FC서울의 링가드: 비즈니스 및 마케팅 기회에 미치는 영향

FC서울의 제시 린가드 영입으로 팬들의 기대와 비즈니스 기회가 급증하고 있습니다.

### FC서울의 제시 린가드 효과: 영업, 마케팅 및 향후 전망
* 😲 갑작스러운 **제시 린가드의 FC서울 입단** 소식에 팬들은 물론 9단 스태프들까지 의아해했습니다.
* 👕 링가드의 유니폼은 경기장과 온라인에서 순식간에 매진되었고, **그의 영향력은 소셜 미디어 팔로워 수 급증**으로 이어졌습니다.
* 💰 약 20억 원으로 알려진 링가드의 연봉을 충당하려면 **FC서울은 2만 장 이상의 유니폼을 판매**해야 합니다.
* 🌏 링가드의 합류로 **서울의 이름을 해외에 알리고 리그에 대한 관심을 끌어올릴 수 있을 것**으로 기대됩니다.
* 🎩 FC서울은 **링가드의 스타일을 모티브로 한 모자, 후드티**를 제작하는 등 링가드의 이미지를 마케팅에 활용할 계획입니다.
* 🏆 링가드와 같은 수준의 선수를 영입하는 것은 **기회이자 도전**으로 여겨지며, 앞으로 **더 많은 스타 플레이어를 영입**할 수 있을 것으로 기대됩니다.
* 👏 FC서울과 9부 리그는 리그 발전과 홍보에 크게 기여할 **링가드 선수**를 응원하고 경기장을 찾아주실 것을 팬 여러분께 부탁드립니다.
* ⚽ 링가드는 등번호 **7번 유니폼**을 입고 많은 골을 넣으며 **새로운 골 세리머니**를 선보이길 희망합니다.

Manchester United's Jesse Lingard has joined FC Seoul this season. This time, why is it real? I was really surprised when he suddenly came. Fans and even the 9th-degree staff didn't believe it. The official, did you wait since what time yesterday? It was around 10 o'clock last night. Lingard came in yesterday evening at 10 o'clock. We went to buy Lingard's uniform at the open lounge. Just doing that alone is like getting a salary raise. Thank you so much. I want to utilize Lingard. [MUSIC] Hello, this is Tam's Sports Wikipedia. We are currently at Sangam World Cup Stadium. Even though it's a weekday morning, many people are lining up to enter. Today is the release day of FC Seoul's 2024 season uniform. There is a long line of almost 100 meters. How long have you been here at the front of the line? Your hands are so fast. Did you start from what time yesterday?

You made it at 10 o'clock last night. Yes, yes. Why did you wait so early? I wanted to buy it early, so I waited for 12 hours. Finally entered the FC Seoul Fan Park. You must have waited for a long time. It was hard, but it's quite satisfying. It feels like I've accomplished something. You came at 5 o'clock today, so I waited for you all the way. In fact, I didn't sleep last night. It feels rewarding. When I saw it on the internet, it looked a bit vague, but it looks even cooler in person. Despite the cold, Sports News presented the FC Seoul 2024 new model to two students who got the uniforms before anyone else. While some were able to get the uniforms one by one, there were fans who couldn't buy them right in front of their eyes. I was planning to buy it, but it's almost time for work, so I can't. It's a pity. Oh, it was originally at 9 o'clock.

I went up to the half and thought there would be a lot of people, but I was shocked to see that it was empty up to Megabox. On the scene, the players were marked by Lingard's influence, and Lingard's uniforms were sold out in an instant in online sales. Even the sudden influx of Lingard fans was unbelievable news. I thought, Is this real? and even after going to sleep and waking up again, I still thought it was a dream for a few days. I still can't understand why, and even now, I still can't believe it. I was working without our fans knowing, and I was very touched. Lingard, who is playing the role of a 9th dan front, recording a huge sales figure that day, must be thinking something. Let's talk with Pro Kim Byung-hyuk about this.

