of competition in terms of software capabilities, maybe besides a few fringe cases with Apple and the Vive Pro. But in general, even with their restricted store, the Quest store is larger and full of higher

quality apps than anything else out there by a large margin, and it also turns out that most of them are either Quest exclusive like Beat Saber or built specifically to work with Quest OS and Quest headsets only. So, any and all competition that wants to be in this space has to fight basically two battles: one building and curating their own entire store, and then on top of that, building affordable decent hardware, not to mention actually building an operating system. And this whole move just put a giant wrench in all of that. The current Quest operating system ceases to exist; it has now been renamed as The Meta Horizon OS, and they even added little stickers on the box to let everyone know. And as of now, this change seems to be mostly a name, but in principle, this is a massive change for the entire VR industry moving forward, as Meta is now licensing The Horizon OS to outside vendors and hardware manufacturers so that all anyone else has to do is build their own hardware, and Meta takes care of the entire operating system, SDKs, storefront.

basically, everything else, and I think from this point, it's pretty safe to say that Horizon OS is bound to become a sort of de facto virtual and mixed reality operating system moving forward, which it already is today. But the difference is that it's going to be run on non-meta devices. For example, Asus announced that they are building a Republic of Gamers VR headset of some sort that is powered by Qualcomm chips and runs on Meta's Horizon OS and will likely have full access to the entire Horizon store. That has never happened before. Lenovo also announced the same as Meta and Lenovo have been speaking on some sort of partnership for a long time, and I can imagine these two headsets and from these two manufacturers won't be the only ones. And maybe a company like Asus can carve out their own hardware market share, which is kind of a crazy thought. That's also not to mention things like highly stripped-down devices or specialized versions of the Horizon operating system like Samsung's own Android wrapper on their phones.

better or worse, but I think one of the most interesting things about both of these moves are the questions that bring up for existing devices and existing companies that have heavily struggled within the space over the past few years. Again, competition with Meta is really hard, and companies like Pico and HTC and even Pimax have struggled to both build hardware and entire operating systems and populate a game store and still, after doing all of that at the end of the day, end up with a more expensive device that does less. And so, do these companies just start using Horizon OS as well? Is it the end of experimentation with different OS options? And I'm not really sure. And while this is a really awesome move and I think it's overall extremely healthy for the VR space, and it's something that's pretty necessary, I can't help but think of the possible negatives. Because while this is a positive move, it is also a land grab, a very real land grab, and I can't tell if it's going to be the best thing ever or the worst thing ever if basically every

android-based XR device is running on meta software. On one hand, exclusives like Beat Saber, a huge seller of hardware itself, could run on anything that runs Horizon OS. And on the developer side, this makes everything so much easier: one operating system, one set of standards, all push to a variety of devices and to as many people as possible. And while this is exactly what Open XR has been working for for years, Open XR being the cross-platform standard for XR applications that technically should allow any XR app built within the standards to be used on any Open XR device, in practice it's really not that simple. And still, porting titles from Quest to, say, HTC's or Pico Standalone headset, even if they're Open XR compliant, still require actual porting. If everyone adopted Horizon OS and its standards, then everyone would be living under the same roof. However, if everyone lives under the same roof, that also means that they live under the same rules. And as awesome as Meta's contributions have been to the space over the years, they don't exactly have

the best track record as a whole, and so with any big move like this, where an entire industry is possibly unifying under a single corporate worldview, there are inherent risks and downsides that I don't think should be ignored, along with you know looking at the positives, but I think we should zoom out a little bit now that we have a whole big picture view of exactly what these changes are and exactly the problems that they solve. When you do zoom out a little further, it kind of paints a bit of a different picture. This was clearly a signal and a direct move in opposition to Google, and in some ways Apple, but I'd say more so Google. Google themselves have been working on their own XR operating system, also on Android, dubbed XRo, in partnership with Samsung and possibly a few other vendors. Now we've been talking about this for a while, but it's now pretty clear when you look at it that there's a bit of tension between Meta and Google. Google has refused for years now to bring the Play Store to the Quest.

