리프트의 미래: 자율주행 차량과 운전자 파트너십

### 미래를 향한 리프트의 비전: 고객 중심, 자율주행차, 그리고 규제 과제
* 🚗 8개월 전부터 '고객 집착'에 초점을 맞춰 라이더와 드라이버 모두에게 탁월한 서비스를 제공한 결과, **기록적인 성과 지표**를 달성했습니다.
* 📈 현재 Lyft는 그 어느 때보다 빠르게 라이더를 태우고 있으며, **경쟁사보다 12점 높은 선호도**를 자랑하는 더 많은 드라이버를 플랫폼에 확보하여 전반적인 경험을 향상시키고 있습니다.
* 🕒 샌프란시스코와 같은 도시 지역의 평균 통근 시간은 평일 기준 **30분**으로, 더 이상 직접 운전할 필요가 없는 라이더의 시간 절약 효과를 보여줍니다.
* 💵 '가격 쇼크'를 도입하여 통근자들이 가격을 고정할 수 있게 함으로써 급등하는 가격을 제거하여 **약 20만 명의 사용자가 가격형 패스**를 이용하고 있습니다.
* 🤖 자율주행 차량의 경우, 리프트는 **모빌아이와 같은 회사와 협력**하여 서비스를 확장하고 사람이 운전하는 차량과 자율주행 차량이 공존하는 하이브리드 미래를 구상하고 있습니다.
* 🔄 리프트는 최근 **도어대시와의 협업**과 같이 파트너십을 활용하여 서비스를 개선하고, 사용자가 두 플랫폼 모두에서 비용을 절감하여 고객 경험을 개선하는 것을 목표로 합니다.
* 📝 또한 정규직 직원이나 독립 계약자 범주에 속하지 않는 드라이버의 고유한 지위를 인정하는 **연방 규정을 옹호**하는 데 주력하고 있습니다.
* 🌐 전반적으로 Lyft의 전략은 **규제 환경을 탐색하고 파트너십을 구축**하여 더 안전하고 효율적인 교통수단의 미래를 보장하는 것입니다.

Lyft는 서비스를 개선하고 미래 성장을 위한 파트너십을 모색함으로써 고객 만족을 최우선으로 생각합니다.

Well. So I've been in the job about eight months and I've been, I think, laser focused since day one. Customer obsession. Customer obsession. Every time I come, I mean. David, Come on. Yeah. So fair. It means we want to provide a level of service that is above and beyond anything you have any reason to expect. And right now, we're picking riders up faster than we have ever before. We have more drivers than the platform ever had before. Drivers prefer us 12 points over the other guy, which is fantastic. So the other guy's name, I'm not going to talk about those guys. I don't even know who you're talking about. Really. I just I got a little confused there. But anyway, the point being that the better you do for your riders, the better you for your drivers, the more people respond. And that's why we've got all the records that you're saying. Just very quick and detail.

It matters when it comes to consumer behaviors. Psychology. My research understanding is that Lyft is very much in the commuter space right now, urban areas. San Francisco is one example where we are. Yeah, tell me more about that. Sure. So about right Monday to Friday, about half-hour rides or commute rides, which is enormous. Just think of the time people are saving, not having to drive themselves and so forth. We introduced something called price shock a while back, which allows people to lock in a price, get rid of surge pricing, which, you know, I'm no fan of. Neither is anybody else. And that's had a great effect on commute because commute people take the same ride every day, but they don't like to see the price bounce around. So it's been a huge success. We've got about 200,000 people who've got a price-like pass right now, keeps growing. Autonomous vehicles.

Yeah. Okay. I want to have a really honest conversation about this. As you know, it's something that I work on every single day. Our colleagues at Bloomberg Intelligence, our research arms say that you face disintermediation risk because you're small. You announced a partnership with Mobileye, which is a maker of sensors and system in a chip. Mm hmm. I don't see it. I don't understand how that gets you to market with offering autonomous rides on your platform. Yeah, sure. Love the question. So first, I think APIs are going to be a huge accelerator. Actually, I say to them, expand your addressable market, expand for Lyft, because I think what it's going to do is it's going to bring new product onto the platform that people are going to like. Some people are going to like being driven by human. Some people are going to think being driven by robot is pretty cool. Some use cases favor one or the other.

