One of his theories that we use a lot at the firm is, um, he uses his book is kind of all about this. It's, we we call it, there are no silver bullets, there are only lead bullets. Um, there's this, there's this temptation when you, especially when

you get into a crisis, when you get into a real, real, real problem, there's this temptation to think there must be a magic answer. Like there must be some stroke of genius, you know? It's almost, it's like, what, you, I don't know if people watch the new Sherlock Holmes, you

know, TV series, which I just love. No matter how dire it gets, no matter how like evil Moriarty is, Sherlock's going to have that stroke of genius that's going to save the day. And there's this really strong tendency to kind of think that that's out there. And we see a

lot of entrepreneurs that kind of cycle through different silver bullets, and then they don't work, and they don't work, and they don't work. Ben's point is always, it's probably the answer is probably in firing a whole bunch of lead bullets. Um, and so the answer probably is

you know, the engineer is working, you know, later at night for, you know, six months. Um, and you know, getting the next version of the product out. And the answer is probably for, you know, the sales reps to go call on twice as many customers and try to close some more

deals. And the answer is probably to, you know, your stock price is low, you know, go find the investors who are willing to invest when, when you're trading at half a cash, because it turns out they actually do exist, and then your stock goes up a little bit and people start to

regain confidence I've certainly come around to that point of view a lot um and so when we work with entrepreneurs we often have very similar advice because it's kind of it'll be tempered through the very practical realities of what you have to do to get through a

Marc Andreessen on handling a crisis: “There are no silver bullets, only lead bullets”

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'실버 불릿' 솔루션에 대한 거부감

쉬운 해결책은 없고 지속적인 노력만이 존재한다는 이론입니다.

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셜록 홈즈의 천재성에 비유하여 단일 솔루션에 대한 비현실적인 기대를 강조합니다.

기업가들은 종종 여러 가지 빠른 수정을 시도하지만 실패하는 경우가 많습니다.

지속적인 노력의 중요성('리드 불릿')

지속적인 노력의 예: 엔지니어가 야근을 하고, 영업 담당자가 홍보 활동을 늘리고, 투자자를 찾고 있습니다.

낮은 주가에도 불구하고 투자할 의향이 있는 투자자를 찾아 낮은 주가를 해결한 사례입니다.

기업가들에게도 비슷한 조언을 해주지만, 현실의 벽에 부딪히게 됩니다.

Marc Andreessen on handling a crisis: “There are no silver bullets, only lead bullets”

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