and other meta devices. Something that should be an absolute no-brainer. I mean, just look at the Vision Pro. It clearly makes sense to have your whole app catalog available, but they've been holding out all this time. And I'm not sure if that's going to change, especially if meta is trying to make their android-based version of an XR operating system the standard. All at the same time that Google is trying to make their android-based XR operating system the standard. And at this point, kind of anything can happen. But what does happen over the next few years in this operating system land grab as companies fight over OS market share is bound to bring some really interesting things. And I think it'll be important to see just how good it can get for consumers. The best thing we can possibly get out of this is healthy competition and a whole lot of innovation. All I do ask is that you be careful as you possibly shop for your next XR operating system as the openness that everyone claims and will continue to claim may not be as open as

you think, but in the face of a unified system that works for developers and users, and kind of everyone involved, maybe it's a bit worth it. All I know is that we're in for some interesting times and a whole lot of changes. And of course, speaking of changes, this whole video was a bit of a change in itself. And uh, these are just a few words from me to the real ones that are still here this late in the video and that care about what's been going on in my life and what's going to happen with the channel. And I realized, looking at the date, that this, right now today, is pretty much my 5-year anniversary on YouTube. And besides moving for a few weeks, this is the longest that I've ever ever been away from YouTube, and especially the internet. But let me tell you, taking a bit of time away from Twitter, Discord, YouTube, all of it, was probably the best decision I could have ever made. And I also highly recommend it to everyone, just you know, every now and then. I think the saddest

thing in the entire universe is to watch something that is made out of passion slowly have that passion sucked away from it. And the second I felt any semblance of that, I slammed on the brakes just to rethink a few things. And I know YouTube may heavily punish my absence. I know 2 months is a long time to not post a video, but I don't really care. And if I have to rebuild everything back up from nothing, I will. I've done this in covered VR for this long because I freaking love it, not because I have to. It's really because I think that this is one of the coolest Technologies man has ever made. The ability to take something from someone's imagination and turn it into a real place or thing or experience is insanely powerful. And I haven't just been doing nothing for the past couple months. Besides a few health related things, I've spent pretty much every second building and doing VR stuff, writing crazy shaders, learning how to really build virtual experiences, you know, reading books, all of it, and these

were things that I never had time for when I was posting a couple videos a week, and also helping out other VR game studios. I have a pretty strong belief that you can't really understand the true limitations and drawbacks of modern virtual reality hardware and software, and talk about it intelligently unless you push the boundaries of what that hardware and software can do. And I also think it's a pretty Universal thing if you're into VR, that we all have this deep thought about what VR and AR are capable of hypothetically, and it's capable of so much, but we also are tied to the politics and economics of the modern world with modern companies, and I have to ask, even if this technology is hypothetically capable of some amazing things, if it's never made, is it really capable of it, and so on. That I'm coming back from a period of serious leveling up, and I'm also formally changing my channel description to reflect that I'm no longer spreading AR and VR. I don't think it needs any more spreading.

everyone knows what this thing is. Instead, I'm exploring it, and I'm taking you guys along for the ride. I guess we're kind of on this journey together, and I'll still do News videos occasionally where I think something big happens, but I'm reserving my time and energy to really contribute. So I'm going to have lots of crazy VR experiments and apps and games that I'm making and talking about and doing videos on. So I'm pretty excited to announce that everything that I make is going to be available and published under thrill seeker Labs. So whenever I make something, you'll know where to find it. And so hopefully you'll tune in for the next one where we get to explore exactly why VR user interfaces suck so freaking bad. And I also want to thank you all for being here for the comeback. I have no clue how hard the Channel's hit, but it is what it is, and I hope that you'll be here through the ups and downs. You guys all know that I'll be here for

them too. And uh, one more thing. I haven't talked about it much, but I made a crazy VR chat live music venue in my spare time during the break. And it's got some insane world-building and backend systems, most of it all built from scratch like water simulations and smoke sims and such. So if you want to stop by and say hey during the live performances, I'll be there this Saturday. And I guess that's the first move under Thrill Seer Labs. But I hope to see you guys out there. And if you want to be a tester for Thrill Seeker Labs or maybe help out in any way, you can join in my Discord server. It's all down below. But I want to say thank you to my Patreon supporters. I could have never done this without you guys. And until next time, I hope you have a wonderful rest of your day. Much love, Thrill out. [Music]

Meta's Insane Plan to Change VR Forever.

