바이럴 쇼트: 바이럴을 위한 공식 설명

### 바이럴 YouTube 단편 제작의 청사진
* 📈 "쇼트를 시작한 지 약 1년이 지났을 때, 저는 마침내 **지속적으로 입소문을 낼 수 있는 청사진**"을 찾았습니다.
* 🧠 YouTube 알고리즘은 매력적인 콘텐츠를 보여주기 때문에 **리텐션이 높은 짧은 동영상**을 제작하는 것이 성공의 열쇠입니다.
* 🎯 타겟 오디언스에게 어필할 수 있고 틈새 시장에서 인기가 있는 **흥미로운 주제**를 선택하는 것부터 시작하세요.
* 🎬 "주제의 전달과 실행은 **실제 아이디어만큼이나 중요**합니다."
* 🔗 쇼트를 효과적으로 편집하고 구성하는 것은 **참여도를 극대화**하는 데 매우 중요합니다.
* 🎣 'H'는 훅(주제 소개 및 질문 제기), 'P'는 진행(훅에서 설정한 기대 충족), 'C'는 클라이맥스(**주요 내용 전달**)를 뜻합니다.
* 👥 틈새 시장에서 성공한 크리에이터를 연구하고 그들의 전략을 배워보세요.
* 🕒 "조회수를 극대화하려면 **잠재고객이 가장 활동적인 시간**에 게시하고, 품질과 추진력을 유지할 수 있는 일관된 업로드 빈도를 찾아야 합니다."

크리에이터의 경험을 통해 입증된 바와 같이, 알고리즘을 이해하고 매력적인 콘텐츠를 제작하는 것이 쇼트 비디오가 입소문을 타는 데 핵심입니다.

3 million views, 5 million views, 9 million views. About 1 year into starting shorts, I had finally figured out the blueprint to consistently going viral, and today I'm going to be passing that knowledge onto you. This video won't be a basic tutorial where I tell you to use a certain niche or hashtags; all of that stuff is [ __ ]. You'll be learning the exact formula that top creators use to blow up all of their shorts. So, focus up, take notes if you'd like, and let's get started. Before we can talk about breaking the algorithm, we need to understand how it works and also how it can be exploited. And first things first, it's not random and it has nothing to do with luck. The algorithm simply shows the best, most engaging content on the platform. So, as long as you can make engaging shorts with high retention, then blowing up is pretty much guaranteed. And to prove that statement, let's go back to when I was just starting out on shorts. I had basically no idea what I

was doing, and my shorts wouldn't even break a 100 views. But I kept improving my content until I finally started having success on the channel. I believe it took about 4 months for me to hit 10K subscribers, but here's where it gets crazy. On my next Channel after that, I hit 10K Subs in 3 weeks simply because I was more experienced and knew how to make better content. Cont. So believe me when I say the algorithm always recognizes good shorts and pushes them forward, and you'll start seeing this happen with your shorts if you do everything I tell you to. Everything else is completely useless if you neglect this step. An interesting topic is the basis of every viral Shore out there, and without it, you can never hope to get many views. So start with this. Think of your intended audience, the people in your Niche. What do they want to see? What type of videos are already performing well in your space? Take some time to consider these questions. I also suggest that you go research the big

channels in your Niche to see what video types worked well for them. Now I found this Creator's Channel, and I think it's a perfect example of why those things are so important. If we look at his most popular shorts, you'll see that the topics are aimed at a younger audience, mostly school kids. Therefore, when he starts making videos that don't appeal to younger school kids, you can see that his views shoot way down. But now, if we look at his most recent short, he got a lot more views than usual because he again started targeting his core audience. So always consider who your audience is and what they want to watch. Now, just by following that advice, your video ideas will be 10 times better than they were before. But there's still more to it. Take a look at this short and try to see what's wrong with it. Mr. Beast shared the key secret to his success on YouTube, and it's not what you'd expect. Like all you need to do. This applies to people who have not uploaded.

