작가 플랫폼용 미디엄과 서브스택 비교하기

### 미디엄 대 서브스택: 작가를 위한 플랫폼 비교
* 📝 "Medium은 원하는 모든 것에 대해 글을 쓰고 **유료 Medium 회원의 읽기 시간에 따라 수익**을 얻을 수 있는 수익 공유 플랫폼입니다."
* 💌 "서브스택은 뉴스레터 기반 플랫폼이므로 조회수를 얻으려면 **뉴스레터를 홍보**해야 하고, 수익을 얻으려면 **제품을 판매하거나 제휴 링크를 홍보하거나 유료 구독자로 전환**해야 합니다."
* 💰 "미디엄은 초보자에게 좋은 곳이며, **꾸준히 포스팅하면 한 달에 수백 달러의 수익**을 기대할 수 있습니다."
* 🚀 "반면 서브스택은 중급에서 고급 플랫폼으로 간주되며, **유료 구독자를 전환할 수 있다면 미디엄보다 훨씬 더 지속적으로 수익성이 높습니다.**"
* 📊 "Medium의 월 평균 방문자 수는 **약 1억 7천만 명**으로, 대부분 자연 검색을 통해 미국에서 유입되며, 가장 많은 관심사는 **기술, 프로그래밍, 소프트웨어**입니다."
* 📈 "반면 **Substack은 월 평균 방문자 수가 약 6천만 명**에 불과하며, 대부분은 직접 검색을 통해 유입되고, 주요 관심 분야는 뉴스, 미디어, 기술, 라이프스타일입니다."
* 💡 "2023년 Medium의 변경 이후, 대부분의 작가가 **한 달에 100달러에서 1,000달러의 수입**을 올리는 등 지속적으로 수익을 올리기가 점점 더 어려워지고 있습니다."

서브스택은 미디엄보다 더 높은 수익 잠재력을 제공하며, 오디언스에 대한 더 많은 통제권과 뉴스레터를 통한 지속적인 수입을 제공합니다.

a few weeks ago, I decided to go all in on Substack to explore its capabilities, and I must say, I've been quite impressed by what it has to offer. So, in this video, I'll be comparing the pros and cons of Medium and Substack to help you decide which platform may be best for you. Let's get into it. If you've seen any of my past videos, you know that I've been writing on Medium for quite some time and have been an advocate for the platform, despite not loving some of its recent changes. But I'm also a big proponent of exploring your curiosities. So, in February of this year, I started a Substack newsletter called Writer Hub, and I've been posting bi-weekly articles on how to make money as a writer. It's essentially an extension of this channel where I explore all sorts of ways to, well, make money as a writer. And instantly, I fell in love with the idea of having my own newsletter. Although I love the pace structure on Medium, there's a stark disconnect between readers and

writers, and even having nearly 20,000 followers. If I don't write about the right topics, my stories will get next to no views. But with a newsletter, you own your audience, and if you're able to create content people want to consume, it's a much more steady way to earn an income. Plus, after exploring Subst, I believe the ceiling is much higher for overall earning potential. If you haven't heard of either platform, here's a high-level overview of each. Medium is a revenue-sharing platform where you can write about whatever you want and get paid based on the read time of paying Medium members. Medium has a great community, fi built-in discoverability, and stories naturally rank very highly on Google, making it a great place to promote products or affiliate links as well. Subst is a newsletter-based platform, meaning you need to promote your newsletter in order to get views. And to get paid, you must either sell products, promote affiliate links, or convert paid subscribers. So, at a basic level, I look at Medium as a great place for beginners who want to

safe place to post their writing. And with consistent posting, you can expect to earn a few hundred a month. If you're interested in getting started on Medium, I've made a beginner's guide which you can watch here. I'll also add it to the description below. Substack, on the other hand, I look at as more of an intermediate to Advanced platform. It's a great place to host your newsletter, especially if you already have an Engaged audience. And if you can convert paid subscribers, it becomes much more of a consistently lucrative platform than Medium. With that said, each platform has its own Vibe and specific features that may make it the right or wrong choice for you, regardless of where you are in your writing Journey. So let's dive into some of the numbers, starting with Medium. To accurately portray Medium's overall Vibe, let me show you some numbers and statistics. As of today, Medium has around 170 million average monthly visitors, with the major majority of them coming from the US via organic search. The top interest of viewers are Tech, programming, and software. Now, there are a few caveats.