So anyway, I think the hybrid future is what we're looking at over time now. Mobileye, they make the sensors, they make the tech you probably have in your car right now: lane assist, smart cruise control, all that stuff. That's level two. Level four is full self-driving. So imagine a world where mobile AI tech, which might show up in a Honda or a GM or a Ford or Stellantis or a Volvo or whatever. Imagine that you could push a button saying, You know what? Push this button and your car is now available on the Lyft platform to pick people up and pick them up wherever they are, whatever. So it's a way to sort of, you know, today, if you want to drive for Lyft, that means you're using your time and your car. Tomorrow, maybe you just use your car. We're getting somewhere now because what you're describing is very similar to Elon Musk's vision for the Tesla.

proprietary app. Yeah, if you're a Tesla owner, you can submit your vehicle to the fleet, and when you're not using it, it works more like Airbnb than any other platform. But again, it's very hard for people to see the jump there. I'll let you answer. But, you know, Uber and Waymo, for example, is very tangible. You can summon a Waymo in those future markets next year, Austin and Atlanta. Yeah. Where are we? Right. I got well, so look. So we're doing both, right? So we just signed an agreement with main mobility, which also does full self-driving in Atlanta, and that'll be available next year. So that's fantastic. So that means if you want to have that experience, by the way, we've given 130,000 rides in Las Vegas with a prior partner as well. So we've got some on-the-ground stuff going on, which is great. And I think it's really important.

But I also think the future where a lot of us individuals, people who drive today, people anyway, anyone who has a car, if it's a self-driving car, should also be able to be put on the live platform. By the way, I would extend that to Tesla as well. I don't use the word proprietary. I think that's right. There's no particular reason why, as a Tesla owner, you wouldn't want to necessarily participate on the Lyft platform too. So that's kind of the future. We're trying to build Jordans. I mean, the stock's still up 29%. And so I guess the market believes this vision of the future. Yeah. Any evidence that Waymo in San Francisco is taking market share from yourselves and Uber? So we look at Waymo much more as a potential partner than a competitor. Look, if you're a Waymo, you want to be, and it's not your partner, they're Uber's partner.

Oh, but they'll be both I over time. I'm not making a prediction. Exactly. I'm simply saying if you're in the business of creating very expensive assets like self-driving cars, you want them utilized, you want them on the road, and the way you put them on the road is you don't just do it yourself. You end up partnering with a couple of other people who've got that demand built in which we do. We do 2 million rides a day as it is. So I think if you're one of those companies, your whole job is to get the tech reliable, safe, inexpensive, and then commercialize it in a bunch of different ways. And we want to be one of the best partners for them we can be. David, I have a question about New York City. Since I'm here. I saw an ad somewhere online yesterday that said Uber Driver. Make $35 an hour per online hour, which

I thought it was kind of cheap because I know that Uber and Lyft are locking drivers out of the platform for some part of the day that they can't possibly calculate or know. So they end up spending hours at their job in which they don't make money. How much longer are you going to be doing that to drivers and why? Yeah, so it's frustrating as hell. We do not want to do this. Drivers don't like it. We don't like it. What's going on first? I don't know about that $35 an hour. Actually, I think the number that I know from New York is more like 40 an hour engaged. But anyway, they've got their numbers. We've got ours. But the drivers we've followed around are making more like $15 an hour. Right. Because they end up being in their car and locked out of the platform for a considerable portion of the day. Totally super, super frustrating. It's not something that we want to do.

It's something we feel like we're forced to do because of a particular regulatory framework that only exists in New York City, doesn't exist in New York State, doesn't exist in the rest of the country, and in the rest of the country. Even in New York State, we've done all sorts of work to make sure that drivers never get locked out of the platform. But there's this peculiarity around New York and how the regulations are written that are putting, you know, both the other guys and us in this terrible position of having to sometimes turn drivers supply down just to meet what's called utilization requirement. So believe me, we're talking to the regulators. We don't like it, and I don't think it actually is good for anyone. I think it's an unintended consequence of a well-intentioned idea of let's make drivers make more. And I think it's just having the opposite effect lifts, doing more. I think about some of the partnerships.

We had the DoorDash CFO on the show this past week. It's an example. But again, you and I have had this conversation, let's say a dozen times now. What's the next thing for Lyft, the new business lines, for example? Like some people find it really interesting, whether you sell more of your data to the EMS, it's a really interesting case study. Well, I mean, let me talk about partnerships in general. So you know where our focus is rideshare, right? That's what we focus on. So when you focus, you can do great work, which means you can have more riders, more drivers, better experience, better service. But it also means if you want to really meet your customers where they are, you need a partner, right? So we just announced a partnership with DoorDash, as you say. I think if it is to great taste to go great together, I think it's a little