videos. But have dreams of being a YouTuber is make a 100 videos and improve something every time, all right. The video continues for 20 more seconds, but we can pause it there. So what went wrong? Well, the topic itself wasn't the issue. It was pretty attention-grabbing, and the audience probably initially stayed to watch. But this short still would have never performed well because the Creator made a huge mistake that you might be making as well. For a minute, pretend you're the audience of this short. So the video idea was introduced to us at the beginning - how Mr. Beast got successful. We got interested and decided to watch to find out how. But only 5 seconds later, we immediately got what we came for - Mr. Beast revealed how he got successful. So there was no more anticipation, and we ended up scrolling away. The terrible mistake this Creator made was paying off the topic too quickly. Ideally, the secret should have been revealed at the end. That way, the audience had to keep watching in order to find it out. This shows us that the

delivery and execution of the topic are equally as important as the actual idea. Which takes me to my next point. This is a huge aspect to master if you want to effortlessly make viral content. Editing is how you present your video. The external things like cutting, pacing, and captions structure is how you compose your video with things like storytelling and payoffs. Learn how to combine good structure and good editing, and you'll be going viral with every single post. And to help you guys with that, there's a system that I use called HPC, which I'll break down for you guys starting with H, the hook. The first 5 Seconds of your shorts also the most important part of your content. Your hook should introduce the topic of the video while still leaving the viewer with a lot of questions. Look at how this Creator executed his hook on a short with over 70 million views. I want to be the first person to have a snowball fight in the desert. All right, let's break that down. So it was fast-paced and attention-grabbing. No pauses, quick music.

with captions on the screen, but it also gave us a lot of questions. How's he going to have a snowball fight in thead? Where is he going to get snow? How did he even get in a desert? So we would have continued watching to answer those questions, and that leads us to the second letter of HPC progression. But there's a problem. It's hot out here, the sand won't form balls, and we don't have any snow. So Braden and I grabbed our cooler and headed for the mountains. It was a long voyage, and I often wondered if it was going to be worth it, right? So we're progressing along in the short and notice how the Creator is meeting the expectations he set in the intro. He said he was going to have a snowball fight in the desert, so now he's fulfilling that promise and literally showing the adventure to get snow. This is something you have to do in your shorts. Imagine if he said, Okay, now let's get some snow, and then he walks to his car and pulls out a

cooler filled with ice. That would be terrible, right? We'd be so disappointed. So make sure that the idea given in the intro matches the actual content. Now, the final letter of HPC stands for climax. The climax is the moment that the topic is fulfilled, and the audience finally gets what they came for, which in this case is a snowball fight in the desert. Now, there's only one thing that two men can do with a cooler full of snow: throw it at each other. And that wraps up everything nicely. That was overall a very good short. The use of editing complemented the video style. The music was fitting. He threw some jokes in there as well, and the storytelling was very effective. Even if your niche is completely different from this guy, if you apply his same tactics to your own content, you'll start seeing your shorts get hundreds of thousands of views. And also, never be afraid to imitate other creators. Learning from successful channels is a very important part of improving your shorts. So at this point, you should have

the knowledge to make a good short, but we're not done yet. Most people are limiting their views without even realizing it because they overlook some crucial details about the actual posting of their content. And I'm not talking about hashtags or the title. That's only the tip of the iceberg. On one of my earlier shorts channels, I was kind of just experimenting with my uploads, seeing if there was an ideal post frequency and time of day. And what I found was actually pretty interesting. First, the day of the week didn't matter at all. I had shorts fail and succeed on literally every day of the week. But what actually did matter was the time of posting. I noticed that my shorts posted in the morning would get noticeably higher views than any other time of day. But that doesn't mean you should post in the morning. Let me show you something. If you go to the analytics tab in Studio, press Audience, and scroll down a bit, you can see the times when your audience is most active. And if you look at my graph