to these metrics, Medium has a members-only model, meaning to read paywall stories, you must be a paying Medium member. So, as a writer, this means two things: these numbers account for all visitors, but the amount of paying Medium members is actually closer to around 1 million. Which means if you're hoping to earn from the Medium Partner Program, your pool of readers is actually much smaller. And although these numbers reflect the total viewers on Medium, the vast majority of them come from organic search. And in my experience, paying Medium members are much more interested in health and wellness, lifestyle productivity, and how to make money as a writer. So if you're looking to be successful on Medium, there are two main routes you can take. Number one: Medium's Partner Program. This is the most popular way to earn on Medium as it has the lowest barrier to entry. But if you'd like to earn from the read time of paying Medium members, you'll only be writing for about a million members, which can become lucrative if you nail down a good niche. But it's nothing

compared to the traffic on other social media platforms, and you'll always have that hurdle of them having to become a paying member for you to get paid from their reads. The second option is to leverage this organic traffic and earn from selling products or affiliate links because the majority of overall readers who find themselves on Medium are non-paying members. You can always turn off the paywall on your stories to reach a larger audience. You won't be able to earn from The Medium Partner Program, but it can be a powerful tool as Medium stories naturally rank very highly on Google. If you would like to leverage this method, I have another video which will pop up here, and I'll also add it to the description below. Now let's break down the same metrics on Substack. Substack only gets around 60 million average monthly visitors, with the majority coming again from the US. Only on Substack, the vast majority come from direct search as opposed to organic, with the top interest being news media, Tech, and lifestyle. So immediately you can see that Substack is more of a niche.

website, and a lot of the traffic you'll get on Substack comes from readers who are already on the platform. The user base is smaller, but that also means less competition. And because Substack is a newsletter-based platform, readers who subscribe to your newsletter want to hear from you. And because you pop up in their emails, you have a closer connection with them, as opposed to Medium, where they'll come and go based on what the algorithm feeds them. This means less organic traffic but more consistent views. Now, Medium does have a newsletter feature, but in my experience, those emails fall into the junk or spam category very easily, whereas Substack has put a lot of effort into making sure your readers actually get those emails. Essentially, on Substack, you'll have to build your audience either from sharing your newsletter on social media or via notes, which is Substack's version of Twitter and how the majority of newsletters grow on Substack. And when compared to Medium, Substack offers many more tools for its writers. Now, the important part: How much

you can expect to earn. If you were to ask me this question last year, I would say hands down Medium was the more lucrative option. It's super easy to use, has a built-in user base, and earning money really comes down to understanding how to write headlines and format your writing. It's also a lot easier to get started and start earning money on Medium, although there is a definite cap to how much you can earn. But since Medium changed to a members-only model, it's become increasingly difficult to earn consistently. Speaking from personal experience, with just under 20,000 followers, I generally earn anywhere from $500 to $1,000 USD posting once per week. And from the writers I've spoken to, that's pretty much what you can expect to earn on the upper end. Since Medium's changes in 2023, I haven't heard of any writers consistently earning any more than a few thousand per month, even as popular and full-time writers. It seems today the average writer can expect to earn anywhere from $100 to $1,000

posting one to three times per week now on substack. The earning potential is much higher, although it's a lot harder to get started. The top newsletters on substack pull in tens of thousands of dollars each month via paid subscribers, not to mention the opportunity to promote affiliate links, sell products, and write sponsored posts. With that said, there's no guaranteed pay on substack; you have to make it yourself. So, I look at it more as an intermediate to Advanced platform, or if you are a beginner, a long-term growth strategy. But since you are sending your posts directly to your readers, it's easier to build a close-knit community. Personally, since starting my substack newsletter, I've aage about a 30% open rate, meaning with a newsletter of 2,000 subscribers, I can guarantee at least a few hundred views every time I post. As opposed to Medium, where success is almost entirely contingent on the algorithm, so if you don't like writing for an algorithm, write about smaller Niche topics, especially if you write about news media or politics.