Hello, this is Kim Byeonghyeok from the business development team at FC Seoul. I joined in 2009 and I am part of a team that develops and sells marketing products related to the 9th tier. I am in charge of the ARANG commercial aspect. When there were rumors about hiring, I didn't really believe them, well, I couldn't believe them. The crew members came, looked around, reviewed the contract, and basic things, and as negotiations took a bit longer, we wondered if they would come all the way to the end. I was surprised when they actually came for a break. There are many people in our company who have been here longer than me, and they all talk about it as the biggest event. In the contract, there was confusion between weekly pay and annual salary, right? No, there was no confusion. Yes, there was no confusion. Well, we.

Meeting in person, it seems more serious and passionate about the league, which can provide stability, and the need for a stable country. Seoul is a great city, and it is good for activities as a professional athlete. As players who perform well in the league are now advancing to the big leagues, I think it will be a better opportunity if I perform well. When it comes to player Lingard's salary, it seems like we need to sell a lot of uniforms. How many do we need to sell? We need to sell a lot. Our uniforms cost about 100,000 won, and in the media, his salary is reported to be around 2 billion won. Simply put, we need to sell over 20,000, and it seems like we have prepared about twice as much quantity as last year. We are currently placing additional orders, so there are many places and channels where ordinary people who are overseas football fans can make purchases.

I am thinking of selling as much as possible to buy it. If there are any significant changes in the business before and after recruitment, what could they be? So, my lips are all cracked, and there are traces of brackets left. Since the arrival of Lindgard, it seems like I've gotten busier by one, two, or three times. I fully charge my phone in the morning, and by lunchtime, it's about 50% left. I think the inquiries related to this have increased by about three times. It seems that there is definitely an effect in promoting the name of Seoul even overseas. Our existing sponsors, including foreign companies trying to enter the Korean market, seem to be able to utilize Lingard in some way. There are many inquiries about how to do this. Personally, we are promoting a lot of FG Seoul-related things on Snapchat and Instagram. Hello, today, LaTe JuA JuA quickly, quickly, quickly, thank you. What we requested was not this.

Between us, even just that, what do you say? Actively, to the point of saying, I got a salary increase, you are so grateful. Even just on Instagram, you have about 9.5 million followers, so the influence and dimension that 9dan has are different. Before being recruited, there were about 70,000 followers, and now it's increasing by about 5,000 every day. So, I think we will soon surpass 100,000 followers. From the perspective of promoting and marketing, when you first heard about the recruitment news, you thought about how to utilize it. When you first came to sign the contract, you were wearing a hat and a hoodie. It's almost like a trademark. I want to give hats and hoodies utilizing the image of the player. We were very interested in that part even when we signed the contract. He also has his own personal brand. Even before he arrived, we did some studying. Before the game, you can meet the player, Linga, with a ticket.

We can make tickets where if we win, we take off Lin Guard's jersey right away, sign it, and give it to them. Lin Guard likes it, we like it, and fans can enjoy it in that form. So, we are preparing for it now. We need Lin Guard's permission, so we are trying to specify it a bit and explain it quickly. Lin Guard can have some influence on the industry to some extent. We believe it will be almost absolute in terms of promotion. We won first place in the audience last year. Of course, we think we will win first place and play a significant role in the promotion. When we go to the original game, we will also attract many spectators there, so it will definitely affect the entire league.

I believe it will greatly contribute to attracting attention and success. Although many eyes are focused on Seoul, there are some burdens from the perspective of the 9th-tier front. Internally, we also feel a sense of burden, but we see it as an opportunity and a challenge. In fact, it is not easy to bring in players of that level by winning the league. If we can utilize Lingard for business opportunities this time, we may have the chance to bring in other players like Lingard in the future. If there are any final words you would like to say to the fans who support FC Seoul and are looking forward to seeing Lingard, we would appreciate it if you could come to see FC Seoul's Lingard. We, the 9th-tier, will also provide generous support for Lingard to show great performance.