Channel dedicated to exploring Virtual Reality and Augmented reality.

You can expect news, reviews, comedy, and in depth analysis on different facets of VR/AR.  

Always working as hard as I can to create better content.

For business inquires email me at: thrill@thrillseeker.media

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퀘스트 운영 체제 및 스토어 개편

메타는 이번 대규모 발표를 통해 퀘스트와 기본 VR 생태계를 완전히 개편하여, 퀘스트 스토어를 없애고 개발자를 위한 보다 개방적인 플랫폼을 도입했습니다.

이번 개편은 개발자들이 공식 Quest 스토어에 타이틀을 퍼블리싱하는 데 겪었던 악명 높은 어려움을 해결하고, 새로운 시스템을 통해 다양한 업체가 VR 시장에 진입할 수 있도록 하는 것을 목표로 합니다.

이러한 변화는 개발자, 사용자, 그리고 VR 게임의 미래에 영향을 미칠 수 있는 VR 환경의 중대한 변화를 의미합니다.

VR 커뮤니티를 위한 메타의 큰 변화

메타는 마침내 Quest 스토어와 App Lab을 통합하여 "보이지 않는 벽"에 가려져 있던 수천 개의 VR 게임을 공개합니다.

이러한 변화는 단계적으로 적용될 예정이며, 궁극적인 목표는 보다 간소화된 검토 프로세스를 갖춘 단일 통합 스토어를 구축하는 것입니다.

유니티는 새로운 통합 스토어를 향한 움직임과 함께 Quest 운영 체제의 완전한 변화를 통해 VR 커뮤니티의 오랜 문제인 생태계 분열을 해결하고자 합니다.

메타의 Horizon OS가 VR 산업에 미치는 영향

메타가 Quest 운영체제를 메타 Horizon OS로 리브랜딩한 것은 이제 외부 공급업체와 하드웨어 제조업체에도 제공한다는 점에서 중요한 변화입니다.

이러한 움직임으로 인해 Horizon OS는 메타가 아닌 기기에서 실행되는 가상 및 혼합 현실의 기본 운영 체제가 될 가능성이 높습니다.

또한 이번 결정으로 기존 VR 기업의 미래와 Meta와의 치열한 경쟁에 직면한 기업들이 Horizon OS를 채택할 가능성에 대한 의문이 제기되고 있습니다.

XR 운영체제의 전쟁: 메타의 Horizon OS 대 구글의 XRo

Meta의 Horizon OS는 XR 기기를 통합하고 개발을 간소화하는 것을 목표로 하지만, 기업의 영향력으로 인해 업계 통합에 대한 우려가 제기되고 있습니다.

두 회사가 XR 운영체제의 주도권을 놓고 경쟁하면서 구글의 XRo는 Meta와 긴장감을 조성하고 있습니다.

Meta와 Google의 권력 다툼은 XR 업계에 혁신을 가져올 것으로 보이지만, 이 경쟁에서 진정한 개방성의 수준은 아직 지켜봐야 합니다.

5년간의 YouTube 여정을 돌아보며

이 연사는 처벌보다 열정을 우선시하며 유튜브와 다른 소셜 미디어에서 휴식을 취하고 있습니다.

이 기간 동안 VR 프로젝트와 개인적인 성장에 집중하고 있습니다.

이 발표자는 AR 및 VR 콘텐츠 확산에서 벗어나 새로운 초점으로 YouTube에 복귀하고 있습니다.

이 크리에이터는 스릴 시커 랩에서 VR 실험, 앱, 게임으로 초점을 옮기고 있습니다.

시청자는 VR 사용자 인터페이스를 탐구하는 여정에 동참하고 VR 채팅 라이브 음악 공연장에 참여할 수 있습니다.

Patreon 후원자분들께 감사드리며, 시청자분들께는 Discord 서버를 통해 참여하실 것을 권장합니다.