Substack is a great option for you. Albeit a long-term strategy, or if you're still unsure, you can always post to both platforms. I know many writers who repurpose their work between the platforms to get the best of both worlds. I really hope this video gives you a baseline understanding of which platform may be right for you. For a full breakdown of my experience on Substack thus far, you can watch this video. And for more tips on how to make money as a writer, join the Writer Sub community. That is the end of this video. I really hope you found it valuable. If you did, like, comment, subscribe, and share it with someone who may find it valuable as well. That's all for me. Thanks for watching, and I'll see you in the next video. [Music]

A Complete Breakdown of Medium vs Substack | How to Make Money as a Writer

Hey, I’m Hudson! I explore all sorts of ways to make money as a writer. 👨‍💻💰

I didn’t go to school for writing and I started with zero experience. So, if I can do it, you can too. 🙂 

Personally, I don’t like freelancing, selling courses, or running websites. So, instead, I write articles on revenue-sharing platforms like Medium, Newsbreak, and Substack. 

👉🛎️ Subscribe and hit the bell icon to be notified of new posts. And, leave a comment letting me know what topics you're interested in seeing. 

I respond to all comments every week. ✅ 


Hudson Rennie

미디엄 및 서브스택 플랫폼 비교

Medium은 강력한 커뮤니티 느낌과 기본 제공 검색 기능을 갖춘 읽기 시간에 기반한 수익 공유 모델을 제공합니다.

반면 서브스택은 작가가 조회수와 수익을 위해 자신의 작품을 홍보해야 하는 뉴스레터 플랫폼으로, 더 높은 수익과 오디언스에 대한 소유권을 제공할 수 있는 잠재력을 제공합니다.

미디엄은 초보자에게 적합하며, 서브스택은 매력적인 콘텐츠를 만들 수 있는 사람들에게 보다 안정적인 수입을 올릴 수 있는 방법을 제공합니다.

작가를 위한 미디엄과 서브스택 비교하기

Medium은 월 평균 방문자 수가 약 1억 7천만 명에 달하는 회원 전용 모델을 제공하지만, 이 중 유료 회원은 약 100만 명에 불과합니다.

이 플랫폼의 주요 관심사는 기술, 프로그래밍, 소프트웨어이므로 성공을 위해서는 틈새 시장을 공략하는 것이 중요합니다.

반면에 Substack은 뉴스레터 호스팅과 유료 구독자 전환에 있어 더 지속적으로 수익성이 높은 플랫폼으로 간주됩니다.

각 플랫폼마다 고유한 분위기와 특정 기능이 있으므로 글쓰기 여정에서 어느 단계에 있는지에 따라 올바른 선택이 달라집니다.

미디엄 및 서브스택 수익 창출 비교

Medium은 파트너 프로그램을 통해 수익을 창출할 수 있는 옵션을 제공하지만 독자가 유료 회원이 되어야 하는 반면, Substack에서는 대부분의 트래픽이 기존 플랫폼 사용자로부터 발생합니다.

서브스택은 뉴스레터를 통해 독자와 더 긴밀하게 연결되며 Medium에 비해 더 많은 작가 도구를 제공합니다.

중간 스택과 서브 스택에서 잠재력 획득하기

이전에는 사용자 기반 덕분에 수익성이 높았던 Medium이 회원 전용 모델로 전환되면서 지속적인 수익 창출이 어려워졌습니다.

약 20,000명의 팔로워를 보유한 작가는 일반적으로 주당 500~1,000달러의 수입을 올립니다.

반면 Substack은 상위 뉴스레터의 경우 매달 수만 달러의 수익을 올리는 등 더 높은 수익 잠재력을 제공하지만, 성공하려면 더 많은 노력이 필요합니다.

또한 서브스택은 알고리즘에 의존하는 Medium의 성공과는 달리 게시물의 공개율이 보장되어 충성도 높은 독자층을 구축할 수 있는 기회를 제공합니다.

장기적인 글쓰기 성공을 위한 서브스택 사용

서브스택은 작가에게 장기적으로 훌륭한 전략이 될 수 있습니다.

많은 작가들이 도달 범위를 극대화하기 위해 플랫폼 간에 작품의 용도를 변경합니다.

서브스택 작가 하위 커뮤니티에 가입하면 작가로서 수익을 창출하는 데 도움이 되는 더 많은 팁을 얻을 수 있습니다.