the morning is when I get the most traffic, which means it's the best time to post for me. But for you, it's probably different, so align your posting times to when your audience is most active. Now, I also experimented with upload frequency, how often you should post, but the results I got weren't very straightforward. Between two channels, I posted as little as twice per week and as often as four times per day, just to see which was most effective. So, right off the bat, four times per day was too much. Usually, only half of them would ever get picked up by the algorithm, and my overall quality of content dropped. On the other end, posting twice per week worked better; however, it was kind of boring and unproductive since I could have been making more shorts in that time. Now, I found that once per day was a sweet spot because I had enough time to make high-quality posts while still posting enough to get consistent exposure. But if you find that once per day is too much, it's fine to tone it down. Really, the most important thing is

that you stay consistent and don't go too long without uploading. Or else you'll end up losing a lot of momentum. So that's my proven advice to making viral shorts. If you want some more advanced strategies specifically focused on retention, then click the link in the description.

How to make shorts that go viral every time

YouTube shorts advice… subscribe to the channel 🤝

For inquiries: ytlogansmith@gmail.com

LOGAN SMITH

코드 해독하기: 쇼트 비디오로 입소문 내기

이 크리에이터는 1년간의 시행착오 끝에 마침내 쇼트 비디오에서 입소문을 낼 수 있는 공식을 터득했으며, 이 동영상에서 이를 공유합니다.

쇼트 비디오의 알고리즘은 운에 의존하기보다는 리텐션이 높은 매력적인 콘텐츠를 우선시하고, 좋은 쇼트 비디오를 지속적으로 게시하는 것을 우선시합니다.

매력적인 바이럴 쇼트를 제작하려면 해당 틈새 시장의 오디언스와 인기 있는 콘텐츠를 이해하는 것이 중요합니다.

잠재 고객 이해 및 참여 유도하기

틈새 시장에서 성공한 동영상 유형을 분석하고 핵심 시청자를 타겟팅하는 것은 콘텐츠를 개선하는 데 매우 중요합니다.

미스터 비스트의 YouTube 성공 비결은 100개의 동영상을 제작하고 점진적으로 개선하는 것으로, 이는 유튜버 지망생에게 적용할 수 있는 전략입니다.

시청자의 참여를 유지하려면 동영상 초반에 너무 일찍 요점을 드러내는 실수를 피하면서 콘텐츠의 속도를 적절히 조절해야 합니다.

바이럴 동영상 콘텐츠의 기술 마스터하기

바이럴 콘텐츠를 제작할 때는 동영상의 전달과 실행이 매우 중요합니다.

좋은 구조와 편집, 첫 5초 동안의 강력한 훅은 시청자의 참여를 유도하는 데 필수적입니다.

훅, 프로그레션, 페이오프의 약자인 HPC 시스템은 성공적인 바이럴 동영상을 제작하는 데 유용한 도구입니다.

짧은 콘텐츠 제작자는 예시에서 보여드린 것처럼 효과적인 스토리텔링과 유머를 사용하여 동영상을 향상시킬 수 있습니다.

성공적인 크리에이터를 모방하고 게시 시간에 주의를 기울이면 시청률을 크게 높일 수 있습니다.

Studio의 분석 탭을 통해 시청자 활동을 분석하면 짧은 콘텐츠를 게시하기에 가장 좋은 시간을 결정하는 데 도움이 될 수 있습니다.

소셜 미디어에 게시할 적절한 시간과 빈도 찾기

오디언스가 가장 활동적인 시간에 포스팅하는 것이 참여도를 높이는 데 중요합니다.

포스팅 빈도를 실험한 결과, 일주일에 두 번은 효과적하지만 잠재적으로 한계가 있었고, 하루에 네 번은 너무 많아 콘텐츠 품질이 저하되는 것으로 나타났습니다.

결국 하루에 한 번 게시하는 것이 고품질 콘텐츠를 유지하고 일관된 노출을 유지하는 데 가장 적합한 것으로 나타났습니다.