McDonald's has reportedly decided to discontinue the AI solution automatic order receiving machine experiment in about 100 drive-thrus in partnership with IBM Q. CNBC obtained the information delivered to each location. This experiment, which began in 2021, aimed to utilize AI voice recognition and analysis to simplify and expedite consumer orders. However, according to the notes, McDonald's has reviewed the results to some extent and sees opportunities to further experiment with voice order solutions in the future. Nevertheless, they stated that the partnership with IBM Q related to the AI solution will be terminated. However, their collaboration with IBM Q will continue, and they will continue to utilize a variety of products in the overall system. An internal source mentioned that the AI service failed to properly analyze slight variations in pronunciation and intonation by region.

It pointed out that the issue was the accuracy of the technology when CNBC requested comments from McDonald's and IBM on how the technology accuracy was. Both McDonald's and IBM declined to comment, but McDonald's expressed confidence through a separate statement that they could utilize voice orders more diversely at McDonald's Drive-Thru with the help of IBM. IBM, on the other hand, also stated through a statement that they are in discussions not only with McDonald's but also with various fast-food chains interested in AOT technology for pilot programs.

맥도날드, IBM과 진행한 실험 “혁신도 좋지만…”

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