How about trying to create a jumping or similar picture once? When you go, you could bring players like Cho Hyuk or other players to support. If you support, it would be a great help for the league's development and promotion. It would be nice if you could find many game points. When considering the individual characteristics of Lin Guard, it is hoped that when he scores a goal for FC Seoul, a new ceremony should be shown. Lin Guard hopes to wear the number 7 jersey and hopes to score and assist many goals. It would be great if he could score more lightly. I hope Jisoo Ramos will cheer for him. Today, we had the opportunity to invite Kim Byung-hyuk from the FC Seoul business development team and looked into what changes Lin Guard will bring to FC Seoul. We also briefly discussed how the 9th Dan Front will utilize Lin Guard. That's all for today's sports money talk.

Please make sure to subscribe, like, and turn on notifications. I will come back with more interesting stories next time. Thank you, Kim Bipro, for spending a long time with us today. Yes, thank you. Please also watch the video recommended by the producer who made this video. If you want to enjoy other videos on SBS News, make sure to hit the subscribe button.

‘맨유 출신' 린가드 어떻게 꼬셨는지 FC 서울 직원에게 묻다 [스포츠 탐탐 : 18편] / 스브스뉴스

✔ 뉴스에는 위아래가 없다, 스브스뉴스

SBS디지털뉴스랩 크리에이티브 사업부문이
스브스뉴스, 문명특급, 오목교 전자상가 등을 기획하고 제작했던 노하우로
기업, 브랜드 유튜브 채널에 대한 분석, 컨설팅, 기획/제작을 도와드립니다.

[뉴미디어 터줏대감이 직접 하는 컨설팅!]

기업/브랜드 자체 채널 컨설팅 및 기획/제작 문의: solution@sbs.co.kr
스브스뉴스 브랜디드 콘텐츠 문의: branded@sbs.co.kr



스브스뉴스 SUBUSUNEWS

제시 린가드가 FC서울 2024 시즌에 미친 영향

제시 린가드의 갑작스러운 FC서울 입단은 팬들 사이에서 열광을 불러일으켰고, 그의 유니폼은 매장과 온라인에서 순식간에 매진되었습니다.

일부 열성 팬들은 새 유니폼을 손에 넣기 위해 최대 12시간 동안 줄을 서서 기다리기도 했습니다.

링가드의 영향력이 워낙 막강하다 보니 많은 팬들이 놀라움과 경외감을 감추지 못하고 있습니다.

FC서울 사업 개발에서 김병혁의 역할

김병혁 씨는 FC서울의 사업개발팀에서 아랑의 커머셜 부문을 담당하고 있습니다.

계약 협상을 진행하는 동안 직원들의 철저한 태도에 놀랐다고 합니다.

아랑은 20억 원으로 알려진 링가드 선수의 연봉을 뒷받침하기 위해 2만 장 이상의 유니폼 판매를 목표로 하고 있습니다.

린드가드 채용이 비즈니스에 미친 영향

린드가드의 영입으로 회사의 업무량과 해외 문의가 크게 늘었습니다.

서울의 이름에 대한 홍보가 강화되어 외국 기업들로부터 더 많은 관심을 받고 있습니다.

또한 린드가드의 영향력으로 회사의 소셜 미디어 팔로워가 크게 늘어나 마케팅과 브랜딩에 대한 새로운 아이디어도 얻게 되었습니다.

링가드의 영향력을 프로모션에 활용하기 위한 제안

FC서울은 링가드의 승인이 있을 때까지 당첨자가 링가드의 유니폼을 벗고 사인을 한 후 집으로 가져갈 수 있도록 해 특별한 팬 경험을 제공할 계획입니다.

구단은 링가드의 영향력을 활용한 이번 프로모션이 향후 다른 유명 선수들의 영입에도 큰 영향을 미칠 수 있을 것으로 기대하고 있습니다.

FC서울은 팬들의 성원에 힘입어 링가드가 좋은 활약을 펼칠 수 있도록 전폭적인 지원을 아끼지 않을 것입니다.

린가드는 등번호 7번을 달고 많은 골을 넣으며 FC서울에 새로운 활력을 불어넣는 것이 목표입니다.

특유의 골 세리머니와 지수 라모스와의 파트너십이 기대되는 선수입니다.

FC서울 사업개발팀 김병혁 팀장을 만나 린가드가 가져올 변화와 팀의 활용 전략에 대해 들어보았습니다.