Reese's peanut butter thing. Maybe it doesn't land in the UK. But anyway, in the U.S. space, when we've been here long enough, you've been here long enough. You kind of know it. So you've drank the Kool-Aid, you've eaten right in the cup. But anyway, the point is, you can save up both as a Dashpass user, you can save on Lyft, as Lyft, you can save on Dashpass. So that's a great, you know, type of partnership we've already announced, and I encourage you to link your accounts. So but anyway, we'll do more and more of that. So as we provide incredible transportation service, get you out to the world, connect with other people, we want to work with other partners who can make the experience even bigger. David President elect Trump. Yeah. What's left's plan for the next administration and what the world looks

like? Well, I don't know exactly what the world looks like, but I can tell you this. Look, we work at the federal level with, you know, with all of the administrations over the last ten years. Right. And our big focus at the federal level actually gets back to my next question. How can we have sort of federal level legislation that actually helps us recognize that drivers are they're not full-time employees? Frankly, it doesn't exactly feel like an independent contractor either. Fully. It feels like a blend of both. And how can we find a national strategy that kind of gives them benefits and so forth? That's what we're focused on at the national level. We also do a ton of work at the state level. On the local level here in San Francisco. We met with the mayor a couple of months ago. We shall be the mayor in the future, a future person. But anyway, about how can we bring more

life to San Francisco? Just really quick, Elon Musk on Tesla's last earnings call said that in the scenario of a Department of Governor Efficiency, he'd use that platform to work towards federal level regulation of autonomous cars. Do you support that idea and what do you want to see happen? Absolutely support it. Of course. You know, a lot of work has to be done to come up with smart regulation there. But the reason we support it is simple. It's not super fun to have 50 different states to work with 50 different regulations. Nobody likes it. You got to test the things. And so for a certain point, though, you need to take a stance, you know, at the country level, you know, I don't know. I look, I think autonomous vehicles are going to be safer. They know the laws. They follow the laws that if they've got eight eyes to are two. So, you know, they're going to be safer.

But it's going to be one of the things we're going to have to step in at step by step so that, you know, frankly, it works for all of humanity, not just for the robots.

Lyft CEO on Price Lock, Earnings, Robots, Regulation

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고객 서비스 및 성장에 집중하는 Lyft의 노력

Lyft는 고객 만족을 최우선 과제로 삼아 라이더를 더 빠르게 픽업하고 드라이버를 늘리고 있습니다.

특히 샌프란시스코와 같은 도시 지역에서 통근 서비스 분야에서 성공을 거둘 수 있었던 것은 가격 안정성을 제공하고 바가지 요금을 없앤 덕분입니다.

Lyft와 Mobileye의 파트너십 및 API 사용은 자율주행 차량 서비스를 포함한 서비스 제공을 확대하는 데 있어 잠재적인 촉진제가 될 것으로 보입니다.

모빌아이의 기술은 레벨 2에서 레벨 4 자율주행차로의 전환을 주도하고 있습니다.

미래에는 엘론 머스크의 테슬라 비전처럼 개인 차량이 리프트와 같은 플랫폼을 통해 차량 공유에 활용될 수 있습니다.

리프트는 이 모델을 적극적으로 추진하고 있으며 이미 라스베이거스에서 13만 건의 차량 서비스를 제공했으며, 내년에는 애틀랜타에서 완전한 자율주행 서비스를 위해 메인 모빌리티와 파트너십을 맺을 예정입니다.

뉴욕시에서 우버의 운전자 도전 과제

Uber는 자율주행차의 활용도를 극대화하기 위해 다른 기업들과 협력하여 다양한 방식으로 기술을 상용화하는 것을 목표로 하고 있습니다.

우버는 운전자들을 플랫폼에서 배제하여 많은 운전자들의 불만과 수입 감소로 이어진다는 비판에 직면해 있습니다.

이 문제는 뉴욕시의 독특한 규제 프레임워크에서 비롯된 것으로, Uber는 규제 당국과 협력하여 이 문제를 해결하고 운전자 환경을 개선하기 위해 노력하고 있습니다.

Lyft는 차량 공유를 핵심 사업으로 집중하는 동시에 고객 경험을 향상시키기 위한 파트너십을 모색하고 있습니다.

이 회사는 DoorDash와 파트너십을 체결하여 Dashpass와 Lyft 사용자에게 상호 할인 혜택을 제공한다고 발표했습니다.

또한 Lyft는 드라이버의 고유한 고용 상태를 인정하고 혜택을 제공하기 위한 연방 및 주 차원의 법안을 마련하기 위해 노력하고 있습니다.

자율 주행 자동차에 대한 연방 규제 지원

엘론 머스크는 50개의 서로 다른 주 규정을 준수해야 하는 복잡한 문제를 피하기 위해 자율주행차에 대한 연방 차원의 규제를 주장하고 있습니다.

인간보다 더 안정적으로 법을 준수할 것으로 기대되는 자율주행차의 안전을 보장하는 스마트한 규제를 만드는 것이 목표입니다.

규제에 대한 접근 방식은 점진적으로 이루어질 것이며, 기술뿐만 아니라 인류 모두에게 이익이 되는 것을 목표로